The aim of this research is to investigate the effect of service quality on passenger loyalty as well as the mediating roles of relationship quality (perceives value, passenger trust, and satisfaction). The survey was conducted with a total of 321 passengers who have used low-cost airline...

We consider the Unimodal Multi-Armed Bandit problem where the goal is to find the optimal price under an unknown unimodal reward function, with an additional "markdown" constraint that requires that the price exploration is non-increasing. This markdown optimization problem faithfully models a...

We study the collusive efficacy of competition clauses (CC) such as the meeting competition clause (MCC) and the beating competition clauses (BCC) in a general framework. In contrast to previous theoretical studies, we allow for repeated interaction among the retailers and heterogeneity in their...

Airline industry is very important for modern society as the biggest player in the globalization process by connecting regions, promoting global trade and tourism, facilitating economic and social development. However, here is a lack of research on relationship between globalization and airline...

In the electronic commerce market, the minimum order quantity or the minimum order value constraints are present.A minimum quantity of the commodity bundle or the minimum purchase value are to be ordered to get the commodity with or without discounts offers that is selected to buy.This acts as a...

In this study, the significance of using Porter's generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The...

Manufacturers routinely rely on retailers to reach potential customers. Concurrently, they often offer low-price guarantees (LPGs) to customers who purchase through their direct channel. That is, should consumers find a lower price from distribution partners, manufacturers promise to match or...

Problem Definition: Consumers often perceive higher-priced products to have higher quality. Less is known on how quality perception is affected by price markdowns. In addition, it is an open question whether and how consumers' ex-ante expectation on a future markdown affects their quality...

In this study, the significance of using Porter's generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The...

We consider the markdown pricing problem of a firm that sells a product to a mixture of myopic and forward-looking customers. The firm faces an uncertainty about the customers' forward-looking behavior, arrival pattern, and valuations for the product, which we collectively refer to as the demand...

Markdown as a pricing modality is ubiquitous in retail whereas everyday-low-price (EDLP) remains relatively rare (despite its several advantages, such as simplicity). Using a stylized model, we explore whether and why retailers can use either of these pricing modalities as an effective defense...

While consumers worry about their standard of living, the recent publication of the Beigbeder report on the low cost model draws our attention. The report proposes to use this economic model as a means for reducing prices and thus to increase purchasing power. For any competition specialist,...

This paper conducts a retrospective analysis of a unique merger between two low cost carriers: Southwest Airlines and AirTran Airways. The paper begins with a detailed study of price effects for a variety of routes affected by the merger such as overlapping markets, markets where either carrier...

Ever since airline deregulation in the late seventies, airlines have been operating in a tough environment perpetuated by exogenous forces faced by no other industry. Oil price volatility, calamitous events, such as the terrorist attacks of September 11, bird flu, consumer preference, disposable...

This paper develops an events study to investigate the price effects of the acquisition of a financially distressed full-service carrier by a low-cost airline in Brazil. We account for the bankrupt carrier's survival network design strategies (SNDS) pursued during reorganization, which may be a...

In common parlance, luxury and markdowns are, in many respects, contradictory concepts. Markdowns decrease product exclusivity and hence consumers' willingness to pay (i.e., snob effect) since most consumers purchasing luxury desire uniqueness. Markdowns also encourage strategic...