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Year of publication
Subject
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Nonprofit-Marketing 871 Nonprofit marketing 863 Nonprofit-Organisation 276 Nonprofit organization 265 Fundraising 194 Deutschland 184 Germany 179 Marketingmanagement 159 Marketing management 157 Hochschule 113 Higher education institution 111 Marketing 104 Brand management 86 Markenführung 86 USA 78 United States 77 Philanthropie 71 Philanthropy 71 Consumer behaviour 65 Konsumentenverhalten 65 Gemeinnützige Organisation 62 Beziehungsmarketing 60 Charitable organization 60 Nonprofit management 59 Nonprofit-Management 59 Relationship marketing 59 Öffentlichkeitsarbeit 48 Public relations 47 Online-Marketing 45 Internet marketing 43 Theorie 42 Theory 42 Advertising effects 35 Brand image 35 Werbewirkung 35 Markenimage 34 Students 34 Studierende 34 Altruism 30 Altruismus 30
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Online availability
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Undetermined 222 Free 43
Type of publication
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Article 588 Book / Working Paper 275 Journal 21
Type of publication (narrower categories)
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Article in journal 379 Aufsatz in Zeitschrift 379 Aufsatz im Buch 203 Book section 203 Collection of articles of several authors 57 Sammelwerk 57 Graue Literatur 47 Non-commercial literature 47 Aufsatzsammlung 43 Hochschulschrift 43 Case study 33 Fallstudie 33 Reprint 32 Thesis 29 Arbeitspapier 23 Working Paper 23 Lehrbuch 17 Textbook 17 Handbook 14 Handbuch 14 Konferenzschrift 11 Bibliografie enthalten 10 Bibliography included 10 Ratgeber 9 Guidebook 8 Conference proceedings 3 Advisory report 2 Gutachten 2 Verzeichnis 2 Amtsdruckschrift 1 Article 1 Book review 1 Case Study 1 Gesetz- und Verordnungsblatt 1 Glossar enthalten 1 Glossary included 1 Government document 1 Interview 1 Mehrbändiges Werk 1 Multi-volume publication 1
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Language
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English 585 German 279 Polish 11 Undetermined 7 Russian 2 Bosnian 1 French 1 Macedonian 1 Ukrainian 1
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Author
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Klein, Armin 15 Wymer, Walter 12 Sargeant, Adrian 11 Helmig, Bernd 10 Dietrich, Martin 7 Kotler, Philip 7 Bennett, Roger 6 Boenigk, Silke 6 Ford, John B. 6 Mottner, Sandra 6 Tscheulin, Dieter K. 6 Adena, Maja 5 Andreasen, Alan R. 5 Brömmling, Ulrich F. 5 Dolnicar, Sara 5 Grau, Stacy Landreth 5 Huck, Steffen 5 Meffert, Heribert 5 Schwarz, Peter 5 Waters, Richard D. 5 Won, Doyeon 5 Baaken, Thomas 4 Badelt, Christoph 4 Bekmeier-Feuerhahn, Sigrid 4 Bruhn, Manfred 4 Chapleo, Chris 4 Christa, Harald 4 Glaeser, Edward L. 4 Lee, Young-Joo 4 Meyer, Michael 4 Parsons, Elizabeth 4 Purtschert, Robert 4 Randle, Melanie 4 Shang, Jen 4 Simsa, Ruth 4 Urselmann, Michael 4 Winterich, Karen Page 4 Becker, Annika 3 Brinckerhoff, Peter C. 3 Choi, Jungsil 3
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Institution
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Springer Fachmedien Wiesbaden 5 Gemeinschaftswerk der Evangelischen Publizistik 3 Verlag Franz Vahlen 2 American Marketing Association 1 Berliner Kommunikations-Forum 1 Bochumer Wirtschaftspsychologen e.V. 1 Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR 1 College of Business 1 Deutscher Akademischer Austauschdienst 1 Edward Elgar Publishing 1 European Group of Public Administration 1 FH Münster / Fachbereich Gesundheit 1 Fachhochschulbibliothek Münster 1 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Forum Kulturmarketing <2002, Ludwigsburg> 1 Hermann Rauhe Stiftung 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Social Marketing <Stuttgart> 1 Institut für Südwestdeutsche Wirtschaftsforschung 1 National Bureau of Economic Research 1 School of Marketing 1 Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)> 1 Syneco ASBL 1 Technische Universität Berlin 1 University of Western Sydney 1 Universität Passau 1 Uniwersytet Ekonomiczny w Katowicach 1 Vserossijskaja naučno-praktičeskaja konferencija s meždunarodnym učastiem "Innovacionnye technologii upravlenija socialʹno-ėkonomičeskim razvitiem regionov Rossii" <8, 2016, Ufa> 1 W. Kohlhammer GmbH 1 Waxmann Verlag 1 Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 Zachidnoukraïnsʹkyj nacionalʹnyj universytet <Ternopil> / Fakulʹtet ekonomiky ta upravlinnja 1
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Published in...
