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  • Search: subject_exact:"International marketing"
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Year of publication
Subject
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International marketing 5,912 Internationales Marketing 5,905 Consumer behaviour 902 Marketingmanagement 847 Marketing management 830 Konsumentenverhalten 827 Multinationales Unternehmen 795 Transnational corporation 735 Brand management 662 Markenführung 649 Welt 591 World 591 Globalization 580 Globalisierung 545 International market entry 495 Internationaler Markteintritt 495 Export 477 Theorie 455 Theory 454 Deutschland 446 Germany 405 USA 404 Marketing 399 Brand image 383 United States 379 Markenimage 374 Kulturelle Identität 359 Cultural identity 357 SME 343 KMU 341 China 329 Brand 315 Markenartikel 311 Firm performance 242 Unternehmenserfolg 242 Designation of origin 223 Herkunftsbezeichnung 223 Schwellenländer 221 Emerging economies 218 Relationship marketing 212
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Online availability
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Undetermined 1,791 Free 446 CC license 45
Type of publication
All
Article 3,846 Book / Working Paper 2,710 Journal 66 Other 2
Type of publication (narrower categories)
All
Article in journal 2,290 Aufsatz in Zeitschrift 2,290 Aufsatz im Buch 801 Book section 801 Graue Literatur 492 Non-commercial literature 492 Hochschulschrift 357 research-article 346 Collection of articles of several authors 327 Sammelwerk 327 Thesis 288 Lehrbuch 233 Textbook 204 Working Paper 177 Arbeitspapier 174 Bibliografie enthalten 157 Bibliography included 157 Aufsatzsammlung 148 Case study 133 Fallstudie 133 Konferenzschrift 109 Dissertation u.a. Prüfungsschriften 90 Reprint 76 review-article 73 Conference proceedings 70 Amtsdruckschrift 60 Government document 60 review 54 case-report 47 Glossar enthalten 44 Glossary included 44 conceptual-paper 44 No longer published / No longer aquired 30 Handbook 29 Handbuch 29 Fallstudiensammlung 22 Guidebook 22 Ratgeber 22 Statistik 21 Mehrbändiges Werk 18
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Language
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English 5,200 German 1,077 Undetermined 178 French 48 Spanish 38 Italian 35 Polish 24 Hungarian 13 Bulgarian 5 Russian 5 Swedish 5 Lithuanian 4 Romanian 4 Czech 3 Danish 3 Dutch 3 Norwegian 3 Portuguese 2 Ukrainian 2 Arabic 1 Finnish 1 Croatian 1 Japanese 1 Slovak 1 Slovenian 1 Serbian 1 Turkish 1
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Author
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Czinkota, Michael R. 39 Kotabe, Masaaki 39 Ronkainen, Ilkka A. 32 Douglas, Susan P. 31 Samiee, Saeed 31 Keegan, Warren J. 29 Diamantopoulos, Adamantios 27 Ghauri, Pervez N. 27 Meffert, Heribert 27 Griffith, David A. 26 Sander, Matthias 25 Cavusgil, S. Tamer 24 Leonidou, Leonidas C. 24 Zou, Shaoming 24 Cateora, Philip R. 22 Kaynak, Erdener 22 Berndt, Ralph 21 Fantapié Altobelli, Claudia 21 Zentes, Joachim 21 Craig, C. S. 20 Katsikeas, Constantine S. 20 Mooij, Marieke K. de 20 Ryans, John K. 20 Swoboda, Bernhard 20 Meissner, Hans Günther 19 Schlegelmilch, Bodo B. 19 Steenkamp, Jan-Benedict E. M. 19 Jain, Subhash C. 18 Terpstra, Vern 18 Usunier, Jean-Claude 18 Doole, Isobel 17 Manrai, Ajay K. 17 Sousa, Carlos M. P. 17 Backhaus, Klaus 16 Hollensen, Svend 16 Paliwoda, Stanley J. 16 Sheth, Jagdish N. 16 Voeth, Markus 16 Belk, Russell W. 15 Helsen, Kristiaan 15
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Institution
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American Marketing Association 12 GATE Germany, Konsortium Internationales Hochschulmarketing 11 UNCTAD / Secretariat 9 International Trade Centre 7 OECD 6 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 Springer Fachmedien Wiesbaden 5 UNCTAD 5 Edward Elgar Publishing 4 European Society for Opinion and Marketing Research 4 Information Resources Management Association 4 International Chamber of Commerce 4 Springer International Publishing 4 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 4 Books on Demand GmbH <Norderstedt> 3 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 3 IGI Global 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 World Institute for Development Economics Research 3 Business & Economics Society International 2 Chambre de commerce et d'industrie de Paris 2 Chartered Institute of Marketing 2 DePaul University / College of Commerce 2 Deutscher Akademischer Austauschdienst 2 Donecʹkyj Nacionalʹnyj Universytet 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 European Communities. 2 Europäische Kommission 2 FAO 2 Georg-August-Universität Göttingen / Abteilung Industrielles Management 2 Harvard Graduate School of Business Administration 2 IMP Group 2 Indian Institute of Foreign Trade 2 Institute of Marketing 2 Institute of Southeast Asian Studies / ASEAN Economic Research Unit 2 International Symposium on Trade Efficiency <1994, Columbus, Ohio> 2
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Published in...
