EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Narrative Methode"
Narrow search

Narrow search

Year of publication
Subject
All
Narrative Methode 1,525 Narrative method 1,521 Organisatorischer Wandel 158 Organizational change 157 Consumer behaviour 127 Konsumentenverhalten 127 USA 110 United States 109 Unternehmenskultur 108 Corporate culture 106 storytelling 104 Brand management 103 Markenführung 103 Personality psychology 98 Persönlichkeitspsychologie 98 Führungsstil 89 Leadership style 89 Internal communication 82 Interne Kommunikation 82 Entrepreneurship 81 Öffentlichkeitsarbeit 80 Entrepreneurship approach 79 Storytelling 79 Public relations 78 Kommunikation 68 Business start-up 66 Unternehmensgründung 66 narrative 65 Social Web 61 Social web 61 Communication 55 Discourse theory 54 Diskurstheorie 54 Führungskräfte 54 Managers 54 Verhalten in Organisationen 53 Organizational behaviour 52 narratives 51 Narrative 47 Strategic management 44
more ... less ...
Online availability
All
Undetermined 547 Free 240
Type of publication
All
Article 1,080 Book / Working Paper 445
Type of publication (narrower categories)
All
Article in journal 880 Aufsatz in Zeitschrift 880 Aufsatz im Buch 195 Book section 195 Graue Literatur 67 Non-commercial literature 67 Working Paper 58 Arbeitspapier 57 Case study 47 Fallstudie 47 Hochschulschrift 24 Ratgeber 17 Collection of articles of several authors 16 Sammelwerk 16 Aufsatzsammlung 15 Guidebook 13 Thesis 9 Lehrbuch 5 Conference paper 4 Konferenzbeitrag 4 Textbook 4 Konferenzschrift 3 Reprint 3 Forschungsbericht 2 Interview 2 Rezension 2 Amtliche Publikation 1 Collection of articles written by one author 1 Comic 1 Fallstudiensammlung 1 Glossar enthalten 1 Glossary included 1 Handbook 1 Handbuch 1 Master Thesis 1 Mikroform 1 Reisebericht 1 Sammlung 1 Systematic review 1 Übersichtsarbeit 1
more ... less ...
Language
All
English 1,416 German 106 Spanish 4 French 2
Author
All
Boje, David M. 30 Woodside, Arch G. 11 Sergeeva, Natalya 10 Shiller, Robert J. 10 Gabriel, Yiannis 7 Adlmaier-Herbst, Dieter Georg 6 Garud, Raghu 6 Laer, Tom van 6 Maclean, Mairi 6 Roth, Christopher 6 Saylors, Rohny 6 Collins, David 5 Gilliam, David A. 5 Hamby, Anne 5 Rosile, Grace Ann 5 Suddaby, Roy 5 Vaara, Eero 5 Andre, Peter 4 Budtz, Christian 4 Escalas, Jennifer Edson 4 Fog, Klaus 4 Gehman, Joel 4 Gehring, Kai 4 Haaland, Ingar 4 Hamilton, Eleanor 4 Hansen, Per H. 4 Harvey, Charles 4 Jørgensen, Kenneth Mølbjerg 4 Lundholt, Marianne Wolff 4 Pirson, Michael 4 Rowlinson, Michael 4 Rubio-Ramírez, Juan Francisco 4 Russell, Cristel Antonia 4 Smith, Robert 4 Takala, Tuomo 4 Thorsrud, Leif Anders 4 Wohlfart, Johannes 4 Abeysekera, Indra 3 Aistleitner, Matthias 3 Akerlof, Robert 3
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 8 Haufe-Lexware GmbH & Co. KG 3 MITP Verlags-GmbH & Co. KG 2 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 2 National Bureau of Economic Research 2 Verlag Franz Vahlen 2 Campus Verlag 1 Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH 1 Climate Change Secretariat 1 Deutscher Sparkassen Verlag GmbH 1 Edward Elgar Publishing 1 Gottfried Wilhelm Leibniz Universität Hannover 1 Hochschule Mittweida / Fakultät Wirtschaftsingenieurwesen 1 ICORIA / Veranstaltung <19., 2021, Bordeaux> 1 Martin-Luther-Universität Halle-Wittenberg 1 Murmann Publishers GmbH 1 OECD 1 Palgrave Macmillan <Firma> 1 Plassen Verlag 1 Public Management Research Association 1 Robert Schuman Centre for Advanced Studies 1 Springer Gabler <Firma> 1 Springer VS 1 Springer-Verlag GmbH 1 Taylor and Francis 1 UNEP 1 UVK Verlagsgesellschaft mbH 1 Universität Mannheim 1 Vandenhoeck & Ruprecht 1 Verlag Dr. Kovač 1 Wachholtz Verlag 1 echomedia buchverlag ges.m.b.h. 1 Österreichische Marketing-Gesellschaft 1
more ... less ...
