The success of entertainment products such as movies or books varies tremendously, and managers strive to increase the odds by deciding on the right marketing input. Aiming to improve managerial decision making, we suggest and test a quantile regression framework to detect outcome heterogeneity...

I use two statistical regression models to analyze the American Film Industry based on the relationship between film box office and specific factors of film productions for investment considerations. The first model contains demographic factors specific to the lead actor appearing in the film,...

FlixTime is a movie recommendation web application that recommends a group of friends having different interests in movie genres, some movies that most of them will enjoy. The system uses Hybrid approach to recommend movies due to the downsides of using only content based approach or...

The success of streaming services seemed to mark the end of the two-decade-long debate about online piracy. However, the emergence of new websites aggregating and distributing illegally content from multiple streaming platforms rekindled the debate. In this paper, we are interested in...

Enhancing cultural awareness and tourist visitations to South Korea and its cultural sites through historical dramas -- Exploring the discrepancy film industrys impact on Destination Marketing in Bulgaria -- Cinematic tourists: forms of authenticity in the consumption of the Moroccan film...

Using a uniquely collected dataset on Chinese movies, we investigate the impact of studios’ profit orientation on their movie themes under censorship. The Value Adjustment Mechanism (VAM), which links executives’ incomes with studios’ box office within 5 years after the studios are...

This study intended to broaden the research on brand-extended film and contribute to the generalization of the theory by applying the concept of brand extension to the film industry. By applying multiple regression analysis, we can grasp the effect of movie performance predictors on the...

Consumers often rely on product rankings to make purchase decisions. Using data from China’s movie market, we examined the demand effects of opening-week box office rankings. We allowed two potential channels through which such rankings affect consumer demand: quality signaling and information...

The electric field manipulation of a magnetic order is a key feature of advanced information technologies and the development of room-temperature multiferroic magnetoelectrics remains an important task. In this work, we report novel single-phase magnetoelectric (ME) films consisting of a (Co...

Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two dimensions of movie reviews, including the source...

The US trade war against China in 2018-2019 can either enhance or diminish the US soft power in China, depending on whether it is recognized as legitimate by Chinese citizens. We study how the viewership of US movies--an important element of the US soft power--is affected by the trade war,...

Conventional wisdom holds that illegal copies cannibalize legitimate sales, even though previous research has found mixed effects, with illegal copies acting as both a substitute and complement. Yet, a relatively unexamined aspect to date is the quality of illegal copies. Building on product...

"Crisis and decline in the working class were frequent themes in American popular culture during the 1970s. In contrast, more positive narratives about America's managerial and professional class appeared during the 1980s. Focusing on these two key decades, this book explores how portrayals of...

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...

Product placement is the incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. This paper aims to study the memory effects of Product Placement in Bollywood movies, with simultaneous comparison between...

The purpose of this study was to examine whether media conglomerates use their own media outlets to promote their media products. Specifically, CNN’s coverage of movies was content analyzed to see differences based on the ownership. The findings suggest that CNN, a subsidiary of Time Warner,...

This research uncovers the critical deficiencies of the current genre-based movie categorization practice in the film industry and introduces a new method to classify movies. Using a large scale audience survey data, the authors cluster movies into nine distinct types based on eight...

Movie studios’ film distribution practices have undergone radical changes over the past decade with the rise of digital channels including Electronic-Sell-Through (EST) and Video-on-demand (VOD). However, one aspect of the release schedule has been remarkably stable. Most Hollywood movies are...

Twenty years ago, there were all but a handful of scholarly studies published about the economics of the motion picture industry. Over the first decade of the new millennium, this changed dramatically and many studies began to appear in economics journals and those of cognate disciplines. The...

The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and...

The aim of this paper is the definition of a daily index representing the risk-return on investments in the American film industry. The index should be used to predict the riskiness and the expected return of movie projects at the level of the overall industry and then to determine a premium for...