Search Results - subject_exact:"Kundenloyalität"

Customer satisfaction level of users of the different areas and services of a private mid-cost fitness center in Zaragoza

Ara Aguirre, Ander de; Valcarce-Torrente, Manel; … - 2026

Customer loyalty has become a critical factor for the sustainability of fitness centers amid growing industry competition, yet limited research has examined recommendation patterns across user profiles in mid-cost facilities. This study aimed to analyze customer recommendation in a mid-cost...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653840

The dynamics of customisation, perceived fairness, and customer loyalty within a corporate sustainability framework

Omazić, Mislav Ante; Renić, Mijo; Grilec, Alica - 2026

Customisation, understood as tailoring products, services, or communication to individual customer preferences, is increasingly used to enhance customer satisfaction, yet its impact on customer loyalty remains complex. Businesses increasingly focus on customisation to enhance customer...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667930

An experimental analysis of gamification’s impact on customer engagement and retention in subscription-based business models

Israfilzade, Khalil; Pathania, Daraab - 2026

This study investigates the impact of gamification on customer engagement and retention in subscription-based business models through a six-week quasi-experimental field study. Using a streak-based gamification mechanism, we compared user behaviour between a gamified experimental group (n =...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016061714

Measuring customer experience in e-retail

Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - 2025

In digital retail, where competition intensifies and customer expectations evolve rapidly, understanding the interplay among customer experience metrics is critical for strategic decision-making. Despite widespread adoption of feedback programmes, practitioners struggle to interpret how...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549141

Soziale Nachhaltigkeit : als Erfolgsfaktor in der Kunden- und Mitarbeitenden-Bindung

Geishauser, Ute - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015419214

"Good" and "bad" frictions in customer experience : conceptual foundations and implications

Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372960

Fulfilled expectations : key to customer loyalty in digital home-sharing platforms

Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374645

Understanding how the dimensions of brand choice influence customer loyalty among Ghanaian university students : the trust-commitment theory perspective

Braimah, Stephen Mahama; Odoom, Raphael; Amoakoh, … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597335

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - 2025

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015334439

Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty : a case study at Mega Easy Losari Seblak Shop

Dumadi; Febrayanto, Catur Raharjo; Ningarum, Lintang Prahita - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627852

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015190420

The role of familiness in customer loyalty : a mixed-methods study of family-owned small businesses

Mesquita, José Marcos Carvalho de; Shin, Hyunju; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015656448

The interplay of inflated expectations, (dis)confirmation, and emotional spillover : implications for post-purchase loyalty in mystery deals

Brodschelm, Florian; Vetter, Sebastian; Hüttl-Maack, Verena - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464220

Praxiswissen Kundenbindungsprogramme : Kundenloyalität ist kein Zufall, sondern Strategie

Ranzinger, Alexandra - 2026 - 3. überarbeitete Auflage

Dieses Buch bietet eine praxisorientierte Entscheidungsgrundlage für die Auswahl und Umsetzung erfolgreicher Kundenbindungsprogramme. Die Vielfalt ist groß: Ob Bonus- oder Rabattprogramme, Couponing oder Punkteklebe-Aktionen – nicht jedes Modell bedeutet langfristigen Erfolg. Alexandra...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624395

Factors influencing customer loyalty via purchase intention toward manufacturing firms in Vietnam

Hang Nguyen Minh - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015405602

Effektives Kundenmanagement im digitalen Wandel : KI, Influencer-Marketing, Customer Journey und Kundenloyalität als Erfolgsfaktoren

Hiemeyer, Wolf-Dieter; Seidl, Christoph - 2026

Einführung in das effektive Kundenmanagement im digitalen Wandel -- Methodik als Grundlage für eine quantitative Studie -- Customer Journey – digitales und analoges Touchpoint-Management -- KI-gestütztes Content-Marketing -- Influencer-Marketing am Beispiel des Social-Media-Kanals TikTok --...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015650405

