Search Results - subject_exact:"Internationale Werbung"

Revising the concept of a perceived brand globalness : beyond broad market reach

Jadach, Robert; Tłuczak, Agnieszka - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015593552

Learning by AI : market intelligence and exporting

Antoniades, Alexis; He, Chuan; Liang, Zheming; Xu, Mingzhi - 2026

Early adoption of artificial intelligence (AI) reshaped how firms responded to market dynamics by enhancing data collection and analysis. Linking China's universe of customs shipments to millions of online job ads, we tracked AI hiring in sales, marketing, and analytics to build a firm-level...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596606

Generative AI for video translation : consumer evaluation in international markets

Wahid, Risqo; Han, Jiseon; Nizar Fauzan; Karjaluoto, Heikki - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597392

Executive insights in the age of AI and global disruption : navigating change, technology, and strategy

Gregory, Gary; Li, Yuli; Solanki, Vijay - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597393

Product-market adjustment and wine export performance

Serrano, Raúl; Abella-Garcés, Silvia; Ferrer, Juan Ramón - 2026

This paper analyzes the impact of product-market fit on firms' export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638970

Young consumers in cultural context : a cross-national study of Hofstede's value dimensions

Bartosik-Purgat, Małgorzata; Rakowska, Wiktoria; … - 2026

Objective: The study aims to evaluate the internal validity of a scale measuring cultural traits in relation to Hofstede's framework and to identify the individual cultural characteristics of young people across three countries: Poland, South Korea, and the United States. Research Design &...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636954

Making gems and jewellery clusters exportable

2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015559861

An investigation into the evolution of marketing-mix effectiveness : an empirics-first approach

Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015670290

Export market orientation and new product performance : the moderating roles of process and output controls

Ishii, Ryuta; Yuki, Sho - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547055

Peace brand activism : global brand responses to the war in Ukraine

Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147839

Should global brands engage in brand activism?

Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340297

National culture as a factor in visitors' evaluations of hotel services

Wąsowicz-Zaborek, Elżbieta - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357800

Export promotion programs and firm performance : linking knowledge, commitment, and market strategy to enhance competitiveness

Heriqbaldi, Unggul; Padilla, Miguel Angel Esquivias; … - 2025

This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358653

Carbon Pricing at Export Markets : Trade-Related Implications in Trinidad and Tobago

Stepanov, Ilya - 2025

This paper examines the potential impact of border carbon adjustments on Trinidad and Tobago's exports. Despite its marginal contribution to global greenhouse gas emissions, the country's high carbon intensity exposes the economy to global low-carbon transition risks. The paper aims to raise...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015328082

Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets

Cassia, Fabio; Magno, Francesca - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422959

Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory

Filipovic, Jelena; Gorton, Matthew; Markovic, Stefan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015463997

What is the impact of internal marketing strategies on organizational talent retention? : a case study at Jupiter Marina Hotel

Romana, Fernando Acabado; Gestoso, Carlos Guillen; … - 2025

Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432456

Global events demand global data : COVID-19 crisis responses and the future of selling and sales management around the globe

Rouziou, Maria; Bolander, Willy; Peesker, Karen; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433344

Export propensity and export intensity of wine producers in Piedmont (Italy)

Corsi, Alessandro; Mazzarino, Simonetta; Blanc, Simone - 2025

While a large body of literature explores how international wine trade correlates with country, market and national industry characteristics, research at firm level on the choice to export (export propensity) and on the importance of exports on production or sales (export intensity) remains...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433695

Wine, markups, and export behavior : evidence from Hungary

Csurilla, Gergely; Bakucs, Zoltán; Fertő, Imre - 2025

The study examines the influence of markups on the export decisions and subsequent export intensity of firms within the Hungarian wine sector. Additionally, we evaluate the impact of entering and sustaining a presence in export markets on firms' markups and compare the markup levels between...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433701

Strategies for companies to enter international markets : literature review and conceptualization

Kostruba, Anatoliy; Kostruba, Oleksandra - 2025

Based on the analysis of the current state of international markets, the article reveals the main problematic issues of creating an effective strategy for companies to enter them. The criteria and approaches to the segmentation of international markets are also disclosed. Priority directions for...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015437360

An inside-out model of retail SME brand orientation for an emerging market

Wiid, Johannes A.; Cant, Michael C.; Senooane, Belinda C. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438073

International marketing agility and cost leadership strategies of frontier emerging market exporters in advanced economy markets

Khan, Huda; Khan, Zaheer; Knight, Gary - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440292

