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Year of publication
Subject
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Multichannel strategy 882 Multikanalvertrieb 880 Einzelhandel 471 Retail trade 455 Consumer behaviour 416 Konsumentenverhalten 416 Online retailing 355 Online-Handel 355 Beziehungsmarketing 344 Relationship marketing 344 Vertriebsweg 305 Distribution channel 304 Mehrgleisiger Vertrieb 199 Electronic Commerce 191 E-commerce 151 Marketingmanagement 126 Marketing management 120 Omnichannel 109 Lieferkette 100 Supply chain 100 Deutschland 98 Germany 91 Customer satisfaction 79 Kundenzufriedenheit 79 Theorie 77 Theory 77 Omnichannel retailing 75 Digitalisierung 74 Digitization 66 Marketing 66 omnichannel 57 Customer analysis 56 Kundenanalyse 56 Online-Marketing 55 Internet marketing 54 Dienstleistungsqualität 51 Service quality 51 Lagermanagement 48 Warehouse management 48 Brand management 46
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Online availability
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Undetermined 588 Free 173 CC license 33
Type of publication
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Article 712 Book / Working Paper 327 Journal 1
Subcategories
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Article in journal 600 Book section 99 Case study 16 Working paper 15 Proceedings 8 Textbook 7 Guidebook 4 Handbook 2
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Language
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English 816 German 223 Undetermined 6 French 2 Polish 1
Author
All
Heinemann, Gerrit 17 Hübner, Alexander 15 Rudolph, Thomas 9 Wirtz, Bernd W. 9 Frasquet Deltoro, Marta 8 Gallino, Santiago 8 Gao, Fei 8 Steinmann, Sascha 8 Kuhn, Heinrich 7 Li, Zonghuo 7 Swoboda, Bernhard 7 Verhoef, Peter C. 7 Akter, Shahriar 6 Alexander, Bethan 6 Cuthbertson, Richard 6 Dirsehan, Taşkın 6 Holzapfel, Andreas 6 Hossain, Tasnim M. Taufique 6 Piotrowicz, Wojciech 6 Schramm-Klein, Hanna 6 Schröder, Hendrik 6 Schögel, Marcus 6 Shankar, Venkatesh 6 Wollenburg, Johannes 6 Acquila-Natale, Emiliano 5 Carlson, Jamie 5 Grewal, Dhruv 5 Ieva, Marco 5 Kumar, Anuj 5 Moreno, Antonio 5 Natarajan, Thamaraiselvan 5 Neslin, Scott A. 5 Raghavan, Deepak Ramanan Veera 5 Silva, Susana C. 5 Su, Xuanming 5 Agatz, Niels 4 Amorim, Pedro 4 Brock, Harald 4 Brunner, Felix 4 Chang, Yaping 4
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Institution
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Springer Fachmedien Wiesbaden 21 Books on Demand GmbH <Norderstedt> 5 Eric Cuvillier <Firma> 2 Springer-Verlag GmbH 2 epubli GmbH 2 Bundesverband des Deutschen Lederwaren-Einzelhandels 1 Bundesverband des Deutschen Schuheinzelhandels 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Christian-Albrechts-Universität zu Kiel 1 Dgroup 1 Experian Marketing Services 1 Institut des Deutschen Textileinzelhandels 1 Josef Eul Verlag GmbH 1 Katholische Universität Eichstätt-Ingolstadt 1 Leuphana Universität Lüneburg 1 Linde Verlag 1 Peter Lang GmbH 1 PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft 1 PricewaterhouseCoopers GmbH 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Shaker Verlag 1 Steinbeis, School of International Business and Entrepreneurship 1 Steinbeis-Hochschule Berlin 1 Steinbeis-Stiftung für Wirtschaftsförderung 1 Symposion Publishing Verlag <Düsseldorf> 1 Technische Universität Braunschweig 1 Universität Augsburg 1 Universität Mannheim 1 Universität St. Gallen / Institut für Marketing 1 Verlag Dr. Kovač 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 edition gesowip 1
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Published in...
