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  • Search: subject_exact:"Marketing cooperation"
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Year of publication
Subject
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Marketing cooperation 317 Marketingkooperation 316 Deutschland 124 Vertikales Marketing 123 Germany 106 Theorie 84 Theory 84 Brand management 66 Markenführung 66 USA 50 United States 49 Unternehmenskooperation 41 Consumer behaviour 37 Konsumentenverhalten 37 Marketingmanagement 37 Marketing 36 Marketing management 36 Lieferantenmanagement 31 Supplier relationship management 31 Inter-firm cooperation 30 Football 29 Fußball 29 Markenartikel 29 Distribution channel 25 Markenpolitik 25 Vertriebsweg 25 Strategische Allianz 24 Brand 23 Fernsehprogramm 23 Television programme 23 Professional sports 22 Profisport 22 Strategic alliance 22 Erfolgsfaktor 20 Sports economics 19 Sportökonomik 19 Success factor 19 Brand image 18 Landwirtschaft 18 Lebensmitteleinzelhandel 18
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Online availability
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Undetermined 36 Free 28
Type of publication
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Book / Working Paper 254 Article 192
Type of publication (narrower categories)
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Article in journal 110 Aufsatz in Zeitschrift 110 Hochschulschrift 92 Aufsatz im Buch 77 Book section 77 Thesis 62 Graue Literatur 51 Non-commercial literature 51 Dissertation u.a. Prüfungsschriften 39 Arbeitspapier 28 Working Paper 28 Case study 13 Collection of articles of several authors 13 Fallstudie 13 Sammelwerk 13 Konferenzschrift 10 Conference proceedings 9 Aufsatzsammlung 6 Bibliografie enthalten 5 Bibliography included 5 Advisory report 2 Amtsdruckschrift 2 Government document 2 Gutachten 2 Handbook 2 Handbuch 2 Interview 2 Mikroform 2 Collection of articles written by one author 1 Lehrbuch 1 Sammlung 1
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Language
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German 253 English 165 Undetermined 18 French 4 Italian 2 Polish 2 Swedish 2
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Author
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Peitz, Martin 11 Kruse, Jörn 7 Coughlan, Anne T. 6 Hakenes, Hendrik 6 Quitzau, Jörn 6 Meffert, Heribert 5 Schellhaaß, Horst-Manfred 5 Ahlert, Dieter 4 Enderle, Gregor 4 Feige, Stephan 4 Hausladen, Helmut 4 Irrgang, Wolfgang 4 Olbrich, Rainer 4 Steffenhagen, Hartwig 4 Stern, Louis W. 4 Tomczak, Torsten 4 Ansary, Adel I. 3 Aust, Gerhard 3 Besch, Michael 3 Bormann, Patrick 3 Buscher, Udo 3 Ceyp, Michael H. 3 Czech-Winkelmann, Susanne 3 Franck, Egon 3 Huber, Frank 3 Härdtl, Gunter 3 Ilicic, Jasmina 3 Mattmüller, Roland 3 Mizera, Sue 3 Pabst, Oliver 3 Schröder, Hendrik 3 Schögel, Marcus 3 Sewing, Eva 3 Tennbakk, Berit 3 Tunder, Ralph 3 Anders, Sven 2 Antz, Christian 2 Baumgarth, Carsten 2 Bernard, Tanguy 2 Blackett, Tom 2
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Institution
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Nomos Verlagsgesellschaft 4 A. C. Nielsen Company <Northbrook, Ill.> 1 Agrarsoziale Gesellschaft 1 Albert-Ludwigs-Universität Freiburg 1 Bayerische Landesanstalt für Landwirtschaft 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Dachverband Wissenschaftlicher Gesellschaften der Agrar-, Forst-, Ernährungs-, Veterinär- und Umweltforschung 1 Deutsche Gesellschaft für Tourismuswissenschaft 1 Deutsche Gesellschaft für Verbandsmanagement 1 Deutschland / Bundeswehr / Universität Hamburg 1 Forschungsinstitut für Biologischen Landbau <Frick> 1 Forum Verbandsmarketing <2., 2009, Düsseldorf> 1 Franz von Liszt-Institut für Internationales Recht und Rechtsvergleichung 1 Institut für Betriebswirtschaft und Agrarstruktur 1 Institut für Landwirtschaftliche Betriebslehre <Bonn> 1 Instituto Valenciano de Investigaciones Económicas (IVIE) 1 Institutt for Økonomi <Bergen> 1 Jean-Monnet-Workshop <1, 2003, Gießen> 1 Monopolkommission 1 Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre 1 Symposium Wein und Tourismus <1, 2010, Freyburg (Unstrut)> 1 Universität Kassel / Fachbereich Ökologische Agrarwissenschaften 1 Universität Konstanz 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 Witzenhäuser Konferenz <18, 2010, Witzenhausen> 1 h+p Hachmeister + Partner 1
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Published in...
