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Year of publication
Subject
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Viral marketing 5,423 Virales Marketing 5,423 Consumer behaviour 3,636 Konsumentenverhalten 3,636 Social Web 2,649 Social web 2,649 Online-Marketing 1,960 Internet marketing 1,947 Online retailing 1,592 Online-Handel 1,592 Beziehungsmarketing 990 Relationship marketing 989 Customer satisfaction 851 Kundenzufriedenheit 851 Electronic Commerce 545 E-commerce 537 Brand image 534 Markenimage 534 Dienstleistungsqualität 532 Service quality 532 Brand management 527 Markenführung 527 Emotion 389 Soziales Netzwerk 363 Brand 356 Social network 355 Markenartikel 351 Hotel industry 350 Hotellerie 350 Advertising effects 349 Werbewirkung 349 Confidence 344 Vertrauen 344 Kundenintegration 331 Customer integration 330 Marketing management 307 Marketingmanagement 306 Personalization 287 Personalisierung 285 Online reviews 264
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Online availability
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Undetermined 2,946 Free 891 CC license 115
Type of publication
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Article 4,595 Book / Working Paper 831
Type of publication (narrower categories)
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Article in journal 4,250 Aufsatz in Zeitschrift 4,250 Aufsatz im Buch 326 Book section 326 Graue Literatur 150 Non-commercial literature 150 Arbeitspapier 122 Working Paper 122 Hochschulschrift 86 Thesis 56 Collection of articles of several authors 34 Sammelwerk 34 Conference paper 33 Konferenzbeitrag 33 Case study 32 Fallstudie 32 Ratgeber 31 Guidebook 28 Konferenzschrift 17 Aufsatzsammlung 14 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 7 Interview 2 Lehrbuch 2 Textbook 2 Accompanied by computer file 1 Amtsdruckschrift 1 Elektronischer Datenträger als Beilage 1 Festschrift 1 Government document 1 Mikroform 1 Systematic review 1 Übersichtsarbeit 1
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Language
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English 5,213 German 216 French 1 Italian 1 Swedish 1
Author
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Law, Rob 38 Filieri, Raffaele 23 Berger, Jonah 17 Loureiro, Sandra Maria Correia 16 Bilgihan, Anil 14 Kim, Jong Min 14 Liu, Yong 14 Mariani, Marcello M. 14 Bigné Alcañiz, J. Enrique 12 Dwivedi, Yogesh K. 12 Li, Hengyun 12 Ranaweera, Chatura 12 Ye, Qiang 12 Duan, Wenjing 11 East, Robert 11 Gu, Bin 11 Hu, Nan 11 Mayzlin, Dina 11 Tan, Yong 11 Usman, Osly 11 Van Den Bulte, Christophe 11 Wu, Luorong 11 Yin, Dezhi 11 Zhang, Han 11 Zhang, Ziqiong 11 Godes, David 10 Gopinath, Shyam 10 Han, Heesup 10 Hong, Yili 10 Jayawardhena, Chanaka 10 Kim, Woo Gon 10 Korfiatis, Nikolaos 10 Pelsmacker, Patrick de 10 Verlegh, Peeter 10 Yang, Yang 10 Zhang, Lu 10 Dens, Nathalie 9 Fan, Weiguo 9 Karjaluoto, Heikki 9 Kumar, V. 9
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Institution
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Deutscher Dialogmarketing Verband 9 Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 7 Fachhochschule Reutlingen / European School of Business 2 Friedrich-Schiller-Universität Jena 2 Nomos Verlagsgesellschaft 2 Technische Universität Dresden 2 Universität Mannheim 2 Academy of Marketing 1 Berliner Wissenschafts-Verlag 1 BusinessVillage GmbH 1 Center of Market Oriented Product and Production Management 1 Digital Marketing & eCommerce Conference <4., 2023, Barcelona> 1 European Union Agency for Law Enforcement Cooperation 1 Frankfurt School Verlag GmbH 1 Georg-August-Universität Göttingen 1 Great Britain / West India Royal Commission (1938-1939) 1 Haufe-Lexware GmbH & Co. KG 1 Information Resources Management Association 1 OECD 1 Springer International Publishing 1 Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth> 1 Universität Bayreuth 1 Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät 1 Universität des Saarlandes 1 Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin> 1 Verlag Dr. Kovač 1 Westfälische Wilhelms-Universität Münster 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz> 1
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Published in...
