This practitioner paper is based on the need to make sense of UN Agenda 2030 and Sustainable Development Goals (SDGs) at the city level and in an urban context. We examine the need to explain how to utilise the SDGs in strategic, tactical and operative urban development. We find that there are...

The novelty of this research is in applying the construction of the Shane Theory and Entrepeneurial Learning Model in applying Entrepreneurship Education at a higher education institution. This study used action research by utilizing a narrative method. The business field which matched with the...

Manuscript type: Research Article. Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone through transformation from its past identity to new and more valuable product, known as...

The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

Narratives - stories - prevail in social life, however little is known about their relation to economic behavior and outcomes. We shed light on this issue by studying the association between folktales' motifs and economic behavior across the world. First, we explore possible relations between...

Individuals use narratives as rationales or justifications to make their claims more convincing. I provide a general framework for partial verifiability based on narratives. Narratives give many reasons and arguments. The receiver derives the message’s meaning by aggregating these reasons; her...

Purpose: To develop a transdisciplinary approach called eco-business modelling. Design/Methodology/Approach: The first step is an analysis of the ways triple bottom line and circular economy emplotments have colonized and co-opted the United Nations and European Union Agenda 2030 initiatives by...

Across the globe, cities, states, and countries are moving towards improving gender diversity in corporate boardrooms. In 2003, Norway became the first developed country to institute a gender quota for corporate boards of directors, and other countries have followed suit. As the ratio of women...

We augment Becker's classic model of the family by assuming that, in addition to caring about consumption, the family wishes to further a subjective story, or narrative, that captures its deeply held values. Our focus is on two stories that in many ways are polar opposites. The first one—the...

This quasi-experimental study explores the relative efficacy of computer-mediated communication (CMC) and face-to-face picture book storytelling for promoting young EFL learners' English word acquisition. Thirty-two young EFL learners participated in a 40-minute story session in the two...

The Genesis of the Excellence Project -- The Works of Tom Peters 1982- -- The Works of Tom Peters 1987- -- An Introduction to Organizational Storytelling -- Types of Organizational Stories -- Excellence and the Management storyteller -- Hierarchy and Anxiety in Management Stories -- Women in...

"Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication. Communications based on character, integrity and values will be critical in helping leaders...

"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for...

Storytelling mit Daten: Das Orakel-Prinzip -- Storytelling im digitalen Zeitalter: Narrative, Protagonisten und Storys -- Von der Fragestellung zu den Daten: Warum bin ich relevant? Für wen bin ich relevant? Welche Themen kommen an? Was bewegt Nutzer? -- Der Weg zu einer Datenstrategie:...

"Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic...

Einleitung -- Renteneintrittsentscheidungen aus ökonomischer Perspektive -- Renteneintrittsentscheidungen aus Sicht der Narrativen Ökonomik -- Empirische Untersuchung der Rolle von Narrativen für Renteneintrittsentscheidungen in Deutschland -- Schlussfolgerungen.

"This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling, and a series of exercises designed to allow users to improve...