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Subject
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Internationales Marketing 5,415 International marketing 4,853 Multinationales Unternehmen 721 Marketingmanagement 694 Transnational corporation 666 Marketing management 664 Consumer behaviour 628 Konsumentenverhalten 624 Welt 569 World 569 Brand management 547 Markenführung 547 Globalisierung 484 Globalization 469 Deutschland 434 USA 412 International market entry 411 Internationaler Markteintritt 411 Theorie 407 Theory 406 United States 405 Germany 390 Export 361 SME 322 KMU 321 Markenimage 295 Brand image 293 China 287 Marketing 278 Kulturelle Identität 257 Cultural identity 254 Unternehmenserfolg 209 Firm performance 208 Brand 190 Interkulturelles Management 187 Markenartikel 186 Schwellenländer 185 Strategisches Management 184 Emerging economies 180 EU countries 178
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Online availability
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Undetermined 905 Free 339
Type of publication
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Article 2,956 Book / Working Paper 2,530 Journal 62 Other 2
Type of publication (narrower categories)
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Article in journal 2,106 Aufsatz in Zeitschrift 2,106 Aufsatz im Buch 769 Book section 769 Graue Literatur 493 Non-commercial literature 493 Hochschulschrift 353 Collection of articles of several authors 328 Sammelwerk 328 Thesis 288 Lehrbuch 226 Textbook 203 Working Paper 186 Arbeitspapier 183 Bibliografie enthalten 157 Bibliography included 157 Case study 133 Fallstudie 133 Aufsatzsammlung 125 Konferenzschrift 104 Dissertation u.a. Prüfungsschriften 90 Reprint 73 Conference proceedings 70 Amtsdruckschrift 60 Government document 60 Glossar enthalten 43 Glossary included 43 No longer published / No longer aquired 30 Handbook 29 Handbuch 29 Guidebook 22 Ratgeber 22 Statistik 21 Fallstudiensammlung 20 Mehrbändiges Werk 19 Multi-volume publication 19 Bibliografie 17 Systematic review 17 Übersichtsarbeit 17 Adressbuch 12
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Language
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English 4,144 German 1,059 Undetermined 178 French 48 Spanish 38 Italian 35 Polish 24 Hungarian 13 Bulgarian 5 Russian 5 Swedish 5 Lithuanian 4 Romanian 4 Czech 3 Danish 3 Dutch 3 Norwegian 3 Portuguese 2 Arabic 1 Finnish 1 Croatian 1 Japanese 1 Slovak 1 Slovenian 1 Serbian 1 Turkish 1 Ukrainian 1
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Author
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Czinkota, Michael R. 37 Kotabe, Masaaki 36 Ronkainen, Ilkka A. 31 Douglas, Susan P. 27 Keegan, Warren J. 27 Meffert, Heribert 26 Cavusgil, S. Tamer 24 Sander, Matthias 24 Diamantopoulos, Adamantios 22 Samiee, Saeed 22 Cateora, Philip R. 21 Ghauri, Pervez N. 21 Kaynak, Erdener 21 Mooij, Marieke K. de 21 Swoboda, Bernhard 21 Zentes, Joachim 21 Berndt, Ralph 20 Fantapié Altobelli, Claudia 20 Griffith, David A. 19 Zou, Shaoming 19 Craig, C. S. 18 Jain, Subhash C. 18 Steenkamp, Jan-Benedict E. M. 18 Usunier, Jean-Claude 18 Manrai, Ajay K. 17 Meissner, Hans Günther 17 Backhaus, Klaus 16 Hollensen, Svend 16 Sheth, Jagdish N. 16 Voeth, Markus 16 Doole, Isobel 15 Helsen, Kristiaan 15 Leonidou, Leonidas C. 15 Müller, Stefan 15 Paliwoda, Stanley J. 15 Solberg, Carl Arthur 15 Terpstra, Vern 15 Jeannet, Jean-Pierre 14 Johansson, Johny K. 14 Katsikeas, Constantine S. 14
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Institution
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American Marketing Association 11 GATE Germany, Konsortium Internationales Hochschulmarketing 11 UNCTAD / Secretariat 10 International Trade Centre 7 UNCTAD 6 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 Springer Fachmedien Wiesbaden 5 Edward Elgar Publishing 4 European Society for Opinion and Marketing Research 4 IGI Global 4 International Chamber of Commerce 4 Springer International Publishing 4 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 4 Books on Demand GmbH <Norderstedt> 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Weltwirtschaft 3 National Bureau of Economic Research 3 OECD 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 World Institute for Development Economics Research 3 Business & Economics Society International 2 Chambre de commerce et d'industrie de Paris 2 Chartered Institute of Marketing 2 Deutscher Akademischer Austauschdienst 2 Donecʹkyj Nacionalʹnyj Universytet 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Europäische Kommission 2 General Agreement on Tariffs and Trade 2 Georg-August-Universität Göttingen / Abteilung Industrielles Management 2 Harvard Graduate School of Business Administration 2 IMP Group 2 Indian Institute of Foreign Trade 2 Information Resources Management Association 2 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 2 Institute of Marketing 2 International Symposium on Trade Efficiency <1994, Columbus, Ohio> 2 Internationale Vereinigung der Textilindustrie 2 National Council of Applied Economic Research 2
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Published in...
