Bioplastics have gained increasing importance in academia and industry. However, a key to market success is consumer acceptance and use of such bioplastics. In this review, we analyze thirty-four papers with a focus on B2C consumer research following the PRISMA protocol. We evaluated the papers...

The World Bank, in coordination with the Government of Cabo Verde, has partnered with the Adventure Travel Trade Association (ATTA) to develop a research study about the current status of the adventure tourism sector in Cabo Verde, particularly the hiking segment. The purpose of this research is...

Das Nationale Programm für Nachhaltigen Konsum möchte nachhaltigen Konsum von der Nische zum Mainstream befördern. Die Marktentwicklung vieler „grüner“ Produkte hinkt aber diesem übergeordneten Ziel hinter. Das Forschungsvorhaben „Marktanalyse und Interventionen zur Förderung von...

Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the...

The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and...

For companies, it is essential to obtain information about customers' preferences to successfully market their products and services. Experimental auctions are a promising method for acquiring such information considering that they are incentive compatible and non-hypothetical. Their...

Large language models (LLMs) have quickly become popular as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners who aim to understand consumer...

Die Verbreitung von Elektrofahrzeugen spielt eine wichtige Rolle zur Erreichung der Klimaziele im Verkehrssektor und kann auch zu einer größeren Unabhängigkeit der Energieversorgung beitragen. Die Erforschung ihrer Verbreitung ist daher weiterhin von großer Relevanz. Im Rahmen einer Studie...

Researchers and policy makers face significant challenges in selecting a method to conduct remote surveys, especially when collecting sensitive information or during turbulent life stages of hard-to-reach groups. In the context of the COVID-19 lockdown, we randomly selected about 600 adults in...

Many research problems are characterized by complex relationships between time series variables, such as simultaneity (e.g., feedback loops between communication channels) and state-dependence (e.g., marketing interactions with observed and unobserved sales channel variables). The authors...

Nonfungible tokens (NFTs) have exploded in popularity in 2021, generating billions of dollars in transaction volume. In tandem, market intelligence platforms have emerged to track summary statistics about pricing and sales activity across different NFT collections. We demonstrate that...

There have been frequent calls in the literature for a more comprehensive understanding of marketing impact on long-term firm performance (Dawes, Meyer-Waarden, & Driesener, 2015; Hanssens & Pauwels, 2016; Lodish & Mela, 2007; Webster & Lusch, 2013). Retail scanner data has been the principal source of...

In the past decade, consumer psychology has experienced a crisis of confidence. Research in our field has rightfully been criticized for p-hacking, Hypothesizing After the Results are Known, and other practices that lead to overestimation of the reliability and replicability of published...

We distinguish two kinds of theoretical contributions that can be made in empirical research: new claims about links between unobservable constructs and new claims to explain important stylized facts about relations between observable real-world phenomena, termed “phenomenon-to-construct...

At introduction of new product there are many risks which threaten success of goods in the market. To minimize risk, it is necessary to use the correct marketing of a new product, the correct receptions which are capable draw the attention of consumers on just appeared, little-known a product,...

Die Verbreitung von Elektrofahrzeugen spielt eine wichtige Rolle zur Erreichung der Klimaziele im Verkehrssektor und kann auch zu einer größeren Unabhängigkeit der Energieversorgung beitragen. Die Erforschung ihrer Verbreitung ist daher weiterhin von großer Relevanz. Im Rahmen einer Studie...

In today’s digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research’s aim is to investigate trends and patterns in the area of digital...

We analyze firms' incentives to acquire information about market demandin a differentiated goods duopoly setting. We find two distinct benefitsof having better information. Firstly, with better information, eachfirm can better match its price to demand. This benefit is decreasingin the level of...