Search Results - subject_exact:"Mundpropaganda"

Nudges as conversion funnel enhancers in digital business models

Koch, Oliver Francis - 2017

Dynamics in platform ecosystems : evidence from crowdfunding

Thies, Ferdinand - 2017

The green brand marketing strategies that utilize word of mouth : survey on green electronic products in Indonesia

Haryanto, Budhi; Budiman, Santi - In: Global business and finance review 21 (2016) 2, pp. 20-33

The effect of electronic word of mouth communication and brand image on purchase intention : a case of consumer electronics in Haripur, Pakistan

Kazmi, Anees; Mehmood, Qazi Shujaat - In: Management science letters 6 (2016) 7, pp. 499-508

Online booking and information : competition and welfare consequences of review aggregators

Piolatto, Amedeo - 2015

Pricing innovation in the presence of word of mouth communication

Čugaj, Roman N. - 2015

Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen

Wolfgruber, Marlene - 2015

Trend Empfehlungsmarketing in der Personalbeschaffung : Einordnung und empirische Analyse

Klukas, Jörg - 2015

Vertrauen in der Share Economy : Studie: Analyse von Vertrauensfaktoren für Online-Profile

2015

Customers' innovation potential : exploring negative consequences of co-creation with customers

Urban, Kathrin - 2015

Is targeting online information diffusers based on their personality traits and influencer types misleading?

St-Onge, Anik; Senecal, Sylvain; Fredette, Marc; … - In: Bridging the gap between advertising academia and practice, (pp. 79-86). 2017

The influence of majority agreements on attitudes

Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017

Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale

Weitzl, Wolfgang - 2017

"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness

März, Armin; Schubach, Sebastian; Schumann, Jan Hendrik - In: Psychology & marketing 34 (2017) 2, pp. 119-137

Public brand auditing : a pathway to brand accountability

Gabl, Sabrina; Wieser, Verena E.; Hemetsberger, Andrea - In: Research in consumer behavior 18 (2017), pp. 147-167

Developing a conceptual model of the impacts of electronic word-of-mouth on innovation adoption

Qian, Yingying - In: Research handbook of innovation and creativity for …, (pp. 122-155). 2017

Do corporate sustainable management activities improve customer satisfaction, word of mouth intention and repurchase intention? : empirical evidence form the shipping industry

Shin, Youngran; Vinh Van Thai; Grewal, Devinder; Kim, … - In: The international journal of logistics management 28 (2017) 2, pp. 555-570

Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth

Jeuring, Jelmer Hendrik Gerard; Haartsen, Tialda - In: Tourism planning & development 14 (2017) 2, pp. 240-259

Einsatz von Empfehlungssystemen zur Kundenansprache in Banken : eine konzeptionelle Untersuchung anhand des Retailgeschäfts traditioneller Universalbanken

Leonhardt, Fabian - 2017 - 1. Auflage

Managing buzz

Campbell, Arthur; Mayzlin, Dina; Shin, Jiwoong - In: The Rand journal of economics 48 (2017) 1, pp. 203-229

Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt

Bazzi, Marco - In: Markt- und Branchenentwicklungen im alpinen Tourismus, (pp. 45-51). 2017

Customer reviews : the importance of personal factors that influence the consumer reaction within webshops

Gahbauer, Michaela - In: Conference proceedings trends in business communication 2016, (pp. 115-123). 2017

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81

Building city brand through social media : the effect of social media brand community on brand image

Muinonen, Linda Lea Elisabet; Kumar, Ashish - In: Strategic place branding methodologies and theory for …, (pp. 181-201). 2017

UnMarketing : everything has changed and nothing is different

Stratten, Scott; Kramer, Alison - 2017 - Second edition

Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel...

Spillover effects in seeded word-of-mouth marketing campaigns

Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104

Television advertising and online word-of-mouth : an empirical investigation of social TV activity

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123

Kundenkommunikation in sozialen Medien : Analyse und Steuerung der Kommunikationsprozesse

Wolf, Tobias - 2017

Social media networks : rich online data sources

Hanlon, Annmarie - In: Alternative market research methods : market sensing, (pp. 149-181). 2017

Electronic Word of Mouth (eWOM) in the marketing context : a state of the artanalysis and future directions

Ismagilova, Elvira; Dwivedi, Yogesh; Slade, Emma; … - 2017

The impact of status seeking on consumers' word of mouth and product preference-a comparison between luxury hospitality services and luxury goods

Yang, Wan; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 1, pp. 3-22

A study on the effects of different factors influencing on customer loyalty, profitability and word of mouth advertisement for gaining competitive advantage in tourism industry

Azad, Naser; Safaei, Maryam; Farahani, Mahdieh Shahrabi - In: Management science letters 4 (2014) 6, pp. 1099-1102

Building trust in e-banking and its effect on positive word-of-mouth advertising

Shaemi, Ali; Saneian, Zahra - In: Management science letters 4 (2014) 5, pp. 967-976

Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing

2016

The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics

Jeon, Jung Ok; Baeck, Sunmee - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 89-108

Word of mouth impulses boost Wines of Germany : a case study

Schulz, Frank R. - In: Successful social media and ecommerce strategies in the …, (pp. 55-73). 2016

Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers

Dean, David L.; Forbes, Sharon L. - In: Successful social media and ecommerce strategies in the …, (pp. 115-132). 2016

Complaint behaviour by third parties : exploring service quality, customer satisfaction and word-of-mouth in health clubs

Moreira, António Carrizo; Freitas da Silva, Pedro Miguel - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 152-171

The case for altruism in eWoM motivations

Killian, Michelle; Fahy, John; O'Loughlin, Deirdre - In: Making a difference through marketing : a quest for …, (pp. 129-142). 2016

Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Khuong Ngoc Mai - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors

Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318

Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing

El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872

From word-of-mouth marketing to viral marketing : the implications for marketers and consumers

Linkiewicz, Agata - In: New trends in management and production engineering : …, (pp. 54-61). 2016

The aesthetics of brand name design : form, fit, fluency, and phonetics

Roche, Sarah; Shrum, L. J.; Lowrey, Tina M. - In: The psychology of design : creating consumer appeal ; …, (pp. 180-196). 2016

Factors influencing the social networking service user’s value perception and word of mouth decision of corporate post with special reference to the emotional attachment

Lee, Sang-ho - In: Information technology and management 17 (2016) 1, pp. 15-27

The conversion code : capture internet leads, create quality appointments, close more sales

Smith, Chris - 2016

"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of...

Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention

Nee, Ines - 2016

Protecting market identity : when and how do organizations respond to consumers’ devaluations?

Wang, Tao; Wezel, Filippo Carlo; Forgues, Bernard - In: Academy of Management journal : AMJ 59 (2016) 1, pp. 135-162

Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context

Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 19-25

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--