Modern marketing research faces a challenge how to increase the respondents' productivity and encourage them to give more elaborated answers in the open-ended questions. It's relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that...

Prior research on social networks and consumer technology usage has used diverse theoretical frameworks to study the extent to which social networks, in their various forms, are related to consumer technology usage. However, the adoption and utilization of these theoretical frameworks has led to...

The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made...

The technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and services. By understanding how consumers...

Overview: The article presents a framework for holistically understanding a product's user experience (UX). Informed by the author's experience as a UX researcher and manager at Google, it is intended to demystify the competencies that UX researchers can bring to organizations to help propel...