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Year of publication
Subject
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Marketing 16,861 Marketingmanagement 2,814 Marketing management 2,688 Theorie 2,375 Theory 2,371 USA 2,159 United States 2,068 Deutschland 1,939 Germany 1,635 Konsumentenverhalten 1,197 Consumer behaviour 1,194 Strategisches Management 940 Marktforschung 847 Marketingtheorie 820 Marketing theory 789 Beziehungsmarketing 702 Relationship marketing 694 Management 654 Konsumgütermarketing 616 Consumer goods marketing 606 Market research 599 Werbung 524 Markenführung 510 Brand management 509 Absatz 440 Online-Marketing 417 Aufsatzsammlung 386 Internet marketing 386 Advertising 372 Zielgruppe 369 Strategic management 366 Verbraucherverhalten 358 Innovation 357 Unternehmen 355 Welt 355 World 355 Dienstleistung 319 Einzelhandel 305 Kommunikation 292 Markenartikel 292
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Online availability
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Undetermined 1,647 Free 523
Type of publication
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Book / Working Paper 12,526 Article 4,466 Journal 430
Type of publication (narrower categories)
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Article in journal 2,979 Aufsatz in Zeitschrift 2,979 Aufsatz im Buch 1,536 Book section 1,536 Hochschulschrift 1,317 Collection of articles of several authors 1,235 Sammelwerk 1,235 Graue Literatur 1,153 Non-commercial literature 1,153 Lehrbuch 937 Thesis 912 Textbook 832 Aufsatzsammlung 609 Konferenzschrift 546 Dissertation u.a. Prüfungsschriften 492 Working Paper 442 Bibliografie enthalten 436 Bibliography included 436 Arbeitspapier 435 Case study 349 Fallstudie 349 Conference proceedings 288 Ratgeber 246 Guidebook 231 Handbook 163 Handbuch 163 Glossar enthalten 131 Glossary included 131 Wörterbuch 122 Festschrift 108 Reprint 75 Fallstudiensammlung 66 Einführung 63 Nachschlagewerk 63 Reference book 63 Bibliografie 59 Collection of articles written by one author 48 Sammlung 48 Amtsdruckschrift 45 Government document 45
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Language
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English 8,720 German 7,297 Undetermined 1,166 French 123 Russian 106 Polish 80 Italian 25 Ukrainian 24 Dutch 12 Romanian 12 Swedish 11 Spanish 10 Finnish 9 Hungarian 9 Danish 6 Croatian 6 Portuguese 5 Slovak 5 Turkish 5 Czech 3 Arabic 2 Bulgarian 1 Lithuanian 1 Macedonian 1 Nepali 1 Norwegian 1 Slovenian 1 Chinese 1
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Author
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Meffert, Heribert 198 Kotler, Philip 189 Bruhn, Manfred 145 Pepels, Werner 120 Belz, Christian 58 Wiedmann, Klaus-Peter 55 Homburg, Christian 53 Bauer, Hans H. 50 Armstrong, Gary 44 Zerres, Michael P. 44 Ahlert, Dieter 42 Fritz, Wolfgang 42 Diller, Hermann 41 Kirchgeorg, Manfred 41 Baker, Michael John 40 Dichtl, Erwin 40 Reinecke, Sven 40 Sheth, Jagdish N. 40 McDonald, Malcolm 36 Tomczak, Torsten 36 Weis, Hans Christian 36 Backhaus, Klaus 33 Kerin, Roger A. 33 Raffée, Hans 32 Huber, Frank 31 Koschnick, Wolfgang J. 31 Kleinaltenkamp, Michael 29 Kuß, Alfred 29 Unger, Fritz 29 Hörschgen, Hans 27 Zentes, Joachim 27 Fill, Chris 25 Grönroos, Christian 25 Meyer, Paul W. 25 Piercy, Nigel 25 Scheuch, Fritz 25 Keller, Kevin Lane 24 Leeflang, Peter 24 Schögel, Marcus 24 Hair, Joseph F. 23
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Institution
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Springer Fachmedien Wiesbaden 121 American Marketing Association 89 European Society for Opinion and Marketing Research 23 Fördergesellschaft Marketing an der Universität Augsburg 16 Edward Elgar Publishing 14 Books on Demand GmbH <Norderstedt> 12 Duncker & Humblot 12 Fachhochschule Reutlingen / European School of Business 12 GATE Germany, Konsortium Internationales Hochschulmarketing 11 NetLibrary, Inc 11 W. Kohlhammer GmbH 11 Absatzwirtschaftliche Gesellschaft 10 Springer International Publishing 10 Springer-Verlag GmbH 10 Verlag Dr. Kovač 10 Haufe-Lexware GmbH & Co. KG 9 Institut für Marketing <Münster, Westfalen> 9 Springer Gabler <Firma> 9 Uni-Taschenbücher GmbH 9 Verlag Franz Vahlen 9 Academy of Marketing Science 8 American Management Association 8 Chartered Institute of Marketing 8 Deutsche Marketing-Vereinigung 8 Forschungsinstitut für Absatz und Handel <Sankt Gallen> 8 IGI Global 8 De Gruyter Oldenbourg 7 Gesellschaft für Innovatives Marketing 7 Gesellschaft für Konsum-, Markt- und Absatzforschung 7 Harvard Graduate School of Business Administration 7 Technische Universität Braunschweig 7 Deutscher Marketing-Verband 6 Hochschule für Wirtschaft und Politik 6 National Bureau of Economic Research 6 Berliner Wissenschafts-Verlag 5 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 European Marketing Academy 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München 5
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Published in...
