EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Price discount"
Narrow search

Narrow search

Year of publication
Subject
All
Low-cost strategy 1,028 Niedrigpreisstrategie 1,028 Airline 434 Fluggesellschaft 434 Preismanagement 275 Pricing strategy 275 Consumer behaviour 263 Konsumentenverhalten 263 Luftverkehr 182 Air transport 180 Sales promotion 173 Verkaufsförderung 173 Theorie 167 Theory 167 Air passenger transport 147 Passagierluftverkehr 147 Rabatt 112 Rebate 112 USA 106 United States 105 Preiswettbewerb 71 Market entry 70 Markteintritt 70 Price competition 69 Airport 68 Flughafen 68 Wettbewerb 60 Competition 59 Einzelhandelspreis 58 Geschäftsmodell 58 Retail price 58 Business model 57 Einzelhandel 52 Retail trade 52 Deutschland 50 Germany 50 Competitive strategy 47 Wettbewerbsstrategie 47 EU countries 46 EU-Staaten 46
more ... less ...
Online availability
All
Undetermined 344 Free 203 CC license 8
Type of publication
All
Article 807 Book / Working Paper 274 Journal 1
Type of publication (narrower categories)
All
Article in journal 691 Aufsatz in Zeitschrift 691 Aufsatz im Buch 86 Book section 86 Graue Literatur 85 Non-commercial literature 85 Arbeitspapier 63 Working Paper 63 Hochschulschrift 30 Case study 29 Fallstudie 29 Thesis 24 Conference paper 11 Konferenzbeitrag 11 Aufsatzsammlung 6 Collection of articles of several authors 6 Sammelwerk 6 research-article 4 Article 2 Collection of articles written by one author 2 Sammlung 2 Systematic review 2 Übersichtsarbeit 2 Amtsdruckschrift 1 Bibliografie enthalten 1 Bibliography included 1 Conference proceedings 1 Fallstudiensammlung 1 Government document 1 Konferenzschrift 1 Reprint 1 Statistics 1 Statistik 1
more ... less ...
Language
All
English 989 German 82 Undetermined 8 French 2 Japanese 1 Russian 1 Spanish 1
more ... less ...
Author
All
Hüschelrath, Kai 11 Fageda, Xavier 10 Redondi, Renato 10 Shaffer, Greg Eric 9 Dresner, Martin 8 Groß, Sven 8 Oliveira, Alessandro V. M. 8 Wang, Kun 8 Arbatskaya, Maria 7 Bilotkach, Volodymyr 7 Grimm, Michael 7 Hviid, Morten 7 Malighetti, Paolo 7 Munyehirwe, Anicet 7 Müller, Kathrin 7 Schröder, Alexander 7 Sievert, Maximiliane 7 Alderighi, Marco 6 Aydinli, Aylin 6 Biswas, Abhijit 6 Brown, Stephen 6 Castillo-Manzano, José I. 6 Grewal, Dhruv 6 Piga, Claudio A. 6 Walters, Rockney G. 6 Barbot, Cristina 5 Bertini, Marco 5 Choi, Jay Pil 5 Farrell, Joseph 5 Fu, Xiaowen 5 Guha, Abhijit 5 Jeon, Doh-Shin 5 Kesner, Idalene F. 5 Klemperer, Paul 5 Kukar-Kinney, Monika 5 Nair, Harikesh 5 Paleari, Stefano 5 Peters, Jörg 5 Sinitsyn, Maxim 5 Zhang, Anming 5
more ... less ...
Institution
All
National Bureau of Economic Research 3 Fachhochschule Jena / Fachbereich Betriebswirtschaft 2 Air Transport Research Society 1 Brown University / Department of Economics 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 Cranfield College of Aeronautics 1 EHP Edition Humanistische Psychologie 1 Gesellschaft für Ökologische Kommunikation mbH 1 Great Britain / Ministry of Agriculture, Fisheries, and Food 1 ITD-VERLAG 1 International Water Supply Association 1 Monopolkommission 1 Nihon Bōeki Shinkōkai 1 Piper Verlag 1 Springer Fachmedien Wiesbaden 1 University of Bamberg Press 1 University of Nairobi / Housing Research and Development Unit 1
more ... less ...
Published in...
