This practitioner paper is based on the need to make sense of UN Agenda 2030 and Sustainable Development Goals (SDGs) at the city level and in an urban context. We examine the need to explain how to utilise the SDGs in strategic, tactical and operative urban development. We find that there are...

Purpose - Storytelling is considered an effective leadership behavior. However, research on storytelling’s effects on followers is scarce and disconnected from leadership theory. This paper aims to explore the perspectives of both leaders and followers with a focus on interaction-based...

The recent rise in the number of mothers who have started a business from home along with an increase in publicly available profiles of these women has led to the trend of mumpreneurship, i.e., women who set up and manage a business around their child caring role. This research employs a career...

Manuscript type: Research Article. Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone through transformation from its past identity to new and more valuable product, known as...

The novelty of this research is in applying the construction of the Shane Theory and Entrepeneurial Learning Model in applying Entrepreneurship Education at a higher education institution. This study used action research by utilizing a narrative method. The business field which matched with the...

Narratives - stories - prevail in social life, however little is known about their relation to economic behavior and outcomes. We shed light on this issue by studying the association between folktales' motifs and economic behavior across the world. First, we explore possible relations between...

We augment Becker's classic model of the family by assuming that, in addition to caring about consumption, the family wishes to further a subjective story, or narrative, that captures its deeply held values. Our focus is on two stories that in many ways are polar opposites. The first one—the...

This quasi-experimental study explores the relative efficacy of computer-mediated communication (CMC) and face-to-face picture book storytelling for promoting young EFL learners' English word acquisition. Thirty-two young EFL learners participated in a 40-minute story session in the two...

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...

Purpose: To develop a transdisciplinary approach called eco-business modelling. Design/Methodology/Approach: The first step is an analysis of the ways triple bottom line and circular economy emplotments have colonized and co-opted the United Nations and European Union Agenda 2030 initiatives by...

Narratives - stories - prevail in social life, however little is known about their relation to economic behavior and outcomes. We shed light on this issue by studying the association between folktales' motifs and economic behavior across the world. First, we explore possible relations between...

Individuals use narratives as rationales or justifications to make their claims more convincing. I provide a general framework for partial verifiability based on narratives. Narratives give many reasons and arguments. The receiver derives the message’s meaning by aggregating these reasons; her...

Across the globe, cities, states, and countries are moving towards improving gender diversity in corporate boardrooms. In 2003, Norway became the first developed country to institute a gender quota for corporate boards of directors, and other countries have followed suit. As the ratio of women...

The Tourist Experience is complex, intrinsically personal, and highly emotional. Consequently, it is not easy to understand what it is that drives us to continue to travel, and to return to places visited. It is important for all sides of the travel, tourism, and hospitality industries to...

"Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication. Communications based on character, integrity and values will be critical in helping leaders...

The Genesis of the Excellence Project -- The Works of Tom Peters 1982- -- The Works of Tom Peters 1987- -- An Introduction to Organizational Storytelling -- Types of Organizational Stories -- Excellence and the Management storyteller -- Hierarchy and Anxiety in Management Stories -- Women in...

"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for...

PART I Brands -- 1 Picture Perfect: Hermes, Its Silk Scarves, and Twenty-First-Century Experiential Events -- 2 The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity -- 3 Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty...

Chapter 1: Introduction to Brand Management -- Chapter 2: Ethical Branding -- Chapter 3: Brand Philosophy -- Chapter 4: Brand Positioning -- Chapter 5: Brand Identity -- Chapter 6: Brand Integration -- Chapter 7: Brand in the Digital Era -- Chapter 8: Brand Equity -- Chapter 9: Brand Extension...

Inhaltsverzeichnis: Front matter -- Cover -- Impressum -- Inhalt -- Vorwort -- A -- Was ist Storytelling? -- A1 Fakten erlebnisreich erzählen -- A2 Heutiger Einsatz von Geschichten -- B -- Wirkung von Geschichten -- B1 Storytelling spricht Denken und Fühlen an -- B2 Durch Story­telling zum...