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Year of publication
Subject
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Marketing theory 3,301 Marketingtheorie 3,301 Marketing 1,006 Marketingmanagement 664 Marketing management 653 Theory 530 Theorie 526 Consumer behaviour 428 Konsumentenverhalten 428 Marktforschung 344 Beziehungsmarketing 337 Relationship marketing 337 Market research 316 Service-Dominant Logic 250 Service-dominant logic 250 Bibliometrics 212 Bibliometrie 212 USA 206 History of economic thought 202 United States 202 Ökonomische Ideengeschichte 202 Brand management 168 Markenführung 168 Betriebliche Wertschöpfung 140 Value creation 140 Customer integration 124 Kundenintegration 124 Deutschland 123 Germany 117 B-to-B-Marketing 116 Business-to-business marketing 116 Dienstleistungsmarketing 115 Services marketing 115 Lieferantenmanagement 109 Supplier relationship management 109 Customer value 84 Internationales Marketing 84 Kundenwert 84 International marketing 83 Markenartikel 82
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Online availability
All
Undetermined 785 Free 246 CC license 8
Type of publication
All
Article 2,048 Book / Working Paper 1,230 Journal 30
Type of publication (narrower categories)
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Article in journal 1,418 Aufsatz in Zeitschrift 1,418 Aufsatz im Buch 569 Book section 569 Collection of articles of several authors 201 Sammelwerk 201 Graue Literatur 187 Non-commercial literature 187 Hochschulschrift 184 Reprint 181 Lehrbuch 175 Textbook 161 Thesis 153 Arbeitspapier 116 Working Paper 116 Aufsatzsammlung 84 Konferenzschrift 83 Bibliografie enthalten 67 Bibliography included 67 Conference proceedings 53 Festschrift 40 Glossar enthalten 40 Glossary included 40 Biografie 34 Biography 34 Collection of articles written by one author 28 Sammlung 28 Case study 24 Fallstudie 24 Mehrbändiges Werk 18 Multi-volume publication 18 Handbook 17 Handbuch 17 Conference paper 11 Konferenzbeitrag 11 Systematic review 9 Übersichtsarbeit 9 Bibliografie 8 Einführung 8 CD-ROM, DVD 6
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Language
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English 2,702 German 569 Polish 16 French 12 Croatian 3 Italian 2 Dutch 2 Portuguese 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Romanian 1 Spanish 1 Swedish 1
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Author
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Tadajewski, Mark 81 Sheth, Jagdish N. 59 Hunt, Shelby D. 55 Kotler, Philip 44 Vargo, Stephen L. 40 Jones, D. G. Brian 34 Lusch, Robert F. 33 Malhotra, Naresh K. 33 Maclaran, Pauline 24 Brown, Stephen 22 Shaw, Eric H. 22 Grönroos, Christian 20 Saren, Michael 20 Keller, Kevin Lane 18 Bruhn, Manfred 17 Kleinaltenkamp, Michael 17 Kumar, V. 17 Wooliscroft, Ben 17 Kuß, Alfred 16 Freiling, Jörg 15 Lehmann, Donald R. 15 Stremersch, Stefan 15 Homburg, Christian 14 Hanssens, Dominique M. 13 Baker, Michael John 12 Dholakia, Nikhilesh 12 Layton, Roger A. 12 Wierenga, Berend 12 Dixon, Donald F. 11 Ferrell, O. C. 11 Firat, A. Fuat 11 Franses, Philip Hans 11 Green, Paul E. 11 Hauser, John R. 11 Hyman, Michael R. 11 Wensley, Robin 11 Akaka, Melissa Archpru 10 Belk, Russell W. 10 Cova, Bernard 10 Hackley, Chris 10
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Institution
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American Marketing Association 39 Springer Fachmedien Wiesbaden 8 Erasmus Research Institute of Management 7 Edward Elgar Publishing 6 Academy of Marketing Science 5 Duncker & Humblot 4 Academy of Marketing 3 European Marketing Academy 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 American Management Association 2 Hrvatsko Društvo za Marketing 2 Marketing Science Institute <Cambridge, Mass.> 2 Springer Gabler <Firma> 2 Svenska Handelshögskolan <Helsinki> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 Universität St. Gallen / Institut für Marketing und Handel 2 AMA Summer Academic Conference <2021, Online> 1 AMA Summer Academic Conference <2023, San Francisco, Calif.> 1 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 1 AMACOM 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Association of Marketing Theory and Practice 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband Deutscher Marktforscher 1 Center for Economic Research <Tilburg> 1 Consumer Culture Theory Conference <2, 2007, Toronto> 1 Cranfield School of Management 1
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Published in...