Zukunftsorientiertes Kundenmanagement im Vertrieb : CRM, Solution Selling, E-Commerce und Key Account Management als Erfolgsfaktoren

Hiemeyer, Wolf-Dieter; Seidl, Christoph - 2026

Einführung in das zukunftsorientierte Kundenmanagement im Vertrieb -- Methodik als Grundlage für quantitative Forschungsstudien -- Integration von Marketing und Vertrieb – Zusammenarbeit als Erfolgsfaktor -- Solution Selling – Kundenindividuelle Lösungen im Vertrieb -- Key Account...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666739

An algorithmic marketing approach to analyzing consumer well-being : incorporating psychological factors in customer loyalty

Zhao, Yu; Tsubaki, Michiko - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441762

Whispers in your mind : the role of voice features in customer acquisition and retention

Xu, Haifeng; Ding, Yi; Ding, Yu; Zhang, Qi; Cheng, Zhang - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670066

Omni-channel customer experience and advancing customer loyalty

Alim, Md. Abdul; Shafiullah, Md.; Sazid, Yheetishamul Khan - 2025

Grounded on the customer experience theory and perceived value theory, the current study examines how omni-channel customer experience (OCCE) in fashion brands promotes customer loyalty in an emerging economy context. Fashion brand customers (N = 372) revealed that OCCE significantly influences...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015444586

Integrating green image with relationship marketing : a moderating role of green image

Cho, Byung-Kwan; Lee, Debora; Kim, Woo Gon; Kim, Eun-Jung; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069576

What drives customer loyalty in a pandemic? : semantic analysis of grocery retailers

Kuikka, Anna; Hallikainen, Heli; Tuominen, Sasu; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595110

Happiness and well-being in customer experience : transformative research in the time of AI

Miniero, Giulia; Donato, Carmela; Addis, Michela; … - 2026

"Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015634378

Gamification im E-Commerce : Optimierung von Konversionsraten und Warenkorbabbrüchen

Wolf, Nadine; Perret, Jens K.; Moss, Christoph - 2025

In einer Zeit des rasanten digitalen Wandels steht der E-Commerce-Sektor an der Spitze der wirtschaftlichen Entwicklung, bietet beispiellose Wachstumschancen und verändert traditionelle Geschäftsmodelle. Die zunehmende Integration von Gamification-Elementen durch Online-Marktplätze wie Temu...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015550217

Die Taube in der Hand : vom Mythos der Kundenbindung zum Bauplan echter Loyalität

Eller, Eric; Nuebel, Benjamin - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015327459

Effect of entrepreneurship orientation on eco-hotels sustainability with mediation of customer loyalty in Ethiopia

Kant, Shashi; Niguse, Tafese - 2025

This study looks at how an entrepreneur's mindset orientation affects Ethiopian eco-hotel sustainability, using customer loyalty as a mediating factor. Utilizing a quantitative research strategy, data was obtained from a sample of 384 respondents, selected by the population precision technique...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015588450

The key to competitive advantage : data-driven B2B marketing : stronger customer loyalty and measurable success through customer intelligence

Manu, Jessica - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016081420

Driving customer loyalty in digital banking : the mediating role of engagement and the moderating role of switching costs

Mackay, Agnes C. D.; Zuo, Li; Kebe, Ibrahim A. - 2025

Purpose: As traditional advertising gives way to customer-centric strategies such as content marketing (CM), this study aims to explore its impact on customer loyalty (CL) in the digital banking sector, focusing on online engagement and switching costs (SCs), while addressing the research gap in...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015605587

Event-driven loyalty : achieving success with customer intelligence and automation : increasing customer loyalty through events

Hurtado, Jan-Niklas; Kot, Nicole; Ossig, Carolyn - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016081543

Exploring the mediating effect of customer satisfaction on the relationships between service quality, efficiency, and reliability and customer retention, loyalty in E-banking performance in emerging markets

