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Year of publication
Subject
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Neuromarketing 450 Konsumentenverhalten 246 Consumer behaviour 245 Neuroscience 92 Neurowissenschaften 92 Brand management 66 Markenführung 66 Emotion 56 Advertising effects 53 Werbewirkung 53 Marketing 50 neuromarketing 45 Neuroökonomie 42 Neuroeconomics 41 Marktforschung 36 Market research 35 Werbung 34 Marketing management 31 Marketingmanagement 31 Advertising 30 Verbraucherverhalten 30 Brand 28 Markenartikel 28 Psychology of advertising 28 Werbepsychologie 28 Deutschland 26 Germany 26 Markenimage 26 Brand image 24 Bibliometrics 22 Bibliometrie 22 Beziehungsmarketing 19 Kaufentscheidung 19 Online-Marketing 19 Relationship marketing 19 Wahrnehmung 19 Internet marketing 17 Perception 17 Social Web 17 Social web 17
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Online availability
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Undetermined 174 Free 65 CC license 13
Type of publication
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Article 285 Book / Working Paper 172 Journal 1
Type of publication (narrower categories)
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Article in journal 178 Aufsatz in Zeitschrift 178 Aufsatz im Buch 103 Book section 103 Aufsatzsammlung 19 Graue Literatur 19 Non-commercial literature 19 Collection of articles of several authors 12 Hochschulschrift 12 Ratgeber 12 Sammelwerk 12 Arbeitspapier 11 Guidebook 11 Working Paper 11 Case study 9 Fallstudie 9 Thesis 7 Interview 3 Konferenzschrift 3 Lehrbuch 3 Handbook 2 Handbuch 2 Systematic review 2 Übersichtsarbeit 2 Amtliche Publikation 1 Collection of articles written by one author 1 Conference paper 1 Conference proceedings 1 Fiktionale Darstellung 1 Forschungsbericht 1 Konferenzbeitrag 1 Sammlung 1 Textbook 1 review 1 review-article 1
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Language
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English 302 German 154 French 1 Russian 1
Author
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Häusel, Hans-Georg 17 Kenning, Peter 12 Hubert, Anita Mirja 6 Scheier, Christian 6 Schwarz, Elke 6 Briesemeister, Benny B. 5 Gernsheimer, Oliver 5 Hamelin, Nicolas 5 Möll, Thorsten 5 Raab, Gerhard 5 Schindler, Maik 5 Senior, Carl 5 Smidts, Ale 5 Weber, Bernd 5 Alsharif, Ahmed H. 4 Bittner, Gerhard 4 Elger, Christian Erich 4 Klucharev, Vasily 4 Nufer, Gerd 4 Rumpel, Franziska 4 Selmer, Werner Klaus 4 Thinius, Jochen 4 Traindl, Arndt 4 Untiedt, Jan 4 Badoc, Michel 3 Bayle-Tourtoulou, Anne-Sophie 3 Bonga, Wellington Garikai 3 Boz, Hakan 3 Caratù, Myriam 3 Domning, Marc 3 Dutta, Tanusree 3 Esch, Franz-Rudolf 3 Foxall, Gordon R. 3 Giraldi, Janaina de Moura Engracia 3 Hain, Cornelia 3 Held, Dirk 3 Juárez-Varón, David 3 Knuth, Michael 3 Lee, Nick 3 Lehmann-Waffenschmidt, Marco 3
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Institution
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Springer Fachmedien Wiesbaden 9 Haufe-Lexware GmbH & Co. KG 4 Books on Demand GmbH <Norderstedt> 3 BrainSigns <Körperschaft> 1 De Gruyter Oldenbourg 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer Enforcement and Redress 1 Fachhochschule Reutlingen / European School of Business 1 Gesellschaft zur Erforschung des Markenwesens 1 Klausurwoche Neuroimaging und Neuroökonomie - Grundlagen, Ethische Fragestellungen, Soziale und Rechtliche Relevanz <2014, Münster (Westf)> 1 London School of Economics and Political Science 1 Markenverband 1 Open Evidence <Körperschaft> 1 RAM-Verlag 1 Springer Gabler <Firma> 1 Taylor and Francis 1 Visual Marketing Conference <2005, Ann Arbor, Mich.> 1 Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz> 1
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Published in...
