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Year of publication
Subject
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Konsumentenverhalten 103,820 Consumer behaviour 103,814 Beziehungsmarketing 13,065 Relationship marketing 13,060 Theorie 12,717 Theory 12,703 Markenführung 9,068 Brand management 9,067 Online retailing 8,896 Online-Handel 8,896 Markenimage 7,996 Brand image 7,972 Kundenzufriedenheit 7,298 Customer satisfaction 7,297 Social Web 7,214 Social web 7,214 Markenartikel 6,994 Brand 6,981 Online-Marketing 5,743 Internet marketing 5,718 Experiment 5,378 Dienstleistungsqualität 5,255 Service quality 5,255 Einzelhandel 5,133 Retail trade 5,054 Werbewirkung 4,999 Advertising effects 4,970 Electronic Commerce 4,929 E-commerce 4,799 Emotion 4,494 USA 4,430 United States 4,301 Deutschland 4,064 Germany 3,871 Private consumption 3,858 Privater Konsum 3,858 Werbung 3,798 Marketingmanagement 3,795 Marketing management 3,775 Advertising 3,733
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Online availability
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Undetermined 40,316 Free 26,509 CC license 2,335
Type of publication
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Article 72,465 Book / Working Paper 33,973 Journal 164
Type of publication (narrower categories)
All
Article in journal 65,601 Aufsatz in Zeitschrift 65,601 Graue Literatur 8,883 Non-commercial literature 8,883 Working Paper 7,352 Arbeitspapier 7,345 Aufsatz im Buch 5,949 Book section 5,949 Hochschulschrift 2,883 Thesis 1,889 Collection of articles of several authors 1,212 Sammelwerk 1,212 Aufsatzsammlung 852 Conference paper 685 Konferenzbeitrag 685 Bibliografie enthalten 364 Bibliography included 364 Konferenzschrift 364 Collection of articles written by one author 330 Sammlung 330 Dissertation u.a. Prüfungsschriften 314 Case study 267 Fallstudie 267 Lehrbuch 247 Textbook 204 Reprint 197 Conference proceedings 165 Amtsdruckschrift 159 Government document 159 Statistik 89 Statistics 73 Systematic review 72 Übersichtsarbeit 72 Forschungsbericht 62 Ratgeber 62 Guidebook 55 Handbook 54 Handbuch 54 Market information 52 Marktinformation 52
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Language
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English 99,483 German 6,136 French 338 Undetermined 266 Polish 116 Spanish 83 Italian 74 Swedish 35 Russian 32 Danish 28 Norwegian 22 Dutch 21 Portuguese 19 Finnish 14 Hungarian 14 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 154 Belk, Russell W. 137 Mattila, Anna S. 128 Grunert, Klaus G. 113 Phau, Ian 101 Septianto, Felix 95 Huber, Frank 94 Loureiro, Sandra Maria Correia 93 Lusk, Jayson L. 93 Wansink, Brian 90 Dwivedi, Yogesh K. 89 Agarwal, Sumit 84 Grewal, Dhruv 84 Gierl, Heribert 82 Wiedmann, Klaus-Peter 82 Herrmann, Andreas 81 Law, Rob 81 Bauer, Hans H. 80 Foxall, Gordon R. 79 Nayga, Rodolfo M. <Jr.> 79 Sheth, Jagdish N. 79 Usman, Osly 78 Bagozzi, Richard P. 76 Chintagunta, Pradeep K. 74 Paul, Justin 73 Verhoef, Peter C. 73 Khare, Arpita 72 Kim, Jungkeun 71 Cherchye, Laurens 69 Krishna, Aradhna 69 Rock, Bram de 69 Woodside, Arch G. 69 Ko, Eunju 67 Janssen, Maarten C. W. 66 Stavins, Joanna 65 Sutter, Matthias 65 Kim, Seongseop 64 Hollebeek, Linda D. 63 Jang, Soocheong (Shawn) 62 Laroche, Michel 62
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Institution
All
National Bureau of Economic Research 644 Springer Fachmedien Wiesbaden 137 OECD 80 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 58 London Economics 50 IPSOS 47 Verlag Dr. Kovač 39 American Marketing Association 37 Consumers, Health, Agriculture and Food Executive Agency 37 IGI Global 35 Deloitte consortium 32 International Energy Agency 30 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 24 Edward Elgar Publishing 24 Friedrich-Schiller-Universität Jena 21 Information Resources Management Association 20 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Nomos Verlagsgesellschaft 13 Rheinisch-Westfälische Technische Hochschule Aachen 13 Universität Mannheim 13 European Commission / Directorate-General for Health and Consumers 11 Europäische Kommission / Gemeinsame Forschungsstelle 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 Österreichisches Institut für Wirtschaftsforschung 11 Gesellschaft für Konsum-, Markt- und Absatzforschung 10 Haufe-Lexware GmbH & Co. KG 10 Technische Universität Braunschweig 10 World Bank 10 Deutscher Dialogmarketing Verband 9
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Published in...
