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Year of publication
Subject
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Nischenstrategie 491 Niche marketing strategy 488 Konsumentenverhalten 68 Consumer behaviour 67 Theorie 64 Theory 64 Innovation 56 Strategisches Management 48 Tourismus 41 Tourism 40 Strategic management 39 Deutschland 38 Germany 37 KMU 37 SME 37 Marketing management 36 Marketingmanagement 36 Welt 29 USA 28 United States 28 World 28 E-commerce 23 Electronic Commerce 23 Competitive strategy 22 Produktdifferenzierung 22 Wettbewerbsstrategie 22 Business model 21 Geschäftsmodell 21 Innovationsmanagement 21 Product differentiation 21 Innovation management 20 Marketing 20 Online retailing 20 Online-Handel 20 Business start-up 19 Entrepreneurship 19 Marktnische 19 Unternehmensgründung 19 Entrepreneurship approach 18 Globalisierung 18
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Online availability
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Undetermined 113 Free 99 CC license 6
Type of publication
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Article 330 Book / Working Paper 181
Subcategories
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Article in journal 252 Book section 64 Working paper 38 Case study 17 Proceedings 7 Glossary included 1 Government document 1 Handbook 1 Review 1
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Language
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English 433 German 72 Italian 4 Undetermined 3 Bulgarian 1
Author
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Hammervoll, Trond 8 Toften, Kjell 8 Smith, Michael D. 7 Schäfers, Tobias 6 Alonso, Abel Duarte 4 Eckert, Jochen 4 Friebe, Holm 4 Geels, Frank W. 4 Hinz, Oliver 4 Kaniovski, Serguei 4 Neiman, Brent 4 Papathanassis, Alexis 4 Ramge, Thomas 4 Riekhof, Hans-Christian 4 Skiera, Bernd 4 Trachsel, Micha 4 Windrum, Paul 4 Anderson, Chris 3 Behrends, Thomas 3 Bruggeman, Jeroen 3 Brynjolfsson, Erik 3 Giarratana, Marco S. 3 Greenhalgh, Greg 3 Hoogma, Remco 3 Kamp, Bart 3 Kemp, René 3 Kumar, Anuj 3 Martin, Albert 3 Morone, Piergiuseppe 3 Raven, Rob 3 Schot, Johan 3 Telang, Rahul 3 Teuber, Sebastian 3 VanAuken, Howard E. 3 Vavra, Joseph 3 Villiger, Alex 3 Zentner, Alejandro 3 Akbar, Fazal 2 Aoki, Reiko 2 Baldacchino, Godfrey 2
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Institution
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Springer Fachmedien Wiesbaden 4 Beratergruppe Strategie 1 Books on Demand GmbH <Norderstedt> 1 Institut für Bankhistorische Forschung 1 Iowa State University / Center for Agricultural and Rural Development 1 Libertas - Europäisches Institut 1 National Bureau of Economic Research 1 Organisation for Economic Co-operation and Development 1 Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management 1 Unione Regionale delle Camere di Commercio dell'Emilia-Romagna 1 Università commerciale Luigi Bocconi / Centro studi sui processi di internazionalizzazione 1 Universität Bremen 1 Verlag Franz Vahlen 1 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 1
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Published in...
