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  • Search: subject_exact:"Marketing theory"
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Year of publication
Subject
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Marketingtheorie 2,790 Marketing theory 2,707 Marketing 817 Theorie 704 Theory 701 USA 666 United States 662 Marketingmanagement 542 Marketing management 533 Consumer behaviour 303 Konsumentenverhalten 301 Marktforschung 252 Market research 211 Relationship marketing 211 Beziehungsmarketing 207 History of economic thought 166 Ökonomische Ideengeschichte 166 Bibliometrics 138 Bibliometrie 137 Brand management 125 Markenführung 125 Deutschland 116 Germany 108 Service-Dominant Logic 81 Service-dominant logic 81 Business-to-business marketing 72 B-to-B-Marketing 70 Dienstleistungsmarketing 70 Services marketing 70 Internationales Marketing 69 International marketing 68 Werbung 66 Betriebswirtschaftslehre 58 macromarketing 57 Advertising 56 Business economics 55 Lieferantenmanagement 55 Supplier relationship management 55 Absatz 54 marketing theory 50
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Online availability
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Undetermined 386 Free 153
Type of publication
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Article 1,655 Book / Working Paper 1,145 Journal 40
Type of publication (narrower categories)
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Article in journal 1,100 Aufsatz in Zeitschrift 1,100 Aufsatz im Buch 538 Book section 538 Collection of articles of several authors 204 Sammelwerk 204 Graue Literatur 185 Non-commercial literature 185 Reprint 177 Hochschulschrift 172 Lehrbuch 168 Thesis 155 Arbeitspapier 115 Working Paper 115 Konferenzschrift 77 Bibliografie enthalten 66 Bibliography included 66 Aufsatzsammlung 61 Conference proceedings 54 Festschrift 41 Glossar enthalten 38 Glossary included 38 Commentary 37 Kommentar 37 Biografie 34 Biography 34 Collection of articles written by one author 28 Sammlung 28 Case study 25 Fallstudie 25 Mehrbändiges Werk 17 Multi-volume publication 17 Handbook 15 Handbuch 15 Bibliografie 8 Dissertation u.a. Prüfungsschriften 8 Einführung 8 Systematic review 8 Übersichtsarbeit 8 Conference paper 7
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Language
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English 2,191 German 572 Undetermined 41 Polish 16 French 12 Croatian 3 Italian 2 Dutch 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Portuguese 1 Romanian 1 Spanish 1 Swedish 1
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Author
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Tadajewski, Mark 70 Sheth, Jagdish N. 54 Hunt, Shelby D. 49 Kotler, Philip 39 Jones, D. G. Brian 30 Vargo, Stephen L. 27 Malhotra, Naresh K. 25 Shaw, Eric H. 25 Brown, Stephen 22 Grönroos, Christian 22 Homburg, Christian 20 Lusch, Robert F. 20 Maclaran, Pauline 19 Saren, Michael 18 Bruhn, Manfred 14 Keller, Kevin Lane 14 Kumar, V. 14 Freiling, Jörg 13 Kuß, Alfred 13 Dholakia, Nikhilesh 12 Kleinaltenkamp, Michael 12 Layton, Roger A. 12 Lehmann, Donald R. 12 Dixon, Donald F. 11 Green, Paul E. 11 Hair, Joseph F. 11 Meffert, Heribert 11 Wooliscroft, Ben 11 Alt, Rainer 10 Bagozzi, Richard P. 10 Hanssens, Dominique M. 10 Kollmann, Tobias 10 Levy, Sidney J. 10 Pepels, Werner 10 Albers, Sönke 9 Firat, A. Fuat 9 Gierl, Heribert 9 Hauser, John R. 9 Lamb, Charles W. 9 Lilien, Gary L. 9
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Institution
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American Marketing Association 42 Erasmus Research Institute of Management 7 Springer Fachmedien Wiesbaden 7 Academy of Marketing Science 4 Duncker & Humblot 4 European Society for Opinion and Marketing Research 4 Academy of Marketing 3 Edward Elgar Publishing 3 European Marketing Academy 3 Seminar on market modelling 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 American Management Association 2 Hanken Svenska Handelshögskolan 2 Hrvatsko Društvo za Marketing 2 Marketing Science Institute <Cambridge, Mass.> 2 Springer Gabler <Firma> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 University of Michigan / School of Business Administration 2 Universität St. Gallen / Institut für Marketing und Handel 2 AMA Summer Academic Conference <2021, Online> 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Association of Marketing Theory and Practice 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband Deutscher Marktforscher 1 Center for Economic Research <Tilburg> 1 Centre for Economic Policy Research 1 Chemical Market Research Association 1 College of Social and Health Sciences 1 Consumer Culture Theory Conference <2, 2007, Toronto> 1 Educators' Conference 1
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Published in...