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Europäische Hochschulschriften / 5 142 SpringerLink / Bücher 80 Journal of business research : JBR 79 European journal of marketing : EJM 77 Springer eBook Collection 75 Journal of marketing management : MM 70 Journal of macromarketing : examining the interactions among markets, marketing, and society 65 Gabler Edition Wissenschaft 63 Industrial marketing management : the international journal for industrial and high-tech firms 63 Journal of marketing 61 Lehrbuch 60 Journal of the Academy of Marketing Science 53 Hamburger Schriften zur Marketingforschung 47 Journal of historical research in marketing 45 Journal of marketing education : JME 43 Marketing theory 43 Research 41 Marketing intelligence & planning 40 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 37 Arbeitspapier / Institut für Marketing, Universität Mannheim 36 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 35 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 34 Schriftenreihe Schwerpunkt Marketing 33 Journal of business-to-business marketing 31 Marketing : ZFP ; journal of research and management 31 UTB 30 Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. 29 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 28 Neue betriebswirtschaftliche Forschung : Nbf 28 Schriften zum Marketing 28 Springer eBook Collection / Business and Economics 28 Journal of business ethics : JOBE 27 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 27 Journal of macromarketing 26 Journal of research in marketing and entrepreneurship : JRME 26 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 25 Gabler-Lehrbuch 25 Jahrbuch der Absatz- und Verbrauchsforschung 25 Journal of strategic marketing 25 Springer eBook Collection / Business and Management 25
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Source
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ECONIS (ZBW) 13,029 USB Cologne (EcoSocSci) 4,383 EconStor 9 OLC EcoSci 1
Showing 1 - 50 of 17,422
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Market orientation in service clusters and its effect on the marketing performance of SMEs
Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; … - In: European journal of management and business economics : … 31 (2022) 1, pp. 1-21
Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...
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The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78
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Avoiding digital marketing analytics myopia : revisiting the customer decision journey as a strategic marketing framework
Vollrath, Matthew D.; Villegas, Salvador G. - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 106-113
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Liberec Economic Forum 2021 : proceedings of the 15th International Conference
Antlová, Klára (ed.) - International Conference Liberec Economic Forum <15., …; … - 2021 - 1st edition
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Condoms : How Can It Become an FMCG Product
Mandal, Susanta - 2021
This paper talks about push and pull factors, different approaches to Social Marketing to improve distribution in the rural areas, cause related marketing, ways to involve the youth, branding in the non profit environment, models for rural through intermediaries mass marketing with a framework...
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Behavioural Perspective of Customer Engagement in FMCG Brands
Kataria, Simran; Wadhwa, Poornima; Behl, Sahil; Gupta, … - 2021
Rapidly increasing internet users and innovative web-based technologies has transformed the existing web application into new media. It has also been expedited significantly by the advancements in mobile technologies which have changed the way people communicate with each other. In the last few...
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Marketing–Quality Interface : An Empirical Analysis of FMCG Customers
Khalil, Sumreen - 2021
This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...
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Impact of Mindfulness on Social Media Promotions for FMCG Products - An Exploratory Study
Jain, Ayushi; Gupta, Sharad - 2021
In a world full of buzz and surface interactions, consumers seek more depth and meaning. This intensity can also come from a very different angle, in the form of mindfulness. Consumers think about and take responsibility for the ethical status of brands they buy and support. The shopping that...
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Okay Boomer... Excess Money Growth, Inflation, and Population Aging
Kopecky, Joseph - 2021
Is inflation a monetary phenomenon? In the decades since the influential work of Milton Friedman, the great moderation has seemingly put to bed the idea that monetary aggregates serve as a useful tool for policy makers. While many point to a structural change in the underlying relationship...
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Responsiveness of Consumers on the Marketing Tools of Fast Moving Consumer Goods
Abraham, Mathew - 2021
India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail...
