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Year of publication
Subject
All
Marketing 35,252 Marketingmanagement 5,295 Marketing management 5,072 marketing 3,207 Consumer behaviour 2,911 Konsumentenverhalten 2,785 Theorie 2,698 Theory 2,685 Deutschland 2,157 Germany 1,813 Marktforschung 1,351 Relationship marketing 1,317 Management 1,311 Beziehungsmarketing 1,294 Strategisches Management 1,294 Online-Marketing 1,235 Internet marketing 1,224 Brand management 1,133 Markenführung 1,125 Agribusiness 1,108 Marketingtheorie 1,082 Marketing theory 1,071 Werbung 1,028 Market research 1,021 USA 984 Advertising 913 Social Web 867 Social web 864 Innovation 856 Economics 843 United States 815 Agricultural and Food Policy 728 Demand and Price Analysis 652 Crop Production/Industries 640 Absatz 609 SME 606 Livestock Production/Industries 602 Electronic Commerce 596 KMU 591 Strategic management 589
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Online availability
All
Free 9,630 Undetermined 8,887 CC license 331 Digitizable 10
Type of publication
All
Book / Working Paper 21,863 Article 15,368 Other 523 Journal 472
Subcategories
All
Article in journal 12,203 Working paper 4,349 Book section 2,003 Textbook 1,083 Proceedings 988 Case study 590 Guidebook 254 Reference work 201 Review 180 Handbook 174 Glossary included 137 Introduction 87 Government document 48 Report 46 Literature review 29 Statistics 23 Newspaper 18 Biography 12 Annual report 3 Law 2 Dissertation 1
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Language
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English 20,266 German 8,636 Undetermined 8,417 Hungarian 558 French 173 Russian 112 Polish 87 Spanish 60 Romanian 37 Italian 28 Ukrainian 24 Lithuanian 21 Portuguese 20 Dutch 13 Swedish 11 Finnish 9 Czech 7 Danish 6 Croatian 6 Slovak 6 Turkish 6 Serbian 3 Arabic 2 Bulgarian 2 Slovenian 2 Old English (ca. 450-1100) 1 Japanese 1 Kazakh 1 Korean 1 Macedonian 1 Multiple languages 1 Nepali 1 Norwegian 1 Chinese 1
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Author
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Kotler, Philip 234 Meffert, Heribert 215 Bruhn, Manfred 180 Pepels, Werner 121 Irwin, Scott H. 98 Fritz, Wolfgang 74 Kaiser, Harry M. 68 Good, Darrel L. 65 Wiedmann, Klaus-Peter 64 Belz, Christian 62 Homburg, Christian 62 Wilson, William W. 62 Bauer, Hans H. 53 Jabbar, Mohammad A. 53 Sheth, Jagdish N. 53 Baker, Michael John 51 Reinecke, Sven 51 Kirchgeorg, Manfred 50 McDonald, Malcolm 50 Armstrong, Gary 49 Jayne, Thomas S. 49 Tomczak, Torsten 49 Zerres, Michael P. 48 Huber, Frank 45 Kreutzer, Ralf T. 44 Kuß, Alfred 43 Tadajewski, Mark 43 Dichtl, Erwin 42 Kerin, Roger A. 42 Garcia, Philip 41 Kleinaltenkamp, Michael 41 Brown, Stephen 40 Unger, Fritz 40 Backhaus, Klaus 37 Brorsen, B. Wade 37 Diller, Hermann 37 Griffith, Garry R. 37 Piercy, Nigel 36 Ahlert, Dieter 35 Mitev, Ariel Zoltán 35
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Institution
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Agricultural and Applied Economics Association - AAEA 542 Department of Agricultural, Food and Resource Economics, Michigan State University 236 Charles H. Dyson School of Applied Economics and Management, Cornell University 188 Department of Agribusiness and Applied Economics, North Dakota State University 147 International Association of Agricultural Economists - IAAE 143 European Association of Agricultural Economists - EAAE 140 Southern Agricultural Economics Association - SAEA 134 Springer Fachmedien Wiesbaden 126 Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign 123 Economic Research Service, Department of Agriculture 111 American Marketing Association 106 African Association of Agricultural Economists - AAAE 98 NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management 97 Australian Agricultural and Resource Economics Society - AARES 94 Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences 94 Office of the Chief Economist, Department of Agriculture 72 Université Paris-Dauphine (Paris IX) 70 Department of Agricultural & Applied Economics, University of Wisconsin-Madison 51 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 49 Department of Agricultural and Resource Economics, University of California-Berkeley 47 International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR) 45 Sociedade Brasileira de Economia e Sociologia Rural - SOBER 40 Western Agricultural Economics Association - WAEA 40 Food Industry Center, College of Agricultural, Food, and Environmental Sciences 33 HAL 31 Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 30 Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics 29 Edward Elgar Publishing 28 Department of Agricultural and Resource Economics, University of Maryland 26 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 23 Graduate School of Business and Economics (GSBE), School of Business and Economics 23 Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization 23 University of Western Sydney 23 Agricultural Marketing Service, Department of Agriculture 22 European Society for Opinion and Marketing Research 22 International European Forum on Innovation and System Dynamics in Food Networks 22 WorldFish Center, Consultative Group on International Agricultural Research (CGIAR) 22 Fördergesellschaft Marketing an der Universität Augsburg 21 EconWPA 20 Agriculture Canada, Government of Canada 19
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Published in...