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The long tail of tourism : holiday niches and their impact on mainstream tourism 21 Technology analysis & strategic management 14 Research policy : policy, management and economic studies of science, technology and innovation 8 Technological forecasting & social change : an international journal 7 Tourism management : research, policies, practice 6 European business review : EBR ; the official journal of the International Management Centres, Europe 4 Gabler Edition Wissenschaft 4 Handbook of niche marketing : principles and practice 4 International journal of sport management and marketing : IJSMM 4 SpringerLink / Bücher 4 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 3 European journal of marketing : EJM 3 GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel 3 Harvard-Business-Manager : das Wissen der Besten 3 IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen 3 Industrial and corporate change 3 International journal of sports marketing & sponsorship 3 Journal of evolutionary economics : JEE 3 Journal of fashion marketing and management 3 Journal of food products marketing 3 Management science : journal of the Institute for Operations Research and the Management Sciences 3 Sport marketing quarterly : preferred journal of the Sport Marketing Association 3 Tourism planning & development 3 CESPRI working papers 2 Electronic commerce research 2 Electronic commerce research and applications 2 Entrepreneurial strategic content 2 Forschungspapiere 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Industry and innovation 2 Information systems research : ISR 2 Innovation: organization & management : IOM 2 Intellectual property for economic development 2 International journal of automotive technology and management : IJATM 2 International journal of leisure and tourism marketing : IJLTM 2 International journal of technology, policy and management : IJTPM 2 Journal of business research : JBR 2 Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development 2 Journal of media business studies 2 Journal of retailing and consumer services 2
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Source
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ECONIS (ZBW) 493 USB Cologne (EcoSocSci) 15 EconStor 3
Showing 1 - 50 of 471
 
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A European niche strategy in the global chips war
Gros, Daniel - 2026
The semiconductor industry comprises two distinct sectors: advanced chips for smartphones or data centers and less advanced ones for cars. While political and media attention focuses on advanced chips, European industry does not use them. NVIDIA and TSMC dominate the supply of the most advanced...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015591028
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A demand-side driven explanation of niche lobbying : a theory and some application to climate-biodiversity policy
Lefebvre, Perrin; Martimort, David - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015605548
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From niches to global value chains : the role of firms' collaborative strategies in the bioeconomy
Ayoub, Martina; Befort, Nicolas; Matt, Mireille - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015357990
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The role of informative names in niche dynamics and product survival in a high-velocity industry
Khessina, Olga M.; Reis, Samira - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472313
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Health tourism niche and visitors' particular interests of needs as a factor of rural destination development
Vujko, Aleksandra; Stanišić, Nemanja; Radojević, Tijana - 2025
Modern tourists are looking for rural destinations that provide various 'anti-stress' services, compatible with the wellness philosophy. The present study examines the complex relationship of the dry spa - Sofia's springs and its tourism potential for rural destination development assessment,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015612354
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Only a "longish" tail
Liebowitz, Stanley Jason; Ward, Michael; Zentner, Alejandro - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015482771
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International niche market leaders as drivers of industrial districts : a value chain perspective
Kamp, Bart; Murciego Alonso, Asier - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016074395
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Comprehensive analysis and assessment of the production and export potential of organic niche products
Drebot, Oksana; Vysochanska, Mariya - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014553921
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How manufacturers make decision of digital service collaboration in ecosystem : a niche selection perspective
Zhang, Yaqi; Geng, Danfeng; Wang, Jing; Chena, Juhong - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207014
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Innovation niche or obduracy niche? : Analysis of innovation and obduracy in a smart grid trial on Bruny Island, Australia
Lovell, Heather; Harwood, Andrew; Patterson-Hann, Veryan; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015110580
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Fashion niche market strategies : a systematic literature review
Bhagya, Kalavila Pathirage Nilmini; Karunaratne, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015323695
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Crowdfunding sustainable products with the product search matrix : niche markets vs. mass markets
Corsini, Filippo; Frey, Marco - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015196463
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Advantage of foreignness in a digital world : role of long tail users
Zhou, Nan - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015199748
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The long tail business model in publishing : the case of Hachette's romance division in France
Poirel, Carole - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015329979
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Long Tails, Automation and Labor
Kausik, BN - 2023
