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  • Search: subject_exact:"Marketing theory"
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Year of publication
Subject
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Marketing theory 3,608 Marketingtheorie 3,438 Marketing 1,113 Marketing management 695 Marketingmanagement 686 Theory 538 Theorie 537 Consumer behaviour 462 Konsumentenverhalten 436 Relationship marketing 366 Marktforschung 357 Beziehungsmarketing 347 Market research 329 Service-Dominant Logic 260 Service-dominant logic 260 Bibliometrics 217 Bibliometrie 216 USA 210 History of economic thought 207 Ökonomische Ideengeschichte 207 United States 201 Brand management 195 Markenführung 173 Betriebliche Wertschöpfung 146 Value creation 146 Deutschland 131 Customer integration 130 Kundenintegration 130 Services marketing 129 Germany 124 Business-to-business marketing 120 B-to-B-Marketing 118 Dienstleistungsmarketing 117 Lieferantenmanagement 111 Supplier relationship management 111 International marketing 90 Kundenwert 89 Customer value 88 Brand 85 Markenartikel 85
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Online availability
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Undetermined 1,115 Free 283 CC license 10
Type of publication
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Article 2,391 Book / Working Paper 1,341 Journal 31
Subcategories
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Article in journal 1,751 Book section 569 Textbook 184 Working paper 120 Proceedings 104 Biography 40 Glossary included 40 Case study 28 Review 22 Handbook 18 Introduction 9 Literature review 9 Guidebook 2 Reference work 1
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Language
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English 3,055 German 621 Undetermined 50 Polish 16 French 12 Croatian 3 Italian 2 Dutch 2 Portuguese 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Romanian 1 Spanish 1 Swedish 1
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Author
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Tadajewski, Mark 91 Hunt, Shelby D. 66 Sheth, Jagdish N. 62 Kotler, Philip 44 Vargo, Stephen L. 42 Jones, D. G. Brian 35 Lusch, Robert F. 35 Brown, Stephen 33 Malhotra, Naresh K. 33 Grönroos, Christian 31 Maclaran, Pauline 29 Shaw, Eric H. 27 Wooliscroft, Ben 23 Homburg, Christian 20 Saren, Michael 20 Kuß, Alfred 19 Bruhn, Manfred 18 Keller, Kevin Lane 18 Kleinaltenkamp, Michael 17 Kumar, V. 17 Lehmann, Donald R. 17 Svensson, Göran 17 Freiling, Jörg 15 Stremersch, Stefan 15 Dholakia, Nikhilesh 14 Layton, Roger A. 14 Wensley, Robin 14 Gummesson, Evert 13 Hanssens, Dominique M. 13 Baker, Michael John 12 Dixon, Donald F. 12 Hauser, John R. 12 Varadarajan, Rajan 12 Wierenga, Berend 12 Winer, Russell S. 12 Belk, Russell W. 11 Ferrell, O. C. 11 Firat, A. Fuat 11 Franses, Philip Hans 11 Green, Paul E. 11
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Institution
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American Marketing Association 41 Springer Fachmedien Wiesbaden 8 Erasmus Research Institute of Management 7 Edward Elgar Publishing 6 Academy of Marketing Science 5 Duncker & Humblot 4 Academy of Marketing 3 European Marketing Academy 3 Marketing Science Institute <Cambridge, Mass.> 3 Springer Gabler <Firma> 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 American Management Association 2 Hanken Svenska Handelshögskolan 2 Hrvatsko Društvo za Marketing 2 Svenska Handelshögskolan <Helsinki> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 Universität St. Gallen / Institut für Marketing und Handel 2 World Scientific (Firm) 2 AMA Summer Academic Conference <2021, Online> 1 AMA Summer Academic Conference <2023, San Francisco, Calif.> 1 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 1 AMACOM 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Academy of Marketing Science / Annual Conference <2025, Montréal> 1 Association of Marketing Theory and Practice 1 Bloomsbury Academic 1 Books on Demand GmbH <Norderstedt> 1
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Published in...
