Abstract The pilot research is often intended to gather preliminary information and is usually based on a small set of observations to help decide how to conduct a more extensive study. The present pilot study is intended to provide preliminary results regarding various aspects of mobile...

The UNSW Allens Hub for Technology Law and Innovation and Australian Society of Computers and Law made a joint submission to the ACCC’s Digital Advertising Services Inquiry: Interim Report, focusing on:• the scope and focus of the inquiry;• the analysis of issues at the intersection of...

Digital footprints of the consumers are an invaluable resource for the digital advertising industry. First and third-party data collectors track these digital footprints to predict the needs and expectations of consumers based on their online activities and deliver them personalized content and...

Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user-tracking properties, they have raised concerns among privacy advocates. This has resulted in an ongoing debate on the value of different types of targeting information, the incentives...

Objective of this research paper is to understand if mobile and mobile advertising is perceived to be useful by the consumers in the persuasive communication process. Usage of mobile devices and mobile advertising by marketers and advertisers alike is increasing to reach out to their respective...

During health crises, like COVID-19, individuals are inundated with messages promoting health-preserving behavior. Does additional light-touch messaging by a credible individual change behavior? Do the features of the message matter? To answer this, we conducted a large-scale messaging campaign...

Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kund_innen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit...

The smartphone apps have revolutionized the markets of goods and services more than other recent technologies. Although they modified the market paradigm in sectors like accommodation, transport, or "gigs", the changes in the way the economics systems function are still widely neglected by the...

Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS marketing. The study employed descriptive approach to analyze...