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Year of publication
Subject
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Place marketing 713 Standortmarketing 667 Brand management 254 Markenführung 252 Tourismusmarketing 146 Tourism marketing 144 Deutschland 99 Germany 97 City marketing 90 Stadtmarketing 89 Destination management 88 Destinationsmanagement 88 Brand image 85 Markenimage 85 Place branding 74 Designation of origin 66 Herkunftsbezeichnung 66 Standortpolitik 61 place marketing 60 place branding 56 Markenartikel 52 Brand 50 Tourism 50 Tourismus 50 Regionalentwicklung 49 Consumer behaviour 46 Konsumentenverhalten 45 Regional development 44 Wirtschaftsförderung 39 Holiday behaviour 38 Regionalpolitik 38 Urlaubsverhalten 38 Regional business growth programme 37 Regional policy 36 Location policy 35 Tourism destination 33 Tourismusregion 33 Regionales Marketing 32 Marketing 30 Marketingmanagement 28
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Online availability
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Undetermined 246 Free 108 CC license 10
Type of publication
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Article 467 Book / Working Paper 289 Journal 5
Subcategories
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Article in journal 313 Book section 126 Proceedings 34 Case study 28 Working paper 27 Government document 8 Textbook 6 Guidebook 4 Handbook 3 Report 2 Statistics 2 Review 1
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Language
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English 493 German 200 Undetermined 31 Polish 15 French 11 Russian 9 Italian 7 Portuguese 1 Slovenian 1
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Author
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Warnaby, Gary 18 Kavaratzis, Mihalis 12 Medway, Dominic 11 Zenker, Sebastian 10 Campelo, Adriana 9 Dinnie, Keith 9 Melewar, T. C. 8 Braun, Erik 7 Foroudi, Pantea 7 Lucarelli, Andrea 7 Metaxas, Theodore 6 Papadopoulos, Nicolas 6 Anholt, Simon 5 Bang, Nguyen 5 Dennis, Charles 5 Hanna, Sonya 5 Rowley, Jennifer 5 Uslay, Can 5 Ashworth, Gregory J. 4 Björner, Emma 4 Brown, Stephen 4 Bruwer, Johan 4 Foroudi, Mohammad Mahdi 4 Giovanardi, Massimo 4 Kalandides, Ares 4 Kerr, Greg 4 Lichrou, Maria 4 Pasquinelli, Cecilia 4 Pechlaner, Harald 4 Pino, Giovanni 4 Rauhut, Daniel 4 Spielmann, Nathalie 4 Therkelsen, Anette 4 Zavattaro, Staci M. 4 Balderjahn, Ingo 3 Bayraktar, Ahmet 3 Boisen, Martin 3 Bose, Sunny 3 Cassinger, Cecilia 3 Charters, Steve 3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Bundesvereinigung City- und Stadtmarketing Deutschland 3 Bayern / Bayerisches Staatsministerium für Landesentwicklung und Umweltfragen 2 Edward Elgar Publishing 2 European Regional Science Association 2 National Association of State Development Agencies 2 National Research University Higher School of Economics 2 Regional Research Institute (RRI), West Virginia University 2 Akademie für Raumforschung und Landesplanung 1 Arizona / Department of Commerce 1 Berlin Partner GmbH 1 Bremen / Senat 1 Conway Data, Inc. <Norcross, Ga.> 1 Deutscher Städtetag 1 Deutsches Institut für Urbanistik 1 East Central State / Ministry of Trade and Industry 1 Erich Schmidt Verlag 1 Eventforum Mannheim <2., 2014, Mannheim> 1 Fachhochschule Jena 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Finansovyj Universitet 1 Forumgespräch Die Marke Deutschland <2001, Rotis> 1 Frankreich / Conseil National des Economies Regionales 1 Frehner-Consulting AG <Sankt Gallen> 1 Girozentrale und Bank der Österreichischen Sparkassen <Wien> 1 Hauptverband des Deutschen Einzelhandels 1 Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau> 1 Industrie- und Handelskammer für München und Oberbayern 1 Institut für Management und Tourismus 1 Institut für Marketing und Kommunalentwicklung <Aalen> 1 International Colloquium on Place Marketing and Nation Branding <2, 2010, London> 1 KPMG Peat Marwick Thorne <Toronto> 1 Karlshochschule 1 Kommunalverband Ruhrgebiet 1 Konferenz Identitätsbildung: Implikationen für Globale Unternehmen und Regionen <2004, Dillingen, Saar; Mettlach> 1 MCDP International UG (haftungsbeschränkt) 1 Management Center Innsbruck 1 Muzeum Niepodległości w Warszawie 1 National Council for Urban Economic Development 1 Nevinnomysskij Gosudarstvennyj Gumanitarno-Techničeskich Institut 1
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Published in...