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International Marketing Review 244 International marketing review 166 Journal of international marketing 132 Journal of global marketing 118 Journal of business research : JBR 105 European Journal of Marketing 89 International business review : the official journal of the European International Business Academy 47 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 46 SpringerLink / Bücher 43 Europäische Hochschulschriften / 5 42 Advances in international marketing 41 Industrial marketing management : the international journal for industrial and high-tech firms 41 Marketing Intelligence & Planning 39 Journal of international consumer marketing 33 Journal of Consumer Marketing 31 Asia Pacific journal of marketing and logistics 27 Handbook of research in international marketing 27 Journal of euromarketing 25 Management international review : mir ; journal of international business 25 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 24 European journal of marketing : EJM 23 The journal of brand management : an international journal 21 The journal of business & industrial marketing 21 Entrepreneurship in international marketing 20 International marketing in the fast changing world 20 Journal of the Academy of Marketing Science 20 International journal of advertising : the quarterly review of marketing communications 19 Journal of Business & Industrial Marketing 18 Journal of Services Marketing 18 Journal of strategic marketing 18 The SAGE handbook of international marketing 18 Gabler Edition Wissenschaft 17 Marketing intelligence & planning 17 Journal of international trade & commerce 16 Strategic Direction 16 The journal of product & brand management 16 Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg 15 International marketing ; Vol. 2 15 Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage 15 Springer eBook Collection 15
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Source
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ECONIS (ZBW) 5,496 Other ZBW resources 589 USB Cologne (EcoSocSci) 440 RePEc 64 BASE 24 EconStor 11
Showing 1 - 50 of 6,624
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The liability of emergingness and country-of-origin effect on South African wine
Wyk, Schalk van; Luiz, John M. - In: South African journal of business management 55 (2024) 1, pp. 1-12
Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Design/methodology/approach: Using a qualitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197617
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Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jensen, Jonathan A.; Cobbs, Joe B.; Mazer, Alex; Tyler, … - In: Journal of international marketing 32 (2024) 3, pp. 23-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165177
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Impacts of Brazilian green coffee production and its logistical corridors on the international coffee market
Correia, Paula Ferreira da Cruz; Reis, João Gilberto … - In: Logistics 8 (2024) 2, pp. 1-12
Background: The coffee industry is one of the most important world supply chains, with an estimated consumption of two billion cups daily, making it the most consumed beverage worldwide. Coffee beans are primarily grown in tropical countries, with Brazil accounting for almost 50% of the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631059
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Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Navaia, Eurico Colarinho; Moreira, António Carrizo; … - In: Economies : open access journal 11 (2023) 2, pp. 1-16
Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014230630
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Carbon Pricing at Export Markets : Trade-Related Implications in Trinidad and Tobago
Stepanov, Ilya - 2025
This paper examines the potential impact of border carbon adjustments on Trinidad and Tobago's exports. Despite its marginal contribution to global greenhouse gas emissions, the country's high carbon intensity exposes the economy to global low-carbon transition risks. The paper aims to raise...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015328082
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Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147839
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National culture as a factor in visitors' evaluations of hotel services
Wąsowicz-Zaborek, Elżbieta - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357800
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Export promotion programs and firm performance : linking knowledge, commitment, and market strategy to enhance competitiveness
Heriqbaldi, Unggul; Padilla, Miguel Angel Esquivias; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-12
This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358653
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Should global brands engage in brand activism?
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340297
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Cross-cultural comparison of satellite fanship : a consumer culture theory perspective
Su, Yiran; Zhou, Xiaochen; Funk, Daniel C.; Daniels, Jason - In: Journal of sport management : the official journal of … 39 (2025) 1, pp. 28-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330122
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Oyo Hotel's expansion spree : too much, too fast?