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Journal of international marketing 116 International marketing review 111 Journal of global marketing 109 Journal of business research : JBR 100 Advances in international marketing 45 International business review : the official journal of the European International Business Academy 43 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 43 Europäische Hochschulschriften / 5 42 SpringerLink / Bücher 36 Industrial marketing management : the international journal for industrial and high-tech firms 33 Journal of international consumer marketing 32 Handbook of research in international marketing 26 Journal of euromarketing 26 Management international review : mir ; journal of international business 25 The journal of brand management : an international journal 25 Asia Pacific journal of marketing and logistics 24 European journal of marketing : EJM 24 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 23 Journal of the Academy of Marketing Science 19 International journal of advertising : the quarterly review of marketing communications 18 The SAGE handbook of international marketing 18 Gabler Edition Wissenschaft 17 Journal of strategic marketing 16 Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg 15 Journal of world business : JWB 15 Springer eBook Collection 15 Arbeitspapier / Institut für Marketing, Universität Mannheim 14 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 14 European journal of international management : EJIM 14 Handbook of research on international advertising 14 Journal of macromarketing : examining the interactions among markets, marketing, and society 14 Journal of marketing 14 Marketing intelligence & planning 14 The journal of product & brand management 14 International journal of business and globalisation : IJBG 13 International marketing ; Vol. 1 13 International marketing ; Vol. V 13 Journal of marketing management : MM 13 Research handbook on export marketing 13 Información comercial española : ICE : revista de economía 12
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Source
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ECONIS (ZBW) 5,015 USB Cologne (EcoSocSci) 440 RePEc 64 BASE 24 EconStor 6 Other ZBW resources 1
Showing 1 - 50 of 5,550
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,...
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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22
Persistent link: https://ebtypo.dmz1.zbw/10013536366
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Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Navaia, Eurico Colarinho; Moreira, António; Ribau, Cláudia - In: Economies : open access journal 11 (2023) 2, pp. 1-16
Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
Persistent link: https://ebtypo.dmz1.zbw/10014230630
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Social media and international business : views and conceptual framing
Saari, Matti; Haapanen, Lauri; Hurmelinna-Laukkanen, Pia - In: International marketing review 39 (2022) 7, pp. 25-45
Persistent link: https://ebtypo.dmz1.zbw/10013532329
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Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105
Persistent link: https://ebtypo.dmz1.zbw/10013538916
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Why is Finland lagging behind in export growth?
Oinonen, Sami; Virén, Matti E. E. - 2022
This paper tries to find an answer to the question of why has Finnish exports performed so poorly during the last two decades. It also tries to assess the related question of why is the level of openness of the Finnish economy much lower than in neighboring countries and countries with similar...
Persistent link: https://ebtypo.dmz1.zbw/10013272768
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Digital connectivity and firm participation in foreign markets : an exporter-based bilateral analysis
Imbruno, Michele; Cariolle, Joel; De Melo, Jaime - 2022
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Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 134-152
Persistent link: https://ebtypo.dmz1.zbw/10013168981
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Cross-border e-commerce as a foreign market entry mode among SMEs : the relationship between export capabilities and performance
Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 32 (2022) 2, pp. 267-283
Persistent link: https://ebtypo.dmz1.zbw/10013189313
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Market share analysis and export performance of indonesian crude palm oil in the EU market
Jamilah, Jamilah; Zahara, Hafni; Kembaren, Emmia Tambarta; … - In: International Journal of Energy Economics and Policy : IJEEP 12 (2022) 2, pp. 218-225
Persistent link: https://ebtypo.dmz1.zbw/10013193707
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Fusing international business and marketing : a bibliometric study
Florido-Benítez, Lázaro; Aldeanueva Fernández, Ignacio - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-26
This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
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Social media use in international marketing : impact on brand and firm performance
Witek-Hajduk, Marzanna K.; Zaborek, Piotr - In: International journal of management and economics 58 (2022) 2, pp. 121-142
This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium...
