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Year of publication
Subject
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Außenwerbung 73 Outdoor advertising 72 Advertising effects 39 Werbewirkung 39 Werbung 22 Advertising 20 Online-Marketing 8 Experiment 7 Internet marketing 7 outdoor advertising 7 Consumer behaviour 6 Deutschland 6 Germany 6 Konsumentenverhalten 6 Marketing management 6 Marketingmanagement 6 Perception 6 Wahrnehmung 6 Estimation 5 Interactive media 5 Interaktive Medien 5 Schätzung 5 USA 5 Target group 4 United States 4 Zielgruppe 4 billboards 4 Advertising industry 3 Cognition 3 France 3 Frankreich 3 Großbritannien 3 Human-machine system 3 Kognition 3 Mensch-Maschine-System 3 Sport 3 Theorie 3 Theory 3 United Kingdom 3 Werbewirtschaft 3
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Online availability
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Undetermined 19 Free 7 CC license 1
Type of publication
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Article 52 Book / Working Paper 21
Subcategories
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Article in journal 34 Book section 16 Case study 2 Working paper 2 Proceedings 1
Language
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English 52 German 19 French 2
Author
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Wilson, Rick T. 6 Sander, Matthias 4 Krieger, Kai Harald 3 Meurs, Lex van 3 Buczyński, Mateusz 2 Budziński, Wiktor 2 Bylicki, Michał 2 Czajkowski, Mikołaj 2 Greenhalgh, James 2 Klerkx, Mandy 2 Michelis, Daniel 2 Taylor, Charles Raymond 2 Till, Brian 2 Abhishek 1 Afrashteh, Amir Aslani 1 Alavijeh, Mohammad Reza Karimi 1 Almer, Alexander 1 Amirshahi, Mirahmad 1 Anesbury, Zachary 1 Aristoff, Mandy 1 Baack, Daniel W. 1 Belk, Russell W. 1 Berger, Thomas 1 Beyer, Gilbert 1 Bhargava, Mukesh 1 Bhatia, Tej K. 1 Black, Iain R. 1 Brakus, J. Joško 1 Butz, Andreas 1 Cardoso, Jorge C. S. 1 Caspar, Volker 1 Casper, Jeff 1 Chapman, Kathleen 1 Cheung, Wing Yi 1 Childs, Michelle L. 1 Coleman, Renita 1 Cronin, Anne M. 1 Dennis, Charles 1 Dou, Wenyu 1 Draskowitsch, Klaus 1
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Institution
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Frankreich / Section de l'Aménagement Durable des Territoires 1 New Mexico 1 New Mexico State Highway Commission 1 Springer Fachmedien Wiesbaden 1
Published in...
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Journal of advertising research 5 Pervasive advertising 4 International journal of advertising : the review of marketing communications 3 Marken- und Produktmanagement 2 Marketing : ZFP ; journal of research and management 2 SpringerLink / Bücher 2 Advanced technologies management for retailing : frameworks and cases 1 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 1 Advertising in developing and emerging countries : the economic, political and social context 1 Breaking new ground in theory and practice 1 Business, mangagement and economics engineering : BMEE 1 Central European business review : CEBR 1 Conference proceedings trends in business communication 2016 1 Consumption and public life 1 Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften 1 Dossier d'experts 1 Erfolgsfaktor Innovation : mit 7 Tabellen 1 Gabler Edition Wissenschaft 1 Human-computer interaction series 1 International advertising and communication : current insights and empirical findings 1 International journal of internet marketing and advertising : IJIMA 1 International journal of market research 1 Jahrbuch Marketing ... : Trendthemen und Tendenzen 1 Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development 1 Journal of advertising 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of business research : JBR 1 Journal of current issues and research in advertising : JCIRA 1 Journal of fashion marketing and management 1 Journal of marketing communications 1 Journal of marketing management : MM 1 Journal of promotion management : JPM 1 Journal of retailing and consumer services 1 Journal of urban economics 1 Journal officiel de la République Française 1 Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe 1 Les avis du Conseil Économique, Social et Environnemental 1 Les éditions des journaux officiels 1 Management : journal of contemporary management issues 1 Outdoor advertising : history and regulation 1
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Source
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ECONIS (ZBW) 72 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 68
 
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The role of outdoor advertising in consumer behaviour in implementing the goals of sustainable development : a case study of Lithuania
Samašonok, Kristina; Jarašūnienė, Aldona; … - 2025
The article discusses the possibilities of managing consumer behavior in the context of implementing the goals of sustainable development formation through outdoor advertising and the assessment of the impact of outdoor advertising on consumer behaviour formation. Research objective - to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596705
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Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija; Pilelienė, Lina - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525460
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Out-of-home advertising : a bibliometric review
Wilson, Rick T. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014550812
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Valuing externalities of outdoor advertising in an urban setting : the case of Warsaw
Czajkowski, Mikołaj; Bylicki, Michał; Budziński, Wiktor - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013370325
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Valuing externalities of outdoor advertising in an urban setting : the case of Warsaw
Czajkowski, Mikołaj; Bylicki, Michał; Budziński, Wiktor - 2020
Book / Working Paper
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Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233833
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Proposition de loi relative aux pre-enseignes : mandature 2015-2020
2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012024191
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Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita; Taylor, Charles Raymond; Abhishek - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013435303
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Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012003109
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Injurious vistas: the control of outdoor advertising, governance and the shaping of urban experience in Britain, 1817-1962
Greenhalgh, James - 2021
This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012627173
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Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962
Greenhalgh, James - 2021 - 1st ed. 2021.
