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Year of publication
Subject
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Athletics 13 Leichtathletik 13 Marathon 11 Sport event 10 Sportveranstaltung 10 Sports marketing 6 Motivation 5 Sportmarketing 5 Consumer behaviour 4 Konsumentenverhalten 4 Professional sports 4 Profisport 4 Event marketing 3 Event-Marketing 3 Greece 3 Internet marketing 3 Online-Marketing 3 Sport 3 Sports 3 Tennis 3 USA 3 United States 3 Welt 3 World 3 marathon 3 Age group 2 Altersgruppe 2 Brand management 2 Customer integration 2 Deutschland 2 Deutschsprachiger Raum 2 Estimation theory 2 Event management 2 Football 2 German-speaking countries 2 Germany 2 Gesundheit 2 Health 2 Kundenintegration 2 Markenführung 2
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Online availability
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Undetermined 10 Free 7 CC license 2
Type of publication
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Article 20 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 11 Aufsatz in Zeitschrift 11 Hochschulschrift 4 Arbeitspapier 2 Aufsatz im Buch 2 Book section 2 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 research-article 2 Article 1 Aufsatzsammlung 1 Case study 1 Collection of articles of several authors 1 Fallstudie 1 Sammelwerk 1 Thesis 1
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Language
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English 18 German 5 Undetermined 4
Author
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Küster, Inés 3 Vila-Lopez, Natalia 3 Casanoves-Boix, Javier 2 Diakakis, Michalis 2 Fair, Ray C. 2 Kaplan, Edward H. 2 Kern, Katharina 2 Mora, Elisabet 2 Abad, Francisco 1 Adler, Kersten 1 Aicher, Thomas J. 1 Antonescu, Adrian 1 Back, Robin M. 1 Breuer, Christoph 1 Bruns, Fritz 1 Buning, Richard J. 1 Calduch-Losa, Ángeles 1 Chalkias, Christos 1 Chifamba, Clive 1 Detsis, Vassilis 1 Devine, Adrian 1 Devine, Frances 1 Eddosary, Melfy M 1 Filippin, Antonio 1 Gaitanis, Apostolos 1 Gunby, Phillip 1 Hallmann, Kirstin 1 Ivan, Corina 1 Juan, M.-Carmen 1 Kalogeropoulos, Kleomenis 1 Kaplanidou, Kyriaki 1 Karadakis, Kostas 1 Liang, Jian 1 Lim, Weng Marc 1 Lluch Prats, Javier 1 Lough, Nancy L. 1 Maggon, Mohita 1 Mora, Elísabet 1 Ours, Jan C. van 1 Owen, Jason O. 1
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Institution
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Verlag Dr. Kovač 1
Published in...
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BestMasters 2 Natural Hazards 2 Sport marketing quarterly : preferred journal of the Sport Marketing Association 2 Aktuelle Entwicklungslinien in der Finanzwirtschaft ; Teil 1 1 Cowles Foundation discussion paper 1 European Journal of Management and Business Economics (EJM&BE) 1 European journal of management and business economics : EJM&BE 1 Industrial relations : a journal of economy & society 1 International Journal of Event and Festival Management 1 International Journal of Sports Marketing and Sponsorship 1 International journal of Indian culture and business management 1 International journal of event and festival management 1 Journal of hospitality and tourism insights 1 Journal of marketing analytics : JMA 1 Land 1 Marathon 1 Schriftenreihe Sportökonomie in Forschung und Praxis 1 Sport, Business and Management : an international journal ; SBM 1 SpringerLink / Bücher 1 Strategic public relations management : statics 1 Sustainable technology and entrepreneurship 1 The review of economics and statistics 1 Working paper 1
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Source
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ECONIS (ZBW) 20 RePEc 4 Other ZBW resources 2 EconStor 1
Showing 1 - 27 of 27
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Social media impact on international sports events related to the brand Spain: A comparison between inner versus outside events
Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European Journal of Management and Business Economics … 34 (2025) 2, pp. 121-132
Purpose - This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015454523
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Sports as service : customer engagement in participant sports through the lens of marathons
Chifamba, Clive; Lim, Weng Marc; Vieceli, Julian Michael - In: Sport, Business and Management : an international … 15 (2025) 4, pp. 378-405
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466630
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Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events
Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132
Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372663
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Gender differences and trends in the use of wearables in marathons
Lluch Prats, Javier; Abad, Francisco; Calduch-Losa, Ángeles - In: Sustainable technology and entrepreneurship 3 (2024) 3, pp. 1-7
Our study analyzes the wearable device preferences of long-distance runners and examines the differences between genders, regions (the USA and Europe), age, and performance. We have analyzed 237,336 records from eight of the world's most famous marathons between 2016 and 2019. Our study takes...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405502
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Analysing user-generated content in sports events through the lens of the Spain brand
Küster, Inés; Vila-Lopez, Natalia; Mora, Elísabet; … - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 69-81
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371480
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Estimating aging effects in running events
Fair, Ray C.; Kaplan, Edward H. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011748316
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Optimal pacing of 400m and 800m races : a standard microeconomics approach
Watt, Richard; Gunby, Phillip - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011514487
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Monitoring 60 Years of Land Cover Change in the Marathon Area, Greece
Gaitanis, Apostolos; Kalogeropoulos, Kleomenis; Detsis, … - In: Land 4 (2015) 2, pp. 337-354
This study deals with the landscape evolution reflected in the changes of land cover in the suburban area of Marathon, Attica, Greece. The study was based on remote sensing images covering the time period between 1945 and 2007. Several other types of data were also used, such as a digital...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011265938
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Determinants of marathoners' event expenditures : an in-depth exploration of past experience
Park, Kwangsoo; Park, Jeong-Yeol; Back, Robin M. - In: Journal of hospitality and tourism insights 2 (2019) 2, pp. 110-120