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf 16 SpringerLink / Bücher 15 Journal of consumer behaviour : an international research review 14 Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung 10 Journal of business research : JBR 8 Analyzing the strategic role of neuromarketing and consumer neuroscience 7 Journal of consumer behaviour 7 Springer eBook Collection 7 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 6 Journal of advertising research 6 Psychology & marketing 6 Developing relationships, personalization, and data herald in marketing 5.0 4 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing and consumer services 4 Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation 4 Asia Pacific journal of marketing and logistics 3 ERIM Ph. D. series research in management / Erasmus Institute of Management 3 International journal of consumer studies 3 Journal of business-to-business marketing 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of marketing management : MM 3 Marketing theory 3 NeuroPsychoEconomics 3 Research 3 The journal of brand management : an international journal 3 Advances in business strategy and competitive advantage (ABSCA) book series 2 Baltic Journal of Economic Studies 2 Biometrics and neuroscience research in business and management : advances and applications 2 Cogent business & management 2 Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung 2 Fontys Venlo - publication of applied sciences 2 Future Business Journal 2 International journal of business and globalisation : IJBG 2 International journal of market research 2 International journal of technology marketing : IJTMkt 2 International review on public and non-profit marketing 2 Journal of business ethics : JOBE 2 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 2 Journal of contemporary marketing science 2 Journal of euromarketing 2
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Source
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ECONIS (ZBW) 456 Other ZBW resources 2
Showing 1 - 50 of 458
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190404
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Neuromarketing as a mechanism of communication with the consumer : the case for small business
Chygryn, Olena; Shevchenko, Kateryna; Tuliakov, Oleh - In: Marketing i menedžment innovacij : m&mi 15 (2024) 2, pp. 26-38
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Neuromarketing algorithms' consumer privacy and ethical considerations : challenges and opportunities
Goncalves, Marcus; Huang, Yiwei; Aliagas, Irene; … - In: Cogent business & management 11 (2024) 1, pp. 1-48
This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014521261
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How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús; Simón Sandoval, Pamela; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 279-293
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080782
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Neuromarketing and eye-tracking technologies under the European framework : towards the GDPR and beyond
Sposini, L. - In: Journal of consumer policy : consumer issues in law, … 47 (2024) 3, pp. 321-344
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084406
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The influence of personal brand communication on consumers
Kromalcas, Saulius; Kraujalienė, Lidija; Ževžikovas, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 95-107
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...
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Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
Núñez-Cansado, Marian; Carrascosa Méndez, Gabriel; … - In: Sustainable technology and entrepreneurship 3 (2024) 3, pp. 1-7
Considering the informational overwhelm of the last few years and given the rise in new entrepreneurship of communication means, the optimization of commercial communication's marketing has become one of the primary objectives of marketing strategy. The quantitative computation of the number of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405508
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Revolutionizing consumer insights : the impact of fMRI in neuromarketing research
Alsharif, Ahmed H.; Salmi Mohd Isa - In: Future Business Journal 10 (2024) 1, pp. 1-26
This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410921
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The potential of neuroscience in transforming business : a meta-analysis
Khaneja, Supriya; Arora, Tushar - In: Future Business Journal 10 (2024) 1, pp. 1-14
Organizations that embrace innovative business strategies position themselves well for success. In this evolving technological landscape, businesses are increasingly focused on understanding consumer behaviors and preferences to tailor their products and services effectively. Notably,...
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
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An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid; Azimzadeh, Seyed Morteza; Sotoodeh, … - In: Electronic commerce research 23 (2023) 3, pp. 1665-1676
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A bibliometric analysis of human hormones in consumer neuroscience and human behavior research : trends and insights with implications for marketing
Alsharif, Ahmed H.; Pilelienė, Lina - In: Baltic Journal of Economic Studies 9 (2023) 5, pp. 1-12
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Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences
Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389
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State of the art of neuromarketing and its ethical implications
Open Evidence <Körperschaft>; London School of …; … - 2023 - 1st edition
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Neuromarketing Strategies of Modern-Day Digital Marketing and Communication
Millagala, Kavindu - 2023
This research article explores the integration of neuromarketing strategies in contemporary digital marketing and communication. Neuromarketing, an interdisciplinary field that merges neuroscience with marketing, aims to understand consumer behaviour, cognitive processes, and emotional responses...
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Green concept of neuromarketing based on a systematic review using the bibliometric method
Sangari, Negin; Mirzaeian Khamseh, Payvand; Sana, Shib … - In: Green finance : GF 5 (2023) 3, pp. 392-430
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014451416
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Electroencephalography studies on marketing stimuli : a literature review and future research agenda
Ahmed H. Alsharif; Salmi Mohd Isa - In: International journal of consumer studies 49 (2025) 1, pp. 1-29
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Neuromarketing's role in sustainable finance
Kumar, Pawan (ed.); Ozen, Ercan (ed.); Johri, Amar (ed.);  … - 2025
"Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to...
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Neurosensory and neuromarketing impacts on consumer behavior
Arora, Manpreet (ed.); Malhan, Shivani (ed.);  … - 2025
"The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional...
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The quantum AI era of neuromarketing
Rodriguez, Raul Villamarin (ed.); Kannan, Hemachandran (ed.) - 2025
The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and...