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Journal of historical research in marketing 79 Journal of macromarketing : examining the interactions among markets, marketing, and society 76 Marketing theory 70 Journal of marketing management : MM 54 Industrial marketing management : the international journal for industrial and high-tech firms 51 Journal of the Academy of Marketing Science 43 Legends in marketing 40 Journal of business research : JBR 36 European journal of marketing : EJM 31 SpringerLink / Bücher 30 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 28 History of marketing thought ; Volume 1 28 AMS review : official publication of the Academy of Marketing Science 26 Marketing : ZFP ; journal of research and management 26 Journal of marketing research : JMR 25 History of marketing thought ; Volume 2 24 Journal of macromarketing 22 SAGE library in marketing 22 Journal of marketing 21 Springer eBook Collection / Business and Economics 21 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 Review of marketing research 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 16 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 16 Journal of marketing education : JME 16 The development of marketing theory and its philosophical underpinnings 16 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Journal of strategic marketing 15 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 15 The impact of theory on representations of the consumer and the marketing organisation 15 ERIM report series research in management 14 Journal of customer behaviour 13 Lehrbuch 13 Neue Herausforderungen an das Dienstleistungsmarketing 13 Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen 12 Gabler Edition Wissenschaft 12
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Source
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ECONIS (ZBW) 2,754 USB Cologne (EcoSocSci) 49 BASE 18 RePEc 15 USB Cologne (business full texts) 3 EconStor 1
Showing 1 - 50 of 2,840
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
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Developing a strong sustainability research program in marketing
Press, Melea - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 96-114
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Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander; Kindström, Daniel; Ottosson, Mikael - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 354-374
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
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Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
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Process analysis for marketing research
Pieters, Constant - 2020
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Some considerations regarding the new trends in marketing approaches
Diaconescu, Mihai - In: The Romanian economic journal : REJ 23 (2020) 77, pp. 2-10
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On Markets of Thought
Flis, Alexander Luka - 2020
We need a proper market model free of rigid mathematics. The best we can do is a truthful approximation to reality that coarsely identifies key elements, reflecting freedom of human thought and behavior. We then consider modern problems
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A Model of Market Discipline
Ward, Colin - 2020
We develop an equilibrium model where cash holdings, costly refinancing policies, and managerial incentives are jointly determined to quantify the market's influence on management's ex ante behavior. We also derive a general formula that shows how agency and financing distortions shape payouts...
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Consumer Behavior in ‘Groupon’ Business Model in Vietnam Market- the Case of www.cungmua.com
Ha Nam Khanh, Giao - 2020
In Viet Nam market, the “Groupon” business model has its own advantages such as competitive price, production information channel for consumer, advertising channel for small and medium companies, shops or restaurants. This research aims to find out the information about important factors...
Persistent link: https://ebtypo.dmz1.zbw/10012823204
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A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308
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Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit (ed.); Geigenmüller, Anja (ed.);  … - 2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Pantoja, Felipe (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2020, … - 2022
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements....
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Corporate social responsibility and environmental affairs in the British press : an ecofeminist critique of neoliberalism
Topić, Martina - 2022 - 1st Edition
"An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using...
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Olfactory marketing and market innovation : a systematic literature review and agenda for future research direction
Chatterjee, Shuvam - In: International journal of management concepts and … 15 (2022) 1, pp. 37-56
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A game theory approach to selecting marketing-mix strategies
Abedian, Mansour; Amindoust, Atefeh; Maddahi, Reza; … - In: Journal of advances in management research : JAMR 19 (2022) 1, pp. 139-158
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Influencer marketing
2022
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Reflections of eminent marketing scholars
Iacobucci, Dawn - 2022
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Philosophy of marketing : the new realist approach
Giannasi, Matteo; Casarin, Francesco - 2022
"How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist...