All
Journal of business research : JBR 2,495 Journal of retailing and consumer services 2,409 International journal of hospitality management 934 International journal of consumer studies 921 Psychology & marketing 843 Journal of consumer research : JCR ; an interdisciplinary bimonthly 641 NBER working paper series 641 Asia Pacific journal of marketing and logistics 559 NBER Working Paper 491 The journal of product & brand management 491 Tourism management : research, policies, practice 467 Working paper / National Bureau of Economic Research, Inc. 451 Management science : journal of the Institute for Operations Research and the Management Sciences 444 Marketing science 422 Journal of travel and tourism marketing 414 The journal of brand management : an international journal 409 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 403 International journal of contemporary hospitality management 402 Journal of marketing research : JMR 393 European journal of marketing : EJM 390 Marketing letters : a journal of research in marketing 388 SpringerLink / Bücher 379 Journal of retailing 375 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 373 Journal of the Academy of Marketing Science 371 Journal of fashion marketing and management 367 Journal of marketing communications 367 Journal of international consumer marketing 363 Journal of marketing management : MM 362 Journal of marketing 360 Technological forecasting & social change : an international journal 355 The journal of services marketing 340 Cogent business & management 332 Marketing intelligence & planning 325 The international review of retail, distribution and consumer research 322 Journal of Islamic marketing 319 Journal of hospitality marketing & management 319 Young consumers : insight and ideas for responsible marketers 315 International journal of retail & distribution management 312 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 308
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Source
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ECONIS (ZBW) 105,357 USB Cologne (EcoSocSci) 1,225 EconStor 9 USB Cologne (business full texts) 8 RePEc 3
Showing 1 - 50 of 106,602
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Customer experiences with service robots in hotels : a review and research agenda
Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189113
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
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Consumer knowledge in marketing : a critical review and research agenda
Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
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Do emotional carryover effects carry over?
Masters, Nikhil; Lloyd, Tim A.; Starmer, Chris - In: Journal of behavioral and experimental economics 114 (2025), pp. 1-15
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Informing the uninformed, sensitizing the informed : the two sides of consumer environmental awareness
Brécard, Dorothée; Chiroleu-Assouline, Mireille - 2025
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Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study
Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71
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Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025
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Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age
Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17
The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343
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Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products
Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14
Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192368
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Assistance to electricity consumers with price misperception
Crampes, Claude; Renault, Jérôme - 2025
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
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Influence of perceived legitimacy and perceived value of professional association members on attitudinal loyalty
Sánchez del Río-Vázquez, Maria-Elena; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-23
This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on attitudinal loyalty. The study, based on a...
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Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics
García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic. Through a multiple case study involving 30 interviews with managers from various traditional shopping malls and factory outlets, the research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193121
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A new investigation into whether households are excessively sensitive to predictable changes in income
Grant, Charles B. - In: Empirical economics : a quarterly journal of the … 68 (2025) 1, pp. 237-252
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The influence of flexi-time and flexiplace work on online ordering expenditure
Hensher, David A.; Pellegrini, Andrea; Wei, Edward - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193909
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
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Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194214
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Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Saile, Katharina S.; Neef, Nicolas Eric; Hüttl-Maack, … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 66-86
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194217
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - In: International journal of advertising : the review of … 44 (2025) 1, pp. 131-163
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Multilevel relationships and loyalty in the microfinance industry : evidence from Tanzania
Tegambwage, Amani Gration - In: Journal of business and socio-economic development 5 (2025) 1, pp. 71-83
Purpose - The operations and viability of microfinance institutions (MFIs), crucial for socioeconomic development and poverty reduction, heavily rely on the multilevel relationships among borrowers, loan officers and MFIs. This study examines the relationship between interpersonal and firm-level...
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E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention
Foroudi, Pantea; Tabaghdehi, S. Asieh Hosseini; Cillo, … - In: Review of managerial science : RMS 19 (2025) 2, pp. 537-571
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How inheritance expectations impact household savings
Belloc, Ignacio; Molina, José Alberto - 2025
This paper examines how expecting to receive an inheritance impacts household savings decisions. Life-cycle consumption models indicate that the expectation of inheriting should reduce current savings plans for forward-thinking consumers. We investigate how inheritance expectations shape savings...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197073
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Recommending for a multi-sided marketplace : a multi-objective hierarchical approach
Wang, Yuyan; Tao, Long; Zhang, Xian Xing - In: Marketing science 44 (2025) 1, pp. 1-29
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What drives demand for playlists on Spotify?
