I study the digital market for attention in a freemium mobile game where users choose between paying with money or by watching 30-second video ads. Using unique event-level data, I estimate consumers' supply elasticity of attention. In the aggregate, a one percent higher price increases the...

Der Klimawandel und die übermäßige Nutzung natürlicher Ressourcen stellen große Herausforderungen für eine nachhaltige Entwicklung auf der Erde dar. Auf Seite der Unternehmen besteht die Herausforderung darin, Wege zu finden, wie sie Ressourcen schonen und Emissionen senken können. Die...

Using barcode-level data from the NielsenIQ Homescan Consumer Panel, we study how income inequality affects the prices of identical goods across US counties. We find that higher inequality reduces prices for products with low market shares but increases prices for products with high market...

Nostalgia, a longing for the past, has been used successfully by marketers via nostalgia marketing or retro-marketing, including retro-branding, of goods and/or services. The nostalgia market has stereotypically been of interest to older consumers so it is surprising that a significant number of...

This study investigates the dynamic impact of population aging on consumption preferences in China, a critical area given consumption's role in global economic growth and the country's accelerating demographic shifts. Utilizing pooled panel data from the 2015, 2017, and 2019 China Household...

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

Dynamic pricing strategy is a well-known method for utility pricing used in many parts of the world and is rapidly growing in trend due to its ability to adjust utility pricing to the utmost real-time calculations. One such method is what we call Time-of-Use (TOU), a strategy that adjusted...

The purpose of this study is to investigate the role of millennial tourists' accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit intentions (RIs) in an emerging economy. A survey instrument was used to collect cross-sectional data from millennial...

With the growing urgency of climate change, automobile manufacturers are increasingly transitioning from gasoline-powered vehicles to Electric Vehicles (EVs) to meet the global demand for cleaner technology. However, despite financial incentives and regulatory efforts, EV adoption in developing...

This study is aimed to explore the influence of predominant social factors such as family, peers and media on consumer socialization and to analyze the relationship between socialization agents and the consumer literacy knowledge (CLK) of youngsters.This is a cross-sectional study conducted on...

In today's world, the increasing significance of social media as a news outlet has brought its benefits and drawbacks for brands and companies. One such drawback is individuals sharing fake news about brands and organizations. While existing research offers essential insights into sharing...

The rapid advancement of Financial Technology (FinTech) has ushered in a new era of financial services, with innovative solutions that have the potential to transform how individuals and businesses manage their finances. This research study explores the critical factors affecting the adoption of...

In today's online world, where all information is available to users with just one click, it is challenging to determine their credibility. Given the fact that there are almost 5 billion social media users, it is safe to say that social media has become an essential part of everyday life for...

This study employs EEG and eye-tracking to assess how brand equity, creative complexity, and spatial layout influence implicit consumer responses to point-of-sale (POS) beer advertisements. Through the theoretical lens of predictive coding and processing fluency, laboratory testing with Serbian...

As consumer behavior in circular supply chains becomes increasingly critical for sustainability, a deeper understanding of the mechanisms driving end-of-life (EOL) product return decisions is necessary. This study investigates how consumer-level open innovation influences EOL product return...

Non-verbal communication tools, such as emojis, are an important means of persuasion for food delivery applications (FDAs). Using social exchange theory, the current research, conducted in India given its fast-growing FDA category, examines the impact of emojis on the different components of...

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

This study investigates the influence of store image attributes and consumer green food trust in customer satisfaction and store loyalty within the context of Vietnam's emerging food market. Grounded in the Commitment-Trust Theory, the Open Innovation Dynamics Theory and the Theory of Planned...

Transport emissions play a crucial role in the accumulation of greenhouse gases (GHG) and the progression of climate change. Electric vehicles (EV) present a viable solution to this issue, aligning with the sustainable development goal through affordable and clean energy. However, in numerous...

Purpose - Water resources are fundamental to achieving sustainable development. Households play a critical role in global water conservation efforts, directly supporting the attainment ofseveral Sustainable Development Goals (SDGs). This study expands the knowledge-attitude-behavior (KAB) model...

Sustainable fashion consumption can be promoted only by understanding the motivation behind consumers' decision to purchase sustainable clothing. This study explores the determinants of consumers' purchasing intentions for two clothing items with different functions, characterized by different...