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Experience Era & Marketing 4.0 : The Four Primary Marketer' Roles
da Silva, Edson Coutinho - 2021
This theoretical paper aims to approach the ‘new’ era in which experience and content marketing are integrated to add value to the customer, the key elements for customer experience management programmes and primary roles for marketers to become innovators. Over three decades marketing...
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MSI discussion paper
Katholieke Universiteit Leuven / Department of … - Leuven, Belgium : KU Leuven, Faculty of Economics and … - No. 21, 05-
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The Market View
Heyerdahl-Larsen, Christian; Illeditsch, Philipp K. - 2021
When investors disagree and trade on their views about asset returns, market prices reflect the wealth/consumption share weighted average belief about risk premia, where more accurate, risk tolerant, or patient investors carry a larger weight. We explore the properties of this market view, and...
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Brand Awareness and Influencers in Purchase Decision of Rural Consumers : A study of FMCG in the Rural Markets of Gujarat (India)
Meghrajani, Dr. Indra - 2021
The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. This creates many opportunities for marketers to promote and push their products in rural markets. In this study, an attempt is made to understand the brand knowledge...
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How Do Firms Build Market Share?
Argente, David; Fitzgerald, Doireann; Moreira, Sara; … - 2021
Firms are born small, grow, and die. We investigate an explanation for this process based on frictions in the accumulation of customers, across and within markets segmented by geography. We use matched retail scanner and TV advertising data on consumer food to show that entrants grow both by...
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Fabilio Market
Setiawan, Dendi - 2021
The improvement and development of a company is something that must be faced by an entrepreneur, therefore students of Pelita Bangsa University Management Department are required to research and present the results of their research again in order to know what to do as a picture of the future,...
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Artificial Intelligence for marketing plan : the case for e-marketing companies
Fayed, Abeer Elsayed - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 81-95
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The impact of modern communication marketing tools to increase the innovativeness of business
Krchova, Hana; Svejnova Hoesova, Katarína - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 117-126
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
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South Asian journal of marketing
Sabaragamuwa University of Sri Lanka / Faculty of … - [Bingley, United Kingdom] : Emerald Publishing Limited - Vol. 2, no. 1 (2021)-
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Branding of private label products by product category : a model suggestion for fmcg market
Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31
The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...
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Markets, infrastructures and infrastructuring markets
Araujo, Luis; Mason, Katy - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 240-251
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Size of business unit as a factor influencing adoption of digital marketing : empirical analysis of SMEs operating in the Central European market
Pollák, František; Markovič, Peter - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-16
The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business...
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The impact of market orientation on the performance of MSMEs operating in technology parks : the role of market dynamism
Wójcik-Karpacz, Anna; Karpacz, Jarosław; Rudawska, Joanna - In: Journal of entrepreneurship, management and innovation … 17 (2021) 2, pp. 29-52
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Marketing-quality interface : an empirical analysis of FMCG customers
Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20
This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...
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Okay boomer...excess money growth, inflation, and population aging
Kopecky, Joseph - 2021 - Latest Revision October 2021
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Markets and Development
Stiglitz, Joseph E. - 2021
This paper explores the causes and consequences of the more important market failures which impede the development of LOCs, and explains why the non-market institutions which often ameliorate the effects of market failures in developed countries are less effective- in doing so in LOCs. This...
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Marketing Practices in Hotel Industry
Reddy, Dr. K. Tharaka Rami; D. S., Jaisimha - 2021
Today’s market has become consumer driven and the marketer has to delight the customer to achievesuccess.To achieve this service firms have to identify needs of the customer, design the product mix,communicate to the public, price and promote the services in such a way to position in an...
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Retro Marketing – A Phenomenon of Modern Times
Gajanova, Lubica; Zdenka, Vidrova - 2021
Currently, consumer behavior is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become...
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Ethics in Sales and Marketing : Key Advantages
Madhani, Pankaj M. - 2021
Sales and marketing ethics systematically examines marketing variables related to 4Ps of marketing (or marketing mix) - issues such as unsafe products, deceptive pricing, discrimination in distribution and deceptive advertising. Unethical sales and marketing activity causes various problems for...
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Analyzing the Ethnocentric Behavior of Consumers for Fmcg Products in Pune City
Raut, Harshada; Sinha, Chhabi - 2021
India witnessed an ace position in the world market in the good old days and was called as a golden sparrow. The unbritish rule led the poverty to India whereas its manufacturer status was changed to a market to the MNCs world over .The new economic policy was supportive to the aforesaid...
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One Marketing Metric To Rule Them All? An Examination of the Emergence and Rise of Net Promoter Score as a Marketing Fashion
Madsen, Dag Øivind - 2021
Net Promoter Score (NPS) is heralded by proponents as the quintessential marketing metric for measuring customer and brand loyalty. Its popularity is currently very high, especially in North-American companies. The frenetic interest in NPS has led some commentators to call it a cult-like...
