"The Battle for Control of the Brass and Instruments Business in the French Industrial Revolution narrates and analyzes the largest judicial battle in culture and industrial property in nineteenth century Europe, the echoes of which still ring today."

"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--

Cultural heritage in any of its forms through its diversity and peculiarity represents the wealth of mankind, and its preservation is one of the most important factors for recognising, defining and achieving recognition of cultural identity. Organ is not only an instrument or a tool used during...

The question of whether firms gain competitiveness through local networks and clusters becomes more relevant than ever as globalization proceeds. This is particularly true for traditional and craft-based clusters, districts and business networks. A central question emerging for these types of...

Zur Bewältigung der immer komplexer werdenden wirtschaftlichen Herausforderungen auf globalen Märkten werden insbesondere für KMU Kooperationsstrategien als besonders aussichtsreich angesehen. Auch die Vielzahl von Beiträgen zum Clusterkonzept zeigt, dass regionale Cluster und...