All
European Journal of Marketing 444 SpringerLink / Bücher 404 Journal of business research : JBR 252 Journal of Food Distribution Research 208 Marketing Intelligence & Planning 199 Industrial marketing management : the international journal for industrial and high-tech firms 161 Springer eBook Collection 137 Europäische Hochschulschriften / 5 134 Management Science 132 Journal of Agricultural and Applied Economics 130 Journal of marketing education : JME 123 Journal of Consumer Marketing 110 Journal of marketing 99 Journal of historical research in marketing 96 Journal of the Academy of Marketing Science 96 International Food and Agribusiness Management Review 94 Journal of macromarketing 93 Journal of marketing management : MM 91 Springer eBook Collection / Business and Economics 88 European journal of marketing : EJM 85 Agricultural Economics Reports 80 Amber Waves 80 2007 Second International Conference, August 20-22, 2007, Accra, Ghana 79 International Journal of Bank Marketing 79 Journal of macromarketing : examining the interactions among markets, marketing, and society 79 Marketing theory 79 Lehrbuch 78 Management science : journal of the Institute for Operations Research and the Management Sciences 74 farmdoc daily 74 Journal of strategic marketing 73 Review of Marketing and Agricultural Economics 72 International Marketing Review 71 Journal of Business & Industrial Marketing 71 Marketing intelligence & planning 71 Agricultural and Resource Economics Review 70 Journal of Product & Brand Management 69 Economics Papers from University Paris Dauphine 68 Gabler Edition Wissenschaft 66 Journal of Agribusiness 65 EB Series 64
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Source
All
ECONIS (ZBW) 19,785 USB Cologne (EcoSocSci) 6,950 RePEc 6,387 Other ZBW resources 2,672 BASE 1,896 EconStor 299 USB Cologne (business full texts) 163 OLC EcoSci 70 ArchiDok 4
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Showing 1 - 50 of 32,703
 
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Understanding the nature of marketing analytics in Ghana : a study of multinational firms
Dzandu, Endonna Edwin; Mahmoud, Mahmoud Abdulai; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059471
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The disconnect in sustainable fashion marketing : retailers' perceptions of consumer drivers and their marketing tactics
Toebast-Wensink, Annuska; Timmerman, Tijs; Hekkert, Marko P. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015546315
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The bright and dark side of metaverse marketing
Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015332434
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Pak Dairy : brand transfer : amplify your brand
Ali, Saqib; Zahid, Hasan; Khalid, Nadeem; Rashid, Aamir; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016060266
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Marketing's boundary-work with IT in the digital age
Bourne, Clea - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526700
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A scientometric assessment of blockchain in marketing
Tackie, Nii Nookwei; Anning-Dorson, Thomas; Senanu, Bright - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016061033
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Unveiling sora open AI's impact : a review of transformative shifts in marketing and advertising employment
Bijalwan, Priya; Gupta, Ashulekha; Johri, Amar; Wasiq, … - 2025
Marketing and advertising are two of the many industries that are significantly impacted by rapid advancements in artificial intelligence (AI). With the launch of Sora, AI has changed the game of video captioning and generating text-based videos. Sora is an advanced Generative Artificial...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607148
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Omnichannel retail : a strategic approach for planning and decision making
Lindblom, Arto; Kautto, Matti; Mitronen, Lasse - 2026
1. Introduction to the Omnichannel Retail -- 2. Core Principles of Omnichannel Retail -- 3. Begin with Strategic Analyses -- 4. Define Core Strategic Statements -- 5. Make Long Term Strategic Choices -- 6. Choose Your Business Model -- 7. Consider Your Revenue Streams -- 8. Define Who You Servce...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015587551
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The challenge to be different in influencer marketing : why and when negative meanings of influencers transfer to brands
Kunz, Sonja; Florack, Arnd; Leri, Ifigeneia; Schmied, Andrea - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015531795
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Data science for managers : how to use data (big and small) to solve business challenges
Boire, Richard - 2026 - Second edition
Introduction -- Growth of Data Mining and the Data Miner -- Data Mining in the New Economy -- Using Data Mining for CRM Evaluation -- The Data Mining Process Problem Identification -- The Data Mining Process: Creation of the Analytical File.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069159
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The corporate gaze : the impact of data collection on consumer behaviour
Lefkeli, Deniz - 2026
Chapter 1: Introduction -- Chapter 2: How has being observed in the marketplace changed over time? -- Chapter 3: Who feels more observed? -- Chapter 4: What is the sentiment about being observed? -- Chapter 5: What are some of the consequences of being observed? -- Chapter 6: Concluding remarks.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015605262
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The importance of promotion in the tourism development strategy
Busuioc, Marian Florin; Budacia, Andreea Elisabeta - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015120767
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AI in marketing management : executive perspectives from companies
Maldonado-Canca, Luis-Alfonso; Cabrera-Sanchez, Juan-Pedro - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015196754
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Silver economy influencers : unlocking the untapped potential of mature content creators
Libai, Barak; Haenlein, Michael; Korzynski, Pawel; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016088643
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Study regarding the Romanian consumers behavior on the forest fruit market
Pop, Ruxandra-Eugenia - 2024
