Search Results - subject_exact:"Internal marketing"

What is the impact of internal marketing strategies on organizational talent retention? : a case study at Jupiter Marina Hotel

Romana, Fernando Acabado; Gestoso, Carlos Guillen; … - 2025

Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432456

Nurturing employee agility, creativity, and engagement : unveiling the influence of internal marketing

Harl, Tadeja; Milfelner, Borut - 2025

Despite evidence that internal marketing influences key employees and customer outcomes, its role in shaping employee agility, creativity, and engagement remains underexplored, limiting organizations' ability to develop a workforce that sustains competitiveness in dynamic environments. While...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015558429

The mediating role of organizational commitment in the relationship between internal marketing and job performance : application in Turkiye

Paksoy, Haci Mustafa; Durmaz, Yakup; Dilek Özbezek, B.; … - 2024

Aim/purpose - The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach - For this purpose, data were collected from 239 personnel working in the textile sector in Turkiye's Organized Industrial...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422580

The dark side of employer branding : aesthetic labour and employer attractivenessin the beauty and cosmetics industry

Rautzenberg, Susanne - 2026

This study explores the impact of Aesthetic Labour on employer branding within the cosmetics industry. Traditionally, beauty and cosmetics firms are associated with positive connotations such as elegance, glamour, and attractiveness, driven by professional marketing strategies. Aesthetic Labour,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015652033

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing

2024

1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management -- 2. Internal Marketing: Future Research Direction -- 3. How to create an internal marketing strategy: Propose an internal marketing plan -- 4. Implementing an Internal Marketing...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015065698

Artificial intelligence and digital data in recruitment : exploring business and engineering candidates' perceptions of organizational attractiveness

Tursunbayeva, Aizhan; Fernandez, Vicenc; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015652691

Explainable AI interviews and organizational attractiveness : the roles of perceived organizational support and innovativeness

Zhou, Qianfu; Wu, Chia-Huei; Long, Huizhen; Zhang, Xin - 2026

As artificial intelligence (AI) systems are increasingly adopted in recruitment practices, applicants' responses to AI-mediated interviews have become an important issue for organizations. Understanding how applicants interpret these systems is relevant for organizational attractiveness and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015633995

Fachkräftemangel in KMU : eine Analyse der Fachkräftesituation nach Betriebsgrößenklassen

Arndt, Franziska; Risius, Paula; Malin, Lydia; Quispe … - 2026 - Stand: Januar 2026

Mit 64,3 Prozent arbeiten knapp zwei Drittel aller qualifizierten sozialversicherungspflichtig Beschäftigten in Deutschland in kleinen oder mittleren Unternehmen (KMU). Diese umfassen 99,3 Prozent aller Unternehmen und sind somit prägend für den Standort Deutschland. Eine neue Auswertung der...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015576695

Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries

Kato, Takumi; Koizumi, Masaki - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015869734

Gesunde, sichere Arbeit : ein Schlüssel für die Arbeitgeberattraktivität?

Dreyer, Romana; Busch, Christine - 2026 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595131

HR marketing and management issues and challenges during wartimes : Ukrainian experience

Kostynets, Iuliia; Bilovodska, Olena; Shtuler, Iryna; … - 2026

In today's competitive landscape, qualified personnel have become a pivotal asset, transforming human resource management into a critical component of business success. Modern marketing strategies increasingly integrate human resources, underscoring the importance of human resources (HR)...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015671746

Artificial intelligence in talent acquisition : procedural justice, organizational attractiveness, and perceived competitive positioning in digital talent markets

Bunea, Ovidiu-Iulian; Corboș, Răzvan-Andrei; Mihai, Bianca - 2026

This study examines AI-enabled talent acquisition from the perspective of prospective applicants and investigates how individual-level perceptions of AI-assisted selection are associated with anticipated procedural justice, organizational attractiveness, and perceived talent-market competitive...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016074022

Redefining employer branding at the intersection of human resources and marketing

2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624461

Internal marketing and salespeople's out-of-role behaviour : the mediating role of job satisfaction

Yi, Ho Taek; Cho, Yeonjin; Amenuvor, Fortune Edem - 2023

This study examines the effect of internal marketing (IM) on salespeople's in-role and out-of-role behaviours and how these behaviours affect customer satisfaction and sales performance. It also tests the mediating role of job satisfaction as an emotional response and adopts survey design. Data...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014295378

El marketing interno como clave del compromiso organizacional: La mediación del estrés laboral y la felicidad

Salazar Altamirano, Mario Alberto; Martínez-Arvizu, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015634205

