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Year of publication
Subject
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Kundenbindung 1,261 Customer retention 1,251 Beziehungsmarketing 843 Relationship marketing 841 Konsumentenverhalten 728 Consumer behaviour 724 Kundenzufriedenheit 479 Customer satisfaction 476 Service quality 280 Dienstleistungsqualität 279 Customer loyalty 186 customer loyalty 158 Brand management 138 Markenführung 138 Vertrauen 112 Confidence 111 Social Web 103 Social web 103 Deutschland 102 Einzelhandel 102 Germany 99 Retail trade 99 Online-Marketing 93 Markenartikel 92 Internet marketing 91 Online retailing 90 Online-Handel 90 Brand 89 Kundentreue 86 Kundenbindungsprogramm 77 Loyalty program 77 Markenimage 75 Brand image 74 Bank 72 Markentreue 70 Brand loyalty 65 Kundenwert 62 Electronic Commerce 61 Customer service 60 Customer value 60
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Online availability
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Undetermined 537 Free 216 CC license 35
Type of publication
All
Article 882 Book / Working Paper 452
Type of publication (narrower categories)
All
Article in journal 730 Aufsatz in Zeitschrift 730 Aufsatz im Buch 145 Book section 145 Hochschulschrift 127 Thesis 68 Graue Literatur 47 Non-commercial literature 47 Collection of articles of several authors 32 Sammelwerk 32 Working Paper 23 Arbeitspapier 21 Aufsatzsammlung 20 Conference paper 18 Konferenzbeitrag 18 Case study 16 Fallstudie 16 Ratgeber 12 Collection of articles written by one author 11 Sammlung 11 Guidebook 10 Handbook 7 Handbuch 7 Dissertation u.a. Prüfungsschriften 6 Konferenzschrift 4 Conference proceedings 3 Interview 2 Lehrbuch 2 Systematic review 2 Textbook 2 Übersichtsarbeit 2 Bibliographie 1 Reprint 1
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Language
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English 1,088 German 236 Undetermined 6 French 4 Polish 1 Swedish 1
Author
All
Prentice, Catherine 8 Becker, Roman 7 Daschmann, Gregor 7 Ozuem, Wilson 7 Rodríguez del Bosque, Ignacio A. 6 Schüller, Anne M. 6 Aksoy, Lerzan 4 Anaya-Sánchez, Rafael 4 Fuchs, Gerhard 4 Gouthier, Matthias 4 Hussein, Ananda Sabil 4 Ieva, Marco 4 Keiningham, Timothy 4 Kreutzer, Ralf T. 4 Mokha, Anupreet Kaur 4 Oehler, Andreas 4 Tecklenburg, Tim 4 Bauer, Hans H. 3 Bilgihan, Anil 3 Bitner, Mary Jo 3 Boer, Evert R. de 3 Chen, Shu-Ching 3 Chintagunta, Pradeep K. 3 Confente, Ilenia 3 Conze, Oliver 3 Dawes, John 3 Frasquet Deltoro, Marta 3 Große-Bölting, Kristin 3 Guerreiro, Manuela 3 Hapsari, Raditha 3 Hastenteufel, Jessica 3 Holland, Heinrich 3 Hollebeek, Linda D. 3 Homburg, Christian 3 Horton, John J. 3 Iacobucci, Dawn 3 Ji, Chunli 3 Kahn, Barbara E. 3 Kumar, Vikas 3 Langmann, Kristin 3
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Institution
All
Springer Fachmedien Wiesbaden 20 Verlag Dr. Kovač 6 Nomos Verlagsgesellschaft 4 GABAL-Verlag GmbH 3 Logos Verlag Berlin 3 National Bureau of Economic Research 3 W. Kohlhammer GmbH 3 epubli GmbH 3 Books on Demand GmbH <Norderstedt> 2 Edward Elgar Publishing 2 Ernst-Moritz-Arndt-Universität Greifswald 2 Excellence-in-Service-Konferenz <5., 2015, Koblenz> 2 Springer Gabler <Firma> 2 Technische Universität Braunschweig 2 Technische Universität Dresden 2 University of Bamberg, Chair of Finance 2 Autohaus Buch und Formular 1 BusinessVillage GmbH 1 Center for Service Excellence 1 Christian-Albrechts-Universität zu Kiel 1 Dpunkt.Verlag <Heidelberg> 1 Eberhard Karls Universität Tübingen 1 Ebs European Business School 1 Frankreich / Autorité de la Concurrence 1 Handelshochschule Leipzig 1 Haufe-Lexware GmbH & Co. KG 1 IGI Global 1 Konferencja naukowa doktorantów ; IX (Szczecin) : 2013.05.11 1 Lehmanns Media GmbH 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Springer International Publishing 1 Springer-Verlag GmbH 1 Technische Universität Hamburg 1 Tectum Verlag 1 Universität Koblenz-Landau 1 Universität Mannheim / Geographisches Institut 1 Universität Osnabrück 1 Uniwersytet Szczeciński / Wydział Nauk Ekonomicznych i Zarządzania 1 VDMA Verlag GmbH 1
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Published in...