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Journal of historical research in marketing 94 Marketing theory 93 SpringerLink / Bücher 81 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of macromarketing : examining the interactions among markets, marketing, and society 70 Journal of marketing management : MM 66 Journal of macromarketing 49 Journal of business research : JBR 48 Journal of the Academy of Marketing Science 48 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 47 Legends in marketing 40 AMS review : official publication of the Academy of Marketing Science 39 European journal of marketing : EJM 36 Journal of marketing 32 History of marketing thought ; Volume 1 28 Journal of marketing management : JMM ; journal of the Academy of Marketing 28 Springer eBook Collection / Business and Economics 28 Marketing : ZFP ; journal of research and management 26 Journal of marketing education : JME 25 History of marketing thought ; Volume 2 24 Journal of marketing research : JMR 24 Review of marketing research 24 Marketing science 22 SAGE library in marketing 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 The development of marketing theory and its philosophical underpinnings 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 16 Journal of strategic marketing 16 Lehrbuch 16 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Journal of customer behaviour 15 The impact of theory on representations of the consumer and the marketing organisation 15 Australasian marketing journal 14 ERIM report series research in management 14 Gabler Edition Wissenschaft 14
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Source
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ECONIS (ZBW) 3,303 USB Cologne (EcoSocSci) 5
Showing 1 - 50 of 3,308
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The Taguchi approach to large-scale experimental designs : a powerful and efficient tool for advancing marketing theory and practice
Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. - In: Journal of the Academy of Marketing Science 53 (2025) 3, pp. 949-954
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509015
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Theories of sustainability : re-imagining a marketing-indigenous understanding of sustainability
Peterson, Mark; Tronvoll, Bård; Fehrer, Julia - In: AMS review : official publication of the Academy of … 15 (2025) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509189
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Sustainability as a co-created service : integrating complex adaptive systems and service-dominant logic within the triple helix framework
Saviano, Marialuisa; Barile, Sergio; Caputo, Francesco; … - In: AMS review : official publication of the Academy of … 15 (2025) 1/2, pp. 127-141
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509207
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Capability development for sustainable marketing : a theoretical framework
Madhavaram, Sreedhar; Nirjar, Abhishek - In: AMS review : official publication of the Academy of … 15 (2025) 1/2, pp. 157-190
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509209
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Value propositions : application of service-dominant logic in transnational marketing management education
Barr, Matt; Relja, Ruffin; Ward, Philippa; Hill, Jennifer L. - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 13/14, pp. 1427-1466
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526689
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Enhancing customer experience through IIoT-driven coopetition : a service-dominant logic approach in networks
Silva, Agostinho da; Cardoso, Antonio J. Marques - In: Logistics 9 (2025) 2, pp. 1-26
Background: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled coopetition...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436389
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Macromarketing pedagogy at the 2024 conference
Stanton, Julie; Shapiro, Stanley - In: Journal of macromarketing 45 (2025) 1, pp. 74-76
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How can marketing address the big issues of our time
Sirgy, M. Joseph - In: Journal of macromarketing 45 (2025) 1, pp. 81-87
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436529
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Reflections on holixec education : a macromarketing response to contemporary educational challenges?
Reppel, Alex; Beninger, Stefanie - In: Journal of macromarketing 45 (2025) 3, pp. 497-504
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386516
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Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective
Silva, Agostinho da; Cardoso, Antonio J. Marques - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-29
Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337359
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Tracing the evolution of the marketing discipline through the lens of theory and Practice : a journal-centric view
Kumar, V.; Rajan, Bharath; Gupta, Shaphali - In: Journal of business research : JBR 188 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159460
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Deepening insights into social entrepreneurship by leveraging service-dominant logic
Baker, Jonathan J.; Weerakoon, Chamindika - In: Journal of social entrepreneurship 16 (2025) 2, pp. 714-745
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015580372
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Consumer decision-making in cosmetic surgery : an interdisciplinary review identifying key challenges and implications for marketing theory
Krywuczky, Fabienne; Kleijnen, Mirella - In: Psychology & marketing 41 (2024) 12, pp. 3182-3201
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133980
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Value co-destruction : a conceptual review and future research agenda
Lumivalo, Juuli; Tuunanen, Tuure; Salo, Markus - In: Journal of service research 27 (2024) 2, pp. 159-176
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Revisiting experiential marketing : a Delphi study
Davey, Andrew; Sung, Billy; Butcher, Luke - In: The journal of brand management : an international journal 31 (2024) 1, pp. 16-37
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447413
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Introduction to the special issue on developing research methods and metrics in macromarketing
Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - In: Journal of macromarketing 44 (2024) 1, pp. 74-80
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584708
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The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben - In: Journal of macromarketing 44 (2024) 2, pp. 328-331
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584735
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634757
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