Published in...
All
Journal of organizational change management 29 Journal of business research : JBR 25 Human relations 17 Journal of vocational behavior 17 Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies 17 Management learning : the journal for managerial and organizational learning 15 Organization : the critical journal of organization, theory and society 15 Qualitative research in organizations and management : an international journal 14 SpringerLink / Bücher 14 Springer eBook Collection 13 Industrial marketing management : the international journal for industrial and high-tech firms 10 Journal of business ethics : JOBE 10 Psychology & marketing 10 Tourism management : research, policies, practice 10 Untold stories in organizations 10 History of political economy 9 Human relations : towards the integration of the social sciences 9 Journal of customer behaviour 9 The journal of management development 9 Business horizons 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Leadership 8 Management communication quarterly : an international journal 8 The Academy of Management review : AMR 8 Academy of Management journal : AMJ 7 Business history 7 Entrepreneurship and regional development : an international journal 7 Journal of business venturing 7 Journal of marketing management : JMM ; journal of the Academy of Marketing 7 Organizational research methods : ORM 7 Qualitative market research : an international journal 7 The journal of brand management : an international journal 7 Counter-narratives and organization 6 International journal of hospitality management 6 International journal of project management : the journal of The International Project Management Association 6 Journal of business strategy 6 Journal of retailing and consumer services 6 Organization : the interdisciplinary journal of organization, theory and society 6 Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations 6 Routledge studies in management, organizations and society 6
more ... less ...
Source
All
ECONIS (ZBW) 1,521 EconStor 2 USB Cologne (EcoSocSci) 2
Showing 1 - 50 of 1,525
Cover Image
Narratives in supplier negotiations : the interplay of narrative design elements, structural power, and outcomes
Kaufmann, Lutz; Schreiner, Moritz; Reimann, Felix - In: The journal of supply chain management 59 (2023) 1, pp. 66-94
Persistent link: https://ebtypo.dmz1.zbw/10014251365
Saved in:
Cover Image
Narrative and computational text analysis in business and economic history
Ferguson-Cradler, Gregory - In: Scandinavian economic history review 71 (2023) 2, pp. 103-127
Persistent link: https://ebtypo.dmz1.zbw/10014281372
Saved in:
Cover Image
Analyzing climate change policy narratives with the character-role narrative framework
Gehring, Kai; Grigoletto, Matteo - 2023
Understanding behavioral aspects of collective decision-making is an important challenge for eco-nomics, and narratives are a crucial group-based mechanism that influences human decision-making. This paper introduces the Character-Role Narrative Framework as a tool to systematically analyze...
Persistent link: https://ebtypo.dmz1.zbw/10014280165
Saved in:
Cover Image
The Legitimizing Effects of the OECD's Fairness-Based Narratives
Plekhanova, Victoria - 2023
The base erosion and profit shifting (BEPS) project and the creation of the Inclusive Framework on BEPS are ambitious initiatives that could transform the Organisation for Economic Co-operation and Development (OECD) from a rich-countries club into the standard setter and a consensus facilitator...