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Journal of retailing and consumer services 49 SpringerLink / Bücher 32 Journal of business research : JBR 26 Research 14 The service industries journal 13 Cogent business & management 12 Springer eBook Collection 11 Asia Pacific journal of marketing and logistics 10 International journal of contemporary hospitality management 10 Journal of marketing theory and practice 10 Psychology & marketing 10 Journal of hospitality marketing & management 9 Services marketing quarterly 9 Journal of the Academy of Marketing Science 8 Harvard business review : HBR 7 How to succeed in the digital age : strategies from 17 top managers 7 Journal of consumer behaviour : an international research review 7 Marketing : ZFP ; journal of research and management 7 Sport marketing quarterly : preferred journal of the Sport Marketing Association 7 Harvard-Business-Manager : das Wissen der Besten 6 Innovatives Markenmanagement 6 International journal of electronic customer relationship management : IJECRM 6 International journal of quality and service sciences 6 International journal of retail & distribution management 6 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 6 Journal of service theory and practice : JSTP 6 Marketing intelligence & planning 6 Springer eBook Collection / Business and Management 6 The international journal of bank marketing : IJBM 6 The journal of services marketing 6 Australasian marketing journal 5 Exploring the rise of fandom in contemporary consumer culture 5 International journal of hospitality management 5 Journal of marketing analytics : JMA 5 The TQM journal : the international review of organizational improvement 5 The journal of applied business research 5 Applied Marketing Science / Angewandte Marketingforschung 4 Business horizons 4 Computer-mediated marketing strategies : social media and online brand communities 4 Edward Elgar E-Book Archive 4
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Source
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ECONIS (ZBW) 1,306 USB Cologne (EcoSocSci) 23 EconStor 2 RePEc 2 BASE 1
Showing 1 - 50 of 1,334
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190420
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The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction
Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19
This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334439
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"Good" and "bad" frictions in customer experience : conceptual foundations and implications
Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - 2025
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Fulfilled expectations : key to customer loyalty in digital home-sharing platforms
Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - 2025
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Factors influencing customer loyalty via purchase intention toward manufacturing firms in Vietnam
Hang Minh Nguyen - In: International journal of economics and business … 29 (2025) 8, pp. 24-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405602
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How social CRM and customer satisfaction affect customer loyalty
Malki, Djihane; Bellahcene, Mohammed; Latreche, Hela; … - In: Spanish journal of marketing 28 (2024) 4, pp. 465-480
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Loyalty pricing in the groceries sector : findings report
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156981
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Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective
Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273
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Financial re-engineering and customer performance of poultry business in Nigeria
Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173
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Corporate reputation, salesperson trustworthiness and customer loyalty in the life insurance industry
Schäfer, Christian; Held, Iris; Böhm, Marlene Emma; … - In: Zeitschrift für die gesamte Versicherungswissenschaft 113 (2024) 2, pp. 283-315
This study analyses the effects of corporate reputation and trustworthiness in the salesperson on the customer loyalty of 215 German customers who obtained endowment insurance. We use a cross-sectional study design. Corporate reputation is captured by the rational attitude of competence and the...
