Background: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled coopetition...

Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...

The marketing technology ecosystem is rapidly evolving, integrating digital tools and platforms to transform marketing practices. This study analyses this dynamic and diverse field, addressing research trends, theoretical foundations and future directions. This research uses a multimethod...

Current research often relies on narrowly focused experimental methods that address just a few independent variables or correlational designs, despite calls for future research to take big-picture perspectives that offer real-world applicability and causal evidence. This disparity likely...

This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Set Introduction -- 2. Volume I Introduction -- 3. The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude -- 4. The Importance of Halo Effects in Multi-Attribute Attitude Models -- 5. Impact of Different Comparison Sets on Evaluation of a New Subcompact Car...

"Introduction to Marketing provides a rigorous yet concise overview of the key concepts of marketing and the contexts in which they operate. Utilising a logical problem-centric structure, strengthened by a rich variety of pedagogical support including two sets of real life cases and a fictional...

The degree to which financial institutions form expectations of policy intervention despite their own risk appetites lies at the heart of macrofinancial regulations such as the Dodd-Frank and Consumer Protection Acts. The effectiveness of these policies hinge on the assumption that large banks...