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Year of publication
Subject
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Nischenstrategie 482 Niche marketing strategy 479 Konsumentenverhalten 67 Consumer behaviour 66 Theorie 63 Theory 63 Innovation 55 Strategisches Management 47 Tourismus 39 Deutschland 38 Strategic management 38 Tourism 38 Germany 37 Marketing management 36 Marketingmanagement 36 KMU 35 SME 35 USA 28 United States 28 Welt 28 World 27 Competitive strategy 22 E-commerce 22 Electronic Commerce 22 Produktdifferenzierung 22 Wettbewerbsstrategie 22 Business model 21 Geschäftsmodell 21 Product differentiation 21 Innovationsmanagement 20 Business start-up 19 Innovation management 19 Marketing 19 Marktnische 19 Online retailing 19 Online-Handel 19 Unternehmensgründung 19 Entrepreneurship 18 Großbritannien 18 United Kingdom 18
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Online availability
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Undetermined 105 Free 92 CC license 5
Type of publication
All
Article 322 Book / Working Paper 180
Type of publication (narrower categories)
All
Article in journal 246 Aufsatz in Zeitschrift 246 Aufsatz im Buch 64 Book section 64 Graue Literatur 42 Non-commercial literature 42 Working Paper 37 Arbeitspapier 35 Hochschulschrift 16 Case study 14 Fallstudie 14 Thesis 12 Collection of articles of several authors 7 Sammelwerk 7 Aufsatzsammlung 5 Bibliografie enthalten 5 Bibliography included 5 Conference paper 5 Konferenzbeitrag 5 Dissertation u.a. Prüfungsschriften 2 Interview 2 Konferenzschrift 2 Market information 2 Marktinformation 2 Amtsdruckschrift 1 Article 1 Bibliografie 1 Bibliographie 1 Forschungsbericht 1 Glossar enthalten 1 Glossary included 1 Government document 1 Handbook 1 Handbuch 1 Rezension 1
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Language
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English 424 German 72 Italian 4 Undetermined 3 Bulgarian 1
Author
All
Hammervoll, Trond 8 Toften, Kjell 8 Smith, Michael D. 7 Schäfers, Tobias 6 Neiman, Brent 5 Alonso, Abel Duarte 4 Eckert, Jochen 4 Friebe, Holm 4 Geels, Frank W. 4 Hinz, Oliver 4 Kaniovski, Serguei 4 Papathanassis, Alexis 4 Ramge, Thomas 4 Riekhof, Hans-Christian 4 Skiera, Bernd 4 Trachsel, Micha 4 Vavra, Joseph 4 Windrum, Paul 4 Anderson, Chris 3 Behrends, Thomas 3 Bruggeman, Jeroen 3 Brynjolfsson, Erik 3 Giarratana, Marco S. 3 Greenhalgh, Greg 3 Hoogma, Remco 3 Kemp, René 3 Kumar, Anuj 3 Martin, Albert 3 Morone, Piergiuseppe 3 Raven, Rob 3 Schot, Johan 3 Telang, Rahul 3 Teuber, Sebastian 3 VanAuken, Howard E. 3 Villiger, Alex 3 Akbar, Fazal 2 Aoki, Reiko 2 Baldacchino, Godfrey 2 Baldauf, Christoph 2 Bamford, Charles E. 2
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Institution
All
Springer Fachmedien Wiesbaden 4 Beratergruppe Strategie 1 Books on Demand GmbH <Norderstedt> 1 Institut für Bankhistorische Forschung 1 Iowa State University / Center for Agricultural and Rural Development 1 Libertas - Europäisches Institut 1 National Bureau of Economic Research 1 Organisation for Economic Co-operation and Development 1 Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management 1 Unione Regionale delle Camere di Commercio dell'Emilia-Romagna 1 Università commerciale Luigi Bocconi / Centro studi sui processi di internazionalizzazione 1 Universität Bremen 1 Verlag Franz Vahlen 1 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 1
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Published in...
