Search Results - subject_exact:"Personal branding"

When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes

Papp-Váry, Árpád Ferenc - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015424388

Research gap in personal branding: Understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement

Szántó, Péter; Papp-Váry, Árpád; Radácsi, László - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015424772

Research gap in personal branding : understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement

Szántó, Péter; Papp-Váry, Árpád; Radácsi, László - 2025

Personal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized framework. Using mixed-methods research...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399698

When the face of the ad is bigger than the brand : how Zlatan Ibrahimović redefined advertising with athletes

Papp-Váry, Árpád Ferenc - 2025

Athletes today are no longer defined solely by their performance on the pitch; they have evolved into powerful personal brands that shape advertising narratives and influence consumer behavior globally. Their charisma, public personas, and ability to engage with audiences often make them as...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399726

Von Social Media zu Social Selling : Guide für erfolgreiches Personal Branding auf LinkedIn

Rösch, Sonja - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077992

Impression management through social media: impact on the market performance of musicians’ human brands

Porto, Rafael Barreiros; Borges, Carla Peixoto; Dubois, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352176

To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?

Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553109

Impression management through social media : impact on the market performance of musicians' human brands

Porto, Rafael Barreiros; Borges, Carla Peixoto; Dubois, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164670

The influencer-entrepreneurship journey : a model of staged progression

Cheng, Zixuan Mia; Regt, Anouk de; Young, Kai-Yi - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133903

Journalism practice and personal branding on social media : a review of freelance YouTuber journalists

Gorgulu, Sahika - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015110721

"You are the brand" : examining the experience of person-environment fit in national collegiate athletic association athletes' pursuit of name, image, and likeness sponsorship

Bredikhina, Nataliya; Kunkel, Thilo; Taylor, Elizabeth; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637361

Professoren als Corporate Influencer auf LinkedIn

Özergin, Berin; Düzyol, Asli - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015669015

Quick Guide Die Marke Ich im Social Web : Wie Sie Ihre Personal Brand wirkungsvoll aufbauen: Netzwerke, Content und KI

Steinmetz, Heike; Scheel, Alexander - 2026

Einleitung Auffallen im Goldfischteich -- LinkedIn, Insta & Co das richtige Netzwerk für die eigene Karriere -- Wer bin ich und wie bringe ich es auf den Punkt Vom Poser zur Marke Ich -- Praktische Umsetzung jetzt geht es um den Content -- Allheilmittel KI Strategien und Stolperfallen rund um...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650389

Would you pay an Insta-doctor a visit? : social media personal brands and young consumer perception

Szwed, Małgorzata - 2023

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359476

Personal branding in the knowledge economy : the inter-relationship between corporate and employee brands

Kucharska, Wioleta - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014022673

Sell yourself : how to create, live, and sell a powerful personal brand

McGovern, Cindy - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013343475

"Brazil must be a country for entrepreneurs and workers, not scoundrels" : personal branding mechanisms underpinning CEO activism

Barros, Amon; Rosenthal, Benjamin; Coelho, Caio; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375191

From research to recognition : a dual-path digital marketing framework for academic branding and knowledge dissemination

Kathuria, Sakshi; Xie, Quan; Huang, Li; Chan, Kimmy Wa; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015532883

Influencer Boot Camp : A Guide to Building a Successful Social Media Business

Biggs, John; Moore, Jessa - 2025

Chapter 1: Introduction to Influence -- Chapter 2: The Evolution of Influencer Marketing -- Chapter 3: Defining Your Niche -- Chapter 4: Influencer Ethics -- Chapter 5: Crafting Your Personal Brand -- Chapter 6: Content Creation 101 -- Chapter 7: Growing Your Audience -- Chapter 8: Surviving the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406963

Persönliche Positionierung für CEOs, Entrepreneure und Manager : Selbstreflexion, Strategie und Kommunikation: In drei Schritten zur Sichtbarkeit

Wiesner, Sonja - 2025

Selbstreflexion – Das Fundament durch persönliche Klarheit: Persönlichkeitstest, Visionsreise, Rückwärtsanalyse, SMART-Methode, Wertekompass, Aktienkurs, Glaubenssätze, Inneres Team, Ressourcen, Feedback-Dusche -- Strategie – Der Bauplan für die Positionierung und Sichtbarkeit:...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443939

How many likes are good enough? : an evaluation of social media performance

Ferreira, Caitlin; Robertson, Jeandri; Reyneke, Mignon - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013352910

The role of personal branding in entrepreneurship education

Männikus, Grete; Kuura, Arvi - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013459568

Impact of personal branding on the development of professional careers of managers