All
Journal of retailing and consumer services 61 International journal of retail and distribution management 35 SpringerLink / Bücher 29 European journal of operational research : EJOR 24 The international review of retail, distribution and consumer research 22 Journal of business research : JBR 21 International journal of production economics 20 Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 20 Journal of retailing 18 Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft 18 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Manufacturing & service operations management : M & SOM 11 Journal of strategic marketing 10 Production and operations management : the flagship research journal of the Production and Operations Management Society 10 Research 10 Transportation research / E : an international journal 10 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 9 Exploring omnichannel retailing : common expectations and diverse realities 8 Cogent business & management 7 Lehrbuch 7 Springer eBook Collection 7 IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society 6 Journal of fashion marketing and management 6 Electronic commerce research 5 Gabler Edition Wissenschaft 5 Industrial marketing management : the international journal for industrial and high-tech firms 5 International journal of electronic commerce : IJEC 5 International journal of retail & distribution management 5 Journal of advertising research 5 Journal of marketing 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Omega : the international journal of management science 5 Reihe: Kundenorientierte Unternehmensführung 5 Administrative Sciences : open access journal 4 Asia Pacific journal of marketing and logistics 4 Beiträge zur empirischen Marketing- und Vertriebsforschung 4 Journal of business logistics 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of management information systems : JMIS 4 Journal of marketing research 4
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Source
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ECONIS (ZBW) 995 USB Cologne (EcoSocSci) 45
Showing 1 - 50 of 942
 
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Positioning of omnichannel inventories to protect revenue
Hassanzadeh, Alborz; Martínez-de-Albéniz, Victor - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604532
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The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail
Tulebayeva, Nazym T.; Kozhamkulova, Zhanna T.; … - 2026
Purpose This study examines how channel integration quality influences consumer behavior-specifically satisfaction, purchase intentions, and brand loyalty-in omnichannel and multi-channel retail environments. It aims to highlight cross-country differences by comparing the Turkish and Kazakhstani...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639602
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E-commerce, physical stores and new technologies in the evolution of fashion retail business models
Guercini, Simone; Sádaba, Teresa; Bernal, Pedro Mir - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653775
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The customer spending map : a framework for omnichannel excellence
Rudolph, Thomas; Eggenschwiler, Matthias; Hauschke, Andreas - 2025
As omnichannel shopping is becoming the norm, new tools are required for managing customer touchpoints. This article introduces a novel customer-oriented framework that combines three important levels of customer journey analysis. By identifying eight mutually exclusive customer segments, the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211390
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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María; Reinares-Lara, Eva; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188915
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Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173315
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Dynamic capabilities for omnichannel transformation in MSMEs : a comparative case study of fashion and furniture sectors
Febriani, Atik; Sopha, Bertha Maya; Wibisono, Muhammad Arif - 2025
Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358696
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386516
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Optimal fulfillment and replenishment for omnichannel retailers with standard shipping contracts
Arslan, Bartu; Schrotenboer, Albert H.; Atan, Zümbül - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417103
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Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
Vasilyev, Andrey; Maier, Sebastian; Seifert, Ralf W. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433164
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Omni-channel customer experience and advancing customer loyalty
Alim, Md. Abdul; Shafiullah, Md.; Sazid, Yheetishamul Khan - 2025
Grounded on the customer experience theory and perceived value theory, the current study examines how omni-channel customer experience (OCCE) in fashion brands promotes customer loyalty in an emerging economy context. Fashion brand customers (N = 372) revealed that OCCE significantly influences...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444586
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Share of time in omnichannel retailing : definition and measurement
Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427558
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Inventory replenishment and fulfilment decisions for an omnichannel retailer : a reinforcement learning-based method
Kolyaei, Maryam; Zhang, Lele; Blom, Michelle - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015555633
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Omnichannel usage influence on webrooming-showrooming : the moderating influence of consumer segment and product price
Sharma, Neeru; Fatima, Johra Kayeser - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620299
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Consumer privacy concerns and information sharing intention in omnichannel retailing : mediating role of online trust
Khoa Bui Thanh; Le Thi Tuyet Thanh - 2025
Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376586
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Platform business groups and the omni-channel transformation of food retailing in China
Han, Zhi; Wood, Steve; Coe, Neil M.; Alexander, Andrew - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397096
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Building a customer experience strategy in phygital retail : the role of digital platforms
Nuccio, Massimiliano; Mogno, Sofia; Bellio, Elena - 2025
Frame of the research: As customer experience becomes increasingly central to brand differentiation and digitalization reshapes retail, brands must engage consumers across both physical and digital channels. This convergence has accelerated the need for 'phygital' strategies-integrated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015559917
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Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel; Tortosa-Edo, Vicent - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062109
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Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631686
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Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda; Becker, Jan U.; Barrot, Christian - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065179
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065321
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Optimizing retail pharmacy success : the role of multichannel marketing strategies
Wick, Alexander; Koczian, Bernhard; Králiková, Kristína - 2024
This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors. The objective of the study is to understand customer acquisition and retention practices, the role of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072717
