Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Design/methodology/approach: Using a qualitative...

Background: The coffee industry is one of the most important world supply chains, with an estimated consumption of two billion cups daily, making it the most consumed beverage worldwide. Coffee beans are primarily grown in tropical countries, with Brazil accounting for almost 50% of the...

Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

This paper examines the potential impact of border carbon adjustments on Trinidad and Tobago's exports. Despite its marginal contribution to global greenhouse gas emissions, the country's high carbon intensity exposes the economy to global low-carbon transition risks. The paper aims to raise...

This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...

Purpose: This study investigated the roles of marketing exploitation and exploration as strategies in export companies and examines how the organisational formalisation influences their impacts on export performance. Design/methodology/approach: To test the hypotheses, the study conducted...

Objective: This study addresses significant gaps in the existing literature, which shows mixed results on the relationship between international market orientation and international performance. Moreover, the literature needs more research on the mediating role of eco-friendly practices in this...

An increase in Vietnamese agricultural export performance can contribute to the decrease in trade deficit with ASEAN + 3. In order to achieve it, some factors affecting export performance should be studied. The research model is proposed to indicate the direct relationship between government...

Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk attributes. This study investigates the role of consumer...

Modern theoretical and empirical analyses in international trade typically focus on firms as the sole trading actors. This is consistent with the fact that firms have traditionally accounted for the vast majority of trade and, hence, examining their behavior allows for fully characterizing trade...

Purpose: This study aims to investigate the relationship between institutional support, green export strategies, and export performance among small and medium-sized enterprises (SMEs) operating in various sustainability-focused sectors. Design/methodology/approach: Utilising a quantitative...

Purpose This paper has a dual purpose. The first is to provide a thorough analysis of developments in international marketing in relation to the coronavirus disease 2019 (COVID-19) pandemic; the second is to capitalize on these developments to set an agenda for future research in the field of...

Objective: The objective of the article is to identify differences in the explanatory value of export market experience and relational capital as variables impacting export performance on markets characterised by high and low levels of psychic distance. We aimed to explore which of these...