Viele Experten gehen davon aus, dass Senioren zu einer der einflussreichsten Konsumentengruppen aufsteigen werden. Doch gerade ältere Menschen erweisen sich als heterogene und schwer zugängliche Personengruppe. Die Markteinführung von neuartigen Produkten ist immer eine Herausforderung. Bei...

New medical technologies are a leading driver of U.S. health care spending. This report identifies promising policy options to change which medical technologies are created, with two related policy goals: (1) Reduce total health care spending with the smallest possible loss of health benefits,...

This study aims to analyse the need and chance for microfinance as a tool for financing medical devices. In addition, this study wants to encourage microfinance institutions to go beyond their traditional field of business and start lending to disabled so that they can buy the equipment...