All
Journal of air transport management 131 Transportation research / E : an international journal 20 Journal of retailing and consumer services 18 Journal of retailing 17 Journal of business research : JBR 16 Tourism management : research, policies, practice 16 Journal of revenue and pricing management 11 Marketing science 11 Handbook of low cost airlines : strategies, business processes and market environment 10 Tourism economics : the business and finance of tourism and recreation 10 Management science : journal of the Institute for Operations Research and the Management Sciences 9 European journal of operational research : EJOR 8 Harvard business review : HBR 8 Journal of marketing 8 Journal of marketing research : JMR 8 International journal of industrial organization 7 Psychology & marketing 7 Quantitative marketing and economics : QME 7 Review of industrial organization : RIO 7 International journal of hospitality management 6 Journal of travel and tourism marketing 6 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 6 Marketing letters : a journal of research in marketing 6 The international journal of human resource management 6 Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat 5 European journal of marketing : EJM 5 International journal of production research 5 Journal of marketing research 5 Journal of the Academy of Marketing Science 5 Research in transportation economics 5 International journal of production economics 4 International journal of revenue management : IJRM 4 Journal of air transport management : a new international journal of research, policy and practice 4 Journal of consumer behaviour : an international research review 4 Journal of consumer research : JCR ; an interdisciplinary bimonthly 4 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 4 Retail supply chain management : quantitative models and empirical studies 4 The journal of product & brand management 4 ZEW - Centre for European Economic Research Discussion Paper 4 ZEW discussion papers 4
more ... less ...
Source
All
ECONIS (ZBW) 1,068 RePEc 8 Other ZBW resources 4 EconStor 2
Showing 1 - 50 of 1,082
Cover Image
The regulatory fit effect on consumer preferences for price discounts and bonus packs
Yao, Jun; Wang, Di; Martin, Brett - In: Psychology & marketing 41 (2024) 11, pp. 2884-2895
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133918
Saved in:
Cover Image
Looking a gift horse in the mouth : the dark side of uncertain price promotions
Talebi, Arash; Prokopec, Sonja; Önçüler, Ayse - In: Psychology & marketing 42 (2025) 6, pp. 1640-1666
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464044
Saved in:
Cover Image
Cost pass-through in the U.S. aviation industry
Dong, Chang; Atallah, Gamal; Galdo, Jose - In: Journal of air transport management : a new … 127 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015442399
Saved in:
Cover Image
Disrespectful promotions : the negative impact of price promotions on products symbolically linked to stigmatized identities
Du, Guanzhong; Millet, Kobe; Aydinli, Aylin; Argo, … - In: Journal of marketing research 62 (2025) 4, pp. 624-644
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596787
Saved in:
Cover Image
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519164
Saved in:
Cover Image
Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065152
Saved in:
Cover Image
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065321
Saved in:
Cover Image
Airline price responses in the face of demand shocks : European lessons from the COVID-19 pandemic
Borsati, Mattia; Fageda, Xavier - In: Transportation research : an international journal 186 (2024), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078493
Saved in:
Cover Image
The comparative study of connectivity, performance and socio-economic impact of low-cost carriers in Poznan and Wroclaw (Poland)
Bezruchonak, Andrei - In: Journal of tourism, sustainability and well-being 12 (2024) 1, pp. 1-20
This article reviews the dimensions of the low-cost carriers' (LCC) spatial development and socio-economic impact in the Polish cities of Poznan and Wroclaw. The LCC spatial effect, measured via the connectivity and network structure analysis in 2005-2019, figured out that both airports...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507384
Saved in:
Cover Image
The impact of low-cost carriers on high-quality producers in the aviation industry : cost-benefit analysis
Alsharari, Nizar Mohammad - In: Journal of money and business 4 (2024) 1, pp. 107-120
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015187573
Saved in:
Cover Image
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014450246
Saved in:
Cover Image
The antecedents of economy-class passenger loyalty the moderating role of airline business models : full-service and low-cost airlines
Kethüda, Önder; Dil, Emre; Öncü, Mehmet - In: Istanbul business research 52 (2023) 3, pp. 543-563
In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economyclass options by utilizing factors influencing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014518358
Saved in:
Cover Image
Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste
Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 663-682
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014444175
Saved in:
Cover Image
Study on improvement in logistics industry in Gangwon province : focusing on Yangyang International Airport
Ahn, Woo Chul - In: The Asian Journal of Shipping and Logistics 39 (2023) 1, pp. 23-29
This study aims to contribute to analyze the logistics competitiveness of Yangyang International Airport and suggest improvement plans for airport logistics experts to use them as basic data to discover the actual factors for revitalizing the Gangwon-do logistics industry. Therefore, the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281591
Saved in:
Cover Image
Low-cost strategies to improve municipal solid waste management in developing countries : experimental evidence from Nepal
Nepal, Mani; Nepal, Apsara Karki; Khadayat, Madan Singh; … - In: Environmental and resource economics 84 (2023) 3, pp. 729-752
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014228037
Saved in:
Cover Image
Twitter sentiment analysis of the low-cost Airline services after COVID-19 outbreak : the case of AirAsia
