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  • Search: subject_exact:"Niche marketing strategy"
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Year of publication
Subject
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Niche marketing strategy 295 Nischenstrategie 295 USA 76 United States 76 Theorie 41 Theory 41 Tourismus 33 Strategisches Management 32 Tourism 32 Deutschland 31 Germany 31 KMU 26 Marketing management 26 Marketingmanagement 26 SME 26 Innovation 24 Consumer behaviour 23 Konsumentenverhalten 23 Strategic management 23 Welt 20 World 20 Marktnische 18 Competition 15 Wettbewerb 15 Marketing 14 Business model 12 E-Business 12 E-business 12 Geschäftsmodell 12 Product differentiation 12 Produktdifferenzierung 12 Target group 12 Zielgruppe 12 Competitive strategy 11 Großbritannien 11 United Kingdom 11 Wettbewerbsstrategie 11 Globalisierung 10 Globalization 10 Internet 10
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Online availability
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Undetermined 29 Free 18
Type of publication
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Article 225 Book / Working Paper 84
Type of publication (narrower categories)
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Article in journal 162 Aufsatz in Zeitschrift 162 Aufsatz im Buch 56 Book section 56 Graue Literatur 31 Non-commercial literature 31 Arbeitspapier 28 Working Paper 28 Case study 14 Fallstudie 14 Hochschulschrift 14 Thesis 11 Bibliografie enthalten 5 Bibliography included 5 Collection of articles of several authors 4 Sammelwerk 4 Aufsatzsammlung 3 Company information 2 Firmeninformation 2 Interview 2 Market information 2 Marktinformation 2 Amtsdruckschrift 1 Beispielsammlung 1 Bibliografie 1 Bibliographie 1 Conference paper 1 Dissertation u.a. Prüfungsschriften 1 Glossar enthalten 1 Glossary included 1 Government document 1 Handbook 1 Handbuch 1 Konferenzbeitrag 1 Konferenzschrift 1
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Language
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English 244 German 59 Italian 4 Undetermined 2 Bulgarian 1
Author
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Hammervoll, Trond 8 Toften, Kjell 8 Schäfers, Tobias 6 Riekhof, Hans-Christian 4 Anderson, Chris 3 Bruggeman, Jeroen 3 Eckert, Jochen 3 Geels, Frank W. 3 Hinz, Oliver 3 Kaniovski, Serguei 3 Papathanassis, Alexis 3 Skiera, Bernd 3 Smith, Michael D. 3 Telang, Rahul 3 Teuber, Sebastian 3 VanAuken, Howard E. 3 Villiger, Alex 3 Windrum, Paul 3 Alonso, Abel Duarte 2 Behrends, Thomas 2 Benhamou, Françoise 2 Bürkle, Hans 2 Dalgic, Tevfik 2 Friebe, Holm 2 Greenhalgh, Greg 2 Greenwell, T. Christopher 2 Hoogma, Remco 2 Hutchinson, Karise 2 Hyde, Kenneth 2 Kemp, René 2 Kumar, Anuj 2 Lente, Harro van 2 Martin, Albert 2 Mason, Charlotte H. 2 Milne, George R. 2 Morone, Piergiuseppe 2 Quince, Thelma 2 Quinn, Barry 2 Ramge, Thomas 2 Raven, Rob 2
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Institution
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Springer Fachmedien Wiesbaden GmbH 4 Beratergruppe Strategie 1 Books on Demand GmbH <Norderstedt> 1 IGI Global 1 Institut für Bankhistorische Forschung 1 Iowa State University / Center for Agricultural and Rural Development 1 Laboratory of Economics and Management <Pisa> 1 Libertas - Europäisches Institut 1 OECD 1 Organisation for Economic Co-operation and Development 1 Unione Regionale delle Camere di Commercio dell'Emilia-Romagna 1 Università Commerciale Luigi Bocconi / Centro Studi sui Processi di Internazionalizzazione 1 Verlag Franz Vahlen GmbH 1 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 1
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Published in...