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Dialectic critical realism in business marketing : dialectic customer portfolio management
Vanharanta, Markus; Wong, Phoebe - In: The journal of business & industrial marketing 39 (2024) 3, pp. 474-490
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078800
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Service-dominant logic perspective on technology-based business incubator
Yuliana, Eka; Putro, Utomo Sarjono; Hermawan, Pri; … - In: Cogent business & management 11 (2024) 1, pp. 1-25
This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527114
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The gloomy side of value co-creation for service employees
Terblanche, Nic S.; Babin, Barry J. - In: The journal of services marketing 38 (2024) 10, pp. 44-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015207225
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Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164295
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Resource entanglement and indeterminacy : advancing the service-dominant logic through the philosophy of Karen Barad
Kleinaltenkamp, Michael; Kleinaltenkamp, Moritz J.; … - In: Marketing theory 24 (2024) 4, pp. 611-641
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164394
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014456187
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Reigning in "little kingdoms"? : the implementation of marketing within the advertising function of the Philips company (1959-1977)
In: Journal of historical research in marketing 18 (2026) 1, pp. 26-46
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015594931
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Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225
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Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research
Halstrick, Benedikt - In: Journal of creating value 9 (2023) 2, pp. 210-226
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582543
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Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration
Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
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How Does Moral Hazard Impact Critical Market Banking Performance?
Williams, Corey - 2023
The degree to which financial institutions form expectations of policy intervention despite their own risk appetites lies at the heart of macrofinancial regulations such as the Dodd-Frank and Consumer Protection Acts. The effectiveness of these policies hinge on the assumption that large banks...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014256879
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631364
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph; Mahn, Luisa - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326846
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
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Rethinking service in a circular economy
Fehrer, Julia; Vargo, Stephen L. - In: Journal of service management research : SMR 7 (2023) 3, pp. 130-146
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Macromarketing pedagogy at the 2023 Conference
Stanton, Julie - In: Journal of macromarketing 43 (2023) 4, pp. 522-523
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014435066
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Benchmarking Scholarship in Consumer Research : The p-Index of Thought Leadership
Pham, Michel T.; Wu, Alisa Yinghao; Wang, Danqi - 2023
The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359661
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Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan; Murto, Riikka; Kjellberg, Hans - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 982-1011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427133
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Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui; Huang, Chao-Chin; Tu, Pei-Yun - In: Service business 17 (2023) 2, pp. 607-632
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333845
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Performance analysis and scientific mapping of the literature on political marketing and brand : a systematic review
An, Jiyoon - In: International review on public and non-profit marketing 22 (2025) 2, pp. 327-347
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466801
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"A sporty, healthy twist?" : interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices
Nicholls, Emily - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 7/8, pp. 734-759
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526633
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Understanding and developing contributions to marketing theory
Wilson, Matthew; Paschen, Jeannette; Robson, Karen; … - In: Journal of strategic marketing 33 (2025) 1, pp. 54-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546830
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Blockchain as a resource for building trust in pre-owned goods' marketing : a case of automobile industry in an emerging economy
Nigam, Achint; Sangal, Shreya; Behl, Abhishek; … - In: Journal of strategic marketing 33 (2025) 6, pp. 723-741
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547072
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Circularity within service-dominant logic : the role of perceived ethics on co-creation in sharing economy platforms
Al-Imamy, Saifeddin; Nadeem, Waqar - In: International journal of consumer studies 49 (2025) 3, pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456251
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Advancing marketing science through Vroom's Expectancy Theory : a review and research agenda
Zheng, Zhangwei; Hafizuddin-Syah Bangaan Abdullah; … - In: International journal of consumer studies 49 (2025) 5, pp. 1-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456369
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Toward a more general theory of marketing ethics
Uslay, Can - In: Journal of research in marketing and entrepreneurship 27 (2025) 1, pp. 126-161
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Enhancing customer experience in digital servitization : the impact of service-dominant logic
Åkesson, Maria; Löfberg, Nina; Tronvoll, Bård - In: Handbook of service experience, (pp. 119-129). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015424021
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How service experience can shape customer churn from a service-dominant logic perspective
Martínez-Troncoso, Carolina; Díaz Solis, David - In: Handbook of service experience, (pp. 320-335). 2025
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Four-stage model of marketing systems evolution : a theoretical framework for sustainable and inclusive markets
Kelleci, Alpaslan - In: Journal of macromarketing 45 (2025) 1, pp. 88-96
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