Trustworthy carbon footprint data is increasingly critical for organic food supply chains, yet many existing systems lack transparency, credibility, and cross-sector integration particularly in emerging economies. This research aims to develop a blockchain-based traceability system that...

Background: The organic food market in Sri Lanka has been growing steadily, driven by increasing consumer awareness of health and environmental sustainability. However, the market faces several challenges, particularly related to supply and affordability. Objectives: This study aims to identify...

Promoting green product consumption is one important element in building a sustainable society. Yet green products are usually more costly. In times of high inflation, not only budget constraints but also the fear that prices will continue to rise might dampen green product consumption and,...

We investigate the role of information strategy in shifting the purchasing preferences of “green” organic consumers towards a subset of “greener” products that foster adaptation to climate change. We focus on organic pasta, a widely consumed food, to conduct field experiment that...

This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis....

The COVID-19 pandemic has generated multiple transformations globally, with isolation periods alternating with those marked by intense social and economic restrictions, having a major impact on economic production and distribution activities, but especially on consumer behaviour. The recent...

This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation-opportunity-ability (MOA) framework to address the gap between...

Continuous organic production growth in the Republic of Serbia poses the issue of the existence of adequate distribution channels for these products, as they require specific storage and distribution requirements. In addition, the development of organic food production and demand for these...

This study investigates the agri-food sector, food trade, and food availability (as a component of food security) within the Economic Cooperation Organization (ECO), emphasizing the critical importance of agriculture across its member states. This significance is particularly pronounced in less...

This study investigates the influence of store image attributes and consumer green food trust in customer satisfaction and store loyalty within the context of Vietnam's emerging food market. Grounded in the Commitment-Trust Theory, the Open Innovation Dynamics Theory and the Theory of Planned...

The increasing urgency of climate change has prompted a global shift toward sustainable consumption, with organic food emerging as a viable alternative. This study investigates the role of environmental knowledge (EK), environmental concern (EC), and moral obligation (MO) in shaping organic...

The objective of the research is to examine the effects of product attributes on consumers' willingness to pay (WTP) for organic oranges in the Mekong Delta and estimate the consumers' WTP for each attribute. The study used survey data from 413 households in the Mekong Delta from March 2022 to...

Mobile health apps (MHAs) provide users with exercise support and dietary recommendations. They also suggest a wide range of novel foods. However, some users may face food neophobia, a reluctance to try unfamiliar foods, as well as the "omnivore's paradox". Optimizing the features that promote...

There remains a lack of theoretical understanding regarding the effects of smart systems on people's eating habits. Furthermore, few empirical studies have comprehensively analyzed the impact of smart food systems on users, considering the users' environmental orientation. To address this gap,...

This study examines three key research questions related to altruistic and egoistic motivations for sustainable behavior. It explores whether altruism is an intrinsic characteristic or context-dependent, if the distinction between altruism and egoism should be modeled as a binary or a continuum,...

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175...

This study investigates the intricate relationship between cognitive sociology and sustainable eating practices, specifically focusing on organic food purchase behaviours. We aim to uncover the complex social drivers influencing these behaviours by bridging social practice theory with...

Decisions about what we consume have environmental repercussions and, therefore, implications for future generations. Consumers' ability to pay more for sustainable food stimulates production strategies, like circular agriculture, aiding the European Green Deal's sustainable food system. With...

Community supported agriculture (CSA) is a format for provisioning food, usually vegetables, where consumers are involved, to various degrees, in the production process. In this study of survey data, we explore differences between CSAs in Norway and the UK in terms of organisational models and...

The European Union's Farm to Fork Strategy, embedded within the Green Deal, aims to create equitable and sustainable food systems, fostering environmentally responsible practices and addressing challenges comprehensively throughout the agri-food supply chain. Organic farming plays an important...

In recent years, the topic of urban food policies has attracted considerable interest within the scientific community, also in relation to the Green Public Procurement and the recent Minimum Environmental Criteria. These criteria promote organic school canteen service by providing award criteria...

It is becoming more and more important to comprehend how customers purchase health friendly organic goods. The goal of the current study is to evaluate consumers' buying intentions regarding healthy products (or health friendly) shopping. This study also looks at how customer intentions to buy...

Food consumption habits are one of the most direct and active forms of consumer behaviour through which individuals impact their environment. This behaviour does not evolve in isolation; rather, it is influenced by a variety of factors, including guilt. Within the context of sustainability,...

In response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especially in digitally connected communities. Against this backdrop, this study draws on...

In contrast to the historical development of short food supply chains (SFSCs) in North America and Europe, the institutional and political environment in Chile has been characterized by market liberalization and the promotion of food exports, relegating the adoption of SFSCs to conditions of...

The global market for organic foods is expanding, with consumers willing to pay more for their perceived health and sustainability benefits. However, expressing willingness to pay does not guarantee that sellers can charge a price premium for organic products and pass it along the supply chain....

The increasing complexity of global food supply chains has heightened consumer concerns about food safety, quality and authenticity, and triggered a growing demand for transparency-enhancing technologies such as blockchain. This study examines the factors influencing consumers' intention to...

Many countries are currently facing the challenges of demographic aging and the transition to sustainable development. Under these conditions, promoting a sustainable model of food consumption among the elderly appears to be a desirable direction for policy intervention. The aim of the study is...