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  • Search: subject_exact:"Marketing cooperation"
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Year of publication
Subject
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Marketing cooperation 323 Marketingkooperation 322 Vertikales Marketing 134 Deutschland 132 Germany 115 Theorie 99 Theory 99 Brand management 58 Markenführung 58 Marketingmanagement 39 Marketing 38 Marketing management 38 Unternehmenskooperation 38 Consumer behaviour 35 Konsumentenverhalten 35 Lieferantenmanagement 35 Supplier relationship management 35 Fußball 32 Markenartikel 32 Distribution channel 31 Football 31 Vertriebsweg 31 Brand 26 Inter-firm cooperation 25 Markenpolitik 25 Fernsehprogramm 23 Professional sports 23 Profisport 23 Television programme 23 Beziehungsmarketing 22 Erfolgsfaktor 22 Online-Marketing 22 Relationship marketing 22 Internet marketing 21 Success factor 21 Wettbewerb 20 Brand image 19 Lebensmitteleinzelhandel 19 Markenimage 19 Sports economics 19
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Online availability
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Undetermined 34 Free 31
Type of publication
All
Book / Working Paper 279 Article 183
Type of publication (narrower categories)
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Hochschulschrift 100 Article in journal 97 Aufsatz in Zeitschrift 97 Aufsatz im Buch 83 Book section 83 Thesis 74 Graue Literatur 52 Non-commercial literature 52 Dissertation u.a. Prüfungsschriften 39 Arbeitspapier 30 Working Paper 30 Bibliografie enthalten 16 Bibliography included 16 Case study 13 Collection of articles of several authors 13 Fallstudie 13 Sammelwerk 13 Konferenzschrift 10 Conference proceedings 9 Aufsatzsammlung 6 Amtsdruckschrift 3 Government document 3 Advisory report 2 Gutachten 2 Handbook 2 Handbuch 2 Interview 2 Mikroform 2 Collection of articles written by one author 1 Lehrbuch 1 Sammlung 1 Textbook 1
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Language
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German 274 English 160 Undetermined 18 French 4 Italian 2 Polish 2 Swedish 2
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Author
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Peitz, Martin 15 Hakenes, Hendrik 7 Kruse, Jörn 7 Coughlan, Anne T. 6 Meffert, Heribert 6 Quitzau, Jörn 6 Ahlert, Dieter 5 Olbrich, Rainer 5 Schellhaaß, Horst-Manfred 5 Bormann, Patrick 4 Enderle, Gregor 4 Feige, Stephan 4 Garella, Paolo G. 4 Hausladen, Helmut 4 Huber, Frank 4 Ilicic, Jasmina 4 Irrgang, Wolfgang 4 Schögel, Marcus 4 Steffenhagen, Hartwig 4 Stern, Louis W. 4 Tomczak, Torsten 4 Ansary, Adel I. 3 Aust, Gerhard 3 Baumgarth, Carsten 3 Besch, Michael 3 Bodensteiner, Klaus 3 Bruhn, Manfred 3 Buscher, Udo 3 Ceyp, Michael H. 3 Choi, Jay Pil 3 Czech-Winkelmann, Susanne 3 Franck, Egon 3 Goerdt, Thomas 3 Gottschlich, Hendrik 3 Härdtl, Gunter 3 Mattmüller, Roland 3 Mizera, Sue 3 Pabst, Oliver 3 Rüschen, Stephan 3 Schröder, Hendrik 3
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Institution
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Nomos Verlagsgesellschaft 4 A. C. Nielsen Company <Northbrook, Ill.> 1 Agrarsoziale Gesellschaft 1 Albert-Ludwigs-Universität Freiburg 1 Bayerische Landesanstalt für Landwirtschaft 1 Bundesverband des Deutschen Textil-Einzelhandels 1 COMMEO Rechtsanwälte 1 Dachverband Wissenschaftlicher Gesellschaften der Agrar-, Forst-, Ernährungs-, Veterinär- und Umweltforschung 1 Deutsche Gesellschaft für Tourismuswissenschaft 1 Deutsche Gesellschaft für Verbandsmanagement 1 Deutschland / Bundeswehr / Universität Hamburg 1 Europäische Kommission / Generaldirektion Wettbewerb 1 Forschungsinstitut für Biologischen Landbau 1 Forum Verbandsmarketing <2., 2009, Düsseldorf> 1 Franz von Liszt-Institut für Internationales Recht und Rechtsvergleichung 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Institut für Betriebswirtschaft und Agrarstruktur 1 Institut für Landwirtschaftliche Betriebslehre <Bonn> 1 Institut für Wirtschaftspolitik <Hamburg> 1 Instituto Valenciano de Investigaciones Económicas (IVIE) 1 Institutt for Økonomi <Bergen> 1 Jean-Monnet-Workshop <1, 2003, Gießen> 1 Monopolkommission 1 Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre 1 Rheinische Friedrich-Wilhelms-Universität Bonn / Lehr- und Forschungsschwerpunkt Umweltverträgliche und Standortgerechte Landwirtschaft 1 Symposium Wein und Tourismus <1, 2010, Freyburg (Unstrut)> 1 Universität Kassel / Fachbereich Ökologische Agrarwissenschaften 1 Universität Konstanz 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 Witzenhäuser Konferenz <18, 2010, Witzenhausen> 1 h+p Hachmeister + Partner 1
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Published in...
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Europäische Hochschulschriften / 5 13 The journal of brand management : an international journal 13 Gabler Edition Wissenschaft 6 Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung 6 Schriftenreihe Unternehmensführung und Marketing 6 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 6 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 5 Schriften zu Distribution und Handel 5 Springer eBook Collection / Business and Economics 5 Gabler-Edition Wissenschaft 4 Hamburger Schriften zur Marketingforschung 4 Organised retailing and agri-business : implications of new supply chains on the Indian farm economy 4 SpringerLink / Bücher 4 Thexis / Fachbericht für Marketing 4 Handelsforschung 3 Journal of rural cooperation 3 Research 3 Schriften zu Marketing und Management 3 Working paper / International University in Germany, School of Business Administration 3 Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen 2 Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. 2 Berichte aus der Betriebswirtschaft 2 Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft 2 Betriebswirtschaftliche Forschungsergebnisse 2 Collaborations et réseaux : approches transversales en management 2 Dresdner Beiträge zur Betriebswirtschaftslehre 2 Driving traffic and customer activity through affiliate marketing 2 ERIM report series research in management 2 Forschen und Wissen / Wirtschaftswissenschaften 2 Forschungsberichte / Lehr- und Forschungsschwerpunkt "Umweltverträgliche und Standortgerechte Landwirtschaft" an der Landwirtschaftlichen Fakultät der Rheinischen Friedrich-Wilhelms-Universität 2 Freiberger Arbeitspapiere 2 Hohenheimer agrarökonomische Arbeitsberichte 2 Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln 2 International journal of industrial organization 2 Journal of business research : JBR 2 Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität 2 Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität 2 Market behavior of agricultural cooperatives 2 Marketing : ZFP ; journal of research and management 2 Marktorientierte Unternehmensführung 2
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Source
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ECONIS (ZBW) 393 USB Cologne (EcoSocSci) 66 RePEc 3
Showing 1 - 50 of 462
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Expert report on the review of the vertical block exemption regulation : information exchange in dual distribution : final report
COMMEO Rechtsanwälte; Europäische Kommission / … - 2022
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Umbrella Branding and the Provision of Quality
Peitz, Martin; Hakenes, Hendrik - 2021
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...
