Search Results - subject_exact:"Mobile marketing"

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - 2025

Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468141

Fairness and politics of digital advertising

Lee-Makiyama, Hosuk; Lozano Rodriguez, Claudia - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667302

A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption : the case of Mauritius

Sagan, Mariusz; Sannegadu, Rajesh; Pudaruth, Sameerchand; … - 2024

This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the challenges, opportunities, and implications of the state of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334497

Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - 2025

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338608

Leveraging the use of apps for mobility market research with AI

Schneider, Andrea; Linke, Jannis; Sanusoglu, Emir; … - 2025

Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015175363

Perceptions of greenwashing and purchase intentions : a model of Gen Z responses to ESG-labeled digital advertising

Balaskas, Stefanos; Stamatiou, Ioannis; Komis, Kyriakos; … - 2025

This research examines the cognitive and psychological mechanisms underlying young adults' reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention. Based on dual-process theories of persuasion and digital literacy theory, we develop and test a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448882

Social media advertising : a study on millennial purchase intentions

Vukasović, Tina; Weis, Lidija; Kramar, Tina - 2025

Millennials represent one of the most significant consumer groups, combining high purchasing power, technological literacy, and a strong influence on the behaviour of other consumers. Despite their significance, the impact of social media advertising on their purchase intentions remains...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015557533

Mobile content : understanding drivers of engagement by screen

Chae, Myoung-Jin; Rodriguez-Vila, Omar; Bharadwaj, Sundar - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015187616

Close a store to open a pandora's box? : the effects of store closure on sales, omnichannel shopping, and mobile app usage

Ye, Taotao; Shankar, Venkatesh - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443316

Cross-channel effects of failure in a retailer's mobile app

Narang, Unnati; Shankar, Venkatesh; Narayanan, Sridhar - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596982

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546208

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Customer recognition and mobile geo-targeting

Baye, Irina; Reiz, Tim; Sapi, Geza - 2018

Book / Working Paper

ARvolution : decoding consumer motivation and value dimensions in augmented reality

Schultz, Carsten D.; Kumar, Harish - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084894

Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors

Vinh Truong - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138150

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159119

Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path

Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097558

In-app advertising : a systematic literature review and implications for future research

Maddodi, Chetana Balakrishna; Upadhyaya, Pallavi - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190347

A model of mobile app and ad platform markets

Zennyo, Yusuke - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015181861

Modelling mobile advertising, consumer response and mobile shopping behavior : a post COVID-19 pandemic perspective

Makudza, Forbes; Masaire, Rosemary Farayi; Makwara, Tendai - 2024

This study investigated the impact of five mobile advertising strategies on consumer attention and interest to bolster mobile shopping. The study aimed to promote and enhance mobile shopping acceptance and usage. The stimulus-response of consumer attention and interest was modelled to directly...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427210

Multichannel effects of mobile in-feed advertising

Li, Yiyi; Zhuang, Mengzhou; Fang, Eric - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015670068

Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising

D'Andria, Diego - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013542148

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Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising

D'Andria, Diego - 2018 - This version: December 2018

Edition: This version: December 2018

Book / Working Paper

The perceived image of nudity in digital advertisements

Daou, Lindos; Maksoud, Lea - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014250329

Digital advertising in the age of generative AI

Baek, Tae Hyun - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014454748

Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude

Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - 2023

The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014504754

Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers

Ghoshal, Abhijeet; Mookerjee, Radha; Sun, Zhen - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014266088

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014369753

Market structure and performance in mobile markets. The example of Europe

Jeanjean, François; Liang, Julienne - 2023

In this paper, we address the issue of the appropriate market structure in European mobile markets by presenting empirical evidence on the effect of the number of MNO on investment. Using a structural entry model based on a country-level dataset of 28 European countries, we find that, in average...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014343904

Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture

Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414330

In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption

Wang, Xia; Fu, Ning; Li, Yiding; Liu, Dong - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015050008

Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012522216

The controversial role of Incentives-based marketing tactics in the realm of OFD services

Seyedeh Fatemeh Kalantarzadeh Tezerjany - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202695

Digital advertising evolution

2025

"This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process. Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325560

Generation alpha's attitudes toward mobile advertising

Ahn, Regina; Feijoo, Beatriz; Sádaba, Charo; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421539

Is social media or word-of-mouth more effective in halal-based mobile application usage?

Sumardi, Wardah Hakimah; Siti Fatimahwati Pehin Dato Musa; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015424155

Sustainable digital advertising and greenwashing

Cownie, Fiona; Rutherford - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015404947

The digital advertising machine : programmatic and its vicissitudes

MacRury, Iain - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015404973

Digital advertising and EU digital regulation

Li, Zihao - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405058

Can mobile promotion automation decrease overall purchases? : the role of promotion pattern predictability in customer habit formation

Lamei, Pezhman; Darani, Milad Mohammadi; Johnson, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441252

Parallel experimentation and competitive interference on online advertising platforms

Waisman, Caio; Sahni, Navdeep S.; Nair, Harikesh; Lin, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441905

Measuring and validating mobile app convenience (M-app-Conv) framework : a cross-country study

Chowdhury, Fairuz; Swaminathan, Srinivasan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015593378

What is digital advertising literacy? : its components and relationship with advertising effectiveness and personal factors

Yoo, Jeong Ah; Cho, Chang-Hoan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550766

Luxury brands evolution : an overview of society, technology, and context

Vrontis, Demetris; Thrassou, Alkis; Uzunboylu, Naziyet; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015588206

Can luxury brands coexist in harmony with art, technology and immersive storytelling to reach sublime emotions?

Vouldis, Angelos; Christoforou, Maria - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015588296

Luxury brands navigating the digital ecosystem : a systematic literature review

Barbosa, Isabel; Proença, João F. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015588348

Mobile In-App Advertising Strategies

Truong, Vinh - 2025

Intro -- Table of Contents -- List of Tables -- List of Figures -- List of Equations -- Abbreviations and Glossaries -- Preface -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- References

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605696

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Mobile in-app advertising strategies

Truong, Vinh - 2025

Book / Working Paper

Acceptance of mobile advertising among Gen Z in Malaysia : implications for business sustainability through digitalisation in post-COVID-19

Tan, Gek Siang; Kamarulzaman Ab. Aziz; Ng, Xin Lin - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015632726

Consumer buying behavior through the lens of luxury brands

Diaconu-Cerceloiu, Valentina Iuliana; Cerceloiu, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015575647

Return on investment on facebook adds : quantitative research

Angelovska, Nina - 2022

Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013326397

Submission to Digital Advertising Services (‘AdTech’) Inquiry

Bennett Moses, Lyria; Bowrey, Kathy; Delnawaz, Leon; … - 2022

The UNSW Allens Hub for Technology Law and Innovation and Australian Society of Computers and Law made a joint submission to the ACCC’s Digital Advertising Services Inquiry: Interim Report, focusing on:• the scope and focus of the inquiry;• the analysis of issues at the intersection of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013295368

What drives generation-y women to buy fashion items online?

Parker, Christopher J.; Kuo, Hsin-Yun - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013358774

A pilot study of some aspects of the perceived usability of mobile advertising among students

Rožman, Maja; Oreški, Dijana; Tominc, Polona - 2022

Abstract The pilot research is often intended to gather preliminary information and is usually based on a small set of observations to help decide how to conduct a more extensive study. The present pilot study is intended to provide preliminary results regarding various aspects of mobile...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013470622