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The long tail of tourism : holiday niches and their impact on mainstream tourism 21 Technology analysis & strategic management 6 Tourism management : research, policies, practice 6 Research policy : policy, management and economic studies of science, technology and innovation 4 European business review : EBR ; the official journal of the International Management Centres, Europe 3 European journal of marketing : EJM 3 GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel 3 Gabler Edition Wissenschaft 3 Harvard-Business-Manager : das Wissen der Besten 3 IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen 3 Industrial and corporate change 3 International journal of sport management and marketing : IJSMM 3 Journal of food products marketing 3 Tourism planning & development 3 CESPRI working papers 2 Electronic commerce research and applications 2 Forschungspapiere 2 Handbook of niche marketing : principles and practice 2 IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie 2 Innovation: organization & management : IOM 2 International journal of automotive technology and management : IJATM 2 International journal of leisure and tourism marketing : IJLTM 2 International journal of sports marketing & sponsorship 2 International journal of technology, policy and management : IJTPM 2 Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development 2 Journal of evolutionary economics : JEE 2 Journal of fashion marketing and management 2 Management information systems : mis quarterly 2 Marketing intelligence & planning 2 Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern 2 Social-Media-Handbuch : Theorien, Methoden, Modelle 2 Sport marketing quarterly : for professionals in the business of marketing sport 2 Structural change and economic dynamics : SC+ED 2 Technological forecasting & social change : an international journal 2 The journal of product innovation management : an international publication of the Product Development & Management Association 2 WIFO working papers 2 Working paper / Centre for Business Research, University of Cambridge 2 (1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr. 1 ACED 1 Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis 1
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Source
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ECONIS (ZBW) 299 USB Cologne (EcoSocSci) 10
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Market niche as a method of brand promotion
Boienko, Оlena; Susidenko, Оleksii - In: Baltic Journal of Economic Studies 5 (2019) 1, pp. 15-20
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The entrepreneurial development of regions : exploring the socio-technical transition of Lusatia from a multi-level perspective
Tomenendal, Matthias; Lange, Hans Rüdiger; Kirch, Johannes - 2018
In the pursuit of strict climate policy targets the German government has decided that several lignite power plants have to be closed down by the year of 2019. One of the most affected regions is the Lusatia mining area in Eastern Germany. Here the question is raised how economic restructuring...
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(Re)creating spaces for tourism : spatial effects of the 2010/ 2011 Christchurch earthquakes
Faisal, Abrar; Albrecht, Julia N.; Coetzee, Willem J. L. - In: Tourism management : research, policies, practice 80 (2020), pp. 1-16
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Delighted niche driven entrepreneurial odyssey : a case study of Maharaja Masala Udyog
Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, Pawan M.; … - In: International journal of entrepreneurship and … 24 (2020) 4/5, pp. 308-319
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Blockbuster or niche? : competitive strategy under network effects
Feng, Yinbo; Hu, Ming - 2017
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Erfolgreiches Nischen-Marketing : Praxisbeispiele und Handlungsempfehlungen der automobilen Klein- und Kleinstserienhersteller
Garbe, Markus; Wiesmann, Stefan - 2019
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David versus Goliath : service quality factors for niche providers in online retailing
Brusch, Ines; Schwarz, Benjamin; Schmitt, Rebecca - In: Journal of retailing and consumer services 50 (2019), pp. 266-276
Persistent link: https://ebtypo.dmz1.zbw/10012114169
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Niche focused tourism development in small island developing states : the case of Trinidad
Lewis-Cameron, Acolla; Ramgulam, Narendra - In: Development, political, and economic difficulties in …, (pp. 149-166). 2019
Persistent link: https://ebtypo.dmz1.zbw/10012100489
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Competitions between OTT TV platforms and traditional television in Taiwan : a Niche analysis
Chen, Yi-Ning Katherine - In: Telecommunications policy : the international journal … 43 (2019) 9, pp. 1-10
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Infrastructure investment on the margins of the market : the role of niche infrastructure providers in the UK
Gerli, Paolo; Whalley, Jason - 2016
Across Europe, policymakers and market forces are striving to deploy next generation access (NGA) networks and ensure ubiquitous access to superfast broadband services. Due to scale economies and sunk costs, the roll-out of NGA is expected to be profitable only for large-scale providers and in...
