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Year of publication
Subject
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Package design 75 Verpackungsgestaltung 70 Verpackung 47 Packaging 41 Consumer behaviour 28 Konsumentenverhalten 28 Verpackungstechnik 23 Verpackungswirtschaft 21 Packaging industry 19 Produktgestaltung 19 Product design 18 Deutschland 13 Perception 9 Wahrnehmung 9 package design 9 Brand management 8 Germany 8 Markenführung 8 Verpackungsindustrie 8 Theorie 7 Theory 7 Advertising effects 6 Brand image 6 Green packaging 6 Markenimage 6 Werbewirkung 6 Ökologische Verpackung 6 Design 5 USA 5 United States 5 Zeitschrift 5 EU countries 4 EU-Staaten 4 Lebensmittel 4 Marketing management 4 Marketingmanagement 4 Psychology of advertising 4 Werbepsychologie 4 Adressbuch 3 Ernährungsindustrie 3
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Online availability
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Undetermined 30 Free 3
Type of publication
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Article 52 Book / Working Paper 41 Journal 14
Subcategories
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Article in journal 34 Book section 13 Case study 6 Proceedings 2 Guidebook 2 Glossary included 1 Newspaper 1 Reference work 1 Working paper 1
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Language
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English 65 German 37 Undetermined 4 Italian 1
Author
All
Karmasin, Helene 3 Krishna, Aradhna 3 Cian, Luca 2 Hellström, Daniel 2 Hennig, Andrea 2 Nilsson, Fredrik 2 Olsson, Annika 2 Orth, Ulrich R. 2 Rahman, Khandoker Mahmudur 2 Vaih-Baur, Christina 2 Wolf, Irwin Damascus 2 Zhang, Dan 2 Abdalkareem, Rabe 1 Adams, Bram 1 Affonso, Felipe M. 1 Ailawadi, Kusum L. 1 Alvarez-Valdes, Ramon 1 Aydinoglu, Nilufer 1 Aydınoğlu, Nilüfer Z. 1 Baek, Eunsoo 1 Batagelj, Zenel 1 Bauer, Udo 1 Biffignandi, Silvia 1 Bleisch, Günter 1 Bolles, Blair 1 Bonadio, Enrico 1 Borghini, Andrea 1 Braconnot, Alexandra R. 1 Brandt-Pook, Hans 1 Burton, Scot 1 Carlson, Jay P. 1 Celhay, Franck 1 Charan, Ashok 1 Chiesa, Fabio 1 Cierpiszewski, Ryszard 1 Conner, B. Franklin 1 Cornehl, Michaela 1 Costa, Diego Elias 1 Danes, Jeffrey E. 1 Davis, Cassandra 1
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Institution
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American Management Association 2 Bund Deutscher Verpackungs-Ingenieure 2 Deutsches Institut für Normung / Normenausschuss Verpackung 2 Haufe-Lexware GmbH & Co. KG 2 American Management Association / Packaging Division 1 Eric Cuvillier <Firma> 1 Gesellschaft Fördertechnik, Materialfluss und Logistik 1 Industrie- und Handelskammer <Leipzig> 1 Leipziger Verpackungsseminar <6, 1994, Leipzig> 1 Organization for Economic Cooperation and Development 1 Rationalisierungs-Gemeinschaft Verpackung 1 Seibt-Verlag <München> 1 United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly 1
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Published in...
All
Journal of business research : JBR 3 Psychology & marketing 3 Verpackungsmarketing : Fallbeispiele, Trends, Technologien 3 Consumer marketing series 2 Journal of international consumer marketing 2 Journal of marketing 2 Strategic marketing management in Asia : case studies and lessons across industries 2 The journal of product & brand management 2 Zeszyty naukowe 2 [American Management Association] Consumer marketing series 2 Aluminium : international journal for industry, research and application 1 Annals of operations research 1 Business logistics management : a supply chain perspective 1 Business logistics management : theory and practice 1 Business logistics management : theory and practices 1 Chemische Industrie : Zeitschrift für die Deutsche Chemiewirtschaft 1 Controlling im Handel : innovative Ansätze und Praxisbeispiele 1 Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben 1 Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings 1 Economia e management 1 Edition Horizont 1 Edition Logistik 1 Erfurter Hefte zum angewandten Marketing 1 European journal of marketing : EJM 1 IEEE transactions on engineering management : EM 1 Industrie, Engineering, Effizienz : IEE : Automatisierung. Wissen. auf den Punkt. 1 Information systems in public administration and their role in economic and social development : proceedings of an international seminar held in Chamrousse, France, 17-23 June, 1979 1 International development review 1 International journal of advertising : the review of marketing communications 1 International journal of manufacturing technology and management 1 International journal of technology marketing : IJTMkt 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of consumer behaviour 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of international economic law 1 Journal of marketing communications 1 Journal of marketing theory and practice 1 Journal of marketing theory and practice : JMTP 1 Journal of retailing 1 Journal of retailing and consumer services 1
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Source
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ECONIS (ZBW) 91 USB Cologne (EcoSocSci) 14 RePEc 1 Other ZBW resources 1
Showing 1 - 50 of 98
 
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.; Braconnot, Alexandra R.; Lunardo, Renaud - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368255
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Brands and retailers as your friends : the impacts of social exclusion, crowding perception, and design density on conspicuous consumption
Matin, Arian; Kululashvili, Sopiko; Todua, Nia; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550755
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Food, philosophy, and intellectual property : fifty case studies
Bonadio, Enrico; Borghini, Andrea - 2024
"This is a book about food, philosophy, and intellectual property rights. Taken separately, these are three well-known subjects; but it is uncommon to consider them together. Delivering a rich field of disputes, the book is comprised of 50 case studies, organized around eight themes: images;...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015068560
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Product, advertising, biometrics, price and promotion
Charan, Ashok - 2024
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014315994
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Package treaties
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015453703
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"Green Packaging" : Good Practices zur Auswahl ökologisch nachhaltiger Industrieverpackungen
Kerl, Herrmann-Johannes; Stölzle, Wolfgang - 2023 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013489475
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Verpackung ist Verführung : die Entschlüsselung des Packungscodes
Karmasin, Helene - 2023 - 2. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013482609
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Verpackung ist Verführung : Die Entschlüsselung des Packungscodes
Karmasin, Helene - 2023 - 2. Auflage
Edition: 2. Auflage
Book / Working Paper
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Verpackung ist Verführung : die Entschlüsselung des Packungscodes
Karmasin, Helene - 2016 - 1. Aufl.
