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  • Search: subject_exact:"Konsumgütermarketing"
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Year of publication
Subject
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Marketing 18,208 Marketingmanagement 3,185 Marketing management 3,036 Theorie 2,330 Theory 2,323 Deutschland 2,142 Germany 1,818 Konsumentenverhalten 1,336 Consumer behaviour 1,331 USA 1,190 United States 1,087 Strategisches Management 1,011 Marktforschung 887 Beziehungsmarketing 805 Relationship marketing 796 Marketingtheorie 782 Marketing theory 748 Management 682 Market research 626 Markenführung 597 Brand management 596 Konsumgütermarketing 588 Consumer goods marketing 578 Werbung 576 Absatz 500 Online-Marketing 462 Innovation 451 Internet marketing 424 Welt 423 World 423 Advertising 418 Unternehmen 403 Verbraucherverhalten 403 Aufsatzsammlung 388 Zielgruppe 381 Strategic management 375 KMU 355 SME 355 Dienstleistung 353 Einzelhandel 328
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Online availability
All
Undetermined 2,277 Free 725
Type of publication
All
Book / Working Paper 13,568 Article 4,790 Journal 377
Type of publication (narrower categories)
All
Article in journal 3,211 Aufsatz in Zeitschrift 3,211 Aufsatz im Buch 1,637 Book section 1,637 Hochschulschrift 1,455 Collection of articles of several authors 1,277 Sammelwerk 1,277 Graue Literatur 1,209 Non-commercial literature 1,209 Lehrbuch 1,022 Thesis 979 Textbook 872 Aufsatzsammlung 774 Konferenzschrift 601 Bibliografie enthalten 510 Bibliography included 510 Dissertation u.a. Prüfungsschriften 492 Working Paper 463 Arbeitspapier 456 Case study 355 Fallstudie 355 Conference proceedings 307 Ratgeber 252 Guidebook 235 Handbook 173 Handbuch 173 Glossar enthalten 135 Glossary included 135 Wörterbuch 132 Festschrift 114 Reprint 81 Fallstudiensammlung 79 Einführung 76 Nachschlagewerk 64 Reference book 64 Bibliografie 62 Collection of articles written by one author 47 Sammlung 47 Amtsdruckschrift 46 Government document 46
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Language
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English 9,557 German 7,771 Undetermined 1,161 French 124 Russian 107 Polish 82 Italian 25 Ukrainian 25 Dutch 12 Romanian 12 Spanish 11 Swedish 11 Finnish 9 Hungarian 9 Danish 6 Croatian 6 Portuguese 5 Slovak 5 Turkish 5 Czech 3 Arabic 2 Bulgarian 1 Lithuanian 1 Macedonian 1 Nepali 1 Norwegian 1 Slovenian 1 Chinese 1
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Author
All
Meffert, Heribert 213 Kotler, Philip 203 Bruhn, Manfred 160 Pepels, Werner 120 Belz, Christian 60 Wiedmann, Klaus-Peter 56 Homburg, Christian 54 Bauer, Hans H. 51 Kirchgeorg, Manfred 47 Armstrong, Gary 46 Zerres, Michael P. 45 Fritz, Wolfgang 44 Dichtl, Erwin 43 Sheth, Jagdish N. 43 Ahlert, Dieter 42 Baker, Michael John 41 Reinecke, Sven 41 Tomczak, Torsten 41 Diller, Hermann 40 Kleinaltenkamp, Michael 36 Kreutzer, Ralf T. 36 Kuß, Alfred 36 McDonald, Malcolm 36 Backhaus, Klaus 35 Unger, Fritz 35 Weis, Hans Christian 35 Kerin, Roger A. 34 Raffée, Hans 34 Huber, Frank 33 Koschnick, Wolfgang J. 31 Hörschgen, Hans 27 Schögel, Marcus 27 Zentes, Joachim 26 Fill, Chris 25 Hair, Joseph F. 25 Leeflang, Peter 25 Piercy, Nigel 25 Scheuch, Fritz 25 Lovelock, Christopher H. 24 Meyer, Paul W. 24
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Institution
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Springer Fachmedien Wiesbaden 125 American Marketing Association 89 Fördergesellschaft Marketing an der Universität Augsburg 22 European Society for Opinion and Marketing Research 19 Edward Elgar Publishing 15 Haufe-Lexware GmbH & Co. KG 14 W. Kohlhammer GmbH 14 Books on Demand GmbH <Norderstedt> 13 Duncker & Humblot 12 Fachhochschule Reutlingen / European School of Business 12 GATE Germany, Konsortium Internationales Hochschulmarketing 12 OECD 12 Springer International Publishing 12 IGI Global 11 Uni-Taschenbücher GmbH 11 Verlag Dr. Kovač 11 Absatzwirtschaftliche Gesellschaft 10 National Bureau of Economic Research 10 Springer-Verlag GmbH 10 Verlag Franz Vahlen 10 Academy of Marketing Science 9 Chartered Institute of Marketing 9 Forschungsinstitut für Absatz und Handel <Sankt Gallen> 9 NetLibrary, Inc 9 Springer Gabler <Firma> 9 De Gruyter Oldenbourg 8 Deutsche Marketing-Vereinigung 8 Gesellschaft für Konsum-, Markt- und Absatzforschung 8 Institut für Marketing <Münster, Westfalen> 8 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 8 American Management Association 7 Gesellschaft für Innovatives Marketing 7 Harvard Graduate School of Business Administration 7 Technische Universität Braunschweig 7 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 6 UVK Verlagsgesellschaft mbH 6 Berliner Wissenschafts-Verlag 5 Center of Market Oriented Product and Production Management 5 Deutscher Marketing-Verband 5 Erasmus Research Institute of Management 5
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Published in...
All
SpringerLink / Bücher 377 Europäische Hochschulschriften / 5 142 Journal of business research : JBR 120 Springer eBook Collection 115 Springer eBook Collection / Business and Economics 94 Industrial marketing management : the international journal for industrial and high-tech firms 87 Gabler Edition Wissenschaft 75 Lehrbuch 75 European journal of marketing : EJM 71 Journal of marketing management : MM 68 Journal of marketing 61 Journal of marketing education : JME 61 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 57 Journal of macromarketing : examining the interactions among markets, marketing, and society 54 Marketing theory 54 Journal of the Academy of Marketing Science 53 Arbeitspapier / Institut für Marketing, Universität Mannheim 47 Hamburger Schriften zur Marketingforschung 47 Journal of business-to-business marketing 42 Research 40 Journal of historical research in marketing 39 Marketing intelligence & planning 39 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 38 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 38 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 38 Journal of macromarketing 36 Schriftenreihe Schwerpunkt Marketing 36 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 32 Journal of Islamic marketing : JIMA 32 UTB 32 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 31 Marketing : ZFP ; journal of research and management 31 Journal of research in marketing and entrepreneurship : JRME 30 essentials 30 Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. 29 Neue betriebswirtschaftliche Forschung : Nbf 29 Schriften zum Marketing 29 Journal of advertising research 28 Journal of marketing research : JMR 28 Premier reference source 28
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Source
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ECONIS (ZBW) 14,342 USB Cologne (EcoSocSci) 4,383 EconStor 9 OLC EcoSci 1
Showing 1 - 50 of 18,735
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Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna; Stewart, David W. - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 75-96
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Algorithmic harm in consumer markets
Bar-Gill, Oren; Sunstein, Cass R.; Talgam-Cohen, Inbal - 2023 - Draft 1/10/23
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Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177
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Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per; Cova, Bernard; Gummerus, Johanna; … - In: Marketing theory 23 (2023) 2, pp. 185-206
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Marketing Agility and its Role in Marketing Performance
abd Al Rassol, Hussien Ali; Jasim AL-Janabi, Mohanad … - 2023
The current research aims to study (marketing agility and its role in the organization’s marketing performance) in the men’s clothing factory in Najaf. The statistical program Spss v.26 and AMOS program v.26 were used for data analysis. The results showed a strong correlation between the...
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Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage
Mugoni, Ernest; Nyagadza, Brighton - In: Sustainable technology and entrepreneurship 2 (2023) 2, pp. 1-13
The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
2023
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Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202
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Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196
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Learning by exporting for marketing innovation
Golovko, Elena; Lopes Bento, Cindy; Sofka, Wolfgang - In: Industry and innovation 30 (2023) 5, pp. 607-635
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
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Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach
Dyck, Bruno; Manchanda, Rajesh V.; Vagianos, Savanna; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 195-216
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Mapping the intellectual linkage of sustainability in marketing
Kamran, Qeis - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 251-274
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The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
Kaunda, Kenneth D.; Thuo, John Kuria; Kwendo, Evans - In: International Journal of Research in Business and … 12 (2023) 4, pp. 88-95
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Marketing accountability and marketing automation : evidence from Portugal
Silva, Susana C.; Corbo, Leonardo; Vlačić, Božidar; … - In: EuroMed journal of business 18 (2023) 1, pp. 145-164
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Principles of marketing
Gomez Albrecht, Maria; Green, Mark C.; Hoffman, Linda - 2023
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students...
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Editorial: together with the Asia Marketing Journal
Yoo, Jaewon; Choi, Woo Jin; Kim, Minki - In: Asia marketing journal 25 (2023) 1, pp. 1-2
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To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Jörg - In: The journal of product & brand management 32 (2023) 7, pp. 1108-1122
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The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 966-989
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Market Manipulation in NFT Markets
Oh, Sebeom - 2023
Non-Fungible Tokens (NFTs) offer a unique opportunity to study market misconduct in an unregulated crowdfunding environment. This paper examines insider and wash trading in the NFT market using publicly accessible Ethereum blockchain data. Results reveal that insider purchases, particularly by...
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Strategic Marketing Plan for Apple Inc
Khalid, Muhammad Anas; Viktoria, Dr. Vida - 2023
This study aims to explore the inner workings of Apple Inc. to gain a deeper understanding of the company's success and to identify opportunities for further growth and improvement. Through an analysis of market trends, consumer behaviour, and Apple Inc.'s current marketing strategies, this...
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Shades of Representation : Auto-Detection and Perception of Skin-tone Diversity in Visual Marketing Communication
Xie, Wen; Overgoor, Gijs; Lee, Hsin-Hsuan Meg; Han, Zhu - 2023
Skin-tone representation in brand visuals can signal brands' diversity, equity, and inclusion (DEI) efforts. However, it is unclear what skin-tone DEI means to people, and there is no objective standard for its quantification from visual content. We propose an automated framework assessing...
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NFT marketplace design and market intelligence
Kireyev, Pavel - 2022
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Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal; Suganda, Uce Karna; Kusumah, Allizia Zulfa - In: International Journal of Research in Business and … 11 (2022) 1, pp. 328-339
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Market orientation in service clusters and its effect on the marketing performance of SMEs
Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; … - In: European journal of management and business economics : … 31 (2022) 1, pp. 1-21
Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...
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Effects of marketing indicators application on brand evaluation
Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98
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The marketing capability premium
Ang, Tze Chuan; Chordia, Tarun; Van Anh Mai; Harminder Singh - In: Review of asset pricing studies : RAPS 12 (2022) 4, pp. 918-959
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Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja; Kurtis, Mare; Ohlau, Aili - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 202-218
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
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Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
In: European research studies 25 (2022) 3, pp. 634-645
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; … - In: Psychology & marketing 39 (2022) 5, pp. 1035-1064
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The microfoundations of marketing agility : a dynamic capabilities perspective
Vario, Marco - 2022
Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility. Drawing on the dynamic capabilities view, this study...
