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  • Search: subject_exact:"Nonprofit-Marketing"
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Year of publication
Subject
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Nonprofit-Marketing 1,013 Nonprofit marketing 1,008 Nonprofit-Organisation 355 Nonprofit organization 342 Fundraising 253 Marketingmanagement 234 Marketing management 231 Deutschland 191 Germany 186 Hochschule 138 Higher education institution 136 Marketing 131 Consumer behaviour 124 Konsumentenverhalten 124 Wohltätigkeit 111 Charity 110 Brand management 101 Markenführung 101 Beziehungsmarketing 91 Relationship marketing 90 Gemeinnützige Organisation 86 Nonprofit management 85 Nonprofit-Management 85 Charitable organization 84 USA 81 United States 78 Online-Marketing 57 nonprofit marketing 57 Internet marketing 55 Advertising effects 52 Theorie 52 Theory 52 Werbewirkung 52 Öffentlichkeitsarbeit 49 Public relations 48 Students 47 Studierende 47 Social Web 42 Social web 42 Großbritannien 40
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Online availability
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Undetermined 338 Free 83 CC license 8
Type of publication
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Article 717 Book / Working Paper 312 Journal 22
Subcategories
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Article in journal 508 Book section 208 Case study 35 Working paper 28 Textbook 18 Handbook 14 Proceedings 13 Guidebook 9 Report 2 Glossary included 1 Government document 1 Law 1 Statistics 1
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Language
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English 725 German 285 Undetermined 28 Polish 11 Russian 2 Bosnian 1 French 1 Macedonian 1 Multiple languages 1 Ukrainian 1
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Author
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Wymer, Walter 20 Klein, Armin 15 Sargeant, Adrian 15 Helmig, Bernd 12 Adena, Maja 10 Bennett, Roger 10 Boenigk, Silke 10 Kotler, Philip 8 Mottner, Sandra 8 Tscheulin, Dieter K. 8 Urselmann, Michael 8 Dietrich, Martin 7 Dolnicar, Sara 7 Chapleo, Chris 6 Ford, John B. 6 Mitchell, Sarah-Louise 6 Randle, Melanie 6 Weinberg, Charles B. 6 Wesselmann, Stefanie 6 Adeola, Ogechi 5 Andreasen, Alan R. 5 Brömmling, Ulrich F. 5 Grau, Stacy Landreth 5 Hager, Anselm 5 Huck, Steffen 5 Katuse, Paul 5 Meffert, Heribert 5 Novatorov, Edouard 5 Schwarz, Peter 5 Shang, Jen 5 Twum, Kojo Kakra 5 Waters, Richard D. 5 Winterich, Karen Page 5 Won, Doyeon 5 Čačija, Ljiljana Najev 5 Baaken, Thomas 4 Badelt, Christoph 4 Bekmeier-Feuerhahn, Sigrid 4 Bruhn, Manfred 4 Christa, Harald 4
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Institution
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Springer Fachmedien Wiesbaden 5 Gemeinschaftswerk der Evangelischen Publizistik 3 Verlag Franz Vahlen 2 W. Kohlhammer GmbH 2 American Marketing Association 1 Berliner Kommunikations-Forum 1 Bochumer Wirtschaftspsychologen e.V. 1 Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR 1 College of Business 1 Deutscher Akademischer Austauschdienst 1 European Group of Public Administration 1 FH Münster / Fachbereich Gesundheit 1 Fachhochschulbibliothek Münster 1 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Forum Kulturmarketing <2002, Ludwigsburg> 1 Hermann Rauhe Stiftung 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Social Marketing <Stuttgart> 1 Institut für Südwestdeutsche Wirtschaftsforschung 1 International Conference on Financial Markets & Corporate Finance <5., 2023, Delhi> 1 International Congress on Public and Nonprofit Marketing <21., 2022, Braga> 1 National Bureau of Economic Research 1 School of Marketing 1 Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)> 1 Syneco ASBL 1 Technische Universität Berlin 1 University of Western Sydney 1 Universität Passau 1 Uniwersytet Ekonomiczny w Katowicach 1 Vserossijskaja naučno-praktičeskaja konferencija s meždunarodnym učastiem "Innovacionnye technologii upravlenija socialʹno-ėkonomičeskim razvitiem regionov Rossii" <8, 2016, Ufa> 1 Waxmann Verlag 1 Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 Zachidnoukraïnsʹkyj nacionalʹnyj universytet <Ternopil> / Fakulʹtet ekonomiky ta upravlinnja 1
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Published in...