Persistent link: https://ebtypo.dmz1.zbw/10014262012
Saved in:
Cover Image
Questing for meaningfulness through narrative identity work : the helpers, the heroes and the hurt
Weller, Sarah-Louise; Brown, Andrew Douglas; Clarke, … - In: Human relations : towards the integration of the social … 76 (2023) 4, pp. 551-576
Persistent link: https://ebtypo.dmz1.zbw/10014246701
Saved in:
Cover Image
Romanticisation and monetisation of the digital nomad lifestyle : the role played by online narratives in shaping professional identity work
Bonneau, Claudine; Aroles, Jeremy; Estagnasié, Claire - In: Organization : the interdisciplinary journal of … 30 (2023) 1, pp. 65-88
Persistent link: https://ebtypo.dmz1.zbw/10014246718
Saved in:
Cover Image
When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises
Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42
Metaphors and storytelling are important communication tools that play a significant role in leadership and organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient times, since Aristotle, to the modern age. In the present...
Persistent link: https://ebtypo.dmz1.zbw/10014285415
Saved in:
Cover Image
When everyone and no one is a leader : constructing individual leadership identities while sustaining an organizational narrative of collective leadership
Empson, Laura; Langley, Ann; Sergi, Viviane - In: Organization studies : an international … 44 (2023) 2, pp. 201-227
Persistent link: https://ebtypo.dmz1.zbw/10014245158
Saved in:
Cover Image
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank; Larsson Mossberg, Lena - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 5/6, pp. 498-519
Persistent link: https://ebtypo.dmz1.zbw/10014299339
Saved in:
Cover Image
Narratives in ECB press conferences : a textual analysis
Klejdysz, Justyna - In: econPol Forum : a bi-monthly journal on European … 24 (2023) 1, pp. 42-45
Topic analysis of the European Central Bank (ECB) press conferences reveals meaningful communication patterns. Similar press conferences are clustered in time ¦ The revisions to the ECB narrative accompany the changes in policy direction. Market volatility increases when the ECB substantially...
Persistent link: https://ebtypo.dmz1.zbw/10013555460
Saved in:
Cover Image
Leader idea championing for follower readiness to change or not? : a moderated mediation perspective of prosocial sensegiving
Sadarić, Antonio; Škerlavaj, Miha - In: Journal of change management : a major new, … 23 (2023) 2, pp. 200-227
Persistent link: https://ebtypo.dmz1.zbw/10014302880
Saved in:
Cover Image
The role of individual audit partners for narrative disclosures
Mauritz, Christoph; Nienhaus, Martin; Oehler, Christopher - In: Review of accounting studies 28 (2023) 1, pp. 1-44
Persistent link: https://ebtypo.dmz1.zbw/10014227326
Saved in:
Cover Image
Organizations and migrant integration : towards a multiparadigm narrative approach
Primecz, Henriett; Lugosi, Peter; Zølner, Mette; … - In: International journal of cross cultural management 23 (2023) 1, pp. 7-30
Persistent link: https://ebtypo.dmz1.zbw/10014295134
Saved in:
Cover Image
El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género
Ruiz-García, David - In: Redmarka : revista de marketing aplicado 27 (2023) 1, pp. 21-39
Persistent link: https://ebtypo.dmz1.zbw/10014308074
Saved in:
Cover Image
Enhancing communicative competence in English Second Language classrooms through traditional storytelling
Hilda, Nomasomi Matiso; Pelokazi, Nqabeni - In: International Journal of Research in Business and … 12 (2023) 2, pp. 376-383
Persistent link: https://ebtypo.dmz1.zbw/10014309544
Saved in:
Cover Image
Narratives about the macroeconomy
Andre, Peter; Haaland, Ingar; Roth, Christopher; … - 2023
We provide evidence on narratives about the macroeconomy-the stories people tell to explain macroeconomic phenomena-in the context of a historic surge in inflation. We measure economic narratives in open-ended survey responses and represent them as Directed Acyclic Graphs. We apply this approach...