A central question in economics is whether automation will displace human labor and diminish standards of living. Whilst prior works typically frame this question as a competition between human labor and machines, we frame it as a competition between human consumers and human suppliers....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014349464
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The long tail of conflicts in innovation projects : conflicts and their impact on strategic renewal
Cattaneo, Giacomo; Carugati, Andrea; Frederiksen, Lars; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015423509
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Design to market thinking : exploring the merits of strategic niche management in design thinking
Schraven, D.F.J.; Arghandeh Jouneghani, P.; Jonkers, H.M.; … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014301997
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Intersections of niche tourism and marketing
2025
"The main purpose of the book is to provide knowledge and skills to allow readers with the ability to understand the evolution and trends of niche tourism and marketing, its implications in organizations and destinations"-- Provided by publisher
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015448242
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Ecological underpinnings of niche identity and diversity within the profession
Ani Wilujeng Suryani; Helliar, Christine V.; Carter, Amanda - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015061389
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The impact of the long tail economy on the business result of the digital platform : the case of spotify and match group
Lozić, Joško; Milković, Marin; Čiković, Katerina Fotova - 2022
Purpose: The aim of this paper is to analyse the business performance of corporations from the platform economy model in the context of the long tail economy model. By comparing business results, analyse the significance of the impact of the long tail economy on business performance....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013326391
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Information acquisition and assimilation capacities as determinants of technological niche markets
Santos Arteaga, Francisco Javier; Tavana, Madjid; Di … - 2022
We present an equilibrium model where the demand side of the market determines the strategic incentives of firms when considering the introduction of technologically superior products (TSPs) and the subsequent dynamic evolution of the market configuration. Market demand is built on conventional...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013448265
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Understanding the roles of expectation in making the open Programmable Harbour City (OPHC)
Yin, Jingwen - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014565226
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Formation mechanism simulation of high-tech industry’s dominant technology : a niche overlap perspective
Zhang, Ruihan; Li, Haiyan - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015108241
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Bitcoin ETFs : Measuring the Performance of This New Market Niche
Brini, Alessio; Lenz, Jimmie - 2022
The use of futures to track BTC may introduce a difference between the return of the ETF and that of its underlying benchmark. The standard deviation of this difference – the so-called “tracking error” – is the typical measure of performance for an ETF relative to its index and can be of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013404274
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Where to cut the long tail? : the value of carrying inventory in online retail
Baldauf, Christoph; Eng-Larsson, Fredrik; Isaksson, Olov - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014515153
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Where to Cut the Long Tail? The Value of Carrying Inventory in Online Retail
Baldauf, Christoph; Eng-Larsson, Fredrik; Isaksson, Olov - 2021
Book / Working Paper
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The evolution of niche : variety in knowledge networks in the global music industry
Bagley, Mark J. O.; Gifford, Ethan; McKelvey, Maureen D. - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013170080
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Finding tourism niche on image-based social media : integrating computational methods
Yoon, Ho Young; Yoo, Seung-Chul - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015159471
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Rural tourism and wine experience : preliminary insights on a niche marketing approach
Machado, Annaelise Fritz; Sousa, Bruno; Oliveira, … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015110773
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How to achieve the high-quality development of SRDI enterprises? : evidence from machine learning
Qu, Guimin; Bai, Jingkun - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014537190
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Now or later : the long tail effect of household income on energy consumption
Gao, Jingxin; Duan, Changzan; Song, Jinbo; Cai, Weiguang - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014559014
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Machine Learning for Demand Estimation in Long Tail Markets
Adam, Hammaad; He, Pu; Zheng, Fanyin - 2021
Random coefficient multinomial logit models (Berry et al. 1995) are widely used to estimate customer preferences from sales data. However, these estimation models can only allow for products with positive sales; this selection leads to highly biased estimates in long tail markets--i.e., markets...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013245988
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The effectiveness of long tail marketing on consumer behaviour towards online streaming channels : a thematic approach
Radhakrishnan, Greeshma; Ajayakumar, Rahul; Sandhya, G. - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014439032
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Coffee from micro-batches as a new form of marketing : the case of producers in the Western Central Valley, Costa Rica
Sáenz Segura, Fernando; Pérez Vásquez, Alma; Servín … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014320436
