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Year of publication
Subject
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Marketingtheorie 3,357 Marketing theory 3,223 Marketing 1,018 Marketingmanagement 655 Marketing management 643 Theorie 541 Theory 538 Konsumentenverhalten 422 Consumer behaviour 420 Marktforschung 342 Relationship marketing 331 Beziehungsmarketing 330 Market research 310 Service-Dominant Logic 241 Service-dominant logic 241 USA 208 History of economic thought 202 Ökonomische Ideengeschichte 202 United States 201 Bibliometrics 200 Bibliometrie 200 Markenführung 166 Brand management 165 Betriebliche Wertschöpfung 132 Deutschland 132 Value creation 132 Germany 122 Customer integration 117 Kundenintegration 117 B-to-B-Marketing 113 Business-to-business marketing 113 Dienstleistungsmarketing 111 Services marketing 111 Lieferantenmanagement 105 Supplier relationship management 105 Markenartikel 84 Internationales Marketing 83 Brand 81 Kundenwert 81 Customer value 80
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Online availability
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Undetermined 716 Free 240 CC license 7
Type of publication
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Article 1,973 Book / Working Paper 1,345 Journal 39
Type of publication (narrower categories)
All
Article in journal 1,392 Aufsatz in Zeitschrift 1,392 Aufsatz im Buch 567 Book section 567 Collection of articles of several authors 203 Sammelwerk 203 Hochschulschrift 193 Graue Literatur 189 Non-commercial literature 189 Lehrbuch 182 Reprint 181 Textbook 165 Thesis 156 Working Paper 121 Arbeitspapier 117 Aufsatzsammlung 89 Konferenzschrift 87 Bibliografie enthalten 67 Bibliography included 67 Conference proceedings 54 Festschrift 43 Glossar enthalten 40 Glossary included 40 Biografie 34 Biography 34 Collection of articles written by one author 28 Sammlung 28 Case study 24 Fallstudie 24 Handbook 18 Handbuch 18 Mehrbändiges Werk 18 Multi-volume publication 18 Conference paper 10 Konferenzbeitrag 10 Bibliografie 9 Einführung 9 Dissertation u.a. Prüfungsschriften 8 Systematic review 8 Übersichtsarbeit 8
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Language
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English 2,675 German 627 Polish 17 Undetermined 16 French 13 Croatian 3 Italian 2 Dutch 2 Portuguese 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Romanian 1 Spanish 1 Swedish 1
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Author
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Tadajewski, Mark 82 Hunt, Shelby D. 60 Sheth, Jagdish N. 59 Kotler, Philip 43 Vargo, Stephen L. 39 Jones, D. G. Brian 34 Lusch, Robert F. 33 Malhotra, Naresh K. 33 Maclaran, Pauline 26 Brown, Stephen 23 Shaw, Eric H. 22 Homburg, Christian 20 Saren, Michael 20 Grönroos, Christian 19 Kuß, Alfred 19 Bruhn, Manfred 18 Keller, Kevin Lane 18 Kleinaltenkamp, Michael 17 Wooliscroft, Ben 17 Kumar, V. 16 Freiling, Jörg 15 Lehmann, Donald R. 15 Stremersch, Stefan 14 Baker, Michael John 13 Dholakia, Nikhilesh 13 Hanssens, Dominique M. 13 Franses, Philip Hans 12 Layton, Roger A. 12 Wierenga, Berend 12 Dixon, Donald F. 11 Ferrell, O. C. 11 Firat, A. Fuat 11 Green, Paul E. 11 Hauser, John R. 11 Hyman, Michael R. 11 Kollmann, Tobias 11 Lilien, Gary L. 11 Meffert, Heribert 11 Wensley, Robin 11 Akaka, Melissa Archpru 10
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Institution
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American Marketing Association 42 Springer Fachmedien Wiesbaden 8 Erasmus Research Institute of Management 7 Edward Elgar Publishing 6 Academy of Marketing Science 5 Duncker & Humblot 4 Academy of Marketing 3 European Marketing Academy 3 Springer Gabler <Firma> 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 American Management Association 2 Association of Marketing Theory and Practice 2 Hrvatsko Društvo za Marketing 2 Institute for Operations Research and the Management Sciences 2 Marketing Science Institute <Cambridge, Mass.> 2 Svenska Handelshögskolan <Helsinki> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 Universität St. Gallen / Institut für Marketing und Handel 2 Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.> 2 AMA Summer Academic Conference <2021, Online> 1 AMA Summer Academic Conference <2023, San Francisco, Calif.> 1 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 1 AMACOM 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband Deutscher Marktforscher 1 Center for Economic Research <Tilburg> 1
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Published in...