Persistent link: https://ebtypo.dmz1.zbw/10014307680
Saved in:
Cover Image
Interrogating "entrepreneurship for development" : a counter-narrative based on local stories of women in rural Ethiopia
Cummings, Sarah J. R.; Lopez, Diana E. - In: International journal of gender and entrepreneurship 15 (2023) 1, pp. 22-43
Persistent link: https://ebtypo.dmz1.zbw/10014315074
Saved in:
Cover Image
The sustainable fashion communication playbook : shifting the narrative: a guide to aligning fashion communication to the 1.5-degree climate target and wider sustainability goals
UNEP; Climate Change Secretariat - 2023
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10014314811
Saved in:
Cover Image
The role of language in organizational sensemaking : an integrative theoretical framework and an agenda for future research
Whittle, Andrea; Vaara, Eero; Maitlis, Sally - In: Journal of management 49 (2023) 6, pp. 1807-1840
Persistent link: https://ebtypo.dmz1.zbw/10014326106
Saved in:
Cover Image
Understanding extended narrative sensemaking : how police officers accomplish story work
Hulst, Merlijn van; Tsukas, Charidēmos K. - In: Organization : the interdisciplinary journal of … 30 (2023) 4, pp. 730-753
Persistent link: https://ebtypo.dmz1.zbw/10014326189
Saved in:
Cover Image
Theorizing relational people management in micro enterprises : a multi-theoretical perspective
Nalweyiso, Grace; Mafabi, Samuel; Kagaari, James; … - In: Journal of work-applied management : JWAM 15 (2023) 1, pp. 6-20
Persistent link: https://ebtypo.dmz1.zbw/10014331650
Saved in:
Cover Image
Time to tell a different story? : positive and negative follower perceptions of their leaders' storytelling
Reif, Julia - In: Journal of work-applied management : JWAM 15 (2023) 1, pp. 81-95
Persistent link: https://ebtypo.dmz1.zbw/10014331659
Saved in:
Cover Image
The potential of impact narratives for social entrepreneurship
Nissing, Pascal - 2023
Social Entrepreneurship is a growing field of practice and research. But solving social ills with innovative solutions and business approaches entails the need to assess the social businesses' success, their impact. While impact measurement is a dominant topic in research, the paper at hand aims...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10014334848
Saved in:
Cover Image
Show me my future : data-driven storytelling and pension communication
Eberhardt, Inka; Eberhardt, Wiebke - 2023
Persistent link: https://ebtypo.dmz1.zbw/10014329768
Saved in:
Cover Image
Automatic identification of storytelling responses to past-behavior interview questions via machine learning
Bangerter, Adrian; Mayor, Eric; Muralidhar, Skanda; … - In: International journal of selection and assessment : IJSA 31 (2023) 3, pp. 376-387
Persistent link: https://ebtypo.dmz1.zbw/10014335737
Saved in:
Cover Image
Ethical decision-making in indigenous financial services : QSuper case study
Burns, Clare J. M.; Houghton, Luke; Delaney, Deborah; … - In: Journal of business ethics 186 (2023) 1, pp. 13-29
This case study details how and why integrating storytelling, empathy, and inclusive practice shifted QSuper, a large Australian finance organisation, from minimal awareness to moral awareness then moral capability in the delivery of services to Indigenous customers. During the Royal Commission...
Persistent link: https://ebtypo.dmz1.zbw/10014321384
Saved in:
Cover Image
Bubbles Talk : Narrative Augmented Bubble Prediction
Chen, Yuting; Bredin, Don; Potì, Valerio - 2023
Financial bubble theories emphasize the importance of behavioral mechanisms cen- tered around investor beliefs, which can be potentially gleaned from prevailing nar- ratives, that reflect investors’ psychological states and link them to economic events. By summarizing market narratives into...
Persistent link: https://ebtypo.dmz1.zbw/10014355395
Saved in:
Cover Image
Rethinking Epistemology : Narratives in Economics as a Social Science
Jackson, Emerson Abraham - 2023
This research explores the incorporation of narrative perspectives in economics as a social science and its implications for rethinking epistemology. By examining the role of narratives in economic analysis, the study highlights the advantages of narratives in providing contextualized accounts...
