Search Results - subject_exact:"Personalisierung"

The individual monetary valuation of online hotel ratings

Evangelinos, Christos; Obermeyer, Andy; Bartel, Aaron - 2020

We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the...

Persistent link: https://ebtypo.dmz1.zbw/10012208690

Taming the complexity in search matching : two-sided recommender systems on digital platforms

Malgonde, Onkar; Zhang, He; Padmanabhan, Balaji; … - In: MIS quarterly 44 (2020) 1, pp. 48-84

Persistent link: https://ebtypo.dmz1.zbw/10012203888

The impact of emotionality and trust cues on the perceived trustworthiness of online reviews

Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

Persistent link: https://ebtypo.dmz1.zbw/10012113743

A study on factors influencing online behavioral advertising avoidance (Oba) : special reference to Sri Lankan online advertising

Wijenayake, Shanika; Pathirana, Imesha Ruwan - In: Management science letters 9 (2019) 8, pp. 1281-1288

Persistent link: https://ebtypo.dmz1.zbw/10012034697

What do employee referral programs do?

Friebel, Guido; Heinz, Matthias; Hoffman, Mitchell; … - 2019

Persistent link: https://ebtypo.dmz1.zbw/10012036277

A rating of the online reputation balance in lodgings

Rodríguez-Díaz, Manuel; Alonso-González, Raquel; … - In: Administrative Sciences : open access journal 9 (2019) 3/58, pp. 1-18

Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews have increased their influence on customers' decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings vary across...

Persistent link: https://ebtypo.dmz1.zbw/10012145396

The influence of recommendations in social media on purchase intentions of generations y and z

Pauliene, Rasa; Sedneva, Karina - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 227-256

The aim of this study is to explore how the impact of recommendations in social media on intention to purchase varies between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion leaders’ recommendations, and e-WOM, which refers to...

Persistent link: https://ebtypo.dmz1.zbw/10012193265

Tourists' recommendations : WOM becomes digital

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA : ENTerprise REsearch …, (pp. 493-501). 2019

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...

Persistent link: https://ebtypo.dmz1.zbw/10012221814

The impact of AI on disintermediation processes in the tourism industry

Damoska, Jovanka; Erceg, Aleksandar - In: Handbook of research on applied AI for international …, (pp. 96-115). 2021

Persistent link: https://ebtypo.dmz1.zbw/10012303444

Models for individual responsed : explaining and predicting individual behavior

Castelein, Anoek - 2021

Persistent link: https://ebtypo.dmz1.zbw/10012491480

Algorithmic regulation and personalized law : a handbook

Busch, Christoph (ed.); De Franceschi, Alberto (ed.) - 2021

Persistent link: https://ebtypo.dmz1.zbw/10012250449

Impact of variety and control on users' reactions to recommender systems : exemplary application diversifying users' meal choices

2021

Persistent link: https://ebtypo.dmz1.zbw/10012429509

Measuring gentrification : using Yelp data to quantify neighborhood change

Glaeser, Edward L.; Kim, Hyunjin; Luca, Michael - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011912299

An experimental investigation of the effects of retargeted advertising : the role of frequency and timing

Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi; … - 2018 - This draft January 2018

Persistent link: https://ebtypo.dmz1.zbw/10011865014

Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers

Benade, Morgane Sophie - 2018

Persistent link: https://ebtypo.dmz1.zbw/10012063903

Persönlichkeitsbasierte Personalisierung im Mobile Commerce : eine verhaltenswissenschaftliche Analyse am Beispiel von Supermarkt-Apps

Arz, Stefanie - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012287721

Personalized digital marketing recommender engine

Behera, Rajat Kumar; Gunasekaran, Angappa; Gupta, Shivam; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-24

Persistent link: https://ebtypo.dmz1.zbw/10012171970

Predicting the helpfulness of online customer reviews : the role of title features

Akbarabadi, Mina; Hosseini, Monireh - In: International journal of market research 62 (2020) 3, pp. 272-287

Persistent link: https://ebtypo.dmz1.zbw/10012231172

Improving text summarization of online hotel reviews with review helpfulness and sentiment

Tsai, Chih-Fong; Chen, Kuanchin; Hu, Ya-Han; Chen, Wei-Kai - In: Tourism management : research, policies, practice 80 (2020), pp. 1-13

Persistent link: https://ebtypo.dmz1.zbw/10012237344

Insights into TripAdvisor's online reviews : the case of Tehran's hotels

Khorsand, Ramina; Rafiee, Majid; Kayvanfar, Vahid - In: Tourism management perspectives : TMP 34 (2020), pp. 1-12

Persistent link: https://ebtypo.dmz1.zbw/10012238232

Let's talk about this in public : consumer expectations for online review response

Zhang, Lu; Gao, Yixing; Zheng, Xiaoyun - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 68-83

Persistent link: https://ebtypo.dmz1.zbw/10012158180

Small clues tell : a collaborative expansion approach for effective content-based recommendations

Lee, Yen-Hsien; Wei, Chih-Ping; Hu, Paul Jen-Hwa; … - In: Journal of organizational computing and electronic commerce 30 (2020) 2, pp. 111-128

Persistent link: https://ebtypo.dmz1.zbw/10012264451

Personalisierung von Medienangeboten im Zeichen der digitalen Transformation (III) : die technische Perspektive

Thürmel, Verena; Hess, Thomas - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 17 (2020) 1, pp. 20-28

