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  • Search: subject_exact:"Internationaler Absatz"
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Year of publication
Subject
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International marketing 5,514 Internationales Marketing 5,514 Marketingmanagement 867 Consumer behaviour 862 Konsumentenverhalten 862 Marketing management 853 Multinationales Unternehmen 764 Transnational corporation 733 Brand management 683 Markenführung 683 Welt 607 World 607 Globalisierung 571 Globalization 553 International market entry 506 Internationaler Markteintritt 506 Export 462 Theorie 444 Theory 444 Deutschland 397 Markenimage 392 Brand image 391 Germany 382 USA 378 Kulturelle Identität 374 United States 374 Cultural identity 373 KMU 354 SME 354 Brand 342 Markenartikel 338 Marketing 336 China 296 Firm performance 251 Unternehmensperformance 251 Designation of origin 234 Herkunftsbezeichnung 234 Schwellenländer 229 Emerging economies 227 National culture 209
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Online availability
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Undetermined 1,350 Free 419 CC license 59
Type of publication
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Article 3,342 Book / Working Paper 2,105 Journal 67
Subcategories
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Article in journal 2,348 Book section 807 Textbook 223 Working paper 173 Case study 148 Proceedings 107 Government document 61 Glossary included 43 Handbook 29 Statistics 21 Guidebook 20 Literature review 18 Introduction 5 Reference work 4 Report 3 Annual report 1 Biography 1
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Language
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English 4,555 German 799 French 45 Italian 35 Spanish 33 Polish 23 Hungarian 13 Bulgarian 5 Russian 5 Swedish 5 Danish 3 Dutch 3 Norwegian 3 Romanian 3 Czech 2 Portuguese 2 Ukrainian 2 Arabic 1 Finnish 1 Croatian 1 Japanese 1 Slovak 1 Slovenian 1 Serbian 1 Turkish 1
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Author
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Kotabe, Masaaki 33 Czinkota, Michael R. 29 Douglas, Susan P. 29 Samiee, Saeed 29 Cavusgil, S. Tamer 25 Ronkainen, Ilkka A. 25 Diamantopoulos, Adamantios 24 Griffith, David A. 21 Ghauri, Pervez N. 20 Sander, Matthias 20 Jain, Subhash C. 19 Leonidou, Leonidas C. 19 Sousa, Carlos M. P. 19 Zentes, Joachim 19 Zou, Shaoming 19 Craig, C. S. 18 Keegan, Warren J. 18 Meffert, Heribert 18 Steenkamp, Jan-Benedict E. M. 18 Fantapié Altobelli, Claudia 17 Katsikeas, Constantine S. 17 Manrai, Ajay K. 17 Westjohn, Stanford A. 17 Belk, Russell W. 16 Magnusson, Peter 16 Johansson, Johny K. 15 Julian, Craig C. 15 Laroche, Michel 15 Mooij, Marieke K. de 15 Papadopoulos, Nicolas 15 Schlegelmilch, Bodo B. 15 Swoboda, Bernhard 15 Berndt, Ralph 14 Kaynak, Erdener 14 Meissner, Hans Günther 14 Solberg, Carl Arthur 14 Ahmed, Zafar U. 13 Cateora, Philip R. 13 Müller, Stefan 13 Oh, Han-Mo 13
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Institution
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American Marketing Association 11 UNCTAD / Secretariat 9 GATE Germany, Konsortium Internationales Hochschulmarketing 8 International Trade Centre 7 Edward Elgar Publishing 5 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 Springer Fachmedien Wiesbaden 5 UNCTAD 5 Information Resources Management Association 4 International Chamber of Commerce 4 Springer International Publishing 4 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 3 IGI Global 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 3 OECD 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 World Institute for Development Economics Research 3 Books on Demand GmbH <Norderstedt> 2 Business & Economics Society International 2 Chambre de commerce et d'industrie de Paris 2 DePaul University / College of Commerce 2 Donecʹkyj Nacionalʹnyj Universytet 2 European Communities. 2 FAO 2 Georg-August-Universität Göttingen / Abteilung Industrielles Management 2 Harvard Graduate School of Business Administration 2 Indian Institute of Foreign Trade 2 Institute of Southeast Asian Studies / ASEAN Economic Research Unit 2 International Advertising Association 2 International Symposium on Trade Efficiency <1994, Columbus, Ohio> 2 Internationale Vereinigung der Textilindustrie 2 National Council of Applied Economic Research 2 Russell Sage Foundation 2 School of Business <Ottawa> / International Business Study Group 2 Société pour l'Expansion des Ventes de Produits Agricoles et Alimentaires <Paris> 2 Springer-Verlag GmbH 2 Technische Universität Dresden / Fakultät Wirtschaftswissenschaften 2 USA / Department of Commerce and Labor 2
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Published in...