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The long tail of tourism : holiday niches and their impact on mainstream tourism 21 Technology analysis & strategic management 14 Research policy : policy, management and economic studies of science, technology and innovation 8 Technological forecasting & social change : an international journal 7 Tourism management : research, policies, practice 6 European business review : EBR ; the official journal of the International Management Centres, Europe 4 Gabler Edition Wissenschaft 4 Handbook of niche marketing : principles and practice 4 International journal of sport management and marketing : IJSMM 4 SpringerLink / Bücher 4 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 3 European journal of marketing : EJM 3 GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel 3 Harvard-Business-Manager : das Wissen der Besten 3 IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen 3 Industrial and corporate change 3 International journal of sports marketing & sponsorship 3 Journal of evolutionary economics : JEE 3 Journal of fashion marketing and management 3 Journal of food products marketing 3 Management science : journal of the Institute for Operations Research and the Management Sciences 3 Sport marketing quarterly : preferred journal of the Sport Marketing Association 3 Tourism planning & development 3 CESPRI working papers 2 Electronic commerce research 2 Electronic commerce research and applications 2 Forschungspapiere 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Industry and innovation 2 Information systems research : ISR 2 Innovation: organization & management : IOM 2 International journal of automotive technology and management : IJATM 2 International journal of leisure and tourism marketing : IJLTM 2 International journal of technology, policy and management : IJTPM 2 Journal of business research : JBR 2 Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development 2 Journal of media business studies 2 Journal of retailing and consumer services 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Long range planning : LRP ; international journal of strategic management 2
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Source
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ECONIS (ZBW) 484 USB Cologne (EcoSocSci) 15 EconStor 3
Showing 1 - 50 of 502
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From niches to global value chains : the role of firms' collaborative strategies in the bioeconomy
Ayoub, Martina; Befort, Nicolas; Matt, Mireille - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357990
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Crowdfunding sustainable products with the product search matrix : niche markets vs. mass markets
Corsini, Filippo; Frey, Marco - In: Electronic commerce research 24 (2024) 4, pp. 2327-2352
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Comprehensive analysis and assessment of the production and export potential of organic niche products
Drebot, Oksana; Vysochanska, Mariya - In: Technology audit and production reserves 2 (2024) 4/76, pp. 41-45
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553921
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Innovation niche or obduracy niche? : Analysis of innovation and obduracy in a smart grid trial on Bruny Island, Australia
Lovell, Heather; Harwood, Andrew; Patterson-Hann, Veryan; … - In: Technology analysis & strategic management 36 (2024) 10, pp. 2985-2996
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015110580
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Advantage of foreignness in a digital world : role of long tail users
Zhou, Nan - In: Multinational business review 32 (2024) 3, pp. 323-342
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015199748
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Long Tails, Automation and Labor
Kausik, BN - 2023
A central question in economics is whether automation will displace human labor and diminish standards of living. Whilst prior works typically frame this question as a competition between human labor and machines, we frame it as a competition between human consumers and human suppliers....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014349464
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Design to market thinking : exploring the merits of strategic niche management in design thinking
Schraven, D.F.J.; Arghandeh Jouneghani, P.; Jonkers, H.M.; … - In: Technology analysis & strategic management 35 (2023) 6, pp. 767-784
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014301997
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Fashion niche market strategies : a systematic literature review
Bhagya, Kalavila Pathirage Nilmini; Karunaratne, … - In: Journal of fashion marketing and management 29 (2025) 1, pp. 137-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323695
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How manufacturers make decision of digital service collaboration in ecosystem : a niche selection perspective
Zhang, Yaqi; Geng, Danfeng; Wang, Jing; Chena, Juhong - In: The journal of business & industrial marketing 40 (2025) 2, pp. 432-447
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015207014
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The long tail business model in publishing : the case of Hachette's romance division in France
Poirel, Carole - In: Business model innovation in creative and cultural …, (pp. 69-88). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329979
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The impact of the long tail economy on the business result of the digital platform : the case of spotify and match group
Lozić, Joško; Milković, Marin; Čiković, Katerina Fotova - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 43-55
Purpose: The aim of this paper is to analyse the business performance of corporations from the platform economy model in the context of the long tail economy model. By comparing business results, analyse the significance of the impact of the long tail economy on business performance....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013326391
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Bitcoin ETFs : Measuring the Performance of This New Market Niche
Brini, Alessio; Lenz, Jimmie - 2022
The use of futures to track BTC may introduce a difference between the return of the ETF and that of its underlying benchmark. The standard deviation of this difference – the so-called “tracking error” – is the typical measure of performance for an ETF relative to its index and can be of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013404274
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Information acquisition and assimilation capacities as determinants of technological niche markets
Santos Arteaga, Francisco Javier; Tavana, Madjid; Di … - In: Journal of innovation & knowledge : JIK 7 (2022) 3, pp. 1-13
We present an equilibrium model where the demand side of the market determines the strategic incentives of firms when considering the introduction of technologically superior products (TSPs) and the subsequent dynamic evolution of the market configuration. Market demand is built on conventional...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013448265