Bhattacharya, Arijit - In: Asian journal of management cases 22 (2025) 1, pp. 97-111
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330538
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Cultural and institutional determinants in international marketing channel adaptation : the case of Vichy Cosmetics in China
Zhang, Gangfeng - In: European journal of international management : EJIM 26 (2025) 1, pp. 65-91
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376292
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The impact of institutional orientation on export performance : mediating role of firm innovativeness
Zouari, Abir; Khemakhem, Romdhane - In: Thunderbird international business review 67 (2025) 2, pp. 181-192
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334689
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Marketing exploitation and exploration in export companies : the moderating effect of organisational formalisation
Sun, Qianmin; Deng, Xiaoyu; Hu, Zuohao - In: South African journal of business management 55 (2024) 1, pp. 1-13
Purpose: This study investigated the roles of marketing exploitation and exploration as strategies in export companies and examines how the organisational formalisation influences their impacts on export performance. Design/methodology/approach: To test the hypotheses, the study conducted...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197970
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Leveraging ambidextrous market orientations for SME export success in emerging markets
Robb, Charles Arthur - In: Journal of international trade & commerce 20 (2024) 3, pp. 55-75
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323935
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The strategic role of competitive aggressiveness and marketing synergies in emerging economies
Robb, Charles Arthur; Kang, Minhyo - In: Journal of international trade & commerce 20 (2024) 5, pp. 77-96
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323948
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Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
Muñoz, María M.; Kazakov, Sergey; Ruiz-Alba, Jose L. - In: Operational research : an international journal 24 (2024) 2, pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135112
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Justificative conformity in ontologically ring-fenced fields : problematizing the scholarly nomenclature in qualitative studies
Poulis, Konstantinos; Christodoulou, Ioannis - In: Marketing theory 24 (2024) 4, pp. 685-707
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164406
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Local-global cobrand positioning and consumer evaluations in emerging markets
Osmanoglu, Onur; Ozsomer, Aysegul; Biliciler, Gunes - In: Journal of international marketing 32 (2024) 4, pp. 81-98
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165294
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Institutional biography and the institutionalization of a new organizational template : building the global branded hotel chain
Maclean, Mairi; Harvey, Charles; Suddaby, Roy - In: Business history 66 (2024) 1, pp. 311-339
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578339
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Planned internationalization level and founder attitudes towards venture strategy
MacDonald, Jason B.; Mattingly, Eric Shaunn; Kushev, Trayan - In: Journal of small business strategy 34 (2024) 2, pp. 51-62
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396334
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The mediating effect of eco-friendly practices on the link between international market orientation and performance : evidence from Vietnamese small and medium enterprises
Ngo, Quang-Huy - In: Entrepreneurial business and economics review : EBER 12 (2024) 3, pp. 99-114
Objective: This study addresses significant gaps in the existing literature, which shows mixed results on the relationship between international market orientation and international performance. Moreover, the literature needs more research on the mediating role of eco-friendly practices in this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015130591
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Understanding destination marketing processes through film tourism : local and global networks
Nakayama, Chihiro - In: Journal of travel and tourism marketing 41 (2024) 9, pp. 1177-1189
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183102
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - In: International marketing review 41 (2024) 6, pp. 1161-1189
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202379
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Triadic multilevel psychic distance in firm internationalization
Safari, Aswo - In: International marketing review 41 (2024) 7, pp. 23-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202404
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Export market orientation, performance and international partner selection : word-of-mouth referral versus direct contact
Ishii, Ryuta; Kikumori, Mai - In: International marketing review 41 (2024) 7, pp. 117-139
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202407
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COVID-19 pandemic : advancing international marketing theory and guiding practice
Christofi, Michael; Kvasova, Olga; Hadjielias, Elias - In: International marketing review 41 (2024) 7, pp. 140-162
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202408
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Relationship among government export support, perceived export stimuli, barriers and export performance
Mai Xuan Dao; Le Buu Tan - In: Cogent business & management 11 (2024) 1, pp. 1-17
An increase in Vietnamese agricultural export performance can contribute to the decrease in trade deficit with ASEAN + 3. In order to achieve it, some factors affecting export performance should be studied. The research model is proposed to indicate the direct relationship between government...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520105
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The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations
Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk attributes. This study investigates the role of consumer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014521402
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524759
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Transnational market navigation : living and consuming across borders
Sharifonnasabi, Zahra; Mimoun, Laetitia; Bardhi, Fleura - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1198-1220
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526268
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The patterns of the past and future agenda in international branding : a literature review
Ramos, Manoella Antonieta - In: Review of international business and strategy 34 (2024) 2, pp. 311-339
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526385
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Consumers and firms in international trade
Volpe Martincus, Christian; Sztajerowska, Monika; … - 2024 - This version: May 2024
Modern theoretical and empirical analyses in international trade typically focus on firms as the sole trading actors. This is consistent with the fact that firms have traditionally accounted for the vast majority of trade and, hence, examining their behavior allows for fully characterizing trade...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534962
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The selected aspects of a company's pricing policy in foreign markets
Grzegorczyk, Wojciech - In: European research studies 27 (2024) 1, pp. 422-433
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536166
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555774
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Do domestic market characteristics influence firms' export intensity?