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The journal of brand management : an international journal 13 Europäische Hochschulschriften / 5 9 Gabler Edition Wissenschaft 6 Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung 6 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 6 Journal of business research : JBR 5 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 5 Schriften zu Distribution und Handel 5 Schriftenreihe Unternehmensführung und Marketing 5 Gabler-Edition Wissenschaft 4 Hamburger Schriften zur Marketingforschung 4 Organised retailing and agri-business : implications of new supply chains on the Indian farm economy 4 Thexis / Fachbericht für Marketing 4 Handelsforschung 3 Journal of rural cooperation 3 Marketing letters : a journal of research in marketing 3 Schriften zu Marketing und Management 3 Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen 2 Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V. 2 Berichte aus der Betriebswirtschaft 2 Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft 2 Betriebswirtschaftliche Forschungsergebnisse 2 Collaborations et réseaux : approches transversales en management 2 Dresdner Beiträge zur Betriebswirtschaftslehre 2 ERIM report series research in management 2 Forschen und Wissen / Wirtschaftswissenschaften 2 Forschungsberichte / Lehr- und Forschungsschwerpunkt "Umweltverträgliche und Standortgerechte Landwirtschaft" an der Landwirtschaftlichen Fakultät der Rheinischen Friedrich-Wilhelms-Universität 2 Freiberger Arbeitspapiere 2 Hohenheimer agrarökonomische Arbeitsberichte 2 Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln 2 International journal of entrepreneurship and small business 2 Journal of business ethics : JOBE 2 Journal of retailing and consumer services 2 Market behavior of agricultural cooperatives 2 Marketing intelligence & planning 2 Marktorientierte Unternehmensführung 2 Neue betriebswirtschaftliche Forschung : Nbf 2 Psychology & marketing 2 Research 2 Research papers from the Chair of Marketing 2
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Source
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ECONIS (ZBW) 377 USB Cologne (EcoSocSci) 66 RePEc 3
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How positioning strategies affect co-branding outcomes : green marketing
Wason, Hilary; Charlton, Nathalie - In: Cogent business & management 2 (2015), pp. 1-12
Co-branding is a widely applied strategy, with research indicating differential benefits to the parent brands. Past studies suggest the source of these differences may be due to the partners’ relative market position, and characteristics such as brand familiarity, brand equity and proximity to...
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Die Reformbedürftigkeit der Vertikal-GVO am Beispiel von Plattformverboten und Preisparitätsklauseln
Teichmann, Emanuel - 2020 - 1. Auflage
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How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin; Choi, Dongwon; Baek, Tae Hyun; Oh, Sang Do; … - In: International journal of advertising : the review of … 39 (2020) 4, pp. 466-485
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
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Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
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Evaluating the durability of brand alliances using Bayesian methods
Koschmann, Anthony - In: The journal of brand management : an international journal 26 (2019) 3, pp. 268-276
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Understanding affiliation to cashback programs : an emerging technique in an emerging country
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of retailing and consumer services 47 (2019), pp. 78-86
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The rise and fall of United Grain Growers : cooperatives, market regulation, and free enterprise
Earl, Paul D. - 2019
"For much of the twentieth century, United Grain Growers was one of the major forces in Canadian agriculture. Founded in 1906, for much of its history UGG worked to give western farmers a “third way” between the competing poles of cooperatives like the Saskatchewan Wheat Pool and the private...
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Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224
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Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew - 2019
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Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick - 2019
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Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick Mark - 2019
Die zunehmende Bedeutung des Affiliate-Marketing im Online-Werbemarkt -- Praktische Grundlagen und Prozess des Affiliate-Marketing -- Studien zur Mehrkanalforschung mit Blick auf das Affiliate-Marketing -- Gestaltungsparameter zur Steuerung des Klickpfads einer Affiliate-Marketingkampagne
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Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
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You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil; Peitz, Martin - 2016
This paper analyzes a mechanism through which a supplier of unknown quality can overcome its asymmetric information problem by selling via a reputable downstream rm. The supplier s adverse-selection problem can be solved if the downstream rm has established a reputation for delivering high...
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Die Positionierung von Markenallianzen in Szenen als Option der strategischen Markenführung
Raabe, Thorsten (degree supervisor);  … - 2016
Die Dissertationsschrift greift den seit längerem geführten Diskurs nach der Relevanz von Szenen für das Marketing auf und fokussiert auf die Grundannahme, dass sich Szenen nicht ausschließlich durch bspw. geteilte Wertorientierungen und Rituale, sondern mindestens genauso häufig durch den...
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian - 2016
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Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar; Greyser, Stephen A. - 2015
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Social capital and diversification of cooperatives
Deng, Wendong - 2015
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An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network
Beranek, Ladislav - In: International journal of electronic business 14 (2018) 3, pp. 189-211
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A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.; Venkatesh, R.; Ruth, Julie A.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 275-289
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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
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Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 575-590
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
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Kartellpolitik im Kaiserreich : das Kohlensyndikat und die Absatzorganisation im Ruhrbergbau 1893-1919
Böse, Christian - 2018
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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
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Online-Marketing-Konzeption : der Weg zum optimalen Online-Marketing-Konzept mit den Bausteinen: Affiliate-Marketing, Amazon-Marketing, Content-Marketing, E-Mail-Marketing, Influen...