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Journal of Place Management and Development 24 Journal of business research : JBR 23 Handbook on place branding and marketing 21 Branded spaces : experience enactments and entanglements 13 Journal of marketing management : MM 13 Marketing theory 9 The journal of product & brand management 9 Tourism management : research, policies, practice 9 European Spatial Research and Policy 8 The marketing review 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 7 Regional studies : official journal of the Regional Studies Association 7 StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding 7 Brands and branding geographies 6 International review on public and non-profit marketing 6 Scandinavian journal of hospitality and tourism 6 Strategic place branding methodologies and theory for tourist attraction 6 The journal of brand management : an international journal 6 Urban events, place branding and promotion : place event marketing 6 Journal of travel and tourism marketing 5 MPRA Paper 5 Qualitative market research : an international journal 5 SpringerLink / Bücher 5 Towards effective place brand management : branding European cities and regions 5 Advances in hospitality, tourism, and the services industry (AHTSI) book series 4 Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement 4 International journal of leisure and tourism marketing : IJLTM 4 Marketing countries, places, and place-associated brands : identity and image 4 Marketing places and spaces 4 Springer eBook Collection 4 Standortwettbewerb und Tourismus : regionale Erfolgsstrategien 4 50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden 3 Bausteine der Regionalentwicklung 3 Brand research : [an outcome of the second International Conference on Brand Management] 3 International Journal of Culture, Tourism and Hospitality Research 3 International journal of wine business research : IJWBR 3 Journal of macromarketing : examining the interactions among markets, marketing, and society 3 Journal of marketing management : JMM ; journal of the Academy of Marketing 3 Journal of strategic marketing 3 Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft 3
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Source
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ECONIS (ZBW) 684 Other ZBW resources 34 RePEc 31 EconStor 6 USB Cologne (EcoSocSci) 5 BASE 1
Showing 1 - 50 of 706
 
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Place marketing or civic information? : classifying municipal tweets using machine learning
Bergh, Andreas; Ekman, Christina Anzén; Moricz, Sara - 2026
How do municipalities use social media? For place marketing, civic information, or dialogue with citizens? We address this question by classifying 35,930 tweets from 15 municipal Twitter accounts in the Skåne region of Sweden, using a machine learning algorithm trained on manually annotated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667270
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Resident-centred rural development through place marketing : complexity, sustainability, and economic indicators
Kádár, Beáta; Reicher, Regina Zsuzsánna - 2025
Despite the growing importance of rural development, research on place marketing remains fragmented, with no comprehensive systematic literature review (SLR) addressing this field with such focus and detail. The study aims to systematically map scientific publications on place marketing, with a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015553257
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Local Identity, Pride and Branding in Place Transformation : Stories that Shape Places
2026
A place's economic future is shaped not only by its industries, infrastructure and institutions, but also by its identity: how people perceive it, talk about it and imagine what it can become. The stories attached to a place, rooted in its history, culture and industrial legacy, influence...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665137
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Perception of tourist places from a spatial perspective
Czapliński, Paweł - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307895
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Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
Lucarelli, Andrea; Cassinger, Cecilia; Ågren, Karin - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014413877
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"The good place" : investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers
Fona, Cristina; Melewar, T. C.; Dennis, Charles; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015447442
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Embracing the potential of ambiguous place brands : illustrations from the Wild Atlantic Way
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431722
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"It broke my heart when they ripped the old logo off the wall" : places, uses and meanings of the rebranded logo
Erjansola, Ari-Matti; Virtanen, Linda; Lipponen, Jukka - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509280
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Inclusive tourism and place branding : a nuanced and deepened understanding
Kraff, Helena; Jernsand, Eva Maria; Björner, Emma - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515194
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Advancing a tourist perspective in inclusive place branding : anticipated constraints of domestic tourists with foreign backgrounds
Eksell, Jörgen; Månsson, Maria - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515197
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Communicating inclusiveness through major sporting events : development and application of a framework
Lundberg, Erik; Björner, Emma; Osanami Törngren, Sayaka - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515199
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520961
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Multilayered spatial categories in tourism marketing and branding
Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076758
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Illusive inclusion : destination-marketing, managing Gay Pride events and the problem with cosmopolitan inclusivity
Dixon, Laura - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077140
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There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534720
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Personality and place as resources for regional development : Alfred Nobel's Karlskoga
Pugh, Rhiannon; Andersson, Ida - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206188
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Brand on the run : place brands as judgement devices and sources of local advantage in the music industry
Adler, Patrick - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206191
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Towards a framework for exploring indirect value of tourist attractions in place branding : the case of Tom Tits Experiment Science Center
Lind, Joakim; Lindström, Johanna - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189087
