Search Results - subject_exact:"Personal computer game"

The influence of flow and competitiveness on young adult non-professional gamers’ attitude and continued play intentions toward eSports

Bevan-Dye, Ayesha Lian; Van den Berg, Liandi - 2026

While the popularity of eSports continues to grow, academic research on the topic remains limited, particularly in the African context. To address this scholarly limitation, this study applied the stimulus-organism-response theory to determine the influence of flow and competitiveness on young...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015654730

What is the value of attention? : supply and demand estimation of attention in a mobile app setting

Orrenius, Johan - 2026

I study the digital market for attention in a freemium mobile game where users choose between paying with money or by watching 30-second video ads. Using unique event-level data, I estimate consumers' supply elasticity of attention. In the aggregate, a one percent higher price increases the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564037

Digital tracking, gamification, social media, and AI : how technology influences motivation

Woolley, Kaitlin; Sharif, Marissa A. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607933

Transition from e-commerce to q-commerce : analysing the impact of hyper-local delivery on the pricing strategies of risk-averse supply chain partners

Raju, Sarin; Ali, Rofin Thirunelvelikaran Mohammed; … - 2026

Hyperlocal delivery (HLD) refers to a novel model for delivering goods or services to customers within a very limited geographic area, typically within a few miles of their location, in a very short time. With more and more online retailers moving to HLD, it is imperative to analyse the impact...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637531

Cooperation or confrontation? : an evolutionary game study on content clipping authorization in live streaming e-commerce under platform regulation

Luo, Feng; Zhao, Xinmiao; Xu, Tiantong - 2026

The rapid rise of live-streaming e-commerce has fostered a new "content clipping" model, in which secondary creators edit and republish anchors' live-streaming content to promote product sales. While this model can expand market reach and enhance revenue, it also introduces copyright disputes,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015636947

Convergence and divergence in digital game-based advertising : a systematic review of advergames and ingame advertising

Zagni, Luca Matteo; Baima, Gabriele; Do Binh; Nguyen, … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016062525

Consumer neuro-emotional and cognitive reactions to digital game advertisements

Kiliçer, Mesut; Akbiyik, Ferdi; Kraujalienė, Lidija; … - 2026

The primary aim of this study is to examine consumers' neuro-emotional and cognitive responses to digital game advertisements using EEG. Within this framework, 18 visual stimuli, totaling 150 seconds, were selected from five publicly accessible online advertisements for PUBG, one of the leading...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016088749

Game over or game changer? : the impact of applicants' gaming skills on their hirability

Basch, Johannes; Ohlms, Marie L.; Hepfengraber, Maria - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016090296

Intellectual property and Esports : an overview of the game

Ramos, Andy; Muñoz-Torrero, Antonio - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667923

Boosting peer influence for the climate? : intervening friendship networks with serious games to promote food knowledge and reduce meat consumption

Köbrich-León, Anja; Schobin, Janosch - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016084645

Improved learner motivation with ChatGPT-based learning games

Fritz, Jennifer - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015618244

Who gets a turn? : exploring multi-stakeholder collaboration in circular innovation and the role of gamification

Woy, Princess; Whalen, Katherine A.; Renström, Sara; … - 2025

Open innovation, especially through processes that support remote collaboration such as gamification, has the potential to support multi-stakeholder collaboration for circular innovation. This study explores how companies want to collaborate for circular innovation, specifically with end-users....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015546338

Video 2040 : the new mediatech, AI, and the next generation of media

Noam, Eli M. - 2026 - First

"This visionary and wide-ranging book explores the future of video media, integrating historic and current developments of TV and online video with an empirical anticipation of the next generation of media technology, content, business, and policy. Leading economist Eli Noam considers a wide...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015611227

Development of methods of artillery control for suppression of an enemy amphibious operation in video game simulations

Grishyn, Maksym; Maksymova, Oksana; Kirkopulo, Kateryna; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549094

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373123

Video games drive Chinese otakus to travel : cognitive appraisal theory and affective transfer theory

Wu, Xiaohong; Lai, Ivan Ka Wai - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585100

Building a university brand through intercollegiate athlete programs : a comparison of emerging sports and esports programs

Lee, Minkyo; Lee, Ju Young - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015589955

Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea

Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373283

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374350

Show one more version 1

Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Book / Working Paper

Optimization of cooperation mode and decision strategy in online game supply chain

Tian, Longmei; Hu, Bneyong; Mneg, Chao - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015604595

Exploring communication strategies with esports fans : signaling physical location and popularity

Nolin, Gavin; Karabas, Ismail; King, Skyler - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620354

"Coolness" and "joy" in games : factors influencing mobile game players' willingness to make in-game purchases

Ma, Yining; He, Wang - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015211059

Are games always fun and fair? : a comparison of reactions to different game-based assessments

Ohlms, Marie L.; Melchers, Klaus G. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015338477

How connectivity in online social interactions influence the loyalty and WOM toward games? : the role of need to belong

Vale, Aline Francilurdes Nery; Nobre, Liana Holanda … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620395

"Do video game players dream of metaverse traveling?" : the role of gamification technology and game immersion experience

Zhang, Jiale; Farzana Quoquab; Jihad Mohammad - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639652

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015190420

Displaying the amount of consumption time in online reviews can affect helpful votes

Zhang, Zheng; Zhou, Wenjun; Andrews, Michelle - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670074

Hybridization of human resource management practices at South Korean online game firms : the effects of inter-organizational networks

Yoon, Francis K. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015191570

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - 2025

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192343

Gamification for e-retailing : findings and future insights

Dikcius, Vytautas; Adomaviciute-Sakalauske, Karina; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059248

Combating online abuse in sports : the game beyond the screen

2026

1. Online Abuse in Sport: An Introduction -- 2. Toxic Content in Sport: Hate, Harassment and Hostility in Digital Arenas -- 3. Content Leakage: Privacy, Exposure and the Athlete in the Public Eye -- 4. Overloading: Coordinated Digital Harassment Across Traditional Sport, Esports and Streaming --...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015676552

Personalized content, engagement, and monetization in a mobile puzzle game

Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015181873

Choosing from the menu of beer game adaptations : a general framework based on a narrative review

Nimmy, J. S.; Sunny, Justin; Kurian, Dony S.; Pillai, … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059323

Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys

Lopes, José Varela; Casais, Beatriz - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015416699

Social gamification in online accounting courses and the impact on course engagement

Blix, Leslie; Edmonds, Christopher T.; Edmonds, Jennifer E. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073788

Sequential pricing on multisided platforms

Bontems, Philipe; Hamilton, Stephen F.; Lepore, Jason J. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015471145

Unlocking playful dimensions : developing and validating a scale for assessing video game-related hedonic experiences

Abbasi, Amir Zaib; Ding Hooi Ting; Hlavacs, Helmut; … - 2025

This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player's imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433395

From pixels to places : leveraging the meaning transfer mechanism of video games to shape travel intention

Liu, Yizhi; Luo, Xing; Li, Meixing - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063998

Digital gaming and the advertising landscape

Hera, Teresa de la - 2025 - First edition.

Acknowledgements, Preliminary Notes, Preface, Introduction, Part I: Digital Games as an Advertising Medium, Part II. Persuading Players though Digital Games, Part III. Advertising through Digital Games, References Ludography Index

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595780

Virtual observability in sequential play

Capra, C. Monica; Holt, Charles A.; Lin, Po-Hsuan - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016074376

King Pong : how Atari bounced across markets to make millions

Guins, Raiford - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015622899

Skin in the game : the returns of digital assets from computer games

Reichenbach, Felix - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015551316

Super Nintendo : the game-changing company that unlocked the power of play

Macdonald, Keza - 2026

"An exuberant ode to play and the epic story of a company that has redefined it-their quirky beginnings, their singular ethos, their endlessly innovative leaders and developers, their massive cultural impact, and most of all the video games themselves, which have inspired joy and creativity in...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635077

Streaming platform games : construction of the core

Dietzenbacher, Bas; Núñez Lugilde, Iago; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015554825

Gamification in virtual sales training : evidence from a field experiment

Frieß, Maximilian - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015519691

Japanese game studies : a guide to studying Japanese games

2026

Purpose and Structure of this Book -- A Brief History of Game Research and Game Studies in Japan -- Japanese Videogame Research Communities, Associations, Institutes, and Projects -- Media Mix and Digital Games -- A Study of Japanese Game Centers and Arcade Games -- Exploring the History of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016088713