Search Results - subject_exact:"Länderimage"

Visualizations of Chinese nation branding : a comparative study of the 2008 and 2022 Beijing Olympic Games opening ceremonies

Xie, Han - 2024

As Beijing became the first city in history to successfully host both Summer and Winter Olympic Games, this paper looks into the different visualizations of the two Olympics opening ceremonies in 2008 and 2022. By incorporating the concept of Nation Branding, it features a comparative case study...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014632237

Understanding the Effectiveness of Public Diplomacy Efforts : Survey Data from the Case of Korean Higher Education Programs in German

Chang, HyeYoung; Moon, Chungshik; Rhee, Inbok; Yang, … - 2023

Can public diplomacy efforts effectively change target country public’s perception of the sender country? Public diplomacy has been regarded as a means of promoting a country's soft power, and many countries have been exerted great about of effort and resources in this pursuit by building...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014346974

Chinese aid in Africa : attitudes and conflict

Sardoschau, Sulin; Jarotschkin, Alexandra - 2023

This study examines Chinese aid projects’ impact on conflict and perceptions of China in 820 African districts from 2000 to 2012. We show that a 10% increase in Chinese aid projects results in a 6% increase in conflict incidents. This rise is mainly due to confrontations involving non-state...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014493902

Sense of Italy : esportazioni, servizi, turismo, prosperità

2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015445750

Vom Staat zur Marke : die Geschichte des Nation Branding

Gienow-Hecht, Jessica C. E. - 2025

Nationen werden heute oft wie Konsumartikel vermarktet, z. B. in Kampagnen wie "Die Welt zu Gast bei Freunden" oder "Deutschland, Land der Ideen". Doch das sogenannte "Nation Branding" ist keine neue Erfindung: Spätestens seit dem 19. Jahrhundert - und besonders seit dem Ersten Weltkrieg -...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015142133