Edition: 1st ed. 2021.
Book / Working Paper
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Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Zhiyong; Dou, Wenyu; Jiang, Qingyun; Gu, Chenyan - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012430714
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Marketingkommunikation mit Out-of-Home-Medien : Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung
Kleinjohann, Michael - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012603998
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - 2016
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011644720
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Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi; Foroozan, Atefeh; … - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012155315
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012172401
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Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill; Anesbury, Zachary; Moshakis, Sophia; … - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011966616
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Looking through outdoor advertising images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011799604
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Fascination neon signs
Haslwanter, Christina - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011620181
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The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.; Casper, Jeff - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011595664
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Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken
Heideker, Silvia; Steul-Fischer, Martina - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011666631
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Hieroglyphs of commerce : the visual rhetoric of th German Sachplakat
Chapman, Kathleen - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011584064
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011546528
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011342937
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La réglementation de l'affichage publicitaire
Fleury, Benoît - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011386588
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Outdoor advertising in urban context : spatiality, temporality and individuality
Koeck, Richard; Warnaby, Gary - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010433916
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Outdoor Advertising (RLE Advertising).
Nelson, Richard - 2013
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012223319
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Outdoor advertising : its function in modern advertising and marketing
Nelson, Richard R.; Sykes, Anthony E. - 2013 - [Nachdr. der Ausg.] George Allen & Unwin, London, 1953
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009740902
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Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010126239
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Guerilla Marketing : alternative Werbeformen als Techniken der Produktinszenierung
Krieger, Kai Harald - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009570764
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Guerilla Marketing : Alternative Werbeformen als Techniken der Produktinszenierung
Krieger, Kai Harald - 2012
Book / Working Paper
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The hand, the bill... or both? : the role of credibility in handbill acceptance
Prendengast, Gerald; Wai, King Ting; Cheung, Wing Yi - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009548149
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Die Aktivierungskraft von Guerilla Produktinszenierungen : ein Vergleich von Guerilla Marketing und klassischer Plakatwerbung mittels Aktivierungsindikatoren im EEG
Krieger, Kai Harald; Esch, Franz-Rudolf; Osinsky, Roman; … - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009626277
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Exterior atmospherics and consumer behavior : influence of landscaping and window display
Mower, Jennifer M.; Kim, Minjeong; Childs, Michelle L. - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009667811
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Aussenwerbung im historischen Stadtraum
Haus, Reinhard; Stotz, Alexander - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009236102
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Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond; Franke, George R. - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009380999
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The dynamics and entrepreneurship of advertising in India
Bhatia, Tej K.; Bhargava, Mukesh - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009261753
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Pervasive advertising
2011
Pervasive advertising / Jörg Müller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009348373
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Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann; Mattheiss, Elke; Döbelt, Susen; … - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009348730
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Opportunities and challenges of interactive public displays as an advertising medium
José, Rui; Cardoso, Jorge C. S. - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009348761
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A standard for digital signage privacy
Geiger, Harley Lorenz - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009348769
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Digital out-of-home media : means and effects of digital media in public space
Stalder, Ursula - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009348793
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Effects of outdoor advertising : does location matter?
Wilson, Rick T.; Till, Brian - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009299415
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Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.; MacGoldrick, Peter J. - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008988785
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Modeling shopper responses to retail digital signage
Dennis, Charles; Newman, Andrew J.; Michon, Richard; … - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009375534
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Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Sander, Matthias - 2004
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10002177932
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Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Sander, Matthias - 2002
Book / Working Paper
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Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Sander, Matthias - 2002
Book / Working Paper
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Digital Signage : die nächste Out-of-Home-Generation
Berger, Thomas - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003928065
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Kompetenzmanagement und Bildungscontrolling
Caspar, Volker - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003956677
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Advertising, commercial spaces and the urban
Cronin, Anne M. - 2010 - 1. publ.
Introducing commercial spaces -- The industry and the city: knowledge practices as commercial experiments -- Mobility, market research and commercial aesthetics -- The commodity rhythms of urban space -- Fabulating commercial spaces: mediation, texts, and perception -- Perceiving urban change in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003977448
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The "tourist in Romania" campaign - methods of calculation and allocation of advertising budgets
Papuc, Mihai - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009272679
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Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van; Aristoff, Mandy - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003833782
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Signage vs. no signage : an analysis of sponsorship recognition in women's college basketball
Maxwell, Heather; Lough, Nancy - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003940612
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Fly-posting : an exploration of a "controversial" medium
Black, Iain R.; Nevill, Iain - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003897658
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