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Marketing theory 97 Journal of historical research in marketing 94 SpringerLink / Bücher 84 European Journal of Marketing 75 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of macromarketing : examining the interactions among markets, marketing, and society 70 Journal of marketing management : MM 66 Journal of macromarketing 49 Journal of the Academy of Marketing Science 49 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 48 Journal of business research : JBR 48 AMS review : official publication of the Academy of Marketing Science 46 Legends in marketing 40 European journal of marketing : EJM 36 Journal of Historical Research in Marketing 36 Journal of marketing 33 Marketing Intelligence & Planning 30 Springer eBook Collection / Business and Economics 29 History of marketing thought ; Volume 1 28 Strategic Direction 28 Journal of marketing management : JMM ; journal of the Academy of Marketing 27 Journal of marketing education : JME 26 Marketing : ZFP ; journal of research and management 26 History of marketing thought ; Volume 2 24 Journal of marketing research : JMR 24 Review of marketing research 24 Marketing science 22 SAGE library in marketing 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Lehrbuch 19 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 The development of marketing theory and its philosophical underpinnings 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 16 Journal of strategic marketing 16 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Gabler Edition Wissenschaft 15
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Source
All
ECONIS (ZBW) 3,392 Other ZBW resources 284 USB Cologne (EcoSocSci) 49 BASE 18 RePEc 15 USB Cologne (business full texts) 3 EconStor 2
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Showing 1 - 50 of 3,419
 
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Making marketing discipline more scientific-contesting Christian Grönroos's "Toward a Marketing Renaissance"
Möller, K. E. Kristian - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069214
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Life journeys and influential contributions of six marketing visionaries
Basalingappa, Anita; Namboodiri, Sooraj - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015165316
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Resource-advantage theory, resource-based theory and market-based resources advantage : effect of marketing performance on customer information assets stock and information analysis capabilities
Varadarajan, Rajan - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194106
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Invited commentary on Grönroos' article : how to save marketing : let’s focus on the phenomenon : marketing as being and doing : re-grounding the phenomenon in social practice
Helkkula, Anu; Arnould, Eric J. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073601
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What is marketing? : three defining properties
Jaakkola, Elina - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073581
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Trailblazing the path for marketing ethics : the profound influence of Shelby Hunt
Ferrell, O. C.; Ferrell, Linda - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194108
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A stakeholder systems approach to the marketing discipline's troubled trajectory
Mitchell, Ronald K.; Houshmand, Hadi; Mitchell, Benjamin T. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073583
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The concept of marketing and its mismatch with academic practice
Gustafsson, Anders; Ghanbarpour, Tohid - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073597
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Taboo theorists : Karl Marx and marketing theory
Cluley, Robert; Dunne, Stephen - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016086569
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014245094
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Reframing service-dominant logic : the interplay of cooperation and competition in market ecosystems
Klafke, Renata; Grigoriou, Nicholas; Richter, Marco - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610830
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Tracing the evolution of the marketing discipline through the lens of theory and Practice : a journal-centric view
Kumar, V.; Rajan, Bharath; Gupta, Shaphali - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015159460
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Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective
Silva, Agostinho da; Cardoso, Antonio J. Marques - 2025
Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015337359
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Corporate social responsibility as a risk insurance strategy for sports sponsorships
Walzel, Stefan; Behrens, Anton; Reuland, Nicolas - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615129
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015386516
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Reigning in "little kingdoms"? : the implementation of marketing within the advertising function of the Philips company (1959-1977)
Höfer, Matthias - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015594931
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The interaction effect of self-service technology and firms' facilitating conditions on co-created value : a service-dominant logic perspective
Kwon, Wooseok; Kim, Yejin; Lee, Gyumin - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015604453
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Enhancing customer experience through IIoT-driven coopetition : a service-dominant logic approach in networks
Silva, Agostinho da; Cardoso, Antonio J. Marques - 2025
Background: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled coopetition...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436389
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Students as value co-creators in the business education ecosystem
Petrescu, Maria; Gironda, John T.; Krishen, Anjala S.; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638245
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Macromarketing pedagogy at the 2024 conference
Stanton, Julie; Shapiro, Stanley - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436526
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A systematic literature review of live-stream influencer marketing : theories, motivational factors and future research directions
Zhang, Peilin; Hasan, Najmul; Aljaroodi, Hussain M.; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015644697
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How can marketing address the big issues of our time
Sirgy, M. Joseph - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436529
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Avoiding opportunism and conflict in buyer and seller partnerships through trust, commitment and satisfaction
Guan, Jyh-Liang; Lee, Tzong-ru; Ferro-Soto, Carlos; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015644773
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Reflections on holixec education : a macromarketing response to contemporary educational challenges?