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A neuromarketing approach to consumer behavior on web platforms
Cenizo, Coral - In: International journal of consumer studies 49 (2025) 2, pp. 1-22
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Visual attention differences toward football stadium's naming rights : an eye tracking study
Lyu, Dongye; Mañas-Viniegra, Luis; Xu, Ziyuan - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 189-209
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The role of artificial intelligence in the modern approach to neuromarketing
Radojević, Ivana; Slijepčević, Milica; Šević, … - In: Multidisciplinary Approaches to Contemporary Marketing …, (pp. 45-73). 2025
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Multidisciplinary approaches to marketing
Konyalıoğlu, Fatma İrem - In: Multidisciplinary Approaches to Contemporary Marketing …, (pp. 249-280). 2025
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Exploring the Boundaries of Neuromarketing Through Systematic Investigation
Bhardwaj, Shikha; Rana, Gunjan A.; Behl, Abhishek - 2022
Neuromarketing literature has grown remarkably in recent years. Although the field has generated a diverse body of knowledge, we still find a dearth of studies classifying the existing literature into research themes and further presenting known and unknown aspects of Neuromarketing from a...
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
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Neuromarketing and eye tracking in women's fashion buying decision making
Andrade, Norberto de Almeida; Rainatto, Giuliano; … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-13
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Scientometric analysis of scientific literature on neuromarketing tools in advertising
Pilelienė, Lina; Alsharif, Ahmed H.; Alharbi, Ibrahim Bader - In: Baltic Journal of Economic Studies 8 (2022) 5, pp. 1-12
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Neuromarketing study : the effect of jingle on consumer behavior
Fauzi, Hilman; Rizqullah, Rafif; Ariyanti, Maya; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 197-210
Manuscript type: Research Article Research Aims: This research investigates the impact of a jingle associated with a top-brand product on consumer behavior, as assessed through short-term memory activity in the brain. Design/methodology/approach: Data were collected from six participants, three...
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
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Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75
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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar - In: European journal of marketing 56 (2022) 13, pp. 236-260
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
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Exploring the relationships between brain wave and customer-perceived value after watching sports products commercials
Iravaninezhad, Nasim; Sajjadi, Seyed Nasrollah; … - In: International journal of applied management science : IJAMS 16 (2024) 4, pp. 397-413
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Neuromarketing: decoding the role of emotions and senses and consumer behavior
Cordeiro, Rodolfo; Reis, Ana; Ferreira, Bruno Morgado; … - In: Cognitive behavioral neuroscience in organizational settings, (pp. 83-100). 2024
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Exploring application of neuromarketing in advertising effectiveness : a bibliometric and TCCM-based approach
Pandey, Tanu; Goel, Manya; Kumari, Srinidhi; Jha, … - In: Journal of contemporary marketing science 7 (2024) 3, pp. 303-326
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Unveiling the power of video sentiment analysis for predicting advertising effectiveness : exploratory research on femvertising
Hamelin, Nicolas; Rahimi, Ramy A.; Balaji, Sivapriya; … - 2024
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Neuroscience marketing : a new age marketing
Tyagi, Shenki; Tyagi, Mani; Srivastava, Ashish; Saluja, … - In: Building organizational resilience with neuroleadership, (pp. 215-229). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014552157
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A bibliometric analysis on research trends in neuromarketing : current status and future directions
Oberoi, Sumit; Kansra, Pooja; Awasthi, Vedica - In: Digital influence on consumer habits : marketing …, (pp. 79-92). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553337
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Modern-day marketing concepts based on face recognition and neuro-marketing : a review and future research directions
Srivastava, Gautam; Bag, Surajit - In: Benchmarking : an international journal 31 (2024) 2, pp. 410-438
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Neuromarketing in predicting voting behavior : a case of National elections in India
Gupta, Raveena; Verma, Harsh; Kapoor, Anuj Pal - In: Journal of consumer behaviour 23 (2024) 2, pp. 336-356
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507236
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Analysing applications of neuromarketing in efficacy of programmatic advertising
Bajaj, Radheyshyam; Syed, Asif Ali; Surabhi Singh - In: Journal of consumer behaviour 23 (2024) 2, pp. 939-958
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Neuromarketing and consumer behavior : a bibliometric analysis
Kajla, Tanveer; Sahil Raj; Kansra, Pooja; Gupta, S. L.; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 959-975
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Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam; Cherubino, Patrizia; Menicocci, Stefano; … - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 21-54
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Building organizational resilience with neuroleadership
Saluja, Shefali (ed.); Kukreja, Jyoti (ed.);  … - 2024
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Retracted: Inside out : social media videos and destination branding: neuromarketing using EEG technique
Shahzad, Muhammad Faisal; Yuan, Jingbo; Arif, Farrah; … - In: Journal of Islamic marketing 15 (2024) 3, pp. 886-918
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
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Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu; Gunasinghe, Nandana - In: Applying business intelligence and innovation to …, (pp. 81-105). 2024
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A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques
Muduva, Martin; Hondoma, Thanks; Chiwariro, Ronald; … - In: AI-driven marketing research and data analytics, (pp. 1-29). 2024
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