Forte, Rosa; Carvalho, Sérgio - In: EuroMed journal of business 19 (2024) 2, pp. 398-423
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014557617
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Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos - In: Journal of international marketing 32 (2024) 2, pp. 12-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631134
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Integrated community-based internal branding : a holistic approach to internal branding for B2B organizations
Prashar, Atul; Maity, Moutusy - In: Industrial marketing management : the international … 120 (2024), pp. 62-77
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116901
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Technology oriented, service intensive, transnational entrepreneurs' international target market strategies
Chaudhry, Shiv; Crick, Dave; Crick, James M. - In: Industrial marketing management : the international … 120 (2024), pp. 175-190
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116920
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Market potential : the measurement of domestic market size
Bruna, Fernando - In: Letters in spatial and resource sciences : LSRS 17 (2024) 1, pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123522
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Born global maturity : strategic aspects and performance consequences
Efrat, Kalanit; Asseraf, Yoel - In: Management international review : MIR ; journal of … 64 (2024) 2, pp. 279-302
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123584
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The impact of strategic orientations on the born globals' export performance : an ambidexterity approach
Presutti, Manuela; Fratocchi, Luciano; Odorici, Vincenza - In: Management international review : MIR ; journal of … 64 (2024) 5, pp. 811-841
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123629
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International market, network, and opportunity selection : a systematic review of empirical research, integrative framework, and comprehensive research agenda
Francioni, Barbara; Martín Martín, Oscar - In: Journal of international management 30 (2024) 5, pp. 1-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015107864
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Green export strategies and SMEs export performance : mediating roles of innovation, readiness, and activities
Singh, Vishal Kumar; Keshari, Aditya; Singh, Divya; … - In: Journal of innovation and entrepreneurship : JIE 13 (2024), pp. 1-33
Purpose: This study aims to investigate the relationship between institutional support, green export strategies, and export performance among small and medium-sized enterprises (SMEs) operating in various sustainability-focused sectors. Design/methodology/approach: Utilising a quantitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015271463
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COVID-19 pandemic: advancing international marketing theory and guiding practice
Christofi, Michael; Kvasova, Olga; Hadjielias, Elias - In: International Marketing Review 41 (2024) 7, pp. 140-162
Purpose This paper has a dual purpose. The first is to provide a thorough analysis of developments in international marketing in relation to the coronavirus disease 2019 (COVID-19) pandemic; the second is to capitalize on these developments to set an agenda for future research in the field of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015348207
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Export market experience, relational capital, and export performance in the context of different levels of psychic distance : Monika Sulimowska-Formowicz, Piotr Trąpczyński, Maja Szymura-Tyc
Sulimowska-Formowicz, Monika; Trąpczyński, Piotr; … - 2024
Objective: The objective of the article is to identify differences in the explanatory value of export market experience and relational capital as variables impacting export performance on markets characterised by high and low levels of psychic distance. We aimed to explore which of these...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373887
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Florentine banks in Germany : the market strategies of the Alberti, Medici, and Spinelli, 1400-1475
Weissen, Kurt - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198989
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The impact of market penetration costs and rival countries exports on Iran's cement export profits in an oligopoly framework
Salahmanesh, Ahmad; Frazmand, Hassan; Anvari, Ebrahim; … - In: Iranian economic review : journal of University of Tehran 28 (2024) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403120
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Systematic review of international marketing capabilities in dynamic capabilities view : calibrating research on international dynamic marketing capabilities
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 237-272
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524783
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A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna - In: Journal of East European management studies : JEEMS 29 (2024) 2, pp. 314-339
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015182031
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