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An agent-based simulation model for analyzing and optimizing omni-channel retailing operation decisions
Li, Jing; Liu, XiaoWen - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015099019
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Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta; Ieva, Marco - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078761
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Browsing the aisles or browsing the app? : how online grocery shopping is changing what we buy
Chintala, Sai Chand; Liaukonytė, Jūra; Yang, Nathan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529241
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The impact of omnichannel integration towards customer interest in alternatives : retailer uncertainty and web rooming in retailing
Ellahi, Abida; Ain, Qurat Ul; Hafiz Mudassir Rehman; … - 2024
This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531366
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Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru; Fatima, Johra Kayeser - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462182
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Decentralized online order fulfillment in omni-channel retailers
Baron, Opher; Cire, Andre A.; Savaser, Sinem Kinay - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015484523
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Decentralized online order fulfillment in omni-channel retailers
Baron, Opher; Cire, Andre A.; Savaser, Sinem Kinay - 2024
Book / Working Paper
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Omni-channel inventory management of perishable products under transshipment and substitution
Silbermayr, Lena; Waitz, Martin - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460531
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Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460825
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The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach
Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - 2024
The purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in Indonesia retail companies. The past research showed...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524847
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Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Cuesta-Valiño, Pedro; Alonso-García, Javier; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135719
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Omni-channel customer segmentation : a personalized customer journey perspective
Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117065
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Leveraging digital technology in retailing business : unboxing synergy between omnichannel retail adoption and sustainable retail performance
Vhatkar, Manjunath S.; Raut, Rakesh Dulichand; Gokhale, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123668
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The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce
Peng, Yi; Lu, Liling - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125122
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Customer journey design in omnichannel retailing : examining the effect of autonomy-competence-relatedness in brand relationship building
Zheng, Lu; Li, Yongfa - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095151
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A system dynamics model for optimum time, profitability, and customer satisfaction in omni-channel retailing
Taheri, Seyed Ghiasuddin; Navabakhsh, Mehrzad; Tohidi, Hamid - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095240
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Seeking stability or change? : retailers' organizational legitimacy, strategic orientation and cross-channel integration
Xue, Jiaqi; Qian, Liping; Cai, Jingang; Jiang, Xiuling - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114675
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Digitalization in Italian SMEs : the transformation of marketing channels
Martinelli, Elisa Martina; Tunisini, Annalisa - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188310
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Driving customer engagement and citizenship behaviour in omnichannel retailing : evidence from the fashion sector
Suha Fouad Salem; Alanadoly, Alshaimaa Bahgat - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190165
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The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives
Weippert, Marco - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194096
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Process quality matters : investigating the inherent characteristics of quality and performance in digital, physical and omnichannel services
Walke, Fabian; Winkler, Till J. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417297
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Reassessing customer trust and privacy concerns in omnichannel customer experience
Riaz, Hadiqa; Ahmed, Hassaan; Jibril, Abdul Bashiru - 2024
In today's retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there remains a gap in understanding the precise impact of omnichannel experiences on these key factors. This research addresses this gap by...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448874
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Impacts of online reviews on brick-and-mortar stores' omnichannel retail strategy
Ye, Fei; Liang, Lunhai; Tong, Yang - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405822
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Distributionally robust multiperiod inventory model for omnichannel retailing considering buy-online, pickup-in-store and out-of-stock, home-delivery services
Shin, Youngchul; Woo, Young-bin; Moon, Ilkyeong - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405828
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Integrative strategies for omnichannel order fulfillment with risk aversion
Li, Zonghuo; Wang, Junjin; Liu, Jiaguo - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405842
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Biobjective optimization model for store selection for bops service in omni-channel retail chain
Jain, Akansha; Darbari, Jyoti Dhingra; Govindan, Kannan; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405930
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Formation of customer value through channel integration : modelling the mediating role of cognitive and affective customer experience in the omni channel retail context
Mishra, Sadhana; Mishra, Mayank; Pandey, Prashant Kumar; … - 2024
Technology and the internet have changed the Indian retail industry. To better serve customers, retailers are combining the benefits of physical locations with the vast amount of online information. Omnichannel commerce is a unique sales experience that combines the benefits of real venues with...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015426940
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Effects of channel integration on the omnichannel customer experience
Balbín Buckley, José Antonio; Marquina Feldman, Percy … - 2024
This paper seeks to fill existing knowledge gaps regarding the relationship between channel integration and the omnichannel customer experience using a multidimensional approach to both constructs. The study was performed among 516 retail buyers in Peru who use an omnichannel strategy. The...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427252
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Antecedents of continuance usage of omnichannel retailling : refer to younger generation in Sri Lanka
Wijemanna, W. W.; Sachithra, V. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638025
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