Search Results - subject_exact:"Magazine publishing"

Our magazine, or, why does no-one read us?

Parker, Martin - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014432189

VDZ, Verband Deutscher Zeitschriftenverleger ...

Verband Deutscher Zeitschriftenverleger - Hamburg : New-Business-Verl.; 2003: Berlin : Verb. Dt. … - 2003 -2019 ; damit Erscheinen eingestellt

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001960060

Zeitschriftenverlage zwischen Verdrängung und Erneuerung : eine Fallstudienanalyse zum strukturellen und organisationalen Wandel

Czerny, Nicolai - 2017

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011595328

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Zeitschriftenverlage zwischen Verdrängung und Erneuerung : Eine Fallstudienanalyse zum strukturellen und organisationalen Wandel

Czerny, Nicolai - 2017

Book / Working Paper

Willings press guide / 1

Chesham, Bucks : Cision; 1991-1996: East Grinstead, …; … - 117.1991 - 128.2002; 2003 - 2017; damit Ersch. eingest.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000536948

Willings press guide / 2 : the world's leading media directory

London : Cision; 1991-1996: East Grinstead, West Sussex …; … - 117.1991 - 128.2002; 2003 - 2017; damit Ersch. eingest.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000536949

Multi-Channel Demand in Two-Sided Markets : Evidence from the Magazines Industry

Hildebrand, Thomas - 2011

Traditionally, magazines have operated in a two-sided market, serving two groups of customers at the same time: readers and advertisers. With the rise of the Internet, further demand channels have been explored: readers can now access much of the contents also on the magazine's website, which in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014185957

Benn's media

Ernest Benn Ltd. <London> - Tonbridge, Kent : Benn - Ed. 141.1993 - 165.2017(2016); damit Ersch. eingest.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000534564

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Benn's media

Ernest Benn Ltd. <London> - London : Cision; 1993-2014: Tonbridge, Kent : Benn - Ed. 141.1993 - 165.2017(2016); damit Ersch. eingest.

Journal

Benn's media

Ernest Benn Ltd. <London> - Tonbridge, Kent : Benn - Ed. 141.1993 - 151.2003

Journal

Betriebswirtschaftliche Besonderheiten von Zeitschriften und Zeitschriftenverlagen

Dührkop, Claudia - 2009

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003841868

Desk rejection in an academic publication market model with matching frictions

Besancenot, Damien; Huynh, Kim; Vranceanu, Radu P. - 2009

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003910219

Publikumszeitschriften im Ausland erfolgreich positionieren : strategische und taktische Fragen der Internationalisierung von Verlagen

Pezoldt, Kerstin; Merget, Benedikt - 2009

Die Internationalisierung der Aktivitäten von Verlagshäusern bildet einen strategischen Schwerpunkt unternehmerischer Tätigkeit. Der Beitrag analysiert, ob und wie strategische Aspekte der internationalen Marktbearbeitung im Zeitschriftenmarkt identifiziert und anschließend in die...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009505964

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Publikumszeitschriften im Ausland erfolgreich positionieren : strategische und taktische Fragen der Internationalisierung von Verlagen

Pezoldt, Kerstin; Merget, Benedikt - 2009

Book / Working Paper

Publikumszeitschriften im Ausland erfolgreich positionieren : strategische und taktische Fragen der Internationalisierung von Verlagen

Pezoldt, Kerstin; Merget, Benedikt - 2009

Book / Working Paper

Creativity and management in the media industry : empirical analysis of North American independent magazines

2007

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003641447

La presse française : au défi du numérique

Albert, Pierre; Sonnac, Nathalie - 2014 - 8. éd.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013434906

The Strategic Impact of the Internet on Magazine Publishing

Ellonen, Hanna-Kaisa; Kuivalainen, Olli; Jantunen, Ari - 2014

This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014202861

Kollektive Verhandlungen im Presse-Grosso

May, Frank Christian; Münster, Johannes - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014574884

Verlagswirtschaft : ökonomische, rechtliche und organisatorische Grundlagen

Lucius, Wulf D. von - 2014 - 3., neubearb. und erw. Aufl.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010219202

Willings press guide / 3

Chesham, Bucks : Cision; 2005-2008: Chesham, Bucks : … - 2003 - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001730106

Study on the economic and technical evolution of the scientific publication markets in Europe : final report

2006 - January 2006

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003338387

Der Wandel des wissenschaftlichen Publikationssystems durch das Internet : sektorale Transformation im Kontext institutioneller Rekonfiguration

Hanekop, Heidemarie; Wittke, Volker - 2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009673499

Practicing what we preach : the geographic diversity of editorial boards

Harzing, Anne-Wil; Metz, Isabel - 2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009730852

Balance zwischen Innovationsprojekten und Tagesgeschäft im Zeitschriftenverlag

Morsbach, Günter; Hafkesbrink, Joachim; Kulenović, … - 2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009762507

Is it all about the price? : decision drivers affecting ad placement of media planners in magazines

Knuth, Ingo; Kouki, Monia; Strube, Mania - 2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010229272

Erlösstrategien 2015 : zukünftige Handlungsfelder, Umsatzpotenziale und Vertriebsstrategien im Verlagswesen : eine empirische Gemeinschaftsstudie von VDZ, KPMG und der Hochschule Fresenius

2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011414048

Caijing Magazine (A)

Ramanna, Karthik - 2012

In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit with...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013106881

Caijing Magazine (B)

Ramanna, Karthik; Donovan, G. A. - 2012

In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent news magazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014169854

Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971

Arnberg, Klara - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009570725

The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands

Nienstedt, Hans-Werner; Hubert, Frank; Seelmann, Carolin - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009549276

Beyond appearances : do dynamic capabilities of innovative firms actually differ?

Jantunen, Ari; Ellonen, Hanna-Kaisa; Johansson, Anette - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009522404

Magazine publishers embracing new media : exploring their capabilities and decision making logic

Johansson, Anette; Ellonen, Hanna-Kaisa; Jantunen, Ari - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009579441

Mergers & competition, magazine research, and old media meeting new

2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009579453

The poverty of journal publishing

Beverungen, Armin; Böhm, Steffen; Land, Christopher - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009679907

What are we to do with feral publishers?

Harvie, David; Lightfoot, Geoff; Lilley, Simon; Weir, … - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009679910

Die CSR-Debatte in den Printmedien : Anlässe, Themen, Deutungen

Weder, Franzisca - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009704688

Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising

Abrahams, Alan S.; Coupey, Eloise; Rajivadekar, Anuja; … - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009660959

How entrepreneurship evolves : the founders of new magazines in America, 1741-1860

Haveman, Heather A.; Habinek, Jacob; Goodman, Leo A. - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009692010

Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry

Cox, Howard; Mowatt, Simon - 2012

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009518321

Strategische Geschäftsfelderweiterung deutscher Zeitschriftenverlage : eine empirische Untersuchung mithilfe der Anwendung von Scoring-Modellen

Schauseil, Caspar G. - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009553255

Media markets with habit formation

Dewenter, Ralf - 2003 - [Elektronische Ressource]

The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001789503

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Media Markets with Habit Formation

Dewenter, Ralf - 2003

Book / Working Paper

The economics of media markets : a literature review

2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001789510

Estimating the valuation of advertising

Dewenter, Ralf - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001789514

Marketing Competencies of Publishers and Ad Sales Success - An Empirical Analysis

Wirtz, Bernd W. - 2011

Advertising is a major source of income for magazine publishing companies and is necessary to balance the costs of editorial content production not covered by the copy price. In line with the resource-based vied of the firm, this study posits specific marketing assets and capabilities as a key...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013117605