Markham, Scott; Cangelosi, Joe - In: Journal of Product & Brand Management 8 (1999) 5, pp. 387-401
Examines the perceptions and preferences of fragrances by females. The sample was taken from nine cities across three continents. Of the two major fragrance concepts examined, unisex fragrances have been introduced, with only about half the respondents in the nine cities (six countries) surveyed...