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Journal of nonprofit & public sector marketing 38 International journal of nonprofit and voluntary sector marketing 37 International review on public and non-profit marketing 29 Journal of marketing for higher education 29 International journal of nonprofit & voluntary sector marketing 26 Nonprofit marketing : sectoral applications 16 The evolution of nonprofit marketing 14 Kompendium Kulturmarketing : Handbuch für Studium und Praxis 12 The Routledge companion to nonprofit marketing 10 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 9 Journal of philanthropy and marketing 9 Nonprofit and voluntary sector quarterly 9 Nonprofit management & leadership 9 Journal of business research : JBR 7 Wissenschaftsmarketing : Dialoge gestalten 7 Hochschulmarketing 6 Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007 6 Journal of marketing 6 Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action 6 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 5 Journal of marketing communications 5 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 5 Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag 5 Springer eBook Collection 5 SpringerLink / Bücher 5 Australasian marketing journal 4 Discussion paper 4 Europäische Hochschulschriften / 5 4 International journal of advertising : the quarterly review of marketing communications 4 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Leadership in nonprofit organizations ; Vol. 2 4 Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts 4 Psychology & marketing 4 Sage library in marketing 4 The Jossey-Bass handbook of nonprofit leadership and management 4 Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen 3 Freiburger betriebswirtschaftliche Diskussionsbeiträge 3 Hamburger Schriften zur Marketingforschung 3 International journal of arts management 3 Journal of advertising : official publication of the American Academy of Advertising 3
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Source
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ECONIS (ZBW) 865 OLC EcoSci 7 RePEc 6 USB Cologne (EcoSocSci) 3 BASE 2 EconStor 1
Showing 1 - 50 of 884
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The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex; Cardinali, Silvio - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-13
Persistent link: https://ebtypo.dmz1.zbw/10014318444
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Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 39 (2022) 9, pp. 1826-1848
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A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G. - In: Journal of philanthropy and marketing 28 (2023) 2, pp. 1-14
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
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Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022),...
Soares, Ana (ed.); Casais, Beatriz (ed.) - 2023
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil...
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Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia; Bublitz, Melissa G.; Butler, Caitlin; … - In: Journal of public policy & marketing 41 (2022) 3, pp. 254-276
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Characteristics that predict volunteer retention and fundraising in community-based challenge events
Dunn, Jeff; Ng, Shu Kay; Hyde, Melissa K.; Legg, Melissa; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-7
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
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The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund; Hair, Michael - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-9
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
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Does online salience predict charitable giving? : evidence from SMS text donations
Perroni, Carlo; Scharf, Kimberly A.; Talavera, Oleksandr; … - 2021
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities'...
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Public Marketing und Social Marketing
Bookhagen, Andrea (ed.); Rumler, Andrea (ed.) - 2021
Marketing ist fester Bestandteil des öffentlichen und gemeinnützigen Sektors und Treiber von Verhaltensänderungen zum Wohle der Allgemeinheit. Allerdings wird der Marketing-Begriff im deutschsprachigen Raum bei öffentlichen und sozialen Belangen nur verhalten verwendet, wird er doch...