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Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav; Rosendo-Rios, Veronica; Trott, Sangeeta; … - In: Journal of international marketing 30 (2022) 4, pp. 44-59
Persistent link: https://ebtypo.dmz1.zbw/10013438691
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Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Mansouri, Hossein; Boroujerdi, Saeed Sadeghi; Polonsky, … - In: New England journal of entrepreneurship : NEJE 25 (2022) 2, pp. 103-120
Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within...
Persistent link: https://ebtypo.dmz1.zbw/10013440157
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EU marketing standards and sustainability
Nes, Kjersti; Ciaian, Pavel - In: Applied economic perspectives and policy 44 (2022) 4, pp. 1844-1863
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The effect of start-up corporate entrepreneurial orientation on adaptive capacity on overseas market and export performance : the moderating effect of business psychological distan...
Lee, In-Seong; Kim, Sok-Tae - In: Journal of international trade & commerce 18 (2022) 2, pp. 49-64
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When digitalization meets omnichannel in international markets : a case study from the agri-food industry
Ciasullo, Maria Vincenza; Montera, Raffaella; Mercuri, … - In: Administrative Sciences : open access journal 12 (2022) 2, pp. 1-14
Digitalization is prompting small and medium-sized enterprises to structural and strategic transformations, also providing new opportunities to expand and succeed in foreign markets. However, relatively few studies have investigated emergent digital technologies in international business...
Persistent link: https://ebtypo.dmz1.zbw/10013286357
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The influence of an export manager on export marketing policies : evidence from exporting olive oil companies in Crete
Lamprinidou, Fani; Semos, Anastasios V.; Tsakiridou, … - In: Economies : open access journal 10 (2022) 7, pp. 1-12
Cretan olive oil is known for its premium quality worldwide. In the post pandemic international environment, the rising demand for olive oil due to its health benefits has generated greater competition amongst traditionally non-producer and producer countries. Olive oil exports affect both the...
Persistent link: https://ebtypo.dmz1.zbw/10013337249
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://ebtypo.dmz1.zbw/10013270451
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Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis
Michulek, Jakub; Križanová, Anna - In: Management dynamics in the knowledge economy 10 (2022) 2/36, pp. 154-166
Persistent link: https://ebtypo.dmz1.zbw/10013275340
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International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia; Khan, Zaheer; Arslan, Ahmad; Khan, Huda; … - In: International marketing review 39 (2022) 3, pp. 755-782
Persistent link: https://ebtypo.dmz1.zbw/10013396319
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Are born global firms really a "new breed" of exporters? : empirical evidence from an emerging market
Moen, Øystein; Mohammad Falahat; Lee, Yan Yin - In: Journal of international entrepreneurship 20 (2022) 1, pp. 157-193
Persistent link: https://ebtypo.dmz1.zbw/10013190639
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Pricing in International Markets : A 'Small Country' Benchmark
Parsley, David C. - 2022
This study examines exchange rate pass-through in a 'small country' context. The study uses a panel of disaggregated exports from Hong Kong to its major flexible exchange rate destinations since 1992. Most existing evidence on pass-through is taken from G7 countries and finds that export prices...
Persistent link: https://ebtypo.dmz1.zbw/10013291930
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EU Law and Consumer Transactions Without an Internal Market Dimension
Twigg-Flesner, Christian - 2022
The EU has had a significant impact on the regulation of private relationships between traders and consumers, but this has been without differentiating between those situations which involve a cross-border element, and those which are purely domestic. This paper queries whether this ‘one size...
Persistent link: https://ebtypo.dmz1.zbw/10013295767
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The Role of Inter-Firm Dispersion of International Marketing Capabilities in Marketing Strategy and Business Outcomes
Gnizy, Itzhak - 2022
Despite their increasing practical and theoretical significance in a globalizing world, marketing capabilities in an international context and their inter-organizational dispersion remain in the shadow of research. Specifically, the usefulness of direct effects of capabilities and their...
Persistent link: https://ebtypo.dmz1.zbw/10013307167
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Marketing control in international headquarters-subsidiary working relationships of industrial goods firms : the role of environmental context
Isenberg, Lukas; Kreiter, Susanne; Helm, Roland; … - In: Journal of business economics : JBE 92 (2022) 6, pp. 1035-1064
Persistent link: https://ebtypo.dmz1.zbw/10013438889
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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367
Persistent link: https://ebtypo.dmz1.zbw/10013164339
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Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://ebtypo.dmz1.zbw/10013167321
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Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata; Virvilaitė, Regina; Alon, Ilan - In: European journal of international management : EJIM 18 (2022) 2/3, pp. 444-477
Persistent link: https://ebtypo.dmz1.zbw/10013435528
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Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152
Persistent link: https://ebtypo.dmz1.zbw/10013465151
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Country of origin from a management perspective of emerging market companies
Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: International journal of management and economics 55 (2019) 3, pp. 212-229
Objective: The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms. Methods: A qualitative approach was applied using in-depth interviews with 11 informants from owners...