Encouraging the consumption of fresh food products, with a reduced degree of processing and processing, represents one of the sustainable global targets found both at the level of the 2030 Agenda for Sustainable Development and within the European directives and strategy, components of the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015411460
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Study regarding the Romanian consumers behavior on the forest fruit market
Pop, Ruxandra-Eugenia - 2024
Book / Working Paper
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8-T framework for artificial intelligence-driven branding : a strategic typology
Deryl, Maria DSouza; Verma, Sanjeev; Srivastava, Vartika - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015333760
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Unlocking marketing creativity using artificial intelligence
Pagani, Margherita; Wind, Yoram - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015187585
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Marketing through alternative methods of agrifood products : bibliometric analysis
Giucă, Andreea-Daniela - 2024
In the context of changing consumption trends of the population, diversifying the ways of marketing agro-food products becomes a priority for the needs, preferences and satisfaction of consumers. The present study aims to identify some of the alternative methods, found in the specialized...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015411462
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Marketing through alternative methods of agrifood products: Bibliometric analysis
Giucă, Andreea-Daniela - 2024
Book / Working Paper
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Use of the Internet of Things in marketing
Peštek, Almir; Ejubović, Hatidža - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015435500
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Marketing innovation for sustainability : review, trends, and way forward
Verma, Sanjeev; Diwan, Hema - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015453390
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Artificial intelligence in marketing: exploring current and future trends
Labib, Ebtisam - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015456593
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Artificial intelligence in marketing : exploring current and future trends
Labib, Ebtisam - 2024
Article
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The impact of content strategies on Generation Z's engagement on social media
Vasconcelos, Bárbara; Teixeira, Sara - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595109
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Ethics in marketing : understanding past trends and future prospects through bibliometric analysis
Kamila, Manoj Kumar; Sahil Singh Jasrotia - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624749
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Invented market traditions : the marketing of Italian breakfast (1973-1996)
Pirani, Daniela - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014580218
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Past, present, and future of work innovation research landscape in marketing : science mapping and thematic clustering
Bhatnagar, Abhinna Baxi; Sharma, Nitin; Bharti, Bhoopendra - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627910
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - 2024
The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014580796
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Introduction: international knowledge transfer and circulation within the brewing industry
Weiß, Jana; Bodden, Nancy - 2024
This special issue follows our conference, which was held in October 2021 and attended by beer historians and sociologists from the U.S., Europe and Australia. By taking beer as a lens to approach questions of knowledge transfer and circulation, we seek to refine our historical understanding of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014555638
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The power of gamification in marketing and brand engagement : trends and insights
Shekhar, Suraj Kushe; Kumar, C. Ganesh - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627986
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Clash between law power and code power: The case of Norway vs. Meta
Spilker, Hendrik Storstein; Reppen, Maria - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609265
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Does artificial intelligence-based advertising improve the marketing and sales of a business? : An outlook from e-commerce perspective
Nagarajan, Muthukrishnan; Suregka Felix, K. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015654154
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When AI wears many hats : the role of generative artificial intelligence in marketing education
Narang, Unnati; Sachdev, Vishal; Liu, Ruichun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015415711
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Potential of digital marketing and determinants of the 5A marketing strategy : a case in Thailand
Pimolwan Katepan; Rungtip Thaisom; Thamrong Mekhora; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609262
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Tailoring the ideal customer : a methodological framework for buyer persona design in the tailoring industry
Ospina-Agudelo, Juan Camilo; Suárez-Rodríguez, Carlos … - 2026
Amid rapid digital transformation and shifting consumption models, the tailoring industry faces a dual challenge: preserving its artisanal essence while adapting to the expectations of an increasingly digital-oriented clientele. This study introduces a methodological framework for designing...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609786
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Sustainability Marketing in Emerging Economies : Conceptual and Empirical Perspectives
2025
Chapter 1: Introduction to Sustainability Marketing: Setting the Scene Takalani Mudzanani, Devika Pillay, & Albert Anani-Bossman -- Chapter 2: A Framework of Sustainable Product Development in Emerging Markets: The TRACER Model for Sustainability Marketing Thomas Anning-Dorson -- Chapter 3: A...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015325072
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Rethinking Retail : A Marketer's Guide to Decoding Consumer Preference through Data Analytics
Block, Martin; Mulhern, Frank; DeGaris, Larry; Schultz, … - 2025 - 2nd ed. 2025.
