Narratives - stories - prevail in social life, however little is known about their relation to economic behavior and outcomes. We shed light on this issue by studying the association between folktales' motifs and economic behavior across the world. First, we explore possible relations between...

Narratives - stories - prevail in social life, however little is known about their relation to economic behavior and outcomes. We shed light on this issue by studying the association between folktales' motifs and economic behavior across the world. First, we explore possible relations between...

Individuals use narratives as rationales or justifications to make their claims more convincing. I provide a general framework for partial verifiability based on narratives. Narratives give many reasons and arguments. The receiver derives the message’s meaning by aggregating these reasons; her...

"This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling, and a series of exercises designed to allow users to improve...

"True Storytelling is a new method on how to study, plan, facilitate, ensure, implement and evaluate ethical and sustainable changes in companies, organizations and societies. True Storytelling is both a method with seven principles and a mindset to help managers and researchers to work with...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Introduction -- 1. Organizational culture -- organized storytelling -- 2. Talking the talk -- walking the walk -- 3. Storytelling exercises -- 4. Exploring the storyworld.

"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the...

"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building...

Discover work styles : building interpersonal relationships through visual and tangible approaches -- Understand core beliefs : creating visuals helps in understanding values and biases -- Establish trust : sharing stories using rich and lean media -- Assess information : learning from...

?Tech-Aktien steigen immer!? ?Immobilienpreise fallen nie!? Stimmt das wirklich? Ob wahr oder nicht, solche Narrative, oder einfacher gesagt Geschichten, beeinflussen das Verhalten von Menschen und somit auch die Wirtschaft massiv. Wie entstehen Narrative? Wie gehen sie viral, wie gewinnen sie...

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the organizational settings could influence the employer branding. For such purpose, the authors have conducted an exploratory research, where a group of participants has been asked to...