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Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement
Sallaku, Rezarta; Vigolo, Vania - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1346-1368
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014548986
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Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
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The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin
Gli, Deli Dotse; Tweneboah-Koduah, Ernest Yaw; Odoom, … - In: African journal of economic and management studies 15 (2024) 1, pp. 73-87
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519796
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The power of AI : enhancing customer loyalty through satisfaction and efficiency
Singh, Pragya; Singh, Vandana - In: Cogent business & management 11 (2024) 1, pp. 1-14
In the rapidly evolving landscape of customer service, integrating AI-powered solutionshas emerged as a game-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty, specifically focusing on the mediating roles played by...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526490
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Analysis of drivers of customer satisfaction to inform customer centricity : banking sector perspectives
Mulindi, Hillary; Nyagaka, Hesborn N.; Cheruiyot, … - 2024
Intense competition from alternative financial service providers and evolving customer expectations have presented formidable challenges to the banking sector's quest for customer retention and profitability. On this account, this paper delves into the dynamics of customer satisfaction in the...
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Retailers view on customer loyalty : a social resource theory perspective
Wallström, Stavroula; Hjelm Lidholm, Sara; Sundström, … - In: The international review of retail, distribution and … 34 (2024) 4, pp. 399-416
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Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan
Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10
The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic...
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Customer loyalty : a refined conceptualization, measurement, and model
Bourdeau, Brian L.; Joseph Cronin, J.; Voorhees, Clay M. - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
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Atmospherics fosters customer loyalty : exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan
Chen, Chin-Tsu - In: Journal of retailing and consumer services 80 (2024), pp. 1-11
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Achieving customer loyalty during post-pandemic : an asymmetric approach
Latif, Khawaja Fawad; Bashir, Shahid - In: Future Business Journal 10 (2024) 1, pp. 1-14
The study aims to investigate causal recipes to improve restaurant customers' loyalty (LOY) during COVID-19 post-pandemic. The study utilizes Fuzzy-set Qualitative Comparative Analysis (fsQCA) within the framework of complexity theory to examine the intricate relationship between antecedent...
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The Effects of Cultural Dimensions on Service Quality, Customer Engagement, Customer Satisfaction and Customer Loyalty in Multi-National Airline Sectors
Sriboonlue, Umawasee - 2023
Current business landscape and dynamism of the business environment have increased competitiveness in service industry. Also, understanding cultural differences intervening in customer decision is crucial for this global era. Therefore, multi-national airline sectors must now pay greater...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359466
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Effect Of Service Quality On Customer Retention In Hotel Sector, 2017
Ahmed, Mohammed Hussen - 2023
The success of any organization lies on the accessibility of customers. So, to achieve customer retention strategy service sectors need to have preparing quality service in any business direction in each and every dimension. The objective of the study was to indicate the effect of service...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359529
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Effect of Social Media Marketing Activity, Relationship Equity, and Customer Loyalty : Studies on Consumers Using Indonesian Beauty Products, Somethinc
Wibowo, Naufal; Hartono, Arif - 2023
Aims: The purpose of this study was to analyze the factors that influence SMMA such as Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity and Customer Loyalty on the @somethincofficial Instagram account.Study Design: This study employs a quantitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360952
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014390288
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Packaging-free practices in food retail : the impact on customer loyalty
Barbosa, Belem; Shabani Shojaei, Alireza; Miranda, Hugo - In: Baltic journal of management : BJM 18 (2023) 4, pp. 474-492
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380978
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An investigation of the internet generation customer loyalty : an empirical study in Indonesia mobile services
Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281
The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...
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The effect of e-commerce livestreaming services on customer loyalty : a test of the chain mediation model
Ye, XinMei; Hira Batool; Huang, Shi-Zheng - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
The outbreak of COVID-19 has made the offline real economy suffer an unprecedented test, and the online e-commerce livestreaming model, as a new marketing model, has been rapidly developed. Based on the SOR model, this paper clarifies the interaction between e-commerce livestreaming and consumer...
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A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt - In: European journal of marketing 57 (2023) 13, pp. 1-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014448616
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Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling : Zalo OTT Vietnamese customer case
Nguyen Ngoc Quang; Dao Cam Thuy - In: Cogent business & management 10 (2023) 2, pp. 1-15
The main objective of this research is to expand the satisfaction with complaint handling theory to the OTT (Over The Top) application by examining the perceptions of justice and trustworthiness factors affecting customer loyalty mediating role of satisfaction complaint handling. A quantitative...