Persistent link: https://ebtypo.dmz1.zbw/10014346935
Saved in:
Cover Image
Analyzing Climate Change Policy Narratives with the Character-Role Narrative Framework
Gehring, Kai; Grigoletto, Matteo - 2023
Understanding behavioral aspects of collective decision-making is an important challenge for eco-nomics, and narratives are a crucial group-based mechanism that influences human decision-making. This paper introduces the Character-Role Narrative Framework as a tool to systematically analyze...
Persistent link: https://ebtypo.dmz1.zbw/10014356482
Saved in:
Cover Image
Corporate Reporting : From Numbers to Narrative
Cindy, Stephani Natalia - 2023
The purpose of corporate reporting: From numbers to narrative is to enhance the transparency and communication of a company's financial and non-financial information to stakeholders. It involves transitioning from a purely quantitative approach, which primarily focuses on numbers and figures, to...
Persistent link: https://ebtypo.dmz1.zbw/10014352910
Saved in:
Cover Image
Narrative expectations in financial forecasting
Johnson, Samuel G. B.; Tuckett, David - In: Journal of behavioral decision making 35 (2022) 1, pp. 1-16
Persistent link: https://ebtypo.dmz1.zbw/10012795734
Saved in:
Cover Image
Organising in defence of life : the emergence and dynamics of a territorial movement in Southern Chile
Ehrnström-Fuentes, Maria - In: Organization : the interdisciplinary journal of … 29 (2022) 1, pp. 155-177
Persistent link: https://ebtypo.dmz1.zbw/10012801426
Saved in:
Cover Image
Aged and gendered master narratives on entrepreneurship in Finnish higher education
Siivonen, Päivi Tuulikki; Komulainen, Katri; Kasanen, Kati - In: International journal of gender and entrepreneurship 14 (2022) 1, pp. 26-43
Persistent link: https://ebtypo.dmz1.zbw/10012880712
Saved in:
Cover Image
Story-making to nurture change : creating a journey to make transformation happen
Trabucchi, Daniel; Buganza, Tommaso; Bellis, Paola; … - In: Journal of knowledge management 26 (2022) 11, pp. 427-460
Persistent link: https://ebtypo.dmz1.zbw/10013555537
Saved in:
Cover Image
Towards extracting collective economic narratives from texts
Lange, Kai-Robin; Reccius, Matthias; Schmidt, Tobias; … - 2022
Identifying narratives in texts is a challenging task, as not only narrative elements such as the factors and events have to be identified but their semantic relation has to be explained as well. Despite this complexity, an effective technique to extract narratives from texts can have a great...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10013359201
Saved in:
Cover Image
What leaders tell and employees hear : an intention-perception model of storytelling in leadership
Stark, Johannes; Reif, Julia; Schiebler, Tom - In: Organization management journal : official journal of … 19 (2022) 2, pp. 72-83
Purpose - Storytelling is considered an effective leadership behavior. However, research on storytelling’s effects on followers is scarce and disconnected from leadership theory. This paper aims to explore the perspectives of both leaders and followers with a focus on interaction-based...
Persistent link: https://ebtypo.dmz1.zbw/10013254486
Saved in:
Cover Image
Opinions as facts
Bursztyn, Leonardo; Rao, Aakaash; Roth, Christopher; … - 2022
The rise of opinion programs has transformed television news. Because they present anchors' subjective commentary and analysis, opinion programs often convey conflicting narratives about reality. We experimentally document that people across the ideological spectrum turn to opinion programs over...
Persistent link: https://ebtypo.dmz1.zbw/10013175705
Saved in:
Cover Image
Narrating the "social" : the evolving stories of Pakistan's social entrepreneurs
Cunningham, James; Xiong, Lin; Hashim, Hina; Yunis, … - In: Entrepreneurship and regional development : an … 34 (2022) 7/8, pp. 668-685
Persistent link: https://ebtypo.dmz1.zbw/10013411648
Saved in:
Cover Image
Immigrant narratives
Gehring, Kai; Adema, Joop; Poutvaara, Panu - 2022
Immigration is one of the most divisive political issues in many countries today. Competing narratives, circulated via the media, are crucial in shaping how immigrants' role in society is perceived. We propose a new method combining advanced natural language processing tools with dictionaries to...