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012027685
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Rattenrennen im Individualsport - eine Untersuchung in der Sportart Triathlon
Adler, Kersten - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011772592
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Estimating aging effects in running events
Fair, Ray C.; Kaplan, Edward H. - In: The review of economics and statistics 100 (2018) 4, pp. 704-711
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011959854
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Motivations of first-time marathon runners in India : a factor-cluster segmentation
Maggon, Mohita - In: International journal of Indian culture and business … 17 (2018) 3, pp. 321-337
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012013070
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"Whoever finishes first, we'll call him the Ironman" - Standortattraktivität und Nachfrage von Ironman-Rennen
Prinz, Joachim - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011637263
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Der Einsatz von Social Media in der Eventkommunikation : Dargestellt am Beispiel ausgewählter Marathonläufe
Kern, Katharina - 2016 - 1. Aufl. 2016
Katharina Kern untersucht die Nutzung des sozialen Netzwerkes Facebook in der Eventkommunikation von Marathonläufen in der D-A-CH-Region. Sie leitet daraus Handlungsempfehlungen ab, die es den Veranstaltern in Zukunft ermöglichen sollen, Facebook zielgerichteter und damit effizienter und...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014018360
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Der Einsatz von Social Media in der Eventkommunikation : dargestellt am Beispiel ausgewählter Marathonläufe
Kern, Katharina - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011422692
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Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011508553
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Public relation planning to increase attendance rate of athletic events
Liang, Jian - In: Strategic public relations management : statics, (pp. 243-263). 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011498399
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Comparison of sport tourists’ and locals’ motivation to participate in a running event
Aicher, Thomas J.; Karadakis, Kostas; Eddosary, Melfy M - In: International Journal of Event and Festival Management 6 (2015) 3, pp. 215-234
Purpose – The purpose of this paper is two-fold. First, the authors compared tourists with local participants to determine if motivations to participate in a mid-scale marathon event varied based on participant type, and if they perceived the event differently. Second, Kaplanidou and Vogt...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014771012
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Comparison of sport tourists' and locals' motivation to participate in a running event
Devine, Adrian; Devine, Frances - In: International journal of event and festival management 6 (2015) 3, pp. 215-234
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011503778
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Running across Europe : the rise and size of one of the largest sport markets
Scheerder, Jereon (contributor) - 2015
Who is doing a run with the running boom? The growth and governance of one of Europe's most popular sport activities / Jeroen Scheerder, Koen Breedveld and Julie Borgers -- Belgium (Flanders): trends and governance in running / Julie Borgers, Steven Vos and Jeroen Scheerder -- Denmark: running...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010488333
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Positive assortative matching : evidence from sports data
Filippin, Antonio; Ours, Jan C. van - In: Industrial relations : a journal of economy & society 54 (2015) 3, pp. 401-421
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011318010
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Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.; Pharr, Jennifer R.; Owen, Jason O. - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 4, pp. 198-211
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010475546
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Einflussfaktoren auf die Teilnahme der Mitarbeiter des Klinikums der Universität München an betrieblicher Gesundheitsförderung
Bruns, Fritz - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010482551
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MARATHON, A SOCIAL PHENOMENON IN THE MAKING
Ivan, Corina; Antonescu, Adrian - In: Marathon 5 (2013) 2, pp. 161-168
Not only is the number of runners steadily growing from year to year, but from one marathon to the other the number of individuals that finish the race amplifies, proving that in the current crisis that defines the economic situation, the running " industry " (especially the marathon) remains...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010901765
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Rainfall thresholds for flood triggering. The case of Marathonas in Greece
Diakakis, Michalis - In: Natural Hazards 60 (2012) 3, pp. 789-800
Basins across Mediterranean coast are often subject to rapid inundation phenomena caused by intense rainfall events. In this flash flooding regime, common practices for risk mitigation involve hydraulic modeling, geomorphic, and hydrologic analysis. However, apart from examining the intrinsic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010758860
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A method for flood hazard mapping based on basin morphometry: application in two catchments in Greece
Diakakis, Michalis - In: Natural Hazards 56 (2011) 3, pp. 803-814
Basin morphometric parameters play an important role in hydrological processes, as they largely control a catchment’s hydrologic response. Their analysis becomes even more significant when studying runoff reaction to intense rainfall, especially in the case of ungauged, flash flood prone...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010996716
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Event image perceptions among active and passive sports tourists at marathon races
Hallmann, Kirstin; Kaplanidou, Kyriaki; Breuer, Christoph - In: International Journal of Sports Marketing and Sponsorship 12 (2010) 1, pp. 32-47
Sports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active and passive sports tourists at four marathon races in Germany. Some differences in the perception of event images...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014811710
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