Chapter 1 - Definition of Nation, Country, Region and City Branding -- Chapter 2 - The Importance of Nation, Region and City Branding -- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand? -- Chapter 4 - The role of Marketing in...

Despite the growing importance of rural development, research on place marketing remains fragmented, with no comprehensive systematic literature review (SLR) addressing this field with such focus and detail. The study aims to systematically map scientific publications on place marketing, with a...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...

Purpose The purpose of this study is to examine how five different multi-level governance (MLG) models affect place branding (PB) performance in Saudi Arabia. Design/methodology/approach In hierarchical administrative systems, central governments exert control on PB, influencing its...

Purpose Although the place stakeholders play a key role in participatory place branding, surprisingly little interest has been shown in the people involved in participatory place branding initiatives. The purpose of this study is to explore place stakeholders’ perceptions of the meaning and...

Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...

Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...

Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...

Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development, the study aims to substantiate the...