Artificial intelligence (AI) is rapidly reshaping society, including the music industry. Recent advancements in generative AI enable users to create music from text-based prompts, raising questions about public perception and valuation of AI-generated music. We conducted three studies with...

This study quantitatively investigates the collaborative framework and competitive landscape of Thailand's evolving music industry, driven by technological progress and changing consumer preferences. By examining data obtained from Thailand's Department of Intellectual Property, specifically...

Many college students experience symptoms of mental health challenges, with depression and anxiety being among the most common. These problems negatively affect academic performance (Brännlund et al. 2017) and overall health (Yang et al. 2024). In the 2021 Healthy Minds Study, 41% of the...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

This paper estimates the long-term causal effects of music proficiency on emotional intelligence and mental health. Leveraging the staggered rollout of a school orchestra program as a quasi-experimental setting, we identify the causal impact of adolescent musical engagement. Our findings reveal...

Many college students experience symptoms of mental health challenges, with depression and anxiety being among the most common. These problems negatively affect academic performance (Brännlund et al. 2017) and overall health (Yang et al. 2024). In the 2021 Healthy Minds Study, 41% of the...

According to Kotler, Kartajaya, and Setiawan, there are five components of marketing 5.0: it is data-driven, predictive, contextual, augmented, and agile. This paper uses the case study method to investigate the presence of the 5.0 marketing components in promotional strategies employed by the...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

Purpose: This study applied the PPM model to study consumer behavior in non-face-to-face leisure activities in the era of the coronavirus pandemic. Design/methodology/approach: In order to achieve the purpose of this study, literature research and empirical research were conducted to derive...

The article measures the economic effects of decisions made by two agents in the cultural and creative sector. Managers of a cultural event decide to produce it: it mobilizes a flow of artists and creatives who materialize their creations. Individuals decide to visit it: it mobilizes a flow of...

Copyright infringement remains a significant challenge for rightsholders in the European Union. The complexity of this issue has increased with technological advancements, necessitating a deeper understanding of piracy mechanisms to develop efficient countermeasures. The first analysis by the...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

Digitization has importantly expanded the scope for reusing music in movies, a process known as music synchronization. We use panel data on Netflix and Shazam to estimate the causal effect of music synchronization on the discovery of reused songs. Our results show that songs are substantially...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...