The improvement and development of a company is something that must be faced by an entrepreneur, therefore students of Pelita Bangsa University Management Department are required to research and present the results of their research again in order to know what to do as a picture of the future,...

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

We need a proper market model free of rigid mathematics. The best we can do is a truthful approximation to reality that coarsely identifies key elements, reflecting freedom of human thought and behavior. We then consider modern problems

We develop an equilibrium model where cash holdings, costly refinancing policies, and managerial incentives are jointly determined to quantify the market's influence on management's ex ante behavior. We also derive a general formula that shows how agency and financing distortions shape payouts...

In Viet Nam market, the “Groupon” business model has its own advantages such as competitive price, production information channel for consumer, advertising channel for small and medium companies, shops or restaurants. This research aims to find out the information about important factors...

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements....

"An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using...

"How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist...

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...

Überblick über die behandelten Problembereiche -- Die historische Entwicklung der ‚Marketing-Lehre‘ -- Der ‚moderne‘, prozessorientierte Ansatz des Marketing -- Konzeptionelle Grundlagen der Marketingplanung -- Klassische Prognosemodelle in der Marketingplanung -- Die Planung der...

Rongo-Rongo is a woman who is thinking of goods in the market Namlea Buru District. As a service provider of the goods, Rongo-Rongo will assume every item purchased by consumers and deliver where the consumer is shopping. Work with full risk and susceptible to health elements does not prevent...

Despite all the commentary that the topic has attracted in recent years, confusion still surrounds the proper definition of relevant markets in antitrust. This paper addresses that confusion and attempts to explain the underlying logic of market definition. It does so largely by way of...

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt er einer einfachen Systematik – vom Allgemeinen zum Besonderen. Er skizziert den heutigen...