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Elemente und Vorgehensweisen von Influencer Relations
Baumgärtner, Fabienne - 2020
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1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan; Lu, Hebo; Cui, Annie Peng - In: Journal of business research : JBR 144 (2022), pp. 556-571
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Co-branding research : where we are and where we could go from here
Pinello, Cinzia; Picone, Pasquale Massimo; Mocciaro Li … - In: European journal of marketing 56 (2022) 2, pp. 584-621
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Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius - 2021
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Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari; Arnita, Devi; Purnama, Saqina Qanidya - In: Journal of international consumer marketing 33 (2021) 5, pp. 578-594
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Consumer interpretations of cobrands
Jones, Scott A.; Boush, David M. - In: International journal of business 26 (2021) 1, pp. 42-60
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Die Reformbedürftigkeit der Vertikal-GVO am Beispiel von Plattformverboten und Preisparitätsklauseln
Teichmann, Emanuel - 2020 - 1. Auflage
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Die Positionierung von Markenallianzen in Szenen als Option der strategischen Markenführung
Raabe, Thorsten (degree supervisor);  … - 2016
Die Dissertationsschrift greift den seit längerem geführten Diskurs nach der Relevanz von Szenen für das Marketing auf und fokussiert auf die Grundannahme, dass sich Szenen nicht ausschließlich durch bspw. geteilte Wertorientierungen und Rituale, sondern mindestens genauso häufig durch den...
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You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil; Peitz, Martin - 2016
This paper analyzes a mechanism through which a supplier of unknown quality can overcome its asymmetric information problem by selling via a reputable downstream rm. The supplier s adverse-selection problem can be solved if the downstream rm has established a reputation for delivering high...
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian - 2016
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Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer; Bormann, Patrick; Hundt, Michael - In: Journal of advertising research 59 (2019) 3, pp. 342-356
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Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
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Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick - 2019
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
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Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick Mark - 2019
Die zunehmende Bedeutung des Affiliate-Marketing im Online-Werbemarkt -- Praktische Grundlagen und Prozess des Affiliate-Marketing -- Studien zur Mehrkanalforschung mit Blick auf das Affiliate-Marketing -- Gestaltungsparameter zur Steuerung des Klickpfads einer Affiliate-Marketingkampagne
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The rise and fall of United Grain Growers : cooperatives, market regulation, and free enterprise
Earl, Paul D. - 2019
"For much of the twentieth century, United Grain Growers was one of the major forces in Canadian agriculture. Founded in 1906, for much of its history UGG worked to give western farmers a “third way” between the competing poles of cooperatives like the Saskatchewan Wheat Pool and the private...
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Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew - 2019
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Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar; Greyser, Stephen A. - 2015
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Social capital and diversification of cooperatives
Deng, Wendong - 2015
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How positioning strategies affect co-branding outcomes : green marketing
Wason, Hilary; Charlton, Nathalie - In: Cogent business & management 2 (2015), pp. 1-12
Co-branding is a widely applied strategy, with research indicating differential benefits to the parent brands. Past studies suggest the source of these differences may be due to the partners’ relative market position, and characteristics such as brand familiarity, brand equity and proximity to...
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Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin - In: European research studies 17 (2014) 4, pp. 19-34
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Nachfrageinduzierter Strukturwandel im Lebensmitteleinzelhandel : Wirkungsanalyse zum Co-Branding am Beispiel der Markenkooperation zwischen EDEKA und WWF ; empirische Befunde eine...
Hacker, Felix; Lagrange, Manuela; Brüssow, Marcel - 2014
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Hybride Distributionssysteme auf Basis von Systemmarken bei vertikalen Unternehmen im Non-Food-Konsumgütersektor und ihre Internationalisierung
Turban, Manfred - 2014
In den Non-Food-Konsumgüterbranchen mit Gütern des mittel- und langfristigen Bedarfs setzen sich neue Geschäftsmodelle durch, die auf einer simultanen Neugestaltung der Markenkonzeption, der Wertschöpfungskette und der finalen Distributionsstufe beruhen. Die neuen vertikalen Markenanbieter...