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Journal of business research : JBR 198 Journal of retailing and consumer services 163 International journal of hospitality management 133 Tourism management : research, policies, practice 90 International journal of contemporary hospitality management 64 Journal of hospitality marketing & management 64 Psychology & marketing 62 International journal of internet marketing and advertising : IJIMA 61 Journal of marketing communications 60 Information systems research : ISR 59 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 58 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 55 Journal of travel and tourism marketing 55 Electronic commerce research 49 Marketing science 47 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 46 Journal of marketing 40 Management science : journal of the Institute for Operations Research and the Management Sciences 40 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 39 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 39 International journal of electronic marketing and retailing : IJEMR 37 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 36 Journal of electronic commerce research : JECR 36 The journal of product & brand management 36 Journal of advertising research 34 Journal of management information systems : JMIS 34 Asia Pacific journal of marketing and logistics 33 European journal of marketing : EJM 33 Cogent business & management 32 Journal of internet commerce 32 Journal of marketing research : JMR 32 Journal of promotion management : innovations in planning and applied research 32 International journal of advertising : the quarterly review of marketing communications 31 The journal of services marketing 31 Journal of the Academy of Marketing Science 28 Marketing letters : a journal of research in marketing 27 SpringerLink / Bücher 26 Journal of hospitality and tourism insights 25 Journal of marketing management : MM 25 International journal of advertising : the review of marketing communications 23
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Source
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ECONIS (ZBW) 5,426
Showing 1 - 50 of 5,426
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190420
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Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis
Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 120-134
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176724
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I like, I share, I vote : mapping the dynamic system of political marketing
Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154373
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How much does an employer's attractiveness matter to youth employment? : evidence from a developing country
Buitek, Elvira К.; Kaliyeva, Saule A.; Turginbayeva, … - In: Asia-Pacific journal of business administration 17 (2025) 1, pp. 258-283
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326682
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Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques
Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327211
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327218
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Detrimental impact of waiting on dining experiences : evidence from online restaurant reviews
Baek, Jooa; Choe, Yeongbae - In: Asia marketing journal 27 (2025) 1, pp. 39-47
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399226
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Advance selling strategy and pricing decisions with online reviews
Tang, Ming-Zhao; You, Tian-Hui; Cao, Bing-Bing - In: International transactions in operational research : a … 32 (2025) 5, pp. 3108-3137
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375848
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Two decades of viral marketing landscape : thematic evolution, knowledge structure and collaboration networks
Gibreel, Omer; Mostafa, Mohamed M.; Kinawy, Ream N.; … - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-18
This study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and indexed in Scopus and Web of Science (WoS). The...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331577
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Construal level theory and online reviews : a search stage perspective
Kirshner, Samuel N.; Kuan, Kevin; Wang, Micah - In: Tourism management : research, policies, practice 107 (2025), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334613
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Does negative online review matter? : an investigation of travel consumers
Pooja, K.; Upadhyaya, Pallavi - In: International journal of consumer studies 49 (2025) 2, pp. 1-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333876
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From impression to expression : how warmth and competence in relaxing and challenging activities shape pleasure and eWOM
Su, LuJun; Wang, Xiushan; Lin, Zhibin; Xiao, Sarah Hong - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372964
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372971
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How listening versus reading alters consumers' interpretations of news
Melumad, Shiri; Meyer, Robert J. - 2025
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When did they post it? : how temporal markers influence the persuasiveness of online reviews
Hagen, Linda; O'Brien, Ed - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373304
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - 2025
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
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Social media opinion leaders' self-presentation and youth tourism impulse buying : a mediated SOR analysis
Fan, Qianqian; Yang, Yuting - 2025
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Sequential film marketing in China : the study of social platforms and their impacts
Chou, Yuntsai; Lin, Wei - In: Digital business 5 (2025) 1, pp. 1-12
Because the Chinese movie market is regarded as the second-largest market worldwide, with digital advertising accounting for more than 50 % of a film's total expenditure, exploring the marketing effects of social platforms on box office performance in China is crucial for Hollywood studios. In...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410476
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Customer engagement and loyalty : the moderating role of involvement
Perez Benegas, Jesica Yanet; Zanfardini, Marina - In: European journal of management and business economics : … 34 (2025) 3, pp. 319-339
Purpose The purposes of the present study were to analyse: (1) if there is a hierarchical relationship between cognitive dimension (attention) and emotional dimension (enthusiasm); (2) to what extent the cognitive and emotional dimensions of the customer engagement (CE) affect loyalty to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414937
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"I love your brand! I engage with you, and I do online brand-related activities (COBRAs)" : the role of brand value