The nexus of internal marketing, workplace dynamics, and consumer value co-creation for contemporary corporate branding

Gbadamosi, Ayantunji; Sani, Kareem Folohunso; Al … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641546

Happiness at work or job satisfaction? : associations between feelgood management, work-related well-being, and employer branding

Rehwaldt, Ricarda; Hölpes, Stephanie - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641569

Embedding work-life practices into internal marketing : its application in the manufacturing industry

Hu, Xini; Yu, Qionglei; Choudrie, Jyoti - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547127

Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens

Hollstein, Anna S.; Schade, Michael; Kanitz, Christopher; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373290

Employer branding, ethics, and talent management for human-centered organizations

2026

Employer branding, ethics, and talent management for human-centered organizations explores human resource management through an integrated lens that connects people and digital transformation. It addresses current and emerging challenges in building human-centered and high-performing workplaces....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015668766

Auto-psychology, psychological marketing, well-being, and the workplace : implications for theory and practice

2026

Chapter 1: Introduction -- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding -- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem -- Chapter 4:...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638909

The role of employees' perceptions of corporate social responsibility in the relationship between organizational reputation and organizational attractiveness : evidence from Italy

Rosa, Angelo; Capolupo, Nicola; Marolla, Giuliano - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015333383

E-HRM : a new panorama for retaining sustainable employees and creating employer brand

Hymavathi, E.; Koneru, Kalpana - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015673368

Attitudes toward cybervetting in germany : impact on organizational attractiveness depends on social media platform

Schäpers, Philipp; Mönke, Franz W.; Frieler, Chiara-Maria - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015338474

Relationship between employer branding, CSR and social media communication

Bašić, Ilarija; Ćorić, Nino; Brkić, Nenad - 2025

This research aims to examine whether employer branding (EB) activities are related to the ranking of the Most Desirable Employer in Bosnia and Herzegovina (BiH), and to explore the correlation between EB, corporate social responsibility (CSR), and organisational representation on social media....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015467973

Gen-Z talent management : expectations of employers and professionals

2026

Chapter 1: Beyond Labels: Generation Z as a Socio-technical and Cultural Construct -- Chapter 2: Gen Z in Germany: How Their Values, Attitudes, and Goals Compare to the UK and the US -- Chapter 3: Identity Paradigm in Transition: Sustainability Between Aspiration and Reality Among Companies and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016072619

Internes Employer Branding : Handlungsfelder für eine starke Mitarbeiterbindung und attraktive Arbeitgebermarke

Schulte, Beate - 2026 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653275

Optimizing employee attraction and retention in hospitality and tourism : a systematic review of employer branding research

Kilson, Gabriel Almeida - 2025

The hospitality and tourism (H&T) sector, marked by intense employee-customer interactions, dynamic labor shifts, and high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer branding (EB) strategies that address the unique...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406752

Designing the employment experience : empathy-driven frameworks for talent management and employer branding

Manolache, Mădălina; Epuran, Gheorghe - 2026

"In today's fast-changing work environments, driven by digitalisation and hybrid work models, empathic design is essential in fostering emotional and cognitive alignment within the workforce. This book introduces the Employer Branding Relational Pillars framework, combined with feedback-sourced...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015421777

The influence of internal marketing on job satisfaction in the Romanian public sector and the mediating role of empowerment

Bunea, Ovidiu-Iulian; Popescu, Ruxandra-Irina; Corboș, … - 2025

The public sector has made significant innovations in its contemporary operations. Beyond digitisation, enhancing the processes involving public servants is necessary to provide effective service to citizens. This study examines the connection between internal marketing strategies and job...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413409

Mapping the landscape of employer value propositions in Asian hotels through online job postings analysis

Lo, Ada; Huang, Zuwen; Buhalis, Dimitrios; Thomas, Nicholas - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015434064

The influence of environmental sustainability on economic and social sustainability and on the job attractiveness of excellent companies to work for

Cid-Bouzo, Ana; Ferreiro-Seoane, Francisco J.; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455689

Industry image perceptions and organizational attractiveness : results of an international survey

Davies, Samuel; Thanh Cong Nguyen; Störmer, Sebastian; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015461835

Internal marketing and organizational performance : a systematic review and future research agenda

Brown, David M.; Pattinson, Steven; Sutherland, Caroline; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015425634

Exploring employer branding and company performance results in non-crisis and crisis times : the mediating role of HRM outcomes in Central European MNC

Stor, Marzena; Haromszeki, Łukasz - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015611973

Boosting employee job satisfaction through internal marketing : a study of star category hotels in Jimma

