Schneider, Andrea; Linke, Jannis; Sanusoglu, Emir; … - In: Marketing Review St. Gallen : die neue … 42 (2025) 1, pp. 44-53
Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable...