Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...

This paper talks about push and pull factors, different approaches to Social Marketing to improve distribution in the rural areas, cause related marketing, ways to involve the youth, branding in the non profit environment, models for rural through intermediaries mass marketing with a framework...

Rapidly increasing internet users and innovative web-based technologies has transformed the existing web application into new media. It has also been expedited significantly by the advancements in mobile technologies which have changed the way people communicate with each other. In the last few...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

In a world full of buzz and surface interactions, consumers seek more depth and meaning. This intensity can also come from a very different angle, in the form of mindfulness. Consumers think about and take responsibility for the ethical status of brands they buy and support. The shopping that...

Is inflation a monetary phenomenon? In the decades since the influential work of Milton Friedman, the great moderation has seemingly put to bed the idea that monetary aggregates serve as a useful tool for policy makers. While many point to a structural change in the underlying relationship...

India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail...

This theoretical paper aims to approach the ‘new’ era in which experience and content marketing are integrated to add value to the customer, the key elements for customer experience management programmes and primary roles for marketers to become innovators. Over three decades marketing...

When investors disagree and trade on their views about asset returns, market prices reflect the wealth/consumption share weighted average belief about risk premia, where more accurate, risk tolerant, or patient investors carry a larger weight. We explore the properties of this market view, and...

The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. This creates many opportunities for marketers to promote and push their products in rural markets. In this study, an attempt is made to understand the brand knowledge...

Firms are born small, grow, and die. We investigate an explanation for this process based on frictions in the accumulation of customers, across and within markets segmented by geography. We use matched retail scanner and TV advertising data on consumer food to show that entrants grow both by...

The improvement and development of a company is something that must be faced by an entrepreneur, therefore students of Pelita Bangsa University Management Department are required to research and present the results of their research again in order to know what to do as a picture of the future,...

The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

This paper explores the causes and consequences of the more important market failures which impede the development of LOCs, and explains why the non-market institutions which often ameliorate the effects of market failures in developed countries are less effective- in doing so in LOCs. This...

Today’s market has become consumer driven and the marketer has to delight the customer to achievesuccess.To achieve this service firms have to identify needs of the customer, design the product mix,communicate to the public, price and promote the services in such a way to position in an...

Currently, consumer behavior is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become...

Sales and marketing ethics systematically examines marketing variables related to 4Ps of marketing (or marketing mix) - issues such as unsafe products, deceptive pricing, discrimination in distribution and deceptive advertising. Unethical sales and marketing activity causes various problems for...

India witnessed an ace position in the world market in the good old days and was called as a golden sparrow. The unbritish rule led the poverty to India whereas its manufacturer status was changed to a market to the MNCs world over .The new economic policy was supportive to the aforesaid...

Net Promoter Score (NPS) is heralded by proponents as the quintessential marketing metric for measuring customer and brand loyalty. Its popularity is currently very high, especially in North-American companies. The frenetic interest in NPS has led some commentators to call it a cult-like...

The transfer pricing law has been brought in to prevent the cases of cross-border profit shifting that might occur amongst enterprises who are related parties. Due to huge Multinational Enterprises (MNEs) now being able to function and conduct business activities across different countries at...

India witnessed an ace position in the world market in the good old days and was called as a golden sparrow. The unbritish rule led the poverty to India whereas its manufacturer status was changed to a market to the MNCs world over .The new economic policy was supportive to the aforesaid...

This series of lectures is organized into three themes. In the first chapter we will discuss how businesses have evolved. In the second chapter we will discuss how modern impersonal markets have emerged. Finally, in the third chapter we will delve into how institutions, technology and culture...

Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and costly investor search. Our estimates suggest that...

The attention market involves competition in which platforms acquire time from consumers, with bundles of content and ads, and sell ads to marketers to deliver messages during that time. This paper shows that the attention market solves a transaction-cost problem that prevents efficient exchange...

We construct mean-variance optimized currency portfolios and analyze the time- series variation of the conditional Sharpe ratio. Returns, volatility and skewness are predictable. Market timing – i.e., trading more (less) aggressively when the conditional risk-return trade-off is more (less)...

End-of-day stock price manipulation is generally associated with short-termism, long-term damage to equity values, and reduced incentives for employees to innovate. We use a sample of suspected stock price manipulation events based on intraday data for stocks from nine countries over eight...

Uniswap — and other constant product markets — appear to work well in practice despite their simplicity. In this paper, we give a simple formal analysis of constant product markets and their generalizations, showing that, under some common conditions, these markets must closely track the...

We develop an equilibrium model where cash holdings, costly refinancing policies, and managerial incentives are jointly determined to quantify the market's influence on management's ex ante behavior. We also derive a general formula that shows how agency and financing distortions shape payouts...

To attract consumers, brands are embracing a content marketing strategy -- becoming content publishers by producing brand-neutral content without touting brand information. It is puzzling why this type of content marketing can endogenously build rational consumers' brand preference in a...

Standard approaches to the theory of financial markets are based on equilibrium and efficiency. Here we develop an alternative based on concepts and methods developed by biologists, in which the wealth invested in a financial strategy is like the population of a species. We study a toy model of...

Economics and security seem increasingly intertwined. Citing national security, states subject foreign investments to new scrutiny, even unwinding mergers like the purchase of Grindr or the creation of TikTok. The provision of 5G has become a diplomatic battleground – Huawei at its center....

With a growing number of distributed energy resources, the electricity network is challenged with a higher quantity of technical problems such as capacity congestions and over- or under-voltages. One often-discussed approach to solve these problems, especially in the European zonal electricity...