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Designing robust electronic surveys in marketing research

Crick, James M.; Crick, David - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547051

Generative AI in marketing and principles for ethical design and deployment

Hermann, Erik; Puntoni, Stefano - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415600

Analyzing survey data in marketing research : a guide for academics and postgraduate students

Crick, James M. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553156

Modeling the design of marketing research of the brands' social responsibility

Vasylyshyna, Liubov; Yahelska, Kateryna - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076525

How to conduct efficient and objective literature reviews using natural language processing : a step-by-step guide for marketing researchers

Pugliese, Serena; Giannetti, Verdiana; Banerjee, Sourindra - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014467581

Integrating artificial intelligence with market research : a dual approach to boosting brand value

Škare, Marinko; Sinkovic, Dean; Kowalska, Magdalena; … - 2026

This study investigates the impact of artificial intelligence (AI) capabilities on brand management and value creation, proposing a comprehensive competitiveness framework for firms. Utilizing a panel dataset spanning 26 years across 30 countries, Arellano-Bond and Blundell-Bond System GMM...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015606819

Broaden-and-build theory in marketing research : a comprehensive systematic literature review using the TCCM framework

Shamim, Irfan; Mohan, Geetha - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639055

EIF equity barometer survey Q1 2026

Kolodziej, Ewa; Botsari, Antonia; Lang, Frank; Vos, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641477

Le cliché : a parafictional pop project in consumer research

Ryan, Gerard - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015656384

Exploring the evolving landscape of neuromarketing ethics

Singh, Kawalpreet; Kumar, Arvind - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015574388

Teaching marketing analytics : melding theory, practice, and hands-on application

2026 - First edition

"This timely book examines the opportunities and challenges of teaching marketing analytics, providing a practical toolkit for educators in a rapidly developing field. Expert contributors review how marketing research has evolved, surveying the overlap between teaching these courses and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015671263

Heart rate variability in marketing research : a systematic review and methodological perspectives

Kakaria, Shobhit; Bigné Alcañiz, J. Enrique; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013465221

Integration of circular economy principles in consumer behaviour for electrical and electronic equipment

Istudor, Nicolae; Dumitru, Ionel; Filip, Alina; Stancu, Alin - 2023

The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014464186

Social networks and consumer technology usage : a systematic literature review and future research directions

Kiburu, Lydiah; Njiraini, Nancy; Boso, Nathaniel - 2023

Prior research on social networks and consumer technology usage has used diverse theoretical frameworks to study the extent to which social networks, in their various forms, are related to consumer technology usage. However, the adoption and utilization of these theoretical frameworks has led to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014458855

Motivating marketing research respondents to provide more elaborated answers

Ścibor-Rylski, Michał - 2023

Modern marketing research faces a challenge how to increase the respondents' productivity and encourage them to give more elaborated answers in the open-ended questions. It's relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359486

Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research

Halstrick, Benedikt - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582543

Unveiling the potential and significance of marketing research in the Nigerian banking industry

Onivefu, Oshireku Vincent; Onivefu, Omuya Stephen; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399559

Storytelling as a method of increasing the engagement of market research participants

Ścibor-Rylski, Michał - 2025

The presented study is a partial replication of the effect discovered in the author's previous studies on the influence of storytelling techniques on quantitative market research participant engagement. The study was conducted using the CAWI method on a nationwide sample of N=517. In the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655183

Value added to marketing research diagnoses by add-ons to p-values

Bultez, Alain; Herrmann, Jean-Luc - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486172

The second mover's market research dilemma

Christen, Markus; Soberman, David A. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486178

Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model

So, Kevin Kam Fung; Yang, Yang; Li, Xiang - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371704

Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods

Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - 2025

This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video-based methods applied in marketing research. The literature overview highlights the transformative potential of AER, including real-time, unobtrusive, and scalable applications. It...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372669

Sampling and sample size in B2B marketing : current practices and recommendations

Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331966

Discrete choice in marketing through the lens of rational inattention

Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332976

Customer insights for innovation : a framework and research agenda for marketing

Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192977

Leveraging the use of apps for mobility market research with AI

Schneider, Andrea; Linke, Jannis; Sanusoglu, Emir; … - 2025

Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015175363

Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable

Abe, Makoto - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359676

Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy

Ceccacci, Alberto; Camanzi, Luca; Rota, Cosimo; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326994

How to conduct valuable marketing research with neurophysiological tools

Bigné Alcañiz, J. Enrique; Boksem, Maarten; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464197

Experiment smartphone-first questionnaire layout

Giesen, Deirdre; Kompier, Maaike; Brakel, Jan A. van den - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466771

Emotional priming for sustainable consumption? : the effects of social media content on the valuation of chocolate

Grafenstein, Liza von; Iweala, Sarah; Pahl, Stefan; … - 2025

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015467231

Market research and knowledge using Generative AI : the power of Large Language Models

Estevez, Macarena; Ballestar, Maria Teresa; Sainz, Jorge - 2025

Generative artificial intelligence (GAI) is rapidly transforming the marketing industry with its capabilities in data analysis, personalisation, strategic optimisation, and content generation, providing powerful tools for businesses aiming to establish or maintain a strong brand position. This...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015472277

Toward open science in marketing research

Deer, Lachlan; Adler, Susanne; Datta, Hannes; Mizik, Natalie - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435821

Review of dynamic structural equation models for real-time consumer behaviour : methodological advances and applications insights

Magasi, Chacha - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438133

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - 2025

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438769

Clustering and measuring consumption emotions : scale development through text mining and a questionnaire survey

Han, Dahye - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456518

Incentive alignment in anchored MaxDiff yields superior predictive validity

Schramm, Joshua Benjamin; Lichters, Marcel - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458207

Multicategory choice modeling by recurrent neural nets

Hruschka, Harald - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441863

Calibration experiments : an alternative to multi-method approaches for measurement validation in consumer research

Bach, Dominik R.; Rigdon, Edward E.; Sarstedt, Marko - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425388

Machine learning-based research of AI marketing : topic analysis and model construction

Xie, Haofen; Nie, Yuankun; Liu, Li; Chen, Yang - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612161

Credence in code : consumer engagement and responses to blockchain-enabled sustainability in tomato Purée

Tria, Emanuela; Di Cosola, Francesco; Petrontino, Alessandro - 2025

Understanding how digital technologies can support more transparent food choices is essential for driving sustainability in agri-food systems. In this context, this study explores the role of blockchain technology (BCT) in shaping consumer preferences for tomato puree featuring credence...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595542

From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA

Lim, Weng Marc; Das, Manish; Saha, Victor - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526543

From participants to partners : advancing consumer involvement in transformative research

Carlini, Joan; Milne, E-J; Kendall, Elizabeth; Tobiano, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526693

Researching with discomfort : using affective research methodologies to construct knowledge about marginalised groups

Galalae, Cristina; Licsandru, Tana Cristina - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526696

Who is winning the market game? : Market importance-performance analysis as a new approach for multi-product market research

Smolinski, Pawel Robert; Januszewicz, Joseph; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015585355

Why we buy, how we feel : applying phenomenology to consumer research

Shahidul Islam, Mohammad - 2025

This research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that are often overlooked in traditional models. It advocates for a paradigm shift that...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639113

What is qualitative research? : an overview and guidelines

Lim, Weng Marc - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415396

Do fMRI data improve predictions of product adoption by store managers and sales per store of consumer packaged goods?

Albuquerque, Paulo; Tusche, Anita; Varga, Marton; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560438

From landslide to mudslide : the strategic marketing mistakes of the 2020-2023 New Zealand Labour Government

Lees-Marshment, Jennifer; Bendle, Neil T.; Van der … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562822

Principles of Marketing : A Comprehensive Introduction for Students and Practitioners

Bruhn, Manfred - 2025

Learn about the principles of marketing – a comprehensive introduction for students and practitioners This book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015492378