Persistent link: https://ebtypo.dmz1.zbw/10011598657
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Spinnovation : intelligent spezialisieren, kraftvoll innovieren, Alleinstellung neu entwickeln
Venter, Karlheinz; Friedrich, Kerstin - 2018
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Strategic capabilities, niche strategy orientation and performance : a four-nation assessment
Spillan, John E.; Parnell, John A.; Köseoglu, Mehmet Ali; … - In: International journal of business performance management 19 (2018) 4, pp. 427-449
Persistent link: https://ebtypo.dmz1.zbw/10011989322
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Wettbewerbsstrategien : eine vergleichende Analyse zwischen der Dynamischen Ökologieführerschaft und der Blue Ocean Strategie
Mays, Victor - 2018
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Is small really beautiful? : a review of the concept of niches in innovation
Coles, Anne-Marie; Piterou, Athena; Sentic, Anton - In: Technology analysis & strategic management 30 (2018) 8, pp. 895-908
Persistent link: https://ebtypo.dmz1.zbw/10011911813
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Strategic management of market niches : a model framework
Ocvirk, Gorazd - 2018
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Vom Nischentrend zum Lebensstil : der Einfluss des Lebensgefühls auf das Konsumentenverhalten
Klug, Katharina - 2018
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Persistent link: https://ebtypo.dmz1.zbw/10011806072
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Intellectual property strategy and the long tail : evidence from the recorded music industry
Zhang, Laurina - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 24-42
Persistent link: https://ebtypo.dmz1.zbw/10011818776
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L' economia italiana nell'età della globalizzazione
Zamagni, Stefano - 2018
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Internationalisierung von Start-ups
Sternad, Dietmar; Hartlieb, Erich; Stromberger, Martin - 2018
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Persistent link: https://ebtypo.dmz1.zbw/10011774463
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Innovation and 19th century hotel industry evolution
Bowie, David - In: Tourism management : research, policies, practice 64 (2018), pp. 314-323
Persistent link: https://ebtypo.dmz1.zbw/10011775001
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Product customization in the spokes model
Aoki, Reiko; Hillas, John; Kao, Tina Shin-tian - 2014
Persistent link: https://ebtypo.dmz1.zbw/10011349120
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://ebtypo.dmz1.zbw/10011620252
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Socially responsible investing (SRI) : from mainstream to margin?
Revelli, Christophe - In: Research in international business and finance 39 (2017), pp. 711-717
Persistent link: https://ebtypo.dmz1.zbw/10011912321
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Long tail vs. blockbusters : a data-driven approach
Ranjani, C.; Kumar, Anita - In: International journal of business and systems research 11 (2017) 1/2, pp. 118-138
Persistent link: https://ebtypo.dmz1.zbw/10011849821
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Quality factors influencing consumer demand for small fruit by focus group and sensory test
Chironi, Stefania; Bacarella, Simona; Altamore, Luca; … - In: Journal of food products marketing 23 (2017) 8, pp. 857-872
Persistent link: https://ebtypo.dmz1.zbw/10011799780
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An empirical analysis of the frequency and location of concerts in the digital age
Cho, Daegon; Smith, Michael D.; Telang, Rahul - In: Information economics and policy : IEP 40 (2017), pp. 41-47
Persistent link: https://ebtypo.dmz1.zbw/10011821134
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Nischenstiftungen
Striebing, Clemens - 2017
Persistent link: https://ebtypo.dmz1.zbw/10011690750
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The random long tail and the golden age of television
Waldfogel, Joel - In: Innovation policy and the economy 17 (2017), pp. 1-25
Persistent link: https://ebtypo.dmz1.zbw/10011690758
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Strategic timing of entry : evidence from video games
Engelstätter, Benjamin; Ward, Michael R. - 2013
This paper investigates how video game publishers’ choice of game release date is affected by the expected level of competition within the game’s product niche. We identify game niches by genre, age-appropriateness, a four week window cohort, publisher and console system. Our analysis is...