Don't stop believing : the manifestations of coopetition in export markets

Crick, James M.; Crick, David - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440293

Turning decision-making logic into international performance among SMEs : revealing the importance of international entrepreneurial marketing

Yang, Man; Gabrielsson, Peter; Gabrielsson, Mika; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440412

Internal markets and M&A efficiency gains : evidence from bank branch-level data

Argentieri Mariani, Lucas; Ricca, Bernado - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425347

Internal marketing and organizational performance : a systematic review and future research agenda

Brown, David M.; Pattinson, Steven; Sutherland, Caroline; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425634

The Journal of International Marketing on consumer vulnerability, social class, and resilience

Davvetas, Vasileios - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597382

Comparative study of COO effect on purchase intention of developed and emerging markets : a mediated-moderation of brand image and cosmopolitanism

Furukawa, Hiroyasu; Terasaki, Shinichiro - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624602

Digital entrepreneurship within international business landscape : implications for marketing strategies

Ptashchenko, Olena; Rozumnyi, Oleksandr; Aliiev, Elman; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625935

Building the international competitiveness of Macedonian wines through sustainability

Mladenovska Jelenkovic, Elena - 2025

North Macedonia has a long-standing tradition of viticulture, with more than 85% of its wine production destined for export markets. In this highly competitive global environment, the effectiveness of marketing strategies relies not only on product quality and authenticity, but also on alignment...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627605

The impact of US export controls on firms' export behavior in a third countr : evidence from Japanese customs data

Junji, Naoto; Itō, Keiko; Matsuura, Toshiyuki - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481106

Optimizing international market selection : a dynamic approach integrating export and FDI entry modes

Zhou, Yueling; Gomes, Emanuel; Vendrell-Herrero, Ferran - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481197

Unbundling the effect of E-I relationship termination on export performance : the moderating role of export experience

D'Angelo, Alfredo; Grazzi, Marco; Li, Le; Moschella, Daniele - 2025

The termination of an exporter-importer (E-I) relationship could challenge the company's export process. What are the consequences on the company's export performance in the foreign country? What role does export experience play in this relationship? The paper explores the overlooked phenomenon...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015484235

Activism across borders : strategic brand approaches for multinational enterprises in Europe

Avallone, Francesca; Cammarota, Antonella; D'Arco, Mario; … - 2025

Frame of the research. As multinational enterprises (MNEs) increasingly engage in roles beyond conventional business activities, their involvement in brand activism has become a focal point of interest. This development underlines the urgency for MNEs to address global challenges, positioning...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015559896

Localization decisions in MNCs' global marketing strategies : the dual role of institutional distance and managerial cognition

Yang, Zhe; Xu, Li; Wang, Jiachen; Li, Qing; Liu, Jianmin - 2025

This study examines multinational enterprises investing in China's A-share market from 2015 to 2024 to explore the impact of institutional distance on localization decisions in the global marketing strategy of multinational corporations. It also analyzes the mediating role of managerial...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015671613

Impacts of Brazilian green coffee production and its logistical corridors on the international coffee market

Correia, Paula Ferreira da Cruz; Reis, João Gilberto … - 2024

Background: The coffee industry is one of the most important world supply chains, with an estimated consumption of two billion cups daily, making it the most consumed beverage worldwide. Coffee beans are primarily grown in tropical countries, with Brazil accounting for almost 50% of the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631059

Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets

Poulis, Konstantinos - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631134

International market, network, and opportunity selection : a systematic review of empirical research, integrative framework, and comprehensive research agenda

Francioni, Barbara; Martín Martín, Oscar - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015107864

Consumers and firms in international trade

Volpe Martincus, Christian; Sztajerowska, Monika; … - 2024 - This version: May 2024

Modern theoretical and empirical analyses in international trade typically focus on firms as the sole trading actors. This is consistent with the fact that firms have traditionally accounted for the vast majority of trade and, hence, examining their behavior allows for fully characterizing trade...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534962

The selected aspects of a company's pricing policy in foreign markets

Grzegorczyk, Wojciech - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536166

Relationship among government export support, perceived export stimuli, barriers and export performance

Mai Xuan Dao; Le Buu Tan - 2024

An increase in Vietnamese agricultural export performance can contribute to the decrease in trade deficit with ASEAN + 3. In order to achieve it, some factors affecting export performance should be studied. The research model is proposed to indicate the direct relationship between government...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520105

The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations

Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - 2024

Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk attributes. This study investigates the role of consumer...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014521402