Kibru, Demeke; Alemu, Biniyam; Sharma, Sukarn - 2025

This study investigates whether internal marketing strategies affect employees' job satisfaction in star-rated hotels in Jimma City. The important dimensions analysed are pay and reward, motivation, training and development, internal communication, and empowerment. The study targeted 353...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015612436

Role of recruitment analytics in optimizing candidate experience and employer brand image : a HC BRidge Framework perspective

Priyadarsini, Phebi; Sreejith S. S. - 2025

This research aims to explore the relationship between recruitment efficiency metrics and brand reputation (BR), with candidate experience (CE) serving as a mediating variable, using the HC BRidge Framework. Data were gathered from 344 professionals within the IT/ITES sector using purposive...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015613468

War for talent or even enemy at the gate? : investigating the role of employer brand experience in talent retention

Azimi, Mohammad; Sadeghvaziri, Faraz; Ebrahimi, Elham; … - 2025

Employer Branding is a crucial strategy for attracting and retaining talent within an organization. This concept has garnered significant attention from scholars and practitioners, resulting in various conceptualizations of employer branding elements. Despite this interest, the field remains...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614452

Was Unternehmen heute versprechen : mit Benefits gegen den Fachkräftemangel

Bensel, Daniel; Wink, Roman - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015554393

Wehrpflichtsdebatte: Attraktivität der Bundeswehr entscheidend : für den personellen Aufwuchs ist vor allem der Verbleib zentral

Burstedde, Alexander; Risius, Paula; Bardt, Hubertus - 2025 - Stand: November 2025

Deutschland sieht sich mit einer verschärften Bedrohungslage konfrontiert. Infolge des russischen Angriffskriegs auf die Ukraine wurde bereits eine "Zeitenwende" ausgerufen. Die Steigerung der Verteidigungsfähigkeit beinhaltet auch einen deutlichen Personalaufbau bei der Bundeswehr. Die Zahl...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526563

Green buys more than gold : pollution, pay, and attractiveness of small and medium-sized enterprise employer brand

Chen, Xia; Lemański, Michał; Staszków, Michał; … - 2025

Objective: The objective is to examine how signals about the environmental pollution of a Small and Medium-sized Enterprise affect its perceived attractiveness as an employer, and whether higher pay can offset the negative effect of such signals. Research Design & Methods: To test our...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607599

El marketing interno como clave del compromiso organizacional : la mediación del estrés laboral y la felicidad

Salazar Altamirano, Mario Alberto; Martínez-Arvizu, … - 2025

The present research analyses the influence of internal marketing on organisational commitment, mediated by job stress and job satisfaction, in the context of the Great Resignation. Justified by the need to understand the interactions between these variables to improve employee well-being and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625828

The effect of internal branding on brand citizenship behavior and service performance

Tong, Gia-Tuong; Kang, Gi-Du - 2025

Service is a fast-increasing industry in the global economy in general and in Vietnam in particular. Therefore, service companies need to recognize the importance of employees in service and cultivate specialized manpower and systematic internal brand management. The current study aims to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015626058

The Role of talent management in knowledge-based organizations

Jurek, Krzysztof - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641754

Do corporate social responsibility practices have an impact on employer attractiveness : an approach to corporate volunteering programs

Seara, Margarida; Proença, Teresa; Ferreira, Marisa Roriz - 2025

Purpose The purpose of this study is to understand the impact that Corporate Social Responsibility (CSR) practices have on the perceived attractiveness of companies in the eyes of their employees and potential candidates. Moreover, this study assesses the mediation role that Extrinsic (EA) and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015414936

The four types of employer brand ambassadors

Mutter, Anna - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015677509

Employer attractiveness, socio-demographic variables, and personality traits : a cluster analysis of potential employees

Pingle, Sameer Sudhakar; Jore, Shubhangi; Kaur, Rajwinder - 2025

Aim/purpose - This study explores the dimensions of employer attractiveness and its impact on segmenting potential employees based on their preferences. The research focuses on socio-demographic variables, personality traits, and critical aspects of employer attractiveness to elucidate the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015671804

Carrying the Burden of the Pandemic : the relationship between internal marketing, burnout, and job satisfaction in courier service industry

Arıkan, Özgür Uğur; Öztürk, Esra - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013335987

KI-Wissen für Führungskräfte : Entscheidungsgrundlagen und Insights für unternehmerisches Handeln

Winkler, Katrin; Niedermeier, Sandra - 2025 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015154176

The impact of internal marketing on employee satisfaction in the Vietnamese telecommunication industry

Luu, Thi Minh Ngoc Luu; Nguyen Phuong Mai; Thi Huong Dang; … - 2022

Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013488607