Persistent link: https://ebtypo.dmz1.zbw/10013418879
Saved in:
Cover Image
A Notsie narrative perspective on turnover in the UK financial services industry
Sarpong, David; Maclean, Mairi; Hassan, Wuraola - In: Africa journal of management 8 (2022) 4, pp. 425-452
Persistent link: https://ebtypo.dmz1.zbw/10013454231
Saved in:
Cover Image
The Influence of wine storytelling on the global wine tourism experience
Santos, Vasco; Dias, Álvaro Lopes; Ramos, Paulo; … - In: Wine Economics and Policy 11 (2022) 1, pp. 3-13
The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism...
Persistent link: https://ebtypo.dmz1.zbw/10013382263
Saved in:
Cover Image
Wineries communication strategies : a text mining analysis
Fagioli, Filippo F.; Gallesio, Giorgia; Viganò, Elena - In: Wine Economics and Policy 11 (2022) 1, pp. 73-87
The digital literacy that has developed in recent decades has resulted in internet playing an important role in the communication of wineries. Business websites, initially used as an exhibitor of products, quickly became one of the most important tools to implement communication strategies used...
Persistent link: https://ebtypo.dmz1.zbw/10013382268
Saved in:
Cover Image
The entrepreneurial story and its implications for research : editorial
Brattström, Anna; Wennberg, Karl - In: Entrepreneurship theory and practice : ET&P 46 (2022) 6, pp. 1443-1468
Persistent link: https://ebtypo.dmz1.zbw/10013389336
Saved in:
Cover Image
Narratives of project risk management : from scientific rationality to the discursive nature of identity work
Green, Stuart David; Dikmen, Irem - In: Project management journal 53 (2022) 6, pp. 608-624
Persistent link: https://ebtypo.dmz1.zbw/10013435619
Saved in:
Cover Image
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612
Persistent link: https://ebtypo.dmz1.zbw/10013466553
Saved in:
Cover Image
Living through a pandemic : competing Covid-19 narratives in rural Zimbabwe
Bwerinofa, Iyleen Judy; Mahenehene, Jacob; Manaka, Makiwa; … - 2022
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10013361431
Saved in:
Cover Image
Accountingisation and the narrative (re)turn of business model information in corporate reporting
Di Tullio, Patrizia; La Torre, Matteo; Dumay, John; … - In: Journal of accounting & organizational change : JAOC 18 (2022) 4, pp. 592-615
Persistent link: https://ebtypo.dmz1.zbw/10013365571
Saved in:
Cover Image
From pitching to briefing : extending entrepreneurial storytelling to new audiences
Chapple, Duncan; Pollock, Neil; D'Adderio, Luciana - In: Organization studies : an international … 43 (2022) 5, pp. 773-795
Persistent link: https://ebtypo.dmz1.zbw/10013258909
Saved in:
Cover Image
The archetype of hero in family businesses
Salazar, Guillermo - In: European journal of family business 12 (2022) 1, pp. 90-95
For family business advisors and consultants, the analysis of their client's shared narrative helps them understand their business and family dynamics and the reality they have built together. Understanding the language of family mythology and the behavior of the narrative processes, can help...
Persistent link: https://ebtypo.dmz1.zbw/10013346931
Saved in:
Cover Image
The impact of nostalgic corporate storytelling on brand heritage : a multiple mediation model
Riskos, Kyriakos; Dekoulou, Paraskevi Evi; Hatzithomas, … - In: The international journal of business science & applied … 17 (2022) 2, pp. 1-15
Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companies' marketing communications tools. The present study investigates the effect of nostalgic corporate storytelling...
Persistent link: https://ebtypo.dmz1.zbw/10013339243
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...