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Intellectual property strategy and the long tail : evidence from the recorded music industry
Zhang, Laurina - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011818776
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Intellectual Property Strategy and the Long Tail : Evidence from the Recorded Music Industry
Zhang, Laurina - 2021
Book / Working Paper
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Competitive attention, superstars and the long tail
Hefti, Andreas; Lareida, Julia - 2021
We propose a model of competitive attention based on two key premises: i) People have limited information processing capacities and ii) consideration sets are formed according to relative salience. The equilibrium predictions we obtain can help to understand, and connect, diverse empirical...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012510634
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Competitive Attention, Superstars and the Long Tail
Hefti, Andreas; Lareida, Julia - 2021
Book / Working Paper
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Evaluating and forecasting the niche fitness of regional innovation ecosystems : a comparative evaluation of different optimized grey models
Xie, Xuemei; Liu, Xiaojie; Blanco, Cristina - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014331350
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The evolution of hidden champions as niche entrepreneurs
Lehmann, Erik; Schenkenhofer, Julian - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014334925
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Alaskan Identity and Willingness to Pay for Alaskan Reindeer Meat : A Niche Market Study in Interior Alaska
Burke, Nathaniel; Little, Joe - 2021
Reindeer meat is a niche market due to the limited number of people participating in the market, however, in Alaska reindeer is commonly consumed. Reindeer is not available in stores and there is no formal market analysis to test feasibility or information for the benefit of a USDA facility. We...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013314283
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The Tale of the Tail : Inference for Customer Purchase Behavior in the Long Tail
Jacobs, Bruno; Nibbering, Didier - 2021
A large product assortment is typically characterized by many products that are rarely purchased: the long tail. Combined, these products make a sizable contribution to the total purchase volume. A retailer that better understands the purchase behavior in its long tail can increase the value of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013213571
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014283357
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Taming the long tail : the gambler's fallacy in intermittent demand management
Bi, Sheng; He, Long; Teo, Chung-Piaw - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014383224
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Partial 'Global Peace' : Federalism and the Long Tail of Remedies in Opioid Litigation
Resnik, Judith - 2021
The Opioid Litigation yields important insights for federalism and for remedies in complex multi-party and multi-prong cases. This sprawling set of cases underscores that essentialized ideas of a set of fixed “state” and “federal” interests do not capture the diverse and often...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013215631
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Analysis of MICE competition among international conference cities : using niche theory
Byun, Hyojeong - 2021
Purpose: The purpose of this study is to understand the competition among international conference cities in South Korea by applying the theory, which is useful for understanding the relationships among individual (industry) groups competing for limited resources. Design/methodology/approach: In...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013197285
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Leveraging (in)formal early-mover and diligent-follower advantage mechanisms to attain international niche market leadership : insights from Basque "hidden champions"
Kamp, Bart; Ruiz de Apodaca, Iñigo - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014430144
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Empirical study of protective products in an emerging market
Li, Xinrong; Guo, Tao; Guo, Dongmei - 2021
Purpose This paper aims to study the motivations for purchasing protective products. Design/methodology/approach Empirical microeconomic research. Findings The results show that comparing with ordinary families, families vulnerable to environmental conditions, including prepregnant, pregnant and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014433755
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Digital solutions and machine learning can improve niche market reach
Somosi, Zoltán; Hajdú, Noémi - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014390254
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Regionalität aus Sicht von Energieversorgungs- und Direktvermarktungsunternehmen : eine qualitative Inhaltsanalyse zu Regionalstrom in Deutschland
Lehmann, Nico; Müller, Jonathan Benedikt; Ardone, Armin; … - 2021
Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012605582
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Die Eroberung Blauer Ozeane in der Eventbranche
Dietrich, Chenhao - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014363954
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Entrepreneurship in superdiverse societies and the end of one-size-fits-all policy prescriptions
Andersson, David E.; Bögenhold, Dieter; Hudik, Marek - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013273652
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Taming the Long Tail of Inventory : Gambler's Fallacy in Intermittent Demand Management
Bi, Sheng; He, Long; Teo, Chung-Piaw - 2020
Items with intermittent or "long tail" demand often tie up valuable warehouse space and capital investment of manufacturers and retailers. Traditional inventory solutions were not designed for items with these demand characteristics. In the case of long tail products, the paucity of demand data...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014091061
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