""Ding Dong! Avon Calling!" A whole generation of Americans can sing those words to the tune of a two-chime doorbell. The Avon Lady was made famous in the 1950s by the legion of suburban women who rang doorbells and gave away tiny lipstick samples shaped like bullets. Some would know the Avon...

"Get an insider's perspective into how this 110-year-old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse. Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital...

During the economic downturn, cosmetic industry has been growing heavily with a wide expansion to international market. It gives a different result from other products consumption during the economic struggle. This study reviews the demand elasticity of total cosmetic consumption in France and...

"Cheryl Woodruff-Brooks has created the first biography of the life of Madame Sara Spencer Washington, founder of Apex News and Hair Company, once located in Atlantic City, New Jersey. In 1911, a Virginia entrepreneur moved to Atlantic City and started selling cosmetics door-to-door and styling...

Utility of the useless -- One part cow fat, two parts soda : recipes in action, 1914-1915 -- An enterprise of common knowledge : fire extinguishers, 1916-1935 -- Chinese cuttlefish and global circuits : the association of household industries -- What's in a name? From studio appellation to...

Sephora timeline -- Introduction -- The early years -- From boutique to a beauty empire -- Innovation in selling cosmetics, skincare, haircare -- From the glamorous to the scandalous -- The future of health, beauty, wellness -- Conclusion -- Business lessons and opportunities.

The recent announcement by the Government of Barbados to stimulate enterprise development and expand the base of exported products to include botanicals provides a fitting impetus for research into the local cosmetics industry. Cosmetics exports are one of the strongest performing in the...

"This is the first cultural history of the originally Canadian company M.A.C Cosmetics, charting the evolution of M.A.C's unusual corporate philanthropy around HIV/AIDS awareness. The book situates M.A.C's remarkable corporate philanthropy within three cultural and social phenomena of the 1980s...

"This paper focuses on the emerging issue of plastic particles in personal care and cosmetic product (PCCP) formulations as a possible source of micro-sized plastic litter. Known as ‘microbeads’, when used in PCCPs, these microplastic ingredients are solid materials that fall under the...

Cover -- Titel -- Zum Buch -- Über den Autor -- Inhalt -- Einleitung -- Kapitel 1 1880 bis 1890: Paul Beiersdorf. Sein „Laboratorium dermatotherapeutischer Präparate" und die Anfänge des Unternehmens -- Kapitel 2 1890 bis 1918: Markenprodukte für die ganze Welt. Leukoplast, Pebeco & Nivea...

Alles begann mit einem Pflaster. Der Apotheker Paul Beiersdorf legte mit ihm 1882 den Grundstein für die heutige Beiersdorf AG. Sein Nachfolger Oscar Troplowitz baute die kleine Fabrik zu einem international agierenden Markenunternehmen aus, das vor dem Ersten Weltkrieg einen Großteil seines...

How should brand managers determine the optimal advertising budget to generate sales and maximize profit from multiple regions and over time? How much of it should be set aside for national advertising? How should they allocate the rest across multiple regions? This paper addresses these...