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Conceptualizing digital placemaking in nature for wellbeing
Fernandez-Osso Fuentes, Maria J.; Keegan, Brendan J.; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627646
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163104
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The impact of emigrant communities on the image of a country : the case of the Portuguese community in France
Freire, Joao R.; Gertner, Rosane K.; Florek, Magdalena - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015593556
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Place marketing and branding : symbols and representations
Medway, Dominic; Warnaby, Gary - 2026
"Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626362
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Marketplace icons and iconic brands : exploring place in the myth-making process
Fuschillo, Gregorio; Marrone, Teresa; Cantone, Luigi; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666156
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Nation and place branding : an applied approach to building the image of countries, regions, and cities
Torres, Jose Filipe; Karaburun, Recep Richie - 2026
Chapter 1 - Definition of Nation, Country, Region and City Branding -- Chapter 2 - The Importance of Nation, Region and City Branding -- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand? -- Chapter 4 - The role of Marketing in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560088
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Determinants of brand love in wine tourism
Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - 2023
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015056970
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Mazovia brand awareness among corporate customers : implications for local authorities
Młotkowska, Katarzyna; Kowalik, Izabela - 2023
Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515765
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The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia; Osanami Törngren, Sayaka - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014450071
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City integrated marketing communication : identification and measurement framework
Daszkiewicz, Magdalena; Mazurek, Edyta; Pukas, Anetta - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014279365
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Pasts of the present : iconicity and authentication at two reconstructed heritage sites in Japan
Sejrup, Jens - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014373666
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In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?
Saari, Susanna - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293835
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The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012217314
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Place branding and sustainable rural communities : qualitative evidence from rural areas in Denmark
Gulisova, Barbora; Horbel, Chris; Noe, Egon - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546956
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Znamčenje območij kot pristop k razvoju podeželja v Sloveniji
Logar, Erik - 2025 - Prva izdaja
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337776
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Expanding the scope of inclusive tourism and place branding
2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515211
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Inclusivity as civism : theorizing the axiology of marketing and branding of places
Lucarelli, Andrea - 2022
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Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma; Aronsson, Lars - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013466553
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Strategic management of the Malaga brand through open innovation : tourists and residents' perception
Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - 2022
Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801981
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Proposing a conceptual framework of urban regeneration interaction and entrepreneur city in achieving place marketing
Rafieiyan, Mojtaba; Aydaghmish, Fatemeh Mohammadi - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011729138
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Economic outcomes of place branding: evidence from a scoping review
Pattaratanakun, Ake; Taecharungroj, Viriya - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352297
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The importance of events, happiness and brand love for a place sustainability
Dutschke, José; Dutschke, Georg; Dias, Álvaro Lopes; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057471
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Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects
Vuolteenaho, Jani; Basik, Sergei - 2024
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The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)
Napawan Tantivejakul - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014493977
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The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model
Zheng, Hao; Sun, Yefang; Zhang, Yueyi; Lu, Chenyuan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513336
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Places as brands : charting the value of place-based intangibles
Castaldi, Carolina; Mendonça, Sandro - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205285
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Deconstructing cluster identity : place branding and trademarking by cluster organizations
Grimbert, Stephanie Francis; Zabala-Iturriagagoitia, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205290
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Place promotion, place branding and social media communication around entrepreneurial ecosystems : a Twitter analysis
Corradini, Carlo; Santini, Erica; Vecciolini, Claudia - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205291
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Places as brands : charting the value of place-based intangibles
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205308
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Linking place brands and regional innovation : sustainable business strategies leveraging heritage
Pasquinelli, Cecilia; Rovai, Serena; Bellini, Nicola - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206192
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Municipal flag design preferences of United States residents
Nelson, Toby - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191859
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Enhancing brand loyalty through LGBTQ+ influencers : a study on the impact of firm-generated content in inclusive marketing strategies
Chatzopoulou, Evi; Poulis, Athanasios; Giovanis, Apostolos - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015615609
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