Reppel, Alex; Beninger, Stefanie - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436726
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Value propositions : application of service-dominant logic in transnational marketing management education
Barr, Matt; Relja, Ruffin; Ward, Philippa; Hill, Jennifer L. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526689
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Music as a shaping agent of brand meaning : the case of BZRP Music Session #53
Cenizo, Coral - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666199
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The research contributions of Donald R. Lehmann to Marketing, volume 2 : analysis methods
Lehmann, Donald R. - 2026
1. Set Introduction -- 2. Volume I Introduction -- 3. Judged Similarity and Brand-Switching Data as Similarity Measures -- 4. Some Alternatives to Linear Factor Analysis for Variable Grouping Applied to Buyer Behavior Variables -- 5. Some Empirical Contributions to Buyer Behavior Theory -- 6....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015640753
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Deepening insights into social entrepreneurship by leveraging service-dominant logic
Baker, Jonathan J.; Weerakoon, Chamindika - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015580372
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Mapping the landscape of marketing technology : trends, theories and trajectories in ecosystem research
Noptanit Chotisarn; Thadathibesra Phuthong - 2025
The marketing technology ecosystem is rapidly evolving, integrating digital tools and platforms to transform marketing practices. This study analyses this dynamic and diverse field, addressing research trends, theoretical foundations and future directions. This research uses a multimethod...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607674
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Going Back to the Roots of Marketing : Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23
2026
Detecting Fake and Real Reviews on Yelp.Com Based on Linguistic Cues -- From Influencers’ Self-Disclosure to Purchase Intention: A Moderated-Mediation Model -- Making Short Films Series to Teach Marketing -- Comparison Of Customer Experience in Traditional and Mixed Reality Fashion Shops --...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670649
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Introduction to marketing : concepts and contexts
Corcoran, Andrew - 2026
This concise introductory textbook enables students to understand and apply the key concepts of marketing. This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015608638
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Why we buy, how we feel : applying phenomenology to consumer research
Shahidul Islam, Mohammad - 2025
This research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that are often overlooked in traditional models. It advocates for a paradigm shift that...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639113
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The research contributions of Donald R. Lehmann to marketing, volume 1 : measurements, models, and metrics
Lehmann, Donald R. - 2026
Set Introduction -- 2. Volume I Introduction -- 3. The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude -- 4. The Importance of Halo Effects in Multi-Attribute Attitude Models -- 5. Impact of Different Comparison Sets on Evaluation of a New Subcompact Car...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015596138
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The Taguchi approach to large-scale experimental designs : a powerful and efficient tool for advancing marketing theory and practice
Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015509015
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The Routledge companion to critical marketing
2026 - Second edition
"The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field. This second edition includes new research...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015634507
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Theories of sustainability : re-imagining a marketing-indigenous understanding of sustainability
Peterson, Mark; Tronvoll, Bård; Fehrer, Julia - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015509189
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Sustainability as a co-created service : integrating complex adaptive systems and service-dominant logic within the triple helix framework
Saviano, Marialuisa; Barile, Sergio; Caputo, Francesco; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015509207
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014450165
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Capability development for sustainable marketing : a theoretical framework
Madhavaram, Sreedhar; Nirjar, Abhishek - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015509209
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The Marketing of Service-Dominant Logic : A Rhetorical Approach
Miles, Christopher - 2023
Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3: Rhetoric and the Agonistic Moment of S-D Logic -- Chapter 4: The Rhetorical Evolution of S-D Logic -- Chapter 5: A Rhetorical Analysis of sdlogic.net -- Chapter 6: The Rhetoric of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014435516
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Service experiential attributes as the basis of customer value co-creation in technology product–services : a service-dominant logic perspective
Vera, Jorge - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016061138
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Envisioning post-growth marketing : a dystopian-optimist's guide
Bertilsson, Jon; Egan-Wyer, Carys - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016085771
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Understanding and developing contributions to marketing theory
Wilson, Matthew; Paschen, Jeannette; Robson, Karen; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015546830
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The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015439111
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Introduction to the special issue on developing research methods and metrics in macromarketing
Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014584708
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Blockchain as a resource for building trust in pre-owned goods' marketing : a case of automobile industry in an emerging economy
Nigam, Achint; Sangal, Shreya; Behl, Abhishek; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547072
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The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014584735
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Value-in-context : co-creation across different context levels in the service ecosystem
Wieczerzycki, Marcin; Ratajczak-Mrozek, Milena; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015205351
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014634757
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The sustainability marketing revolution : how has higher education responded?
Pillay, Devika - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015332000
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