Search Results - subject_exact:"Mundpropaganda"

Nudges as conversion funnel enhancers in digital business models

Koch, Oliver Francis - 2017

Dynamics in platform ecosystems : evidence from crowdfunding

Thies, Ferdinand - 2017

Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen

Wolfgruber, Marlene - 2015

Vertrauen in der Share Economy : Studie: Analyse von Vertrauensfaktoren für Online-Profile

2015

Online booking and information : competition and welfare consequences of review aggregators

Piolatto, Amedeo - 2015

Pricing innovation in the presence of word of mouth communication

Čugaj, Roman N. - 2015

Trend Empfehlungsmarketing in der Personalbeschaffung : Einordnung und empirische Analyse

Klukas, Jörg - 2015

Customers' innovation potential : exploring negative consequences of co-creation with customers

Urban, Kathrin - 2015

Developing a conceptual model of the impacts of electronic word-of-mouth on innovation adoption

Qian, Yingying - In: Research handbook of innovation and creativity for …, (pp. 122-155). 2017

Electronic Word of Mouth (eWOM) in the marketing context : a state of the artanalysis and future directions

Ismagilova, Elvira; Dwivedi, Yogesh; Slade, Emma; … - 2017

Customer reviews : the importance of personal factors that influence the consumer reaction within webshops

Gahbauer, Michaela - In: Conference proceedings trends in business communication 2016, (pp. 115-123). 2017

UnMarketing : everything has changed and nothing is different

Stratten, Scott; Kramer, Alison - 2017 - Second edition

Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel...

Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt

Bazzi, Marco - In: Markt- und Branchenentwicklungen im alpinen Tourismus, (pp. 45-51). 2017

Social media networks : rich online data sources

Hanlon, Annmarie - In: Alternative market research methods : market sensing, (pp. 149-181). 2017

Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale

Weitzl, Wolfgang - 2017

Is targeting online information diffusers based on their personality traits and influencer types misleading?

St-Onge, Anik; Senecal, Sylvain; Fredette, Marc; … - In: Bridging the gap between advertising academia and practice, (pp. 79-86). 2017

The influence of majority agreements on attitudes

Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017

Kundenkommunikation in sozialen Medien : Analyse und Steuerung der Kommunikationsprozesse

Wolf, Tobias - 2017

Word of mouth impulses boost Wines of Germany : a case study

Schulz, Frank R. - In: Successful social media and ecommerce strategies in the …, (pp. 55-73). 2016

Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers

Dean, David L.; Forbes, Sharon L. - In: Successful social media and ecommerce strategies in the …, (pp. 115-132). 2016

Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing

2016

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth

Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384

Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.

Vollero, Agostino; Siano, Alfonso; Sardanelli, Domenico - In: E-retailing challenges and opportunities in the global …, (pp. 145-166). 2016

Customer referral reward-brand-fit : a schema congruity perspective

Stumpf, Christian; Baum, Matthias - In: Psychology & marketing 33 (2016) 7, pp. 542-558

Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context

Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 19-25

Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention

Nee, Ines - 2016

Mall haul videos : self-presentational motives and the role of self-monitoring

Harnish, Richard J.; Bridges, K. Robert - In: Psychology & marketing 33 (2016) 2, pp. 113-124

Understanding the impact of online reviews on customer choice : a probability discounting approach

Fagerstrøm, Asle; Ghinea, Gheorghita; Sydnes, Lars - In: Psychology & marketing 33 (2016) 2, pp. 125-134

The value of social dynamics in online product ratings forums

Moe, Wendy W.; Trusov, Michael - In: From Little's law to marketing science : essays in …, (pp. 317-348). 2016

The conversion code : capture internet leads, create quality appointments, close more sales

Smith, Chris - 2016

"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of...

Protecting market identity : when and how do organizations respond to consumers’ devaluations?

Wang, Tao; Wezel, Filippo Carlo; Forgues, Bernard - In: Academy of Management journal : AMJ 59 (2016) 1, pp. 135-162

The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product

Folse, Judith Anne Garretson; Porter, McDowell; Bose … - In: Psychology & marketing 33 (2016) 9, pp. 747-760

The case for altruism in eWoM motivations

Killian, Michelle; Fahy, John; O'Loughlin, Deirdre - In: Making a difference through marketing : a quest for …, (pp. 129-142). 2016

From word-of-mouth marketing to viral marketing : the implications for marketers and consumers

Linkiewicz, Agata - In: New trends in management and production engineering : …, (pp. 54-61). 2016

The need to belong and self-disclosure in positive word-of-mouth behaviours : the moderating effect of self–brand connection

Sicilia, Maria; Delgado-Ballester, Elena; Palazon, Mariola - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 60-71

Ambivalence, selective exposure, and negativity effect

Yang, Lifeng; Unnava, Hanumantha Rao - In: Psychology & marketing 33 (2016) 5, pp. 331-343

WOM marketing in social media

López, Manuela; Sicilia, María; Hidalgo-Alcázar, Carmen - In: Advertising in new formats and media : current research …, (pp. 149-168). 2016

Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance

Horváth, Dóra; Mitev, Ariel - In: Advertising in new formats and media : current research …, (pp. 243-262). 2016

Resistance to electronic word of mouth as a function of the message source and context

Mantel, Susan Powell; Cronley, Maria L.; Cohen, Jeffrey L. - In: Consumer psychology in a social media world, (pp. 40-52). 2016

Now or later : synchrony effects on electronic word-of-mouth content

Sogut, Cansu; Bickart, Barbara; Brunel, Frédéric - In: Consumer psychology in a social media world, (pp. 53-68). 2016

A video is worth 1,000 words : linking consumer value for opinion seekers to visually oriented eWOM practices

Smith, Andrew N.; Pyle, Martin A. - In: Consumer psychology in a social media world, (pp. 69-90). 2016

What are your signature stories?

Aaker, David A.; Aaker, Jennifer L. - In: California management review : CMR 58 (2015/16) 3, pp. 49-65

The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness

Adjei, Mavis T.; Nowlin, Edward L.; Ang, Tyson - In: Journal of marketing theory and practice 24 (2016) 2, pp. 166-185

Effects of individual differences on the use of consumer information systems - a series of essays

Goyal, Tarun - 2016

Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays

Ouardi, Yannick - 2016

Electronic word of mouth : definitions and concepts

Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016

eWOM marketing techniques for competitive advantage

Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016

Word of mouth on social media : a potent tool for brand building

Mathur, Disha; Mathur, Dipin - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 45-60). 2016

Electronic word-of-mouth : an industry tailored application for tourism promotion

Hassan, Azizul - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 61-75). 2016