Agriculture is the backbone of our country, and 70% of the population of India is living in rural areas. Agriculture is the main driving force for ensuring food and nutrition security, increasing employment in rural areas and sustainable socio-economic development of farmers. Farming and allied...

The paper is an attempt to understand the purchase behavior of rural consumers with reference to selected FMCG products. This is done by studying factors influencing their purchase decision, counterfeit products and their use, and the role of retailers in influencing the purchase decision of...

The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. This creates many opportunities for marketers to promote and push their products in rural markets. In this study, an attempt is made to understand the brand knowledge...

Objective: The objective of the article is to identify the specific contextual factors and mechanisms that are important for the functioning of entrepreneurial ecosystems in rural areas. Research Design & Methods: Qualitative analysis of 70 high-quality articles which results from a systematic...

Migration is a phenomenon of increasing global relevance as year by year a growing number of individuals is leaving their home driven by the pursuit to improve the well-being of their households through additional income. While the drivers of international migration and its effect on the...

The diversification of economic activities in rural areas is a topical issue and can be a fundamental strategy for the development of the Romanian rural area, because it can produce a beneficial effect from an economic point of view, by increasing the income of the rural population.The Romanian...

Non-farming population represents an increasingly significant group of rural residents and therefore became an important object of study. The paper is primarily focused on the description of the non-farming rural population. The main source of the analysed data were surveys of families residing...

Rural economies in the United States are facing a downward spiral with job losses and failure to acquire skills required in this age of automation. A multitude of factors have prevented rural communities to keep up with the mainstream American economy leading to outmigration and rising debt levels

The rural villages in India epitomize essence of Indian civilization as it is considered a repository of traditional mores and folkways. Rural villages are the integral part of the nation, not just as places of abode, but as the custodians of culture, tradition and the spit of the nation itself....

Familienunternehmen sind ein entscheidender Faktor für die Herstellung gleichwertiger Lebensverhältnisse in Stadt und Land. In ländlichen Regionen, in denen es viele Familienunternehmen gibt, nimmt die Einwohnerzahl zu und die Abwanderung von jungen Menschen ist geringer. Regionen mit hoher...

Familienunternehmen sind ein entscheidender Faktor für die Herstellung gleichwertiger Lebensverhältnisse in Stadt und Land. In ländlichen Regionen, in denen es viele Familienunternehmen gibt, nimmt die Einwohnerzahl zu und die Abwanderung von jungen Menschen ist geringer. Regionen mit hoher...

Rural markets are complex and dynamic in nature. India's population is 1.21 billion*1. The spread of population is in 5161 cities and towns and 6, 38,588 villages speaking 33 languages, 1652 dialects and having sub cultural and diverse requirements. The growth rate of population for India in the...

This paper extends the Becker-Tomes model of intergenerational educational mobility to a rural economy characterized by farm-nonfarm occupational dualism and provides a comparative analysis of rural China and rural India. The model builds a micro-foundation for the widely used linear-in-levels...

The present study attempts to provide empirical evidence on the relationship between the four facets of entrepreneurial supports and rural entrepreneurs business performance. The entrepreneurial supports considered in the study are entrepreneurship training, marketing support, business...

Rural America today is at a crossroads. Widespread socioeconomic decline outside cities has fueled the idea that rural communities have been “left behind.” The question is whether these “left behind” localities should be allowed to dwindle out of existence, or whether intervention to...

We show using a theoretical framework that embeds a voting model in a general-equilibrium model of a rural economy with two interest groups defined by land ownership that the effects of democratization--a shift from control of public resources by the landed elite to a democratic regime with...

Rural Marketing: Opportunities and Challenges -- Environment and Profile of the Rural Market -- Rural Consumer -- Researching Rural Markets -- SAGA of Rural Market Segmentation: Segmentation, Aggregation and Affordability -- Positioning for Value -- Product Strategy and Innovation to Create...

Understanding the antecedents of the entrepreneurial intentions is vital in development of entrepreneurship in a region. Entrepreneurship is considered as one of the important elements of local economic development which can be used to address the issues of poverty and scarcity of livelihood...

Chapter 1: Introduction -- Chapter 2: New Social Movements: Theories and Approaches -- Chapter 3: Social Movements as Drivers of Paradigm Innovations in Rural Development -- Chapter 4: Actors of New Rural Social Movements as Agents of Change -- Chapter 5: Rural Paradigm Shift and New Social...

Part 1. Preliminaries -- Chapter 1. Strategic Locations -- Chapter 2. Sources: Artefacts -- Chapter 3. Sources: Documents -- Chapter 4. Post-war Time Shift -- Part Two: Localities -- Chapter 5. Chalk Downs -- Chapter 6. Heathland -- Chapter 7. Lot Meads -- Chapter 8. Drove Roads -- Chapter 9....

Focusing on nascent firms, established growing firms and established plateaued forms within the northern inland New South Wales regional locations in Australia, this book explores the manifestation of entrepreneurship. In particular, the authors examine the state and status of regional...

African youth and the rural economy: Points of departure / James Sumberg, Justin Flynn, Marjoke Oosterom, Thomas Yeboah, Barbara Crossouard and Dorte Thorsen -- Empirical windows on African rural youth / Marjoke Oosterom, Jordan Chamberlin and James Sumberg -- Are young people abandoning...

Focusing on the demands of the new innovative, sustainable and inclusive rural development paradigm, the monograph raises the discussion regarding new approaches and success factors that are vital in current rural socio-economic development and policy transformations. The bottom-up policymaking,...

This book applies an economic and environmental perspective to the history of landscape and the rural economy, highlighting their inter-connections through specific case studies. After explaining how the author made his discoveries and when they started, it analyses relations between documentary...

Rural in India is an untapped market where now companies are moving to expand their current operations. As rural India comprises of 7 lakhs forty thousand villages & 60% of our population residing in the Rural India. The rural market claims to be zooming ahead by 25 percent normally for FMCG...

The Indian rural market has a vast size and lately a very immense demand. Thus it offers great opportunities to marketers. The objective of the study was to study the competitive strategies adopted by rural retailers, strategies which are more useful for customer retention and the role played by...