Castro-González, Sandra; Bande, Belén; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 359-383
Purpose Few studies have explained how and when consumers are willing to engage in online brand-related activities (COBRAs). This study examines the role of brand love in a consumer's decision to engage in online brand-related activities, considering the mediating effect of attitudinal brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414941
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From reviews to reflections : understanding tourist sentiments and satisfaction in African destinations through user-generated content
Mensah, Esi Akyere; Odame, Doreen Nyarko Anyamesem; … - In: Annals of tourism research empirical insights 6 (2025) 1, pp. 1-12
User-generated content continues to shape global tourism trends, yet Africa's growing tourism sector has received limited attention. This study addresses this gap by investigating tourist sentiments and satisfaction across ten African destinations from 2018 to 2023. Employing a mixed method...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416429
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Satisfaction with response : the impact on potential customers' perceived service quality and intent to stay
Dieu Thi Thanh Tran; Kiet Tuan Nguyen; Da Van Huynh; … - In: Annals of tourism research empirical insights 6 (2025) 1, pp. 1-19
Limited research exists on the types of responses to online reviews that effectively meet the expectations of potential hotel guests, and whether their satisfaction with these responses leads to improved perceived service quality and intent to stay. This study examines the Vietnamese Mekong...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416437
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The communication of sustainability on social media : the role of dialogical communication
Herrada-Lores, Sara; Palazón, Mariola; … - In: Journal of research in interactive marketing : … 19 (2025) 2, pp. 307-332
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416701
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The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery
Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-15
This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406477
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Adoption epidemics and viral marketing
McAdams, David; Song, Yangbo - In: Theoretical economics : TE ; an open access journal in … 20 (2025) 2, pp. 453-480
An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equilibrium adoption dynamics and the...
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Cosmopolitan tourists in P2P accommodation : an exploratory study of online reviews on Airbnb
Casais, Beatriz - In: Tourism and hospitality research : THR 25 (2025) 3, pp. 375-386
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419761
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Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers
Kuhn, Stefanie Wilhelmina; Van der Westhuizen, Liezl-Marié - In: Journal of research in marketing and entrepreneurship 27 (2025) 1, pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419302
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Unwanted social media comments? : the tricky business of managing online hostility in influencer marketing
Daniels, Michelle; Wu, Freeman - In: NIM marketing intelligence review : NIM MIR 17 (2025) 1, pp. 24-29
Influencers need to balance their tolerance for negative and even insulting comments with followers' expectation of being approachable. When they decide to disable their comment section, they effectively prevent cyberbullying but also cut off consumers' highly valued method of voice expression....
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Does brand betrayal indeed incite brand hate? : a moderated mediation model of past experience and perceived deception
Yaqub, Rana Muhammad Shahid; Yaqub, Muhammad Zafar; … - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 77-101
This study investigates whether brand betrayal, caused primarily by deceptive brand communication, incites brand hate among consumers. We performed PLS-based structural equation modeling, using SmartPLS on a dataset comprising 450 respondents selected through Mall Intercept sampling to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376592
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Value co-destruction in Airbnb : antecedents and outcomes
Sthapit, Erose; Prayag, Girish; Rasoolimanesh, S. Mostafa; … - In: Journal of vacation marketing 31 (2025) 3, pp. 647-664
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425213
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Interaction between extrinsic and intrinsic online review cues : perspectives from cue utilization theory
Kakaria, Shobhit; Simonetti, Aline; Bigné Alcañiz, J. … - In: Electronic commerce research 24 (2024) 4, pp. 2469-2497
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From killer bunnies to talking cupcakes : theorizing the diverse universe of virtual influencers
Gambetti, Rossella C.; Kozinets, Robert V. - In: European journal of marketing 58 (2024) 13, pp. 205-251
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Online jihadist propaganda : 2023 in review
European Union Agency for Law Enforcement Cooperation - 2024
This is the seventh edition of the Annual Review of online jihadist propaganda that has been produced by the European Union's Internet Referral Unit (EU IRU) at Europol. The Review covers the period from 1 January to 31 December 2023 and presents an analysis of the major trends and developments...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323161
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Handmade clothing consumption as a means of self-expression
Van der Westhuizen, Liezl-Marié; Kuhn, Stefanie Wilhelmina - In: Journal of fashion marketing and management 28 (2024) 4, pp. 759-774
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323597
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Participation vs. effectiveness in sponsored tweet campaigns : a quality-quantity conundrum
Peng, Jing; Van Den Bulte, Christophe - In: Management science : journal of the Institute for … 70 (2024) 11, pp. 7961-7983
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145027
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Guerrilla advertising cases study in public transport
Jarašūnienė, Aldona; Išoraitė, Margarita - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 625-634
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188399
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The impact of brand experience on eWOM : brand love and brand loyalty as mediators in consumer electronics
Nguyen Kim Thoa; Dam Tri Cuong - In: Global business and finance review 29 (2024) 5, pp. 176-186
Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators in consumer electronic sector. Design/methodology/approach: A data survey was conducted in Ho Chi Minh City, Vietnam, with 350 eligible respondents via Google Forms. The...