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung - In: Journal of marketing communications 29 (2023) 3, pp. 270-287
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All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P. - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 65-80
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An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi; Twum, Kojo Kakra; Katuse, Paul - In: Public Sector Marketing Communications, Volume II : …, (pp. 3-18). 2023
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Unique challenges of segmentation and differentiation for higher education
Story, John - In: Journal of marketing for higher education 33 (2023) 1, pp. 20-39
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Donor recognition : a double-edged sword in charitable giving
Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
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Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice; Novell, Corinne; Bauer, Steven - In: International review on public and non-profit marketing 20 (2023) 1, pp. 225-244
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It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela; Esposito, Annamaria; Vannini, Maria Cristina - In: International journal of entrepreneurship and small … 48 (2023) 1, pp. 27-38
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Cash may be king, but goods are queen : marketing for noncash donations by nonprofit organizations
Johnson, Brian Lee - In: Journal of philanthropy and marketing 28 (2023) 2, pp. 1-6
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Rote Seiten
[2023]-: Berlin : ESV Erich Schmidt Verlag - Jahrgang 26, 1 (Februar 2023)-
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Online cross-religion donation during COVID-19 : mediating role of empathy and trust
Aji, Hendy Mustiko; Muslichah, Istyakara - In: Journal of Islamic marketing 14 (2023) 6, pp. 1531-1550
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Service encounter and value co-creation in fundraising activities at the NPO sector
Klafke, Renata; Barrios, Andrés; Didonet, Simone Regina - In: The journal of services marketing 37 (2023) 7, pp. 851-861
Persistent link: https://ebtypo.dmz1.zbw/10014333402
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Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.; Neely, Daniel G.; Saxton, Gregory D. - In: Review of accounting studies 28 (2023) 2, pp. 658-688
Persistent link: https://ebtypo.dmz1.zbw/10014335924
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M. - 2020
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Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352
Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...
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Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald; Lee, Hyoung Tark - In: Asia Pacific journal of innovation and entrepreneurship … 14 (2020) 1, pp. 93-106
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Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 102-128
Persistent link: https://ebtypo.dmz1.zbw/10012802217
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://ebtypo.dmz1.zbw/10013041197
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Charity marketing : contemporary issues, research and practice
Hyde, Fran (ed.); Mitchell, Sarah-Louise (ed.) - 2022
"Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and led to changes in regulation and governance. However, the recent COVID-19 pandemic has illustrated...
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Does online salience predict charitable giving? : evidence from sms text donations
Scharf, Kimberly A.; Perroni, Carlo; Talavera, Sasha; … - 2022
Persistent link: https://ebtypo.dmz1.zbw/10012815474
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Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa; Hyde, Melissa K.; Chambers, Suzanne K.; … - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10
Persistent link: https://ebtypo.dmz1.zbw/10013093293
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Online donation behavior in nonprofit organizations : the role of congruent processing styles
Koksal, Ahmet; Darrat, Mohamad; James, Karen E. - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10
Persistent link: https://ebtypo.dmz1.zbw/10013093296
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Obligatory publicity increasescharitable acts
Yang, Adelle X.; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 839-857
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://ebtypo.dmz1.zbw/10013205205
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What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea
Kim, Soobin; Kang, Chulhee; Engel, Rafael - In: Nonprofit management & leadership 32 (2022) 4, pp. 627-649
Persistent link: https://ebtypo.dmz1.zbw/10013279475
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Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo; Kettunen, Kerttu; Siltaoja, Marjo - In: Scandinavian journal of management 38 (2022) 4, pp. 1-11
Persistent link: https://ebtypo.dmz1.zbw/10013477457
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How volunteer commitment differs in online and offline environments
Ihm, Jennifer; Shumate, Michelle - In: Management communication quarterly : an international … 36 (2022) 4, pp. 583-611
Persistent link: https://ebtypo.dmz1.zbw/10013438703
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Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013415061
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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484
Persistent link: https://ebtypo.dmz1.zbw/10013416991
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Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856
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A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.; Nelson, Deanna - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 5, pp. 1054-1073
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Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.; El Refae, Ghaleb A. - In: Journal of marketing for higher education 32 (2022) 2, pp. 215-237
Persistent link: https://ebtypo.dmz1.zbw/10013483257
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://ebtypo.dmz1.zbw/10013284896
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Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan; Becker, Annika; Kundi, Yasir Mansoor - In: Management decision 60 (2022) 6, pp. 1645-1661
Persistent link: https://ebtypo.dmz1.zbw/10013350107
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Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://ebtypo.dmz1.zbw/10013492877
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Online policies for efficient volunteer crowdsourcing
Manshadi, Vahideh; Rodilitz, Scott - In: Management science : journal of the Institute for … 68 (2022) 9, pp. 6572-6590
Persistent link: https://ebtypo.dmz1.zbw/10013373032
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