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Die Ziele für eine nachhaltige Entwicklung (SDGs) der Vereinten Nationen als Rahmen für das Marketing
Bookhagen, Andrea (ed.); Rumler, Andrea (ed.) - 2022
Es ist schon "Halbzeit" auf dem Weg zur Erreichung der 17 globalen Ziele für eine nachhaltige Entwicklung zum Schutz unseres Planeten und zur Förderung nachhaltigen Friedens und Wohlstands, die von den Vereinten Nationen im September 2015 in der Agenda 2030 einstimmig beschlossen wurden. Zu...
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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
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Managing influencer marketing cooperations
Farouq, Jasmin - 2022
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Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers
Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185
Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this phenomenon in the firms from a post-transition Polish market. Specifically, market-sensing capability, entrepreneurial marketing orientation, and marketing strategies were...
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Marketing audit an efficiency of marketing in the food industry
Guliyev, Fikrat Valı - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 161-170
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Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria
Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117
Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...
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The Impact of Metaverse on Branding and Marketing
Bushell, Chris - 2022
The Metaverse is a new and emerging technology that offers a unique opportunity for businesses and individuals alike to extend their reach and connect with others in a virtual world (Kevins, J. 2022). Celebrities and other individuals have already begun to utilize the Metaverse as a brand...
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Referral Marketing in Management Education : An Overview
Devanathan, Malmarugan - 2022
Referral marketing is making use of existing customers to rope in prospective customers. This paper seeks to discuss the applications of referral marketing to Educational services. In an era of Global competition, Educational services require marketing efforts and innovative efforts like...
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Emotional, Cognitive and Conative Response to Influencer Marketing
Semerádová, Tereza; Weinlich, Petr - 2022
Current business statistics and extant academic research stress the importance of influencer marketing. In 2019, the YouTube beauty community witnessed the largest product launch in ecommerce history, in which controversial YouTubers, Shane Dawson and Jeffree Star, published a 7-episode series...
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The Making of Marketing Decisions in Modern Marketing Environments
Nordin, Fredrik; Ravald, Annika - 2022
Marketing is currently undergoing a major shift driven by advances in marketing technology, which also means that marketing decision making is changing. There is not much research on how the attributes of the modern marketing landscape are reflected in marketing managers’ decision making,...
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Incentives in Three-Sided Markets
Arenas, Jorge; Torres-Martínez, Juan Pablo - 2022
In a class of three-sided matching problems in which the core is non-empty, we show that no stable mechanism is strategy-proof for those who internalize the trilateral structure of the market in their preferences. This impossibility is related to the incompatibility between stability, one-sided...
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Introduction to the special issue on innovation and marketing : contemporary challenges
Tsekouropoulos, Georgios; Sarmaniotis, Christos; … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-2
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Impact of market information on cashew producers in Guinea-Bissau
Schinaia, Giulio; Schäber, Sebastian; Mendonça, Adewusi - 2022
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IT- und Soft-Skills im deutschen Arbeitsmarkt eine Datenanalyse in Stellenanzeigen für die Berufsfelder Administration, HR, IT & Marketing
Helfritz, Kai H.; Wolf, Viktor; Lanwehr, Ralf; Knichel, … - Deutsche Gesellschaft für Personalführung - 2022
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The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78
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Entrepreneurial Marketing and Consumer Adoption of Small and Medium-Sized Enterprises Products in Nigeria
Ishola, Abdulfatai Idomi - 2022
Small and medium-sized enterprises are regarded as the engine of economic development and equitable growth in developing economies. Although SMEs are facing many problems that hindered their performance in Nigeria. They have not creditably performed well and played expected vibrant role in the...
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Incentive-Compatible Consumer-Contributed Markets
Mohammadi, Mohammad Ali - 2022
I consider the case of consumer-contributed markets, defined as markets where the consumer herself has a role in the supply side of the market as well. Consequently, the prominent issue is offering the consumer incentives to fulfil that role, which clearly bears a cost to her. The role of the...
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