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International marketing review 169 Journal of international marketing 138 Journal of global marketing 122 Journal of business research : JBR 106 Handbook of research in international marketing 51 International business review : the official journal of the European International Business Academy 46 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 45 Industrial marketing management : the international journal for industrial and high-tech firms 41 Advances in international marketing 39 SpringerLink / Bücher 39 Journal of international consumer marketing 36 Europäische Hochschulschriften / 5 31 Asia Pacific journal of marketing and logistics 28 Handbook of research on international advertising 27 Journal of euromarketing 25 Management international review : mir ; journal of international business 25 International journal of advertising : the review of marketing communications 24 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 24 European journal of marketing : EJM 23 The journal of business & industrial marketing 23 Research handbook on export marketing 22 The journal of brand management : an international journal 21 Entrepreneurship in international marketing 20 International marketing in the fast changing world 20 Journal of strategic marketing 19 Journal of the Academy of Marketing Science 19 The journal of product & brand management 19 The SAGE handbook of international marketing 18 Marketing intelligence & planning 17 European journal of international management : EJIM 16 Journal of international trade & commerce 16 Journal of marketing 16 Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg 15 International marketing ; Vol. 2 15 Journal of marketing communications 15 Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage 15 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 14 Journal of marketing management : MM 14 Journal of world business : JWB 14 Gabler Edition Wissenschaft 13
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Source
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ECONIS (ZBW) 5,514
Showing 1 - 50 of 5,116
 
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Revising the concept of a perceived brand globalness : beyond broad market reach
Jadach, Robert; Tłuczak, Agnieszka - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015593552
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Learning by AI : market intelligence and exporting
Antoniades, Alexis; He, Chuan; Liang, Zheming; Xu, Mingzhi - 2026
Early adoption of artificial intelligence (AI) reshaped how firms responded to market dynamics by enhancing data collection and analysis. Linking China's universe of customs shipments to millions of online job ads, we tracked AI hiring in sales, marketing, and analytics to build a firm-level...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015596606
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Generative AI for video translation : consumer evaluation in international markets
Wahid, Risqo; Han, Jiseon; Nizar Fauzan; Karjaluoto, Heikki - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597392
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Executive insights in the age of AI and global disruption : navigating change, technology, and strategy
Gregory, Gary; Li, Yuli; Solanki, Vijay - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597393
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Product-market adjustment and wine export performance
Serrano, Raúl; Abella-Garcés, Silvia; Ferrer, Juan Ramón - 2026
This paper analyzes the impact of product-market fit on firms' export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638970
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Young consumers in cultural context : a cross-national study of Hofstede's value dimensions
Bartosik-Purgat, Małgorzata; Rakowska, Wiktoria; … - 2026
Objective: The study aims to evaluate the internal validity of a scale measuring cultural traits in relation to Hofstede's framework and to identify the individual cultural characteristics of young people across three countries: Poland, South Korea, and the United States. Research Design &...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015636954
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Making gems and jewellery clusters exportable
2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015559861
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An investigation into the evolution of marketing-mix effectiveness : an empirics-first approach
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670290
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Unlocking SME'S export success in Vietnam : bridging export market orientation and performance through competitive strategies
Ngo, Quang-Huy; Doan, Thi-Nam-Ninh - 2026
Based on the resource-based view, contingency theory, and generic framework, this study aims to address the direct influence of export market orientation (EMO) on export performance as well as indirect influence through cost‑leadership (CLS) and differentiation strategy (DS) among Vietnamese...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016064525
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Export market orientation and new product performance : the moderating roles of process and output controls
Ishii, Ryuta; Yuki, Sho - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547055
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New challenges in international luxury fashion markets
Bai, Huifeng; Shi, Jin; Gao, Bin - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015654283
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Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015147839
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Global strategy : a market creation approach
Li, Sali; Shaheer, Noman Ahmed - 2026
"Global Strategy by Li and Shaheer uses an entrepreneurial approach to help you master the the key concepts of global strategy through innovation and opportunity-seeking actions. The outburst of new technologies, artificial intelligence (AI), and digitalization are reshaping the global business...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413542
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Should global brands engage in brand activism?