Edition: 1. Aufl.
Book / Working Paper
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Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui; Song, Wenjing; Yang, Lu - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290533
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014325439
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014364483
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380318
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R package RobGARCHBoot
Trucíos, Carlos - 2019
This package provides a robust bootstrap procedure to obtain forecast densities for both return and volatilities in a GARCH context. The forecast densities are useful to obtain forecast intervals as well as to estimate risk measures such as Value-at-Risk (VaR). Additionally, we also provide the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012859804
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei; Griffin, William Glenn - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164300
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Toward using package centrality trend to identify packages in decline
Mujahid, Suhaib; Costa, Diego Elias; Abdalkareem, Rabe; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013547692
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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011704683
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Sensory Aspects of Package Design
Krishna, Aradhna; Cian, Luca; Aydinoglu, Nilufer - 2017
Book / Working Paper
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012653590
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Downsizing of fast moving consumer goods : perception & reaction of consumers
Sander, Matthias; Leibinger, Tina - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012292617
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Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven; Fitzsimons, Gavan J. - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012483451
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What features of green products packaging are more eye catching? : an eye-tracking exploratory study about organic agricultural products
Georgakarakou, Chrisanthi; Riskos, Kyriakos; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012533924
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Color versus form : which matters more in children's preferences of package design?
Zhang, Dan - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012200691
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Verpackungsrundschau : VR ; we are packaging
Bund Deutscher Verpackungs-Ingenieure; Deutsches … - Offenbach : Keppler Medien Gruppe; früher: Frankfurt, …; … - 1.1950 - 61.2010; 2011-No 11 (2012) ; 63. Jahrgang, no …
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000363396
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Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012492565
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Produktpolitik: Verpackung
Kraus, David - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013424818
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Managing packaging design for sustainable development : a compass for strategic directions
Olsson, Annika - 2017
Title Page -- Copyright Page -- Contents -- About the Authors -- Preface -- Acknowledgements -- Part 1 Fundamentals of Packaging Design -- Chapter 1 Introduction to packaging -- 1.1 Multiple functions of packaging -- 1.1.1 Containment -- 1.1.2 Protection -- 1.1.3 Apportionment -- 1.1.4...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011836945
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Managing packaging design for sustainable development : a compass for strategic directions
Olsson, Annika - 2017
Book / Working Paper
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Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika; Omegarić, Ismir; Batagelj, … - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011771473
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Packaging
Rahman, Khandoker Mahmudur - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011596839
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Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra; Burton, Scot - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011453856
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Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.; Weathers, Danny; Swain, Scott D. - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011450454
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Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu; Park, Jaewoo; Spence, Charles - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011602977
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011556331
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"Repackaging" plain packaging in Europe : strategic litigation and public interest considerations
Nanopoulos, Eva; Yotova, Rumiana - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015181083
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9 Packaging
Rahman, Khandoker Mahmudur - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015366079
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Plastic water : the social and material life of bottled water
Hawkins, Gay; Potter, Emily; Race, Kane - 2015
Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013481465
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Ökologisch vorteilhafte Getränkeverpackungen verlieren weiter an Bedeutung
Groth, Markus - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010490125
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Package graphic design : investigating the variables that moderate consumer response to atypical designs
Celhay, Franck; Trinquecoste, Jean François - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011441542
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010419891
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Six lessons for in-store marketing from six years of mobile eye-tracking research
Hendrickson, Kirk; Ailawadi, Kusum L. - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010424899
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A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010430573
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Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van; Veltkamp, Martijn - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010362503
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra; Orth, Ulrich R. - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009718539
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Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009720376
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A mixed‐methods approach for designing market‐driven packaging
Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014987296
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Consumer reaction to new package design
Holmes, Gary R.; Paswan, Audhesh - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009569991
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Current trends in commodity science : packaging
2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013444723
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Current trends in commodity science : packaging and product quality
2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013444740
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Packaging and material handling
Parvini, Mahsa - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009234605
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From push to pull : the automation and heuristic optimization of a caseless filler line in the dairy industry
Segulin, Brian W. - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008695321
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Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R. - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008758295
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Modelling packaging systems in the furniture industry /Dennis Reinking and Hans Brandt-Pook
Reinking, Dennis; Brandt-Pook, Hans - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008904212
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Il comparto alimentare e beverage : produzione, consumo, packaging e macchinari
Biffignandi, Silvia; Chiesa, Fabio - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009691330
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