Persistent link: https://ebtypo.dmz1.zbw/10010229641
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The 3D printing order : variability, supercenters and supply chain reconfigurations
Sasson, Amir; Chandler Johnson, John - In: International journal of physical distribution & … 46 (2016) 1, pp. 82-94
Persistent link: https://ebtypo.dmz1.zbw/10011438866
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Creating shared value as future factor of competition : analysis and empirical evidence
Liel, Benedikt von - 2016
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Persistent link: https://ebtypo.dmz1.zbw/10011411397
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Exploring proactive niche market strategies in the steel industry : activities and implications
Ottoson, Mikael; Kindström, Daniel - In: Industrial marketing management : the international … 55 (2016), pp. 119-130
Persistent link: https://ebtypo.dmz1.zbw/10011503627
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Strategic renewal in times of environmental scarcity
Schmitt, Achim; Barker, Vincent L.; Raisch, Sebastian; … - In: Long range planning : LRP ; international journal of … 49 (2016) 3, pp. 361-376
Persistent link: https://ebtypo.dmz1.zbw/10011508339
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Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim; Animesh, Animesh; Pinsonneault, Alain - In: Management information systems : mis quarterly 40 (2016) 1, pp. 31-56
Persistent link: https://ebtypo.dmz1.zbw/10011447565
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Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: Tourism management : research, policies, practice 54 (2016), pp. 13-22
Persistent link: https://ebtypo.dmz1.zbw/10011451922
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On search cost and the long tail : the moderating role of search cost
Wimble, Matt; Tripp, John; Philips, Brandis; Milic, Nash - In: Information systems and e-business management : ISeB 14 (2016) 3, pp. 507-531
Persistent link: https://ebtypo.dmz1.zbw/10011673308
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Alternative technology niches and sustainable development
Smith, Adrian - In: Innovation: organization & management : IOM 18 (2016) 4, pp. 468-484
Persistent link: https://ebtypo.dmz1.zbw/10011619701
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A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.; Shaout, Adnan K.; Tyankov, Zhivko V. - In: International journal of enterprise information systems … 12 (2016) 3, pp. 38-59
Persistent link: https://ebtypo.dmz1.zbw/10011592039
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Early and accelerated internationalisation : the role of the niche strategy in a new generation of exporters
Zucchella, Antonella; Hagen, Birgit; Denicolai, Stefano; … - In: International journal of export marketing 1 (2016) 1, pp. 27-47
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Does greater online assortment pay? : an empirical study using matched online and catalog shoppers
Ma, Junzhao - In: Journal of retailing 92 (2016) 3, pp. 373-382
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Niche tourism in small peripheral towns : the case of Jewish Heritage in Belmonte, Portugal
Dinis, Anabela; Krakover, Shaul - In: Tourism planning & development 13 (2016) 3, pp. 310-332
Persistent link: https://ebtypo.dmz1.zbw/10011637078
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Niche tourism in Cyprus : conceptualising the importance of social entrepreneurship for the sustainable development of islands
Boukas, Nikolaos; Chourides, Pieris - In: International journal of leisure and tourism marketing … 5 (2016) 1, pp. 26-43
Persistent link: https://ebtypo.dmz1.zbw/10011642344
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Niche experiments with alternative powertrain technologies : the case of electric city-buses in Europe
Borghei, Benny; Magnusson, Thomas - In: International journal of automotive technology and … 16 (2016) 3, pp. 274-300
Persistent link: https://ebtypo.dmz1.zbw/10011660416
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Does the long tail really favor small publishers?
Peltier, Stéphanie; Benhamou, Françoise; Touré, Mamoudou - In: Journal of cultural economics 40 (2016) 4, pp. 393-412
Persistent link: https://ebtypo.dmz1.zbw/10011711331
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Online food retailing in Germany : sleeping giant or a niche market?
Danwitz, Simon von; Schweiger, Bastian - In: Strategy case book, (pp. 177-191). 2015
Persistent link: https://ebtypo.dmz1.zbw/10011391599
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Post-entry product introduction : who explores new niches?
Corrocher, Nicoletta; Guerzoni, Marco - In: Industry and innovation 22 (2015) 1, pp. 18-36
Persistent link: https://ebtypo.dmz1.zbw/10011378676
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Long tails in the tourism industry : towards knowledge intensive service suppliers
Longhi, Christian; Rochhia, Sylvie - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 241-259
Persistent link: https://ebtypo.dmz1.zbw/10011541333
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Application of business niche in strategic management : a study based on oriental idea of harmony
Lin, Shu - In: Modern economy 6 (2015) 2, pp. 217-222
Persistent link: https://ebtypo.dmz1.zbw/10011286004
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Entrepreneurship in small island states and territories
Baldacchino, Godfrey (contributor) - 2015 - 1. ed.
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Flying with the winged elephant : niche opportunities for global businesses that may emerge in India
Sourajit, Aiyer - 2015
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Persistent link: https://ebtypo.dmz1.zbw/10011296413
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