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Affiliate marketing strategy of Amazon India
Kaur, Jaspreet; Wadera, Deepti - In: Driving traffic and customer activity through affiliate …, (pp. 33-50). 2018
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Affiliate marketing for entrepreneurs : the mechanics of driving traffic to enhance business performance
Dixit, Shailja; Kesarwani, Hitesh - In: Driving traffic and customer activity through affiliate …, (pp. 81-100). 2018
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You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil; Peitz, Martin - In: International journal of industrial organization 61 (2018), pp. 351-379
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
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An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network
Beranek, Ladislav - In: International journal of electronic business 14 (2018) 3, pp. 189-211
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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
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Kartellpolitik im Kaiserreich : das Kohlensyndikat und die Absatzorganisation im Ruhrbergbau 1893-1919
Böse, Christian - 2018
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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50
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Online-Marketing-Konzeption : der Weg zum optimalen Online-Marketing-Konzept mit den Bausteinen: Affiliate-Marketing, Amazon-Marketing, Content-Marketing, E-Mail-Marketing, Influen...
Lammenett, Erwin - 2018 - 3. Auflage, Auflage 2018
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How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?
Janssen, David - 2013
In online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on their web...
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Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang; Lado Coustré, Nora; Rivera-Torres, Pilar - In: The journal of product & brand management 26 (2017) 7, pp. 704-721
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Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén; Lengler, Jorge; … - In: The journal of product & brand management 26 (2017) 2, pp. 135-150
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David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul; Gurău, Călin - In: International journal of entrepreneurship and small business 31 (2017) 1, pp. 103-122
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Bundling and joint marketing by rival firms
Jeitschko, Thomas D.; Jung, Yeonjei; Kim, Jaesoo - In: Journal of economics & management strategy : JEMS 26 (2017) 3, pp. 571-589
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Online-Märkte und Wettbewerbsrecht : Implikationen der Platform Revolution für das EU-Vertriebskartellrecht
Kumkar, Lea Katharina - 2017 - 1. Auflage
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Online-Märkte und Wettbewerbsrecht : Implikationen der Platform Revolution für das EU-Vertriebskartellrecht
Kumkar, Lea Katharina - 2017 - 1. Auflage
Cover -- Einleitung -- A. Platform Revolution - von der Pipeline zur Plattform -- B. Platform Revolution - Fluch oder Segen? -- C. Plattform-Nutzer-Vereinbarungen -- D. Plattformverbote -- E. Ziel und Gang der Untersuchung -- F. Abgrenzung des Untersuchungsgegenstands -- Erstes Kapitel:...
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Realizing cross-selling potential in business-to-business markets
Malms, Oliver - 2012
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Spillover Effects of Ingredient Branding Strategies on Brand Choice : A Field Study
Swaminathan, Vanitha - 2012
Ingredient branding, or the use of two or more brand names on a single product, is widely seen as providing significant benefits in terms of increased product differentiation and greater market share. The association between two brand names can both enhance and dilute the brand equity of the...
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Der E-Commerce und seine Vergütungsmodelle in Bezug auf Affiliate-Marketing
Bielefeldt, Jonas - 2011
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Modern organised retail and its impact on agriculture
Rangarajan, Chakravarthi - In: Organised retailing and agri-business : implications of …, (pp. 29-35). 2016
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An innovative marketing model for fresh produce in China : farmer-supermarket direct-purchase
Hu, Dinghuan; Gale, Fred - In: Organised retailing and agri-business : implications of …, (pp. 119-138). 2016
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Is farmer-food retail chain linkage feasible?
Chengappa, P. G.; Mangala, K. P.; Dega, Vijayalakshmi - In: Organised retailing and agri-business : implications of …, (pp. 241-250). 2016
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Linking farms with consumers through organized retail chains : implications for producers in India
Ghosh, Nilabja; Vadivelu, Ananda - In: Organised retailing and agri-business : implications of …, (pp. 251-266). 2016
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Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian; … - 2016
Persistent link: https://ebtypo.dmz1.zbw/10012875444
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Social networks on cashback websites
Ballestar, María Teresa; Sainz, Jorge; … - In: Psychology & marketing 33 (2016) 12, pp. 1039-1045
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