Gazi, Md. Abu Issa; Al Masud, Abdullah; Sobhani, Farid … - 2025

This study aims to explore how customer satisfaction (CS) serves as a mediator in the connections between service quality (SQ), efficiency and reliability (EAR), customer retention (CR) and customer loyalty (CL) within the E-Banking industry in Bangladesh. The empirical experiment employed a...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607049

Understanding customer loyalty in digital services : insights from food delivery in emerging markets

Ly Bora - 2025

This study examines the factors influencing customer loyalty in Cambodia's food delivery app sector, with a focus on trustworthiness, service quality, and convenience as key drivers of customer satisfaction and repurchase intention. Grounded in the Commitment-Trust Theory and the SERVQUAL model,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015626057

Do loyalty programs actually build customer loyalty? : a service quality perspective from Indonesian e-commerce

Kosimwidjaja, Jonathan Farrel; Hadiprawoto, Triana Rahajeng - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638456

The mediating roles of service experience and satisfaction : how servicescape influences loyalty and electronic word-of-mouth

Sareeya Wichitsathian; Adisak Suvittawat - 2025

Servicescape, the physical and social environment of a service setting, is a critical strategic tool for creating competitive advantage. While its influence on customer loyalty and electronic word-of-mouth (e-WOM) is established, the underlying psychological mechanisms remain inadequately...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015558425

Identifying the drivers of "loyal showrooming" : a systematic literature review

Sharma, Amit; Priya, Pankaj; Dutta, Nirankush; Sharma, Neha - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015546821

Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan

Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - 2024

The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014632509

The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty

Saha, Mahasweta; Mukherjee, Debarshi - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547113

Profitabel wachsen im New Normal : mit gleichen Ressourcen mehr erreichen

Johannsen, Dirk; Koch, Bastian; Langgartner, Claus; … - 2025 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015154177

Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement

Sallaku, Rezarta; Vigolo, Vania - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014548986

Corporate reputation, salesperson trustworthiness and customer loyalty in the life insurance industry

Schäfer, Christian; Held, Iris; Böhm, Marlene Emma; … - 2024

This study analyses the effects of corporate reputation and trustworthiness in the salesperson on the customer loyalty of 215 German customers who obtained endowment insurance. We use a cross-sectional study design. Corporate reputation is captured by the rational attitude of competence and the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015077642

Service quality and customer loyalty in Ghana's auto detailing service industry

Allan, Michael Mba; Alomenu, Clemence; Anabila, Peter - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015202711

Emotion and cognition in customer experience : a mixed-method study on loyalty formation in the hospitality sector

Bujisic, Milos; Li, Yizhi; Bilgihan, Anil - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373095

Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels

Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014460825

The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin

Gli, Deli Dotse; Tweneboah-Koduah, Ernest Yaw; Odoom, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519796

Customer loyalty model in Islamic bank : mosque perspective

Iskandar, Ahmad Syarief; Muhajir, Muhammad Nur Alam; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015330221

Up- and cross-selling to repeat customers : empirical evidence from optical retail

Nagel, Niklas - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015357475

The power of AI : enhancing customer loyalty through satisfaction and efficiency

Singh, Pragya; Singh, Vandana - 2024

In the rapidly evolving landscape of customer service, integrating AI-powered solutionshas emerged as a game-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty, specifically focusing on the mediating roles played by...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014526490

The activator advantage : what today's rainmakers do differently

Dixon, Matthew; Channer, Rory; Freeman, Karen; McKenna, Ted - 2025

"There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients-even long-standing ones for whom firms have delivered unquestioned value in the past-are much less loyal to firms and partners than they once were. This dramatic...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192303

Loyalty pricing in the groceries sector : findings report

2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015156981

Empowering consumers through self-service technology : a comparative analysis

Kim, Bona; Chen, Yong - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015193195

Customer loyalty : a refined conceptualization, measurement, and model

Bourdeau, Brian L.; Joseph Cronin, J.; Voorhees, Clay M. - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015123230