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Journal of nonprofit & public sector marketing 52 Journal of marketing for higher education 40 International review on public and non-profit marketing 39 International journal of nonprofit and voluntary sector marketing 38 International journal of nonprofit & voluntary sector marketing 27 Journal of Nonprofit & Public Sector Marketing 21 Nonprofit marketing : sectoral applications 16 The evolution of nonprofit marketing 14 Kompendium Kulturmarketing : Handbuch für Studium und Praxis 12 Nonprofit management & leadership 12 Journal of marketing 11 Journal of philanthropy and marketing 11 The Routledge companion to nonprofit marketing 10 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 9 Discussion paper 8 Nonprofit and voluntary sector quarterly 7 Psychology & marketing 7 SpringerLink / Bücher 7 Wissenschaftsmarketing : Dialoge gestalten 7 Hochschulmarketing 6 Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007 6 Journal of business research : JBR 6 Journal of marketing communications 6 Springer eBook Collection 6 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 5 International journal of advertising : the review of marketing communications 5 Journal of philanthropy 5 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 5 Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag 5 Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP 5 Australasian marketing journal 4 Europäische Hochschulschriften / 5 4 Freiburger betriebswirtschaftliche Diskussionsbeiträge 4 Journal of marketing management : JMM ; journal of the Academy of Marketing 4 Leadership in nonprofit organizations ; Vol. 2 4 Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts 4 Sage library in marketing 4 Services marketing quarterly 4 The Jossey-Bass handbook of nonprofit leadership and management 4 European journal of marketing 3
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Source
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ECONIS (ZBW) 1,005 Other ZBW resources 25 OLC EcoSci 7 RePEc 6 EconStor 3 USB Cologne (EcoSocSci) 3 BASE 2
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Showing 1 - 50 of 968
 
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Self-donations and charitable contributions in online crowdfunding : an empirical analysis
Liu, Zhuping; Gao, Qiang; Rao, Raghunath Singh - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374155
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Online fundraising for nonprofit organizations via social media marketing : a critical success factors analysis in Germany, Austria, and Switzerland
Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015453332
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Cues, attention, and charitable giving
Henkel, Luca; Oslislo, Christoph; Schwerter, Frederik - 2026
We identify cue-based beliefs as a source of context dependence in charitable giving. Adapting associative memory models to donations, we predict that cues shift giving by changing which beneficiaries and needs come to mind, even when the cues are uninformative about the donation decision. In...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015650743
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Nonprofit marketing : a systematic review
Werke, Shimelis Zewdie; Tadesse Bogale, Addisalem - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015191881
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Rebuilding philanthropy : social media's impact on nonprofits after the pandemic
Shi, Wanzhu; Azevedo, Lauren; Seth, Ravij - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625249
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A deeply personal affair : stakeholder engagement in brand "refresh" project of a hospice
Hyde, Fran - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331629
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Fostering, promoting, and encouraging philanthropy : mechanisms to attract younger generations of donors and volunteers
Teunenbroek, Claire van; Wymer, Walter; Čačija, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331631
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Darker logos are seen as for-profits and lighter logos as nonprofits
Smale, Myungjin C.; Utchhash, Tausif - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464140
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Improving donation appeal effectiveness with marketing analytics : empirical essays on the content, context, and consequences of donation appeals on donation behavior
Schjødt, Jacob - 2025 - First edition
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015553143
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How donor advised funds change fundraising
Heist, H. Daniel; Shaker, Genevieve G.; Sumsion, Rachel M. - 2025
The rapid proliferation of donor advised funds (DAFs) and the rising prominence of their sponsoring organizations are among the most disruptive innovations in philanthropy in recent years. To examine DAFs' implications for major gift fundraising and nonprofit administration, we interview...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015399724
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The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex; Cardinali, Silvio - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014318444
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A multilayer, multimethod web and language accessibility analysis of US nonprofit organization websites : considerations for the marketing and promotion of online giving
Mason, A. M.; Baldwin, Lauren; Ahring, Tatum - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015210518
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Fundraising ethics : toward an in-depth understanding of individual donors' perceptions
Faseur, Tine; De Bock, Tine; Timmermans, Glenn - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015583692
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Do top managers' psychological attributes influence nonprofit alliances for resource acquisition? : an application of Stimulus-Organization-Behavior-Consequence (S-O-B-C) Theory
Panda, Debadutta Kumar - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624857
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Attributes influencing guests' experiences : a comparison of nonprofit and for-profit peer-to-peer accommodation platforms
Medina-Hernandez, Vivian C.; Marine-Roig, Estela; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080433
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How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús; Simón Sandoval, Pamela; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080782
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Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland
Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080795
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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015075161
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014503017
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
Book / Working Paper
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024 - 2nd revision
Edition: 2nd revision
Book / Working Paper
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2022 - revised
Edition: revised
Book / Working Paper
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Does online fundraising increase charitable giving? : a nation-wide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2020
Book / Working Paper
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A multi-stakeholder perspective of relationship marketing in higher education institutions
Jain, Varsha; Mogaji, Emmanuel; Sharma, Himani; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015189669
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Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira; Veseli, Besarta; Clement, Michel; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014580509
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How does sense of belonging bridge the linkage between customer engagement and word of mouth in online nonprofit communities?
