India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail...

M&A is broadly accepted corporate restructuring procedure in present financial situation. In each industry, organizations acknowledge this system for their quick development and improvement. In the nation like India FMCG part is having a major market size. An endeavor has been made in this study...

Mit einer grundlegend neuen Qualitätstheorie des Konsums zeigt Ernst Mohr: Distanz und Nähe werden im Sozialen konsumierend kommuniziert und durch Kommunikation produziert. Er positioniert Stile postmoderner Gruppen – wie bspw. Hip-Hop, Punk, Skinhead, Hipster, Pop – mit jenen des...

Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...

The development of the fast-moving consumer goods market in Romania, disputed by European companies specialized in retail, is a spectacular phenomenon, which exceeded the forecasts of the specialists and the expectations of the investors. European integration and adherence to Western security...

Cover -- 1. Einleitung -- 1.1 Erkenntnisinteresse und Fragestellung -- 1.2 Forschungsstand -- Wirtschafts- und unternehmenshistorische Untersuchungen zu Mergers &amp -- Acquisitions -- Historische Marketingforschung -- KMU und Familienunternehmen -- Internationalisierung --...

"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and...

Theoretische Fundierung von Online Customer Experience -- Konzeptualisierung von OCE Kategorien: Sensorische, affektive, kognitive, relationale, konative Dimension -- Fallstudien der Kosmetik- und Körperpflegebranche: Wearable, AR-App, Sprachassistent

Erfolgreiche Markenarbeit im digitalen Zeitalter ist sehr viel komplexer und anspruchsvoller geworden. Gerade auf der Handelsseite entsteht ein Schwarm von neuen Gründermarken und Start-ups, die mit Neuprodukten und Dienstleistungen den Markt erobern wollen und auf die realen sowie virtuellen...

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- What Is the Reason for This Revision? -- Change Is Accelerating: The Luxury Customer Is No Longer the Same -- Part I Important Choices in Luxury Distribution -- Chapter 1 The Various Models in Luxury Distribution --...

Product expiration is an important problem in the consumer packaged goods (CPG) industry costing 1-2% of gross retail sales and eroding industry profits substantially. It can be caused by several factors related to store operations, supply chain practices, and product demand characteristics....

"The next decade is expected to be the golden age of the consumer, with shoppers having more choices and control than ever before. They will be presented with a growing array of products and services, often personalized to their specific needs and wants. Consumers will continue to demand price...

Indian demography is one of the most peculiar vis-a-vis to the demography of any other country in world. This brings in major challenge for the success of any FMCG (Fast moving consumer goods) company in enhancing its revenue through enabling efficient coverage of existing set of outlets and...

This study identifies the significant antecedents of brand equity for the fast moving consumer goods (FMCG) industry in India (hereafter referred as FMCG in the paper). The study is based on the conceptualization of brand equity by Aaker (1991). Data was collected from 826 FMCG consumers in five...

We introduce long-run investment productivity risk in a two-sector production economy to explain the joint behavior of macroeconomic quantities and asset prices. Long-run productivity risk in both sectors, for which we provide economic and empirical justification, acts as a substitute for shocks...

The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices of consumers. Hair care and home care...

Dieses Buch beleuchtet das Thema Sales & Operations Planning (S&OP) aus einer praxisnahen und anschaulichen Perspektive, unterstützt durch verständliche Erläuterungen der theoretischen Grundlagen und zahlreiche Beispiele aus der Konsumgüterindustrie. Gezeigt wird, mit welchen Hebeln die...