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The evolution of niche : variety in knowledge networks in the global music industry
Bagley, Mark J. O.; Gifford, Ethan; McKelvey, Maureen D. - In: Industry and innovation 29 (2022) 3, pp. 425-462
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013170080
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Finding tourism niche on image-based social media : integrating computational methods
Yoon, Ho Young; Yoo, Seung-Chul - In: Journal of vacation marketing 30 (2024) 4, pp. 874-889
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Where to cut the long tail? : the value of carrying inventory in online retail
Baldauf, Christoph; Eng-Larsson, Fredrik; Isaksson, Olov - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1855-1874
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How to achieve the high-quality development of SRDI enterprises? : evidence from machine learning
Qu, Guimin; Bai, Jingkun - In: Managerial and decision economics : MDE ; the … 45 (2024) 4, pp. 2023-2041
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Now or later : the long tail effect of household income on energy consumption
Gao, Jingxin; Duan, Changzan; Song, Jinbo; Cai, Weiguang - In: Energy economics 129 (2024), pp. 1-13
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Understanding the roles of expectation in making the open Programmable Harbour City (OPHC)
Yin, Jingwen - In: Technology analysis & strategic management 36 (2024) 5, pp. 946-959
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014565226
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Formation mechanism simulation of high-tech industry’s dominant technology : a niche overlap perspective
Zhang, Ruihan; Li, Haiyan - In: Technology analysis & strategic management 36 (2024) 10, pp. 2545-2560
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015108241
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Rural tourism and wine experience : preliminary insights on a niche marketing approach
Machado, Annaelise Fritz; Sousa, Bruno; Oliveira, … - In: New trends in marketing and consumer science, (pp. 360-371). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015110773
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Ecological underpinnings of niche identity and diversity within the profession
Ani Wilujeng Suryani; Helliar, Christine V.; Carter, Amanda - In: Journal of accounting in emerging economies : JAEE 14 (2024) 4, pp. 791-818
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061389
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Comparative advantage of humans versus AI in the long tail
Agarwal, Nikhil; Huang, Ray; Moehring, Alex; Rajpurkar, … - In: AEA papers and proceedings 114 (2024), pp. 618-622
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Intellectual Property Strategy and the Long Tail : Evidence from the Recorded Music Industry
Zhang, Laurina - 2021
Digitization has impacted firm profitability in many media industries by lowering the cost of copying and sharing creative works. I examine the impact of digital rights management (DRM) - a prevalent strategy used by firms in media industries to address piracy concerns - on music sales. I...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013234153
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Competitive Attention, Superstars and the Long Tail
Hefti, Andreas; Lareida, Julia - 2021
We propose a model of competitive attention based on two key premises: i) People have limited information processing capacities and ii) consideration sets are formed according to relative salience. The equilibrium predictions we obtain can help to understand, and connect, diverse empirical...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013234427
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Where to Cut the Long Tail? The Value of Carrying Inventory in Online Retail
Baldauf, Christoph; Eng-Larsson, Fredrik; Isaksson, Olov - 2021
One advantage of online retail is that a large number of products can be displayed at low cost. However, online retailers must decide which of these products to carry in inventory (stock items), and which to order from suppliers when a customer places an order (non-stock items). In this paper,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013243911
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Empirical study of protective products in an emerging market
Li, Xinrong; Guo, Tao; Guo, Dongmei - In: Journal of Internet and Digital Economics 1 (2021) 1, pp. 36-46
Purpose This paper aims to study the motivations for purchasing protective products. Design/methodology/approach Empirical microeconomic research. Findings The results show that comparing with ordinary families, families vulnerable to environmental conditions, including prepregnant, pregnant and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014433755
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Machine Learning for Demand Estimation in Long Tail Markets
Adam, Hammaad; He, Pu; Zheng, Fanyin - 2021
Random coefficient multinomial logit models (Berry et al. 1995) are widely used to estimate customer preferences from sales data. However, these estimation models can only allow for products with positive sales; this selection leads to highly biased estimates in long tail markets--i.e., markets...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013245988
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Partial 'Global Peace' : Federalism and the Long Tail of Remedies in Opioid Litigation
Resnik, Judith - 2021
The Opioid Litigation yields important insights for federalism and for remedies in complex multi-party and multi-prong cases. This sprawling set of cases underscores that essentialized ideas of a set of fixed “state” and “federal” interests do not capture the diverse and often...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013215631
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Competitive attention, superstars and the long tail
Hefti, Andreas; Lareida, Julia - 2021
We propose a model of competitive attention based on two key premises: i) People have limited information processing capacities and ii) consideration sets are formed according to relative salience. The equilibrium predictions we obtain can help to understand, and connect, diverse empirical...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012510634
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Regionalität aus Sicht von Energieversorgungs- und Direktvermarktungsunternehmen : eine qualitative Inhaltsanalyse zu Regionalstrom in Deutschland
Lehmann, Nico; Müller, Jonathan Benedikt; Ardone, Armin; … - 2021
Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012605582
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Alaskan Identity and Willingness to Pay for Alaskan Reindeer Meat : A Niche Market Study in Interior Alaska
Burke, Nathaniel; Little, Joe - 2021
Reindeer meat is a niche market due to the limited number of people participating in the market, however, in Alaska reindeer is commonly consumed. Reindeer is not available in stores and there is no formal market analysis to test feasibility or information for the benefit of a USDA facility. We...