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita; Saxena, Garima - In: Services marketing quarterly 43 (2022) 2, pp. 240-255
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An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar; Aly, Marwa; Doherty, Anne Marie - In: Journal of business research : JBR 139 (2022), pp. 1261-1274
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The Logic of Market Definition
Glasner, David - 2019
Despite all the commentary that the topic has attracted in recent years, confusion still surrounds the proper definition of relevant markets in antitrust. This paper addresses that confusion and attempts to explain the underlying logic of market definition. It does so largely by way of...
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Namlea Market
Umanailo, M Chairul Basrun - 2019
Rongo-Rongo is a woman who is thinking of goods in the market Namlea Buru District. As a service provider of the goods, Rongo-Rongo will assume every item purchased by consumers and deliver where the consumer is shopping. Work with full risk and susceptible to health elements does not prevent...
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Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239
Persistent link: https://ebtypo.dmz1.zbw/10012493942
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Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 125-129
Persistent link: https://ebtypo.dmz1.zbw/10012497111
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The nature and origins of impactful research in marketing
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 130-141
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Dr. Shelby D. Hunt : a world-renowned marketing scholar, marketing legend, thought leader, mentor and more
Varadarajan, Rajan - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 142-150
Persistent link: https://ebtypo.dmz1.zbw/10012497113
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Hope for a stronger discipline of marketing
Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177
Persistent link: https://ebtypo.dmz1.zbw/10012497116
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Re-examining market structures : resource-advantage theory and the market offering ecosystem perspective
Arnett, Dennis B.; Dass, Mayukh; Bhoumik, Kshitij - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 189-199
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JIFAM special issue on seafood marketing : editorial
Altintzoglou, Themistoklis - In: Journal of international food & agribusiness marketing 33 (2021) 1, pp. 1-2
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The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana; McDonald, Robert E.; Rutherford, Brian N.; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 1-2
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New directions for marketing ethics and social responsibility research
Ferrell, Odies C.; Ferrell, Linda - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 13-22
Persistent link: https://ebtypo.dmz1.zbw/10012483497
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The future looks good : a picture from marketing scholars of where we go from here
Haytko, Diana; McDonald, Robert E.; Rutherford, Brian; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 63-64
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Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing
Hair, Joseph F.; Sarstedt, Marko - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 65-77
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As the wheel turns toward the future of retailing
Babin, Barry J.; Feng, Cong; Borges, Adilson - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 78-91
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Supply chain research : considering the discipline's evolving relationship with marketing, current issues, and future research directions
Autry, Chad W. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 101-113
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Consumer Culture Theory's future in marketing
Rokka, Joonas - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 114-124
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
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The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.; Hass, Ashley; Manis, Kerry T. - In: Journal of macromarketing 41 (2021) 1, pp. 10-24
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A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A. - In: Journal of macromarketing 41 (2021) 1, pp. 48-64
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Macromarketing pedagogy : empowering students to achieve a sustainable world
Shapiro, Stanley; Beninger, Stefanie; Domegan, Christine; … - In: Journal of macromarketing 41 (2021) 1, pp. 104-115
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Macro marketing comes of age
Lehamnn, Donald R. - In: Journal of macromarketing 41 (2021) 1, pp. 146-149
Persistent link: https://ebtypo.dmz1.zbw/10012485424
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Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing 41 (2021) 1, pp. 166-171
Persistent link: https://ebtypo.dmz1.zbw/10012485428
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Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima; Benmecheddal, Ahmed; Belkhir, Meriam; … - In: Journal of business research : JBR 123 (2021), pp. 438-449
Persistent link: https://ebtypo.dmz1.zbw/10012435343
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Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://ebtypo.dmz1.zbw/10012435344
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Linking marketing to nonprofit performance
Shah, Denish; George, Morris - In: Journal of public policy & marketing 40 (2021) 4, pp. 571-583
Persistent link: https://ebtypo.dmz1.zbw/10012660200
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Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun; Ahn, Jiseon - In: Journal of retailing and consumer services 58 (2021), pp. 1-2
Persistent link: https://ebtypo.dmz1.zbw/10012430620
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