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015340297
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National culture as a factor in visitors' evaluations of hotel services
Wąsowicz-Zaborek, Elżbieta - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015357800
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The impact of emigrant communities on the image of a country : the case of the Portuguese community in France
Freire, Joao R.; Gertner, Rosane K.; Florek, Magdalena - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015593556
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Export promotion programs and firm performance : linking knowledge, commitment, and market strategy to enhance competitiveness
Heriqbaldi, Unggul; Padilla, Miguel Angel Esquivias; … - 2025
This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015358653
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Marketplace sovereignty under threat : a research curation on marketplace actors in turbulent times
Sarial-Abi, Gülen; Ulqinaku, Aulona - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597397
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Marketing strategies for the internationalization of businesses and brands
2026
"This book aims to fill a significant gap in international marketing, offering a relevant analysis for professionals and academics seeking a scientific and well-founded understanding of the subject"-- Provided by publisher.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015582285
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Carbon Pricing at Export Markets : Trade-Related Implications in Trinidad and Tobago
Stepanov, Ilya - 2025
This paper examines the potential impact of border carbon adjustments on Trinidad and Tobago's exports. Despite its marginal contribution to global greenhouse gas emissions, the country's high carbon intensity exposes the economy to global low-carbon transition risks. The paper aims to raise...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015328082
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Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets
Cassia, Fabio; Magno, Francesca - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422959
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Adapting global communication and marketing strategies to generative AI
2026
"By synthesizing cutting-edge research, practical insights, and real-world applications, this book aims to equip readers with the knowledge and tools needed to navigate and lead in a rapidly evolving global landscape"-- Provided by publisher.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015582612
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The nexus of internal marketing, workplace dynamics, and consumer value co-creation for contemporary corporate branding
Gbadamosi, Ayantunji; Sani, Kareem Folohunso; Al … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641546
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Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory
Filipovic, Jelena; Gorton, Matthew; Markovic, Stefan - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015463997
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What is the impact of internal marketing strategies on organizational talent retention? : a case study at Jupiter Marina Hotel
Romana, Fernando Acabado; Gestoso, Carlos Guillen; … - 2025
Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432456
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Gaining insight into country image : a moderated mediation analysis of the perception of Italy across seven emerging markets
De Nisco, Alessandro; Mason, Michela C.; Napolitano, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632559
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The impact of internal marketing on knowledge sharing capability
Foroudi, Pantea; Marvi, Reza; Imani, Saheb - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632576
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Global events demand global data : COVID-19 crisis responses and the future of selling and sales management around the globe
Rouziou, Maria; Bolander, Willy; Peesker, Karen; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433344
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Community internal activism for CSR brand repositioning
Longo, Cristina; Regany, Fatima - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666206
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Export propensity and export intensity of wine producers in Piedmont (Italy)
Corsi, Alessandro; Mazzarino, Simonetta; Blanc, Simone - 2025
While a large body of literature explores how international wine trade correlates with country, market and national industry characteristics, research at firm level on the choice to export (export propensity) and on the importance of exports on production or sales (export intensity) remains...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433695
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Enhancing cross-border shopping through AI chatbots : an antecedents-engagement-consequences perspective of brand-consumer interactions
Wang, Shaofeng; Zhang, Hao - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666961
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Wine, markups, and export behavior : evidence from Hungary
Csurilla, Gergely; Bakucs, Zoltán; Fertő, Imre - 2025
The study examines the influence of markups on the export decisions and subsequent export intensity of firms within the Hungarian wine sector. Additionally, we evaluate the impact of entering and sustaining a presence in export markets on firms' markups and compare the markup levels between...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433701
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International branding and consumer behavior across cultures
2026