Smolarek, Małgorzata; Dzieńdziora, Joanna - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012807192

Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education

Tourky, Marwa; Foroudi, Pantea; Al-Zadjali, Fatma Haji - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012609418

The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates

Valdez, Carlos; Creque, Carole Ann; Penn, David - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062290

Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes

Venciūtė, Dominyka; Yue, Cen April; Thelen, Patrick D. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447414

Is social media B2B engagement driven by impression management strategies? : understanding corporate-driven versus individual-driven LinkedIn profiles

Stathopoulou, Anastasia; Kreuzer, Maria; Frisenberg, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015121121

Unpacking Micro-Influence within the Australian Creative Sectors : A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers

Harrison, Lisa - 2024

Chapter 1: Introduction -- Chapter 2: Methodology -- Chapter 3: Literature Review -- Chapter 4: Understanding Micro-influencer Networks -- Chapter 5: Personal Attributes of Micro-Influencers -- Chapter 6: Content that Influences -- Chapter 7: Strategies for Attaining and Maintaining...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072143

Chefsache Assistenz : Neue Perspektiven und Strategien für die Assistenz im digitalen Wandel

2024

Einleitung -- Die Vielfalt des Assistenzberufs -- Job Crafting in der Assistenz -- Markenkontaktpunkte – versteckte Potenziale für die Assistenz -- Assistenzen in der Social-Media-Welt und wie sie diese für sich nutzen können -- Die Assistenz als Prozessgestalterin im Hintergrund -- Die...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014495474

STAY LWYRD! : Karriere und Persönlichkeitsentwicklung im deutschen Rechtsmarkt

Gangnus, Katharina E. - 2024

Stay LWYRD -- Erfolgsbedingungen juristischer Bildung in Zeiten der Digitalisierung -- Docendo discimus -- How to become General Counsel -- Building your personal (legal) brand -- Welche Zutaten sind für ein erfolgreiches Business Development unerlässlich -- Aber bitte mit...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047879

Savvy self-promotion : the delicate art, and science, of bragging

John, Leslie K. - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012627162

Covering in cover letters : gender and self-presentation in job applications

He, Joyce C.; Kang, Sonia K. - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012657762

Personal brand benefits of social media use for researchers : a case study

Prado Román, Alberto; Paz-Gil, Iria; Prado Román, Miguel - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012621986

Proposing a new framework for personal brand positioning

Shafiee, Maysam; Gheidi, Shabnam; Sarikhani Khorrami, Maryam - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525599

Proposing a new framework for personal brand positioning

Shafiee, Maysam; Gheidi, Shabnam; Sarikhani Khorrami, Maryam - 2020

Personal branding is one of the newest topics in branding. It means that each person can have a stable personal brand by considering his/her given goals and using proper strategies. In this paper, the authors have tried to present a framework for personal brand positioning. To achieve this aim,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012202778

Digital Personal Branding : über den Mut, sichtbar zu sein. Ein Guide für Menschen und Unternehmen.

Zayats, Marina - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012206591

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Digital Personal Branding : Über den Mut, sichtbar zu sein. Ein Guide für Menschen und Unternehmen

Zayats, Marina - 2020

Book / Working Paper

Lead the future - shape your brand : Personal Branding für CEOs, Topmanager und Business Leader

Zeitler, Oxana - 2020 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012127133

Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands

Matthews, A. Lynn; Luebke, Sarah S. F. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485579

Building human brands : the role of critical reviews

Pomirleanu, Nadia; Chennamaneni, Pavan Rao; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427945

Like me : Generation Z and the use of social media for personal branding

Vițelar, Alexandra - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012159069

The role of personal brand on consumer behaviour in tourism contexts : the case of Madeira

Sousa, Bruno; Rodrigues, Sónia - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012118623

Das große Personal Branding Handbuch : Strategie - Marketing - Vertrieb - Text - Foto - Visualisierung & Design - Image & Wirkung - Rhetorik - Körpersprache

2019

In einer Zeit, in der Produkte und Dienstleistungen austauschbar geworden sind, stöt︢ konventionelles Marketing rasch an die Grenzen des Möglichen. Wer in einem unübersichtlichen Angebot wahrgenommen werden will, macht sich daher besser mittels Personal Branding selbst zur Marke. Denn...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012033978

Personal branding of professors in social media : a choice or a necessity in our days?

Shyle, Irma - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013338082

Linkedln Personalities : wie aus B-to-B-Führungskräften moderne Dialogmarketer werden

Ardisson, Susanne - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473660

Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity

Munoz, Caroline; Towner, Terri L. - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013536253

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

2022

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013167270