"We have two main goals for this book: First, to develop a distinct communication perspective of nonprofit work; and second, to then apply this communication perspective to a number of key issues that are at the heart of organizing to promote the common good - all of which will lead to a better...

Überall hält heutzutage der Trend der Digitalisierung Einzug und verändert Ansprüche und Zielsetzungen. Die Organisationen der Wohlfahrts- und Sozialwirtschaft müssen mit ihren Ressourcen, vor allem mit ihren Mitarbeitenden dieser Entwicklung Rechnung tragen. Mehr denn je wird deutlich,...

Wer für die gute Sache kämpft, weiss, dass die Unterstützung aus öffentlicher Hand nie ausreicht. Wohltätigkeitsorganisationen, Vereine und gemeinnützige Initiativen sind auf Spender und Förderer angewiesen. Doch wie findet man diese? Welche ethischen und juristischen Fallstricke sind zu...

Commercial firms are increasingly tying the sales of their products with donations to a charitable cause. Apart from a charitable motive, offering these charity-linked bundles could be a strategic instrument for firms to increase profits. We report the results of an experiment that investigates...

This paper links the fundraising success of nonprofit organizations to their marketing process. Financial and non-financial dimensions of fundraising performance are included in the study, as to demonstrate both aspects of the intended outcomes. The empirical part of the paper is based on...

Intro -- Title page -- Table of Contents -- Copyright -- About the Authors -- Foreword -- Preface -- Acknowledgements -- About the Book -- Chapter 1. The Setting -- Abstract -- The Challenges of Rapid Motorization -- Emergence of New Paradigms -- Slow Application of the New Paradigms -- This...

Eastern part of the Republic of Croatia as a tourist destination is not fully valorized yet, despite its natural values and rich cultural heritage. Stronger contribution to touristic development could be ensured by Kopački rit Nature Park as potentially great tourist attractor. Its flora and...