International branding and consumer behavior across cultures explores how international brands adapt their marketing strategies to meet the cultural preferences and expectations of consumers in different countries. It examines the influence of cultural values, social norms, language, and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015668760
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Strategies for companies to enter international markets : literature review and conceptualization
Kostruba, Anatoliy; Kostruba, Oleksandra - 2025
Based on the analysis of the current state of international markets, the article reveals the main problematic issues of creating an effective strategy for companies to enter them. The criteria and approaches to the segmentation of international markets are also disclosed. Priority directions for...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015437360
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An inside-out model of retail SME brand orientation for an emerging market
Wiid, Johannes A.; Cant, Michael C.; Senooane, Belinda C. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015438073
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The authenticity formula : a practical guide for building meaningful brands across cultures
Bitar, Amer; Lam, John - 2026
Chapter 1: Define.What Makes a Brand Authentic? -- Chapter 2: Interpret. Cultures in Collision, Adapting Without Appropriating. Chapter 3: Commit. Values at the Core, Not as a Campaign -- Chapter 4: Design. Designing from the Inside Out -- Chapter 5: Scale. Global Expansion as Cultural...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069156
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International competitiveness and global markets : marketing capabilities of exporting SMEs
Bodlaj, Mateja; Pfajfar, Gregor - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015676969
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International marketing agility and cost leadership strategies of frontier emerging market exporters in advanced economy markets
Khan, Huda; Khan, Zaheer; Knight, Gary - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440292
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Don't stop believing : the manifestations of coopetition in export markets
Crick, James M.; Crick, David - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440293
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Interkulturelles Marketing
Müller, Stefan; Gelbrich, Katja - 2026 - 3., vollständig überarbeitete Auflage
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635050
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Interkulturelles Marketing
Müller, Stefan; Gelbrich, Katja - 2015 - 2., vollständig überarbeitete Auflage
Edition: 2., vollständig überarbeitete Auflage
Book / Working Paper
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Interkulturelles Marketing.
Müller, Stefan; Gelbrich, Katja - 2015 - 2., vollständig überarbeitete Auflage
Edition: 2., vollständig überarbeitete Auflage
Book / Working Paper
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Turning decision-making logic into international performance among SMEs : revealing the importance of international entrepreneurial marketing
Yang, Man; Gabrielsson, Peter; Gabrielsson, Mika; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440412
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Dynamic fashion marketing : internationalisation, sustainability and technology
2026
"Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015634292
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Internal markets and M&A efficiency gains : evidence from bank branch-level data
Argentieri Mariani, Lucas; Ricca, Bernado - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015425347
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Internal marketing and organizational performance : a systematic review and future research agenda
Brown, David M.; Pattinson, Steven; Sutherland, Caroline; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015425634
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The Journal of International Marketing on consumer vulnerability, social class, and resilience
Davvetas, Vasileios - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597382
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Comparative study of COO effect on purchase intention of developed and emerging markets : a mediated-moderation of brand image and cosmopolitanism
Furukawa, Hiroyasu; Terasaki, Shinichiro - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624602
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Digital entrepreneurship within international business landscape : implications for marketing strategies
Ptashchenko, Olena; Rozumnyi, Oleksandr; Aliiev, Elman; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625935
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Building the international competitiveness of Macedonian wines through sustainability
Mladenovska Jelenkovic, Elena - 2025
North Macedonia has a long-standing tradition of viticulture, with more than 85% of its wine production destined for export markets. In this highly competitive global environment, the effectiveness of marketing strategies relies not only on product quality and authenticity, but also on alignment...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627605
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The impact of US export controls on firms' export behavior in a third countr : evidence from Japanese customs data
Junji, Naoto; Itō, Keiko; Matsuura, Toshiyuki - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015481106
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Optimizing international market selection : a dynamic approach integrating export and FDI entry modes
Zhou, Yueling; Gomes, Emanuel; Vendrell-Herrero, Ferran - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015481197
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