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The Tale of the Tail : Inference for Customer Purchase Behavior in the Long Tail
Jacobs, Bruno; Nibbering, Didier - 2021
A large product assortment is typically characterized by many products that are rarely purchased: the long tail. Combined, these products make a sizable contribution to the total purchase volume. A retailer that better understands the purchase behavior in its long tail can increase the value of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013213571
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Analysis of MICE competition among international conference cities : using niche theory
Byun, Hyojeong - In: Global business and finance review 26 (2021) 4, pp. 30-48
Purpose: The purpose of this study is to understand the competition among international conference cities in South Korea by applying the theory, which is useful for understanding the relationships among individual (industry) groups competing for limited resources. Design/methodology/approach: In...
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Digital solutions and machine learning can improve niche market reach
Somosi, Zoltán; Hajdú, Noémi - In: Theory, methodology, practice 19 (2023) 1, pp. 31-39
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014390254
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Leveraging (in)formal early-mover and diligent-follower advantage mechanisms to attain international niche market leadership : insights from Basque "hidden champions"
Kamp, Bart; Ruiz de Apodaca, Iñigo - In: Competitiveness review : CR 33 (2023) 6, pp. 1013-1045
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Taming the long tail : the gambler's fallacy in intermittent demand management
Bi, Sheng; He, Long; Teo, Chung-Piaw - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1692-1710
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014383224
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The effectiveness of long tail marketing on consumer behaviour towards online streaming channels : a thematic approach
Radhakrishnan, Greeshma; Ajayakumar, Rahul; Sandhya, G. - In: International journal of business innovation and … 32 (2023) 3, pp. 390-409
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014439032
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 99 (2023) 1, pp. 46-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014283357
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The rise of niche consumption
Neiman, Brent; Vavra, Joseph - In: American economic journal 15 (2023) 3, pp. 224-264
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014316911
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Coffee from micro-batches as a new form of marketing : the case of producers in the Western Central Valley, Costa Rica
Sáenz Segura, Fernando; Pérez Vásquez, Alma; Servín … - In: Global Value Chains in Latin America : Experiences of …, (pp. 163-186). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014320436
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Evaluating and forecasting the niche fitness of regional innovation ecosystems : a comparative evaluation of different optimized grey models
Xie, Xuemei; Liu, Xiaojie; Blanco, Cristina - In: Technological forecasting & social change : an … 191 (2023), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331350
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The evolution of hidden champions as niche entrepreneurs
Lehmann, Erik; Schenkenhofer, Julian - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014334925
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Die Eroberung Blauer Ozeane in der Eventbranche
Dietrich, Chenhao - 2023
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Niche Acceleration Driven by Expectation Dynamics Among Niche and Regime Actors : China’s Wind and Solar Power Development
Yang, Kejia; Petrova Hiteva, Ralitsa; Schot, Johan - 2020
This paper addresses the question how does the alignment of expectations between niche and regime actors unfold during niche development process, and how it shapes the niche development process? In this paper we offer a theoretical framework with three alignment patterns: strong, medium-strong...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014101385
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Resources and competitive strategies to improve the performance of diving tourism business in Indonesia
Hilmiana, Hilmiana; Astina, Jilmi; Wibowo, Arief Yudo - In: European research studies 23 (2020) 1, pp. 62-74
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The Rise of Niche Consumption
Neiman, Brent - 2020
Over the last 15 years, the typical household has increasingly concentrated its spending on a few preferred products. However, this is not driven by “superstar” products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012848329
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Connecting the ‘Long Tails’ of Content and Users in Academic Libraries Using Social Media
Faisal, S. L. - 2020
The concept of ‘Long Tail” as a business model and its applications in marketing to sell products to a large number of niche customers lead other domains to adopt it. Academic libraries hold many unique but unexplored resources and cater a large number of scattered but prospective users...
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Rare Disease Detection and Physician Targeting : A Factor Graph Machine Learning Approach for Niche Market Targeting
Cai, Yong - 2020
A rare disease is any disease that affects a small percentage of the population. The extremely low incidence rate of rare diseases makes it particularly difficult to recognize and diagnose them. A major challenge in the rare disease market is how to target physicians who are potentially involved...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012840408
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Taming the Long Tail of Inventory : Gambler's Fallacy in Intermittent Demand Management
Bi, Sheng; He, Long; Teo, Chung-Piaw - 2020
Items with intermittent or "long tail" demand often tie up valuable warehouse space and capital investment of manufacturers and retailers. Traditional inventory solutions were not designed for items with these demand characteristics. In the case of long tail products, the paucity of demand data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014091061
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