Persistent link: https://ebtypo.dmz1.zbw/10012265360

Die Audiolandschaft im Zeichen der Digitalisierung (I)

Beule, Vanessa; Hirschmeier, Stefan; Schoder, Detlef - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 17 (2020) 1, pp. 29-37

Persistent link: https://ebtypo.dmz1.zbw/10012265361

Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo

Binbasioglu, Hulisi - In: International journal of entrepreneurship and … 24 (2020) 4/5, pp. 358-373

Persistent link: https://ebtypo.dmz1.zbw/10012251193

The role of attitude ambivalence in conflicting online hotel reviews

Akhtar, Nadeem; Sun, Jin; Chen, Jing; Akhtar, Muhammad … - In: Journal of hospitality marketing & management 29 (2020) 4, pp. 471-502

Persistent link: https://ebtypo.dmz1.zbw/10012256146

Automatisierung und Personalisierung von Dienstleistungen

Bruhn, Manfred (ed.); Hadwich, Karsten (ed.) - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012256457

Online product review impact : the relative effects of review credibility and review relevance

Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191

Persistent link: https://ebtypo.dmz1.zbw/10012258242

Zaungäste der Plattform-Tektonik

Lobigs, Frank; Mündges, Stephan - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 17 (2020) 2/3, pp. 28-35

Persistent link: https://ebtypo.dmz1.zbw/10012298306

Mining trips from location-based social networks for clustering travelers and destinations

Dietz, Linus; Sen, Avradip; Roy, Rinita; Wörndl, Wolfgang - In: Information technology & tourism 22 (2020) 1, pp. 131-166

Persistent link: https://ebtypo.dmz1.zbw/10012226366

Choosing between hotels : impact of bimodal rating summary statistics and maximizing behavioral tendency

Coba, Ludovik; Rook, Laurens; Zanker, Markus - In: Information technology & tourism 22 (2020) 1, pp. 167-186

Persistent link: https://ebtypo.dmz1.zbw/10012226368

Dem Mitarbeiter zu Diensten : Weiterbildung und Qualifizierung als Personennahe Dienstleistung

Vladova, Gergana; Heuts, Alexander; Teichmann, Malte - In: HMD : Praxis der Wirtschaftsinformatik 57 (2020) 4, pp. 710-721

Persistent link: https://ebtypo.dmz1.zbw/10012291392

Digitale Geschäftsmodelle im Gesundheitswesen : Persönlichkeiten. Zukunftsperspektiven.

Altun, Emek; Aulenkamp, Jana - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012133894

Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse

Kes, Isabelle - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012293067

Dynamics in platform ecosystems : evidence from crowdfunding

Thies, Ferdinand - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011635446

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011897809

System zur Produktionsplanung für rekonfigurierbare Produktionssysteme

Hees, Andreas Fabian - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011713355

Personalisierung von Medienangeboten im Zeichen der digitalen Transformation (I) : die öffentlich-rechtliche Perspektie

Amlung, Robert - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 16 (2019) 2, pp. 6-11

Persistent link: https://ebtypo.dmz1.zbw/10012054994

Mobile app recommendation : an involvement-enhanced approach

He, Jiangning; Fang, Xiao; Liu, Hongyan; Li, Xindan - In: Management information systems : mis quarterly 43 (2019) 3, pp. 827-849

Persistent link: https://ebtypo.dmz1.zbw/10012062111

What do hotel customers complain about? : text analysis using structural topic model

Hu, Nan; Zhang, Ting; Gao, Baojun; Bose, Indranil - In: Tourism management : research, policies, practice 72 (2019), pp. 417-426

Persistent link: https://ebtypo.dmz1.zbw/10011996164

The effect of online reviews on product sales : a joint sentiment-topic analysis

Li, Xiaolin; Wu, Chaojiang; Mai, Feng - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 172-184

Persistent link: https://ebtypo.dmz1.zbw/10011997619

This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness

Wang, Fang; Karimi, Sahar - In: Journal of business research : JBR 104 (2019), pp. 283-294

Persistent link: https://ebtypo.dmz1.zbw/10012105029

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95

Persistent link: https://ebtypo.dmz1.zbw/10012105502

The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth

Pinochet, Luis Hernan Contreras; Lopes, Evandro Luiz; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 209-229

Persistent link: https://ebtypo.dmz1.zbw/10012106620

Straight to the heart of your target audience : personalized advertising systems based on wearable technology and heart-rate variability

Orazi, Davide C.; Nyilasy, Greg - In: Journal of advertising research 59 (2019) 2, pp. 137-141

Persistent link: https://ebtypo.dmz1.zbw/10012109416

Personalisierung der Medien : juristische Aspekte des Datenschutzes und der Plattformregulierung aus europäischer Sicht

Helberger, Natali - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 16 (2019) 3, pp. 11-15

Persistent link: https://ebtypo.dmz1.zbw/10012116736

KI in der Marketingkommunikation

Mühl-Benninghaus, Wolfgang - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 31-33

Persistent link: https://ebtypo.dmz1.zbw/10012035328

Personalisierung im Marketing : Nutzung der Daten zum Wohle der Nutzer

Schwabe, Andreas; Fanfarillo, Stefano; Bellefonds, … - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 56-60

Persistent link: https://ebtypo.dmz1.zbw/10012035375

Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR ; an information … 30 (2019) 3, pp. 819-838

Persistent link: https://ebtypo.dmz1.zbw/10012118891

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811

Persistent link: https://ebtypo.dmz1.zbw/10012120907