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The Problem of 'Excess' Advertising, Marketing & Promotion Expenses in Transfer Pricing
Mittal, Utkarsh - 2021
The transfer pricing law has been brought in to prevent the cases of cross-border profit shifting that might occur amongst enterprises who are related parties. Due to huge Multinational Enterprises (MNEs) now being able to function and conduct business activities across different countries at...
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ANALYZING THE ETHNOCENTRIC BEHAVIOR OF CONSUMERS FOR FMCG PRODUCTS IN PUNE CITY
Raut, Harshada; Sinha, Chhabi - 2021
India witnessed an ace position in the world market in the good old days and was called as a golden sparrow. The unbritish rule led the poverty to India whereas its manufacturer status was changed to a market to the MNCs world over .The new economic policy was supportive to the aforesaid...
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Contemporary issues in strategic marketing
Şekerkaya, Ahmet (ed.) - 2020
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Evolution of Business and Markets
Raj, Prateek - 2020
This series of lectures is organized into three themes. In the first chapter we will discuss how businesses have evolved. In the second chapter we will discuss how modern impersonal markets have emerged. Finally, in the third chapter we will delve into how institutions, technology and culture...
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Marketing Mutual Funds
Roussanov, Nikolai L. - 2020
Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and costly investor search. Our estimates suggest that...
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The Economics of Attention Markets
Evans, David S. - 2020
The attention market involves competition in which platforms acquire time from consumers, with bundles of content and ads, and sell ads to marketers to deliver messages during that time. This paper shows that the attention market solves a transaction-cost problem that prevents efficient exchange...
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Market Timing and Predictability in FX Markets
Maurer, Thomas Andreas - 2020
We construct mean-variance optimized currency portfolios and analyze the time- series variation of the conditional Sharpe ratio. Returns, volatility and skewness are predictable. Market timing – i.e., trading more (less) aggressively when the conditional risk-return trade-off is more (less)...
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Market Manipulation and Innovation
Cumming, Douglas J. - 2020
End-of-day stock price manipulation is generally associated with short-termism, long-term damage to equity values, and reduced incentives for employees to innovate. We use a sample of suspected stock price manipulation events based on intraday data for stocks from nine countries over eight...
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An Analysis of Uniswap Markets
Angeris, Guillermo - 2020
Uniswap — and other constant product markets — appear to work well in practice despite their simplicity. In this paper, we give a simple formal analysis of constant product markets and their generalizations, showing that, under some common conditions, these markets must closely track the...
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A Model of Market Discipline
Ward, Colin - 2020
We develop an equilibrium model where cash holdings, costly refinancing policies, and managerial incentives are jointly determined to quantify the market's influence on management's ex ante behavior. We also derive a general formula that shows how agency and financing distortions shape payouts...
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A Model of Inbound Marketing : Why Can Brand-Neutral Content Marketing Build Brand Preference?
Lu, Michelle Y. - 2020
To attract consumers, brands are embracing a content marketing strategy -- becoming content publishers by producing brand-neutral content without touting brand information. It is puzzling why this type of content marketing can endogenously build rational consumers' brand preference in a...
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How Market Ecology Explains Market Malfunction
Scholl, Maarten P. - 2020
Standard approaches to the theory of financial markets are based on equilibrium and efficiency. Here we develop an alternative based on concepts and methods developed by biologists, in which the wealth invested in a financial strategy is like the population of a species. We study a toy model of...
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Nations and Markets
Cohen, Harlan Grant - 2020
Economics and security seem increasingly intertwined. Citing national security, states subject foreign investments to new scrutiny, even unwinding mergers like the purchase of Grindr or the creation of TikTok. The provision of 5G has become a diplomatic battleground – Huawei at its center....
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Market design of regional flexibility markets : a classification metric for flexibility products and its application to German prototypical flexibility markets
Heilmann, Erik; Klempp, Nikolai; Wetzel, Heike - 2020
With a growing number of distributed energy resources, the electricity network is challenged with a higher quantity of technical problems such as capacity congestions and over- or under-voltages. One often-discussed approach to solve these problems, especially in the European zonal electricity...
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Factors affecting the market share of retailers : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 413-419
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The impact of brand value on market performance indicators of high-technology enterprises
Jovanović, Milica; Krstić, Bojan; Milanović, Sandra - In: Facta Universitatis / Series economics and organization … 17 (2020) 4, pp. 317-328
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Some considerations regarding the new trends in marketing approaches
Diaconescu, Mihai - In: The Romanian economic journal : REJ 23 (2020) 77, pp. 2-10
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Promotion and marketing communications
Ayman, Umut (ed.) - 2020
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