Do, Minh Diep; Mai Thi Thu Le - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625281
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Effects of fundraising alliances on charitable donations
Fisher, Robert J.; Rutz, Oliver J. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625312
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Generation Z charitable contributions : investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions
Al-Wugayan, Adel A. A. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016060932
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Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013465119
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A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G. - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014318428
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Global perspectives on non-governmental organizations
2023
This book provides a comprehensive overview of non-governmental organizations (NGOs), including their development, structure, marketing, and challenges. It is divided into two sections: “Management Aspects of NGOs in the Area of Development, Marketing and Sourcing”, and “Case Studies of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014363934
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Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa; Rey-García, Marta; … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014471375
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012629950
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Sozialmarketing : ein Lehr- und Praxisbuch für die Sozialwirtschaft
Buntrock, Matthias; Kreuzer, Thomas; Kroeber, Wolfgang - 2025 - 1. Auflage
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015152984
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KI zur Steigerung der Serviceorientierung im Kontext Verwaltungsmarketing : proaktiv statt reaktiv?!
Effing, Marion - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374093
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Charity checkouts: (potential) downsides for customers, nonprofits and businesses involved
Faseur, Tine; De Bock, Tine - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015210522
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Public sector marketing : a systematic literature review and research agenda
Santos, Aline Regina; Ardigo, Juliane Pierri; Pacheco, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015466758
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Experience design : creating value for nonprofits
Lemons, Camilla; Hudson, Kayleigh; Mazzei, Matthew J. - 2025
In today's hypercompetitive markets, most sectors are saturated with competitors, making it more important than ever for companies to generate unique value for stakeholders. Companies are increasingly and purposefully crafting customer experiences as a means to create such value and to establish...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015446954
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"We're so sorry - yes we really are" : optimal apology strategies for errant fundraising charities
Bennett, Roger; Vijaygopal, Rohini - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610166
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Does the end justify the means? : the persuasive power of emotions in charity advertising ; a systematic literature review
Pansoni, Sofia; Gistri, Giacomo - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526460
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Social marketing in health emergencies : content analysis of campaigns from public sector and nonprofit organizations
Fernandez-Haddad, Marilu; Landavazo Lopez, Victoria - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624920
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Managing conflicting stakeholder interests : a co-branding perspective for how managers can mitigate negative shareholder responses to cause-related marketing
Peasley, Michael C.; Woodroof, Parker J. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625190
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Brand strength's influence on volunteers' retention and support intentions
Wymer, Walter; Čačija, Ljiljana Najev - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625203
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The model of student-university relationship development : the role of university brand love
Chonlada Sajjanit; Nopadol Rompho - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667583
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Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024
2025
A brief review of bibliometric analysis use in marketing studies -- Geographic information system in hospitality: Spatial clustering of hotels based on marketing variables -- Analyzing the relationship between healthcare quality and patient satisfaction in the case of Spain. Some panel data...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015100722
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The future of charity marketing
2025
"Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015187010
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013168352
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Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia; Bublitz, Melissa G.; Butler, Caitlin; … - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013256505
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Social media analytics for nonprofit marketing : #Downsyndrome on Twitter and Instagram
Bernardi, Chiara L.; Alhamdan, Nouf - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013460850
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Marketing communication of a public university
Szyda, Monika - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013532029
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013465203
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The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye; Kim, Minjung; Suh, Jiwon - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014438972
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Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul; Drumwright, Minette E.; Piscarac, Diana - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014456741
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Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
2023
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014294773
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