Lammenett, Erwin - 2018 - 3. Auflage, Auflage 2018
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Commerce-oriented revenue models for content providers : an experimental study of commerciality's effect on credibility
Berger, Benedikt - In: Electronic markets : the international journal on … 28 (2018) 1, pp. 93-109
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Hybride Distributionssysteme auf Basis von Systemmarken bei vertikalen Unternehmen im Non-Food-Konsumgütersektor und ihre Internationalisierung
Turban, Manfred - 2014
In den Non-Food-Konsumgüterbranchen mit Gütern des mittel- und langfristigen Bedarfs setzen sich neue Geschäftsmodelle durch, die auf einer simultanen Neugestaltung der Markenkonzeption, der Wertschöpfungskette und der finalen Distributionsstufe beruhen. Die neuen vertikalen Markenanbieter...
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Nachfrageinduzierter Strukturwandel im Lebensmitteleinzelhandel : Wirkungsanalyse zum Co-Branding am Beispiel der Markenkooperation zwischen EDEKA und WWF ; empirische Befunde eine...
Hacker, Felix; Lagrange, Manuela; Brüssow, Marcel - 2014
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Is brand alliance always beneficial to firms?
Yan, Ruiliang; Cao, Zixia - In: Journal of retailing and consumer services 34 (2017), pp. 193-200
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Online-Märkte und Wettbewerbsrecht : Implikationen der Platform Revolution für das EU-Vertriebskartellrecht
Kumkar, Lea Katharina - 2017 - 1. Auflage
Cover -- Einleitung -- A. Platform Revolution - von der Pipeline zur Plattform -- B. Platform Revolution - Fluch oder Segen? -- C. Plattform-Nutzer-Vereinbarungen -- D. Plattformverbote -- E. Ziel und Gang der Untersuchung -- F. Abgrenzung des Untersuchungsgegenstands -- Erstes Kapitel:...
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An examination of the revenue generating capability of co-branded cards associated with Frequent Flyer Programmes
Nadal Reales, Celia; O'Connell, John F. - In: Journal of air transport management 65 (2017), pp. 63-75
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Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin; Choi, Tsan-Ming; Chow, Pui-Sze - In: Journal of business research : JBR 81 (2017), pp. 173-180
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Online-Märkte und Wettbewerbsrecht : Implikationen der Platform Revolution für das EU-Vertriebskartellrecht
Kumkar, Lea Katharina - 2017 - 1. Auflage
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David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul; Gurău, Călin - In: International journal of entrepreneurship and small business 31 (2017) 1, pp. 103-122
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Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén; Lengler, Jorge; … - In: The journal of product & brand management 26 (2017) 2, pp. 135-150
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Bundling and joint marketing by rival firms
Jeitschko, Thomas D.; Jung, Yeonjei; Kim, Jaesoo - In: Journal of economics & management strategy : JEMS 26 (2017) 3, pp. 571-589
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Realizing cross-selling potential in business-to-business markets
Malms, Oliver - 2012
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Optimization issues in web and mobile advertising : past and future trends
Kumar, Subodha - 2016
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You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil; Peitz, Martin - 2016
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Modern organised retail and its impact on agriculture
Rangarajan, Chakravarthi - In: Organised retailing and agri-business : implications of …, (pp. 29-35). 2016
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An innovative marketing model for fresh produce in China : farmer-supermarket direct-purchase
Hu, Dinghuan; Gale, Fred - In: Organised retailing and agri-business : implications of …, (pp. 119-138). 2016
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Is farmer-food retail chain linkage feasible?
Chengappa, P. G.; Mangala, K. P.; Dega, Vijayalakshmi - In: Organised retailing and agri-business : implications of …, (pp. 241-250). 2016
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Linking farms with consumers through organized retail chains : implications for producers in India
Ghosh, Nilabja; Vadivelu, Ananda - In: Organised retailing and agri-business : implications of …, (pp. 251-266). 2016
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Haftungsfragen beim Affiliate-Marketing : rechtliche Grenzen und Zurechnung (schutz-)rechtsverletzender Verhaltensweisen
Reuter, Simon - 2016 - 1. Auflage
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La performance dans les réseaux de distribution : comparaison des indicateurs financiers et marketing
André-Le Pogamp, Florence; Fromont, Emmanuelle; Vyr, Dany - In: Collaborations et réseaux : approches transversales en …, (pp. 229-245). 2016
Persistent link: https://ebtypo.dmz1.zbw/10011618404
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La répartition des coûts dans la grande distribution alimentaire
Thenet, Gervais; Vyr, Dany - In: Collaborations et réseaux : approches transversales en …, (pp. 247-270). 2016
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