Persistent link: https://ebtypo.dmz1.zbw/10012171675
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The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises
Kazakov, Sergey; Ruiz-Alba, José L.; Muñoz, María M. - In: European journal of management and business economics : … 30 (2021) 2, pp. 129-151
Purpose - The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees' loyalty in the small and medium enterprises (SMEs) research context. Rooted in administrative theory, human relations...
Persistent link: https://ebtypo.dmz1.zbw/10012822102
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Global or adapted advertising? : consumer evaluation of advertising activity of foreign enterprises on the Polish market
Nowacki, Robert - In: Contemporary economics 15 (2021) 4, pp. 415-428
Intensification of globalization processes in the contemporary world entails conse-quences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global envi-ronment. Expansion into foreign markets presents...
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Strategic communication and competitive advantage : assessing CEO letters of global airline alliances
Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72
For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...
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Phenomenology explanation of effective history on economy and export performance of Iranian oil products : mixed-method research
Sabet, Zahra Mahdavi; Abdolvand, Mohammad Ali; Hanzaei, … - In: Iranian journal of economic studies : IJES 10 (2021) 1, pp. 125-146
Persistent link: https://ebtypo.dmz1.zbw/10012631801
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Conceptualizing contemporary markets : introduction to the special issue
Gruin, Julian; Massot, Pascale - In: Competition & change : the journal of global business … 25 (2021) 5, pp. 507-516
Persistent link: https://ebtypo.dmz1.zbw/10012660683
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Multi-sided digital platforms' application in SMEs' fashion brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: European research studies 24 (2021) 3B, pp. 739-748
Persistent link: https://ebtypo.dmz1.zbw/10012666819
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Export market survival of pioneers and followers
Hahn, Chin Hee; Pyun, Ju Hyun - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012817144
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
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An empirical analysis of the export potential of pork produced under higher animal welfare standards
Derstappen, Rebecca; Christoph-Schulz, Inken Birte; … - 2021
Derzeit werden in Deutschland die Nutztierhaltung und insbesondere die Schweinehaltung kontrovers diskutiert. In diesem Zusammenhang, werden die Forderungen nach höheren Tierwohlstandards lauter. Allerdings führen höhere Tierwohlstandards zu höheren Produktionskosten. Vor diesem Hintergrund...
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Leveraging luxury brands purchase intention through cultural congruent assertive advertising : a cross-cultural experimental evidence from Malaysia and Pakistan
Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 1, pp. 138-165
Recently, scholars suggested that brands can leverage their sales by developing advertisements through identifying the particular cultural orientation associated with consumer behavior in question. However, little effort has been made in understanding this phenomenon that how presentation and...
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Survival of formal and informal firms in export markets : case studies of Uganda and Zambia
Apaa Okello, Jimmy - 2021
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Beneath the surface : investigating industry heterogeneity in Italy's goods export market share performance
Federico, Stefano; Giordano, Claire - 2021
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Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Mazzucchelli, Alice; Chierici, Roberto; Di Gregorio, Angelo - In: Journal of management & governance 25 (2021) 4, pp. 1107-1144
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Leading digital transformation through an Agile Marketing Capability : the case of Spotahome
Moi, Ludovica; Cabiddu, Francesca - In: Journal of management & governance 25 (2021) 4, pp. 1145-1177
Persistent link: https://ebtypo.dmz1.zbw/10012656540
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Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard; Sinning, Carolina - In: Management international review : MIR ; journal of … 61 (2021) 4, pp. 563-598
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Export performance : evidence from agricultural product firms in Vietnam
Ngo-Thi-Ngoc, Huyen; Bang Nguyen Viet - In: Cogent business & management 8 (2021) 1, pp. 1-22
This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5...
Persistent link: https://ebtypo.dmz1.zbw/10012668835
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The interrelationship between internal marketing, employee perceived quality and customer satisfaction : a conventional banking perspective
De Bruin, Leigh; Roberts-Lombard, Mornay; De … - In: Cogent business & management 8 (2021) 1, pp. 1-29
This study explores how internal marketing influences employees’ perceived ability to deliver service quality in the conventional banking industry in Oman. The influence of employee perceived service quality on customer satisfaction is also established. Data was obtained from retail banking...
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The influence of regional Italian images on consumer behaviour : a study of consumers in Germany
Fauser, Simon Georg; Agola, David - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 129-158
Persistent link: https://ebtypo.dmz1.zbw/10012583874
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
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