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The impact of electronic customer relationship management strategies on customer loyalty : a mediated model
Magatef, Sima; Al-Okaily, Manaf; Ashour, Laila; … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-11
This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship quality (cognitive and an emotional...
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The green experience effects on gen z customer loyalty mediated by perceived value and satisfaction
Daniar, Katherin; Rohman, Fatchur; Sunaryo - 2023
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Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily; Haan, Evert de; Melero-Polo, Iguácel; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 334-371
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Customer Loyalty in Times of Crisis
Beaumont, Paul H.; Lenoir, Clemence - 2023
This paper studies customer loyalty during aggregate downturns. Exploiting a French reform that restricted trade credit supply as a liquidity shock, we show that liquidity-constrained firms export 4 to 7% less after the 2008-9 trade collapse. Consistent with liquidity-constrained firms investing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014260285
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Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet; Kumar, Amit; Bapat, Gautam; Khan, Mohd Suhail; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 146-157
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The influence of social networks on consumer loyalty in crisis periods
Trajković, Slaviša; Jakšić, Krsto; Deletić, Milan; … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 1, pp. 69-76
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634605
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420177
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Empowering consumers through self-service technology : a comparative analysis
Kim, Bona; Chen, Yong - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 2, pp. 254-267
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193195
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The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry
Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173819
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Manipulating customer loyalty measurement : influence of suggestive design elements on the net promoter score
Wohllebe, Atilla; Nicolaisen, Anton - In: Total quality management & business excellence 36 (2025) 1/2, pp. 26-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178464
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Customer loyalty model in Islamic bank : mosque perspective
Iskandar, Ahmad Syarief; Muhajir, Muhammad Nur Alam; … - In: Journal of Islamic marketing 16 (2025) 2, pp. 447-461
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330221
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The right fit : how the alignment between customer orientation and service climate boosts employee commitment and customer loyalty
Tremblay, Michel; Parent-Rocheleau, Xavier - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396270
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Service quality and customer loyalty in Ghana's auto detailing service industry
Allan, Michael Mba; Alomenu, Clemence; Anabila, Peter - In: International journal of quality & reliability management 42 (2025) 3, pp. 963-985
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202711
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Up- and cross-selling to repeat customers : empirical evidence from optical retail
Nagel, Niklas - In: Marketing : ZFP ; journal of research and management 47 (2025) 1, pp. 21-44
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357475
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Loyalty management : driving engagement with loyalty programs and customer experience
Ziliani, Cristina; Ieva, Marco - 2025 - Second edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325628
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Emotion and cognition in customer experience : a mixed-method study on loyalty formation in the hospitality sector
Bujisic, Milos; Li, Yizhi; Bilgihan, Anil - In: Journal of hospitality and tourism insights 8 (2025) 4, pp. 1522-1545
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Käuferverhalten : customer insights - customer journey - customer relations
Swoboda, Bernhard; Schramm-Klein, Hanna - 2025 - 7., überarbeitete und erweiterte Auflage
Das Verständnis des Käuferverhaltens („Customer Insights“) steht traditionell im Zentrum aller Marketingüberlegungen und dient als Grundlage, um Kunden zu beeinflussen und Kundenbeziehungen zu gestalten – unabhängig davon, ob diese primär online, offline oder in Kombination...
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Digital Marketing Strategies for Value Co-Creation 2e : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2025 - 2nd ed. 2025.
1. Introduction and Overview -- 2. Segmentation in Data-Driven Online Brand Communities -- 3. Participation and Customer Involvement -- 4. Online Brand Communities and Loyalty Intentions -- 5. Consumer Engagement -- 6. Social Identity and OBCs -- 7. Brand and Customer Loyalty in OBCs -- 8. Brand...
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From affection to action : the role of brand love in facilitating co-creation in online brand communities
Mujahid, Simra; Khandai, Sujata - In: Journal of creating value 11 (2025) 1, pp. 121-134
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412824
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Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies
Wirtz, Jochen; Kowalkowski, Christian; Jaakkola, Elina; … - In: Journal of business research : JBR 189 (2025), pp. 1-16
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Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points
Boer, Evert R. de; Chin, Xiao Yao - 2025
Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for your loyalty program currency -- Chapter 5: Optimizing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189957
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