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Journal of historical research in marketing 93 Marketing theory 93 SpringerLink / Bücher 85 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of macromarketing : examining the interactions among markets, marketing, and society 70 Journal of marketing management : MM 66 Journal of business research : JBR 48 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 47 Journal of the Academy of Marketing Science 47 Journal of macromarketing 42 Legends in marketing 40 European journal of marketing : EJM 36 AMS review : official publication of the Academy of Marketing Science 35 Journal of marketing 31 Springer eBook Collection / Business and Economics 30 History of marketing thought ; Volume 1 28 Journal of marketing management : JMM ; journal of the Academy of Marketing 26 Marketing : ZFP ; journal of research and management 26 Journal of marketing education : JME 25 History of marketing thought ; Volume 2 24 Review of marketing research 24 Journal of marketing research : JMR 23 Marketing science 22 SAGE library in marketing 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Lehrbuch 19 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 The development of marketing theory and its philosophical underpinnings 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 16 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Gabler Edition Wissenschaft 15 Journal of customer behaviour 15 The impact of theory on representations of the consumer and the marketing organisation 15 Australasian marketing journal 14 ERIM report series research in management 14 Journal of strategic marketing 14
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Source
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ECONIS (ZBW) 3,272 USB Cologne (EcoSocSci) 66 OLC EcoSci 9 EconStor 6 USB Cologne (business full texts) 3 BASE 1
Showing 1 - 50 of 3,357
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Tracing the evolution of the marketing discipline through the lens of theory and Practice : a journal-centric view
Kumar, V.; Rajan, Bharath; Gupta, Shaphali - In: Journal of business research : JBR 188 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159460
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
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Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective
Silva, Agostinho Antunes da; Cardoso, Antonio J. Marques - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-29
Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...
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The gloomy side of value co-creation for service employees
Terblanche, Nic S.; Babin, Barry J. - In: The journal of services marketing 38 (2024) 10, pp. 44-65
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Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447
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Resource entanglement and indeterminacy : advancing the service-dominant logic through the philosophy of Karen Barad
Kleinaltenkamp, Michael; Kleinaltenkamp, Moritz J.; … - In: Marketing theory 24 (2024) 4, pp. 611-641
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Value co-destruction : a conceptual review and future research agenda
Lumivalo, Juuli; Tuunanen, Tuure; Salo, Markus - In: Journal of service research 27 (2024) 2, pp. 159-176
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
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Consumer decision-making in cosmetic surgery : an interdisciplinary review identifying key challenges and implications for marketing theory
Krywuczky, Fabienne; Kleijnen, Mirella - In: Psychology & marketing 41 (2024) 12, pp. 3182-3201
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Dialectic critical realism in business marketing : dialectic customer portfolio management
Vanharanta, Markus; Wong, Phoebe - In: The journal of business & industrial marketing 39 (2024) 3, pp. 474-490
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Revisiting experiential marketing : a Delphi study
Davey, Andrew; Sung, Billy; Butcher, Luke - In: The journal of brand management : an international journal 31 (2024) 1, pp. 16-37
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Service-dominant logic perspective on technology-based business incubator
Yuliana, Eka; Putro, Utomo Sarjono; Hermawan, Pri; … - In: Cogent business & management 11 (2024) 1, pp. 1-25
This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527114
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Introduction to the special issue on developing research methods and metrics in macromarketing
Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - In: Journal of macromarketing 44 (2024) 1, pp. 74-80
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The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben - In: Journal of macromarketing 44 (2024) 2, pp. 328-331
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
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Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan; Murto, Riikka; Kjellberg, Hans - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 982-1011
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Macromarketing pedagogy at the 2023 Conference
Stanton, Julie - In: Journal of macromarketing 43 (2023) 4, pp. 522-523
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Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225
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Rethinking service in a circular economy
Fehrer, Julia; Vargo, Stephen L. - In: Journal of service management research : SMR 7 (2023) 3, pp. 130-146
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Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration
Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447671
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph; Mahn, Luisa - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326846
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
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Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui; Huang, Chao-Chin; Tu, Pei-Yun - In: Service business 17 (2023) 2, pp. 607-632
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Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research
Halstrick, Benedikt - In: Journal of creating value 9 (2023) 2, pp. 210-226
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
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How Does Moral Hazard Impact Critical Market Banking Performance?