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Exploring Generation Y's perception of family-run hotels : the perceived family firm image
Schönherr, Sarah; Raich, Frieda; Zehrer, Anita; … - In: Journal of vacation marketing 30 (2024) 4, pp. 828-840
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159468
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Online review updating : prevalence and implications for platforms and businesses
Pocchiari, Martina; Schoenmueller, Verena; Dover, Yaniv - 2024
This study documents the existence and prevalence of the “review updating” phenomenon, where consumers change the ratings and content of their existing reviews, and examines its implications for platforms and businesses. Using both primary and secondary data, a dataset comprising 3 million...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015134064
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When does word of mouth versus marketing drive brand performance most?
Bahadir, S. Cem; Pauwels, Koen - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 473-491
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Local-global cobrand positioning and consumer evaluations in emerging markets
Osmanoglu, Onur; Ozsomer, Aysegul; Biliciler, Gunes - In: Journal of international marketing 32 (2024) 4, pp. 81-98
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165294
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Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 61 (2024) 5, pp. 839-857
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168465
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Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Bambauer-Sachse, Silke; Young, Ashley - In: Journal of service research 27 (2024) 3, pp. 364-380
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580513
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The impact of eWOM information in social media on the online purchase intention of Generation Z
Thi Thuy An Ngo; Binh Long Vuong; My Dien Le; Thanh … - In: Cogent business & management 11 (2024) 1, pp. 1-19
This research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including Information Quality, Information Credibility, Information Quantity; and consumer behavior, including Needs of Information, and Attitudes towards Information, on the online purchase...
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Indonesian consumer complaint behavior : the role of information seeking, knowledge, purchase behavior, and tendency to talk
Yuliati, Lilik Noor; Simanjuntak, Megawati - In: Global business and finance review 29 (2024) 1, pp. 57-71
Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth on complaint behavior. Design/methodology/approach: This study was conducted in rural and urban areas of 28 provinces in Indonesia. The respondents in this study are...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014490877
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The perceived value of customers : antecedents and its effect on word-of-mouth
Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - In: Global business and finance review 29 (2024) 1, pp. 101-114
Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative approach by PLS-SEM was used in the research. This...
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Overtourism in Uzungöl Trabzon, Türkiye : a study based on tourist reviews
Guzel, Melik Onur; Ay, Eşref; Çatir, Ozan - In: Journal of tourism, sustainability and well-being 12 (2024) 4, pp. 319-335
Uzungöl is a popular natural route and a major tourist attraction in Turkey, but recently overtourism has become a major problem. With the increase in the number of visitors, rapid construction, concreting and various forms of pollution have had a negative impact on the destination of Uzungöl...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376264
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The influence of electronic word-of-mouth in business research : identifying main topics and actors
Herzallah, Doaa Am - In: Journal of business 16 (2024) 1, pp. 177-213
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Competitive pricing and seed node selection in a two-echelon supply chain
Morshedin, Mohammad Hossein; Sadjadi, Seyed Jafar; … - In: Operations research perspectives 13 (2024), pp. 1-15
This paper presents a bi-level game model for pricing in a supply chain where the manufacturer (He) is the leader, and the retailer (She) is the follower. The leader decides on the wholesale price, and the follower decides on the selling price and selects seed nodes. The main idea of the model...
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