Chapter 1: A Holistic Model of Retail Marketing and Communications -- Chapter 2: Understanding Retail Consumers -- Chapter 3: Understanding Consumer Behaviors -- Chapter 4: Artificial Intelligence Applications -- Chapter 5: Privacy and Data Sharing -- Chapter 6: Manufacturer Relationships and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015408955
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Hemp for health : a historical perspective on the marketing of cannabis-based foods in Sweden
Runefelt, Leif; O'Hagan, Lauren Alex - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015594929
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Multidisciplinary Approaches to Contemporary Marketing : Digital Trends, Social Issues and Economics
2025
I. Contemporary Digital Trends and Marketing -- 1. Innovative Marketing Approaches In The Digital Era - The Transformation Of Businesses And Marketing Mix Strategies -- 2. The Role of Artificial Intelligence in The Modern Approach to Neuromarketing -- 3. Recommendation Systems: Marketing...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413815
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Clash between law power and code power : the case of Norway vs. Meta
Spilker, Hendrik Storstein; Reppen, Maria - 2026
In this article, we analyse the controversies leading up to and following Meta's introduction of the infamous "pay or okay model" for Facebook and Instagram users in the European Union/European Economic Area (EU/EEA) region. In particular, we focus on the central role of the Norwegian data...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607278
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Marketing im digitalen Wandel : zwischen Effizienz, Automatisierung & Wettbewerb : Lagebild der Marketingpraxis in deutschen Unternehmen 2026
2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620468
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Influencer marketing : a comprehensive review and future research direction
Gupta, Poonam; Verma, Saurabh - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016064327
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Marketing (for) a post-growth future
Roux, Dominique - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016085755
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Investigating the role of influencer marketing in shaping luxury brand perceptions
Akter, Salma; Khan, Raihan Ahamed - 2026
This study aims to determine how influencer marketing affects consumer perceptions of luxury brands. It investigates how social media influence customer perception, paying special attention to how exclusivity, desirability, and authenticity are important factors in consumers' perceptions of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653884
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Role of IT capacity in customer churn for electronic retailers in oligopoly market using game theory approach
Esmaeili, Maryam; Vatankhah, Sahar - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015061812
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Strategic change capability in marketing organizations : conceptualization, scale development, and validation
Bekos, Georgios S.; Chari, Simos; Jaakkola, Matti; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670172
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Entrepreneurial marketing effects on sustainable social performance of SMEs : the mediating role of entrepreneurial ecosystem policy
Kankam-Kwarteng, Collins; Dzansi, Dennis Yao; Atiase, … - 2026
The Ghanaian economy faces significant challenges in providing robust policy support and cohesive ecosystem structures that enable small- and medium-sized enterprises (SMEs) operating in the country to effectively convert entrepreneurial marketing activities into sustainable social outcomes. The...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653677
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Macrantha Sealant : a positioning strategy
Purandare, Shraddha - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014634011
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Enerzi Microwave Systems : growth strategies in emerging market
Verma, Deepak; Dewani, Prem Prakash - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014634026
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Virtual influencer marketing : mediating roles of product involvement and brand familiarity
Biason, Ricardo; Elnagar, Ahmed K.; Tolete, Clarissa; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059212
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Do markets deliver? : competition and choice in European healthcare markets
Propper, Carol - 2026
In the last two decades European policy makers have sought to increase the use of market mechanisms in the delivery of healthcare. These reforms introduce competition and choice into previously heavily constrained environments. This leads to a set of interesting economic issues that have been...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059995
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Do markets deliver? : competition and choice in European healthcare markets
Propper, Carol - 2026
Book / Working Paper
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Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014553338
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