Williams, Corey - 2023
The degree to which financial institutions form expectations of policy intervention despite their own risk appetites lies at the heart of macrofinancial regulations such as the Dodd-Frank and Consumer Protection Acts. The effectiveness of these policies hinge on the assumption that large banks...
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Benchmarking Scholarship in Consumer Research : The p-Index of Thought Leadership
Pham, Michel T.; Wu, Alisa Yinghao; Wang, Danqi - 2023
The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and...
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Marketing science's lack of managerial relevance : is design science research the answer?
Halstrick, Benedikt; Henseler, Jörg; Schmidt, Holger - In: Forum Markenforschung 2023 : Tagungsband der Konferenz …, (pp. 99-109). 2025
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Value-in-context : co-creation across different context levels in the service ecosystem
Wieczerzycki, Marcin; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 40 (2025) 1, pp. 53-68
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The sustainability marketing revolution : how has higher education responded?
Pillay, Devika - In: Sustainability Marketing in Emerging Economies : …, (pp. 87-113). 2025
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Taste, trend, and turmoil : tracking the life cycle of internet-famous restaurants through customer satisfaction
Wu, Jie; Zhang, Chen; Huang, Guoqiong Ivanka; Yang, Tong; … - 2025
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Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science
Cluley, Robert - 2025
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science
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Marketing theory : evolution and evaluation of schools of marketing thought
Sheth, Jagdish N.; Parvatiyar, Atul; Uslay, Can - 2025 - Global expanded edition
"The first edition of Marketing Theory: Evolution and Evaluation was published in 1988 and was received very well by marketing scholars. It was also used as a textbook in doctoral seminars on marketing theory. The first edition's preface stated "This book is both a chronicle of the evolution of...
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Complex Modeling of Consumer Behavior : Agent-Based Marketing Science
Mizuno, Makoto - 2025 - 1st ed. 2025.
Chapter 1. Agent-Based Modeling for Marketing Science -- Chapter 2. New Production Diffusion and ABM -- Chapter 3. Simulation of an Agent-Based Diffusion Model -- Chapter 4. Application for Influencer Marketing -- Chapter 5. Empirical ABM for Marketing -- Chapter 6. ABM with More Proactive Agents.
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Measuring service-dominant orientation (SDO) : a firm-based approach
Tuan Van Nguyen; Le Nguyen Hau - In: Management research review 48 (2025) 3, pp. 341-357
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Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu; Arnould, Eric J. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 168-173
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Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako; Kuo-Che, Tseng; Kishi, Yasuyuki - In: Service business 16 (2022) 4, pp. 1015-1033
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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
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Object-oriented marketing theory
Franco, Paolo; Canniford, Robin; Phipps, Marcus - In: Marketing theory 22 (2022) 3, pp. 401-420
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013388909
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Writing telepathy back into marketing theory
Tadajewski, Mark - In: Marketing theory 22 (2022) 3, pp. 421-443
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Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya; Nigam, Achint; Bhutani, Chitrakshi - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014306965
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Crossing wires : short-circuiting marketing theory
Coffin, Jack; Eichert, Christian A.; Bettany, Shona; … - In: Marketing theory 22 (2022) 2, pp. 275-292
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The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom; Han, Dai-in Danny - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 108-119
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Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 71-97
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What are markets? : selected market theories under genuine uncertainty in comparison
Schmiel, Ute; Sander, Hendrik - In: Journal of evolutionary economics 32 (2022) 1, pp. 9-33
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Understanding the complexities of omnichannel retailing through a service-dominant logic framework : exploring the role of digitalization in the retail ecosystem
Gibson, Samantha; Dahl, Andrew J.; Hsu, Maxwell K.; … - In: The international review of retail, distribution and … 34 (2024) 5, pp. 669-702
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Resource-advantage theory, resource-based theory and market-based resources advantage : effect of marketing performance on customer information assets stock and information analysis capabilities
Varadarajan, Rajan - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 13/14, pp. 1135-1154
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