Pachali, Max J.; Datta, Hannes - In: Marketing science 44 (2025) 1, pp. 54-64
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Call me maybe : does customer feedback seeking impact nonsolicited customers?
Kaul, Rupali; Anderson, Stephen J.; Chintagunta, Pradeep K. - In: Marketing science 44 (2025) 1, pp. 129-154
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Online and On Point
World Bank - 2025
Digital technologies, such as digital payments or social media, have the potential to boost business growth; however, female entrepreneurs face barriers to digital adoption. EAPGIL partnered with the Finance, Competitiveness, and Innovation Global Practice at the World Bank and the Indonesian...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198089
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The 5-dimensional behavioural coopetitor profile : how to measure it?
Klimas, Patrycja; Sachpazidu, Karina; Stańczyk, Sylwia; … - In: Industrial marketing management : the international … 124 (2025), pp. 287-303
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How insurance prices affect consumers' purchase decisions : insurance price as a risk signal
Reiner, Jochen; Wamsler, Julia; Bornemann, Torsten; … - In: Journal of marketing research 62 (2025) 1, pp. 154-169
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
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Climate activism favors pro-environmental consumption
Marini, Marco; Nocito, Samuel - 2025 - Update NDL 24.2023
We investigate whether climate activism favors pro-environmental consumption by examining the impact of Fridays for Future (FFF) protests in Italy on second-hand automobile sales in rally-affected areas. Leveraging data on 10 million automobile transactions occurring before and after FFF...
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Stated preferences for the colours, smells, and sounds of biodiversity
King, Peter M.; Dallimer, Martin; Lundhede, Thomas Hedemark - In: Ecological economics 227 (2025), pp. 1-12
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Exploring South Australian households' perceptions towards various food waste policies
Wheeler, By Sarah Ann; Xu, Ying; Gregg, Daniel - In: Ecological economics 227 (2025), pp. 1-12
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Estimating discrete choice demand models with sparse market-product shocks
Lu, Zhentong; Shimizu, Kenichi - 2025
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Infrastructure development and carbon footprints of household consumption in India
Kobayakawa, Toru; Ihara, Tomohiko - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323548
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Scaling circular business models : strategic paths of second-hand fashion retail
Hultberg, Emelie - In: Journal of fashion marketing and management 29 (2025) 2, pp. 181-197
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Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324475
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Geographic discrimination of e-marketplace platforms : a case study of Thailand's consumables
Supruet Thavornyutikarn; Puree Sirasoontorn - 2025
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Portfolio choice with narrow framing and loss aversion : a simplified approach
Grant, Andrew; Kwon, Oh Kang; Satchell, Stephen - In: The European journal of finance 31 (2025) 4, pp. 451-476
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325202
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205248
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An empirical analysis of user intention to use chatbots for airline tickets consultation
Alotaibi, Mohammed; Hidayat-Ur-Rehman, Imdadullah - In: Journal of science and technology policy management : JSTPM 16 (2025) 1, pp. 204-228
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206792
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Global standards and the philosophy of consumption : toward a consumer-driven governance of global value chains
Karimova, Guli-Sanam; Heidbrink, Ludger; Brinkmann, Johannes - In: Business ethics, the environment & responsibility 34 (2025) 1, pp. 280-294
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211019
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Consumers' heterogeneous preference for organic ginger : a choice experiment
Liu, Wei; Han, Xiyan; Cao, Xiuwei; Gao, Zhifeng - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 253-269
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Self-regulation and panic buying : examining the brake mechanism effect on fear of missing out
Anisimova, Tatiana; Billore, Soniya; Kitchen, Philip J. - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 294-313
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Sustainability labels matter
Kolling, Christopher; Busch, Timo - In: Finance research letters 73 (2025), pp. 1-7
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Consumerism and social class : resonances from literature
Choudhury, Koushiki - 2025
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The value of rating systems in credence goods markets
Angerer, Silvia; Glätzle-Rützler, Daniela; Mimra, Wanda; … - 2025
In this paper, we experimentally investigate the effect of public consumer ratings on market outcomes in credence goods markets. Contrary to search or experience goods, consumers cannot evaluate all dimensions of trade for credence goods, which may inhibit the information and reputation-building...
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