Nor Hasliza Saad; San, Chin Wei; Yaacob, Zulnaidi - In: Business systems research : a system view accross … 14 (2023) 2, pp. 1-23
Background: Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience. Objectives: This research investigates consumer perception and opinion toward AirAsia's services after the COVID-19 outbreak....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527161
Saved in:
Cover Image
A two-storage inventory model with trade credit policy and time-varying holding cost under quantity discounts
Momena, Alaa Fouad; Haque, Rakibul; Rahaman, Mostafijur; … - In: Logistics 7 (2023) 4, pp. 1-25
Background: What are the cumulative influences of pricing, promotions of commodities, order size-based discount opportunities, and alternative warehousing scenarios on effective decision-making concerning inventory management? It is observed that the prices and promotion of products influence...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014454503
Saved in:
Cover Image
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun; Li, Xiaofei; Loy, Jens-Peter - In: Regional studies : official journal of the Regional … 57 (2023) 10, pp. 1967-1980
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420139
Saved in:
Cover Image
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333875
Saved in:
Cover Image
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh; Kukar-Kinney, Monika - In: Psychology & marketing 40 (2023) 1, pp. 146-168
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013465217
Saved in:
Cover Image
Intertemporal price dispersion : the role of competition
Zhang, H.; Czerny, A. I.; Ommeren, Jos van; Niemeier, H.-M. - In: Economics of Transportation : the official journal of … 43 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486112
Saved in:
Cover Image
The moderating role of maximizing decision-making style on consumer response to price discounts
Liu, Mengmeng; Morrin, Maureen - In: European journal of marketing 59 (2025) 7, pp. 1862-1890
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015460459
Saved in:
Cover Image
External environments and the growth of low-cost carriers in the Asia-Pacific region : a systematic review and future research agendas
Wang, Huan; Tsui, Kan Wai Hong; Wu, Hanjun; Fu, Xiaowen; … - In: Research in transportation economics 109 (2025), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015447472
Saved in:
Cover Image
Left or right? : the effect of spatial location of price discount framing on consumers' responses
Zeng, Hui; Xu, Hao; Yu, Zhenpeng; Hao, Liaogang - In: Journal of global scholars of marketing science : … 35 (2025) 3, pp. 367-398
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550541
Saved in:
Cover Image
Cartel instability and price wars : retail gasoline in Canada
Clark, Robert; Duarte, Marco; Houde, Jean-François - In: Cartels diagnosed : new insights on collusion, (pp. 192-221). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419485
Saved in:
Cover Image
A real bargain : Understanding the impacts of short-term price discounts on physicians' health service sales on online health platforms
Deng, Zihao; Deng, Zhaohua; Li, Xixi; Fan, Guorui - In: Information & management : the international journal of … 62 (2025) 5, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432851
Saved in:
Cover Image
Moderating role of strategic ownership on board composition and ESG (environmental, social, and governance) performance in global airlines : insights from full-service and low-cost carriers
Abdi, Yaghoub; Mohammadi, Mohammadreza - In: Strategic change 34 (2025) 2, pp. 277-303
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337632
Saved in:
Cover Image
Joint transshipment, markdown, and clearance decisions at a fast-fashion retailer
Naderi, Siamak; Dasci, Abdullah; Kilic, Kemal - In: International journal of production research 63 (2025) 3, pp. 927-948
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198432
Saved in:
Cover Image
The effect of tangible promotions on an intangible environment
Sharma, Abhinav; Santa Maria, María Jesús; Nicolau, … - In: Journal of travel research : a quarterly publication of … 64 (2025) 3, pp. 736-751
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591448
Saved in:
Cover Image
Price promotion does not always work : online reviews, price-quality heuristics, and risk aversion
Kim, Rae Yule - In: Electronic commerce research 25 (2025) 6, pp. 5075-5104
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595616
Saved in:
Cover Image
The conditional-promotion paradox : when and why conditional promotions decrease total sales of the promoted product
Cheng, Andong; Stadler Blank, Ashley - In: Journal of marketing research 62 (2025) 3, pp. 526-542
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596783
Saved in:
Cover Image
Optimal security and pricing strategies for AI cloud service providers : balancing effort and price discounts across public, private, and hybrid AI cloud models
Guo, Xiaotong; He, Yong; Ignatius, Joshua - In: International journal of production economics 284 (2025), pp. 1-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015603795
Saved in:
Cover Image
The token-effort effect : trivial redemption effort increases price promotion effectiveness
Zhang, Kuangjie; Allard, Thomas; Agrawal, Nidhi; … - In: Journal of marketing research 62 (2025) 6, pp. 1125-1141
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597093
Saved in:
Cover Image
Payment forms linked to consumer preferences for promotional offers : mediating and moderating factors
Huang, Chien-Jung Molly; Chuang, Shih-Chieh; Cheng, Yin-Hui - In: International journal of bank marketing 43 (2025) 8, pp. 1662-1683
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591230
Saved in:
Cover Image
Cryptomarket Discounts
Borri, Nicola; Shakhnov, Kirill - 2022
This paper studies the efficiency of the cryptocurrency market by looking at the distribution of bitcoin prices over time and across exchanges-currency pairs. We document persistent differences in relative bitcoin prices (or discounts), with a half-life of 1 day, and a distribution which is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014238367
Saved in:
Cover Image
A piecewise objective probabilistic optimization approach as decision making for supplier selection and inventory management with price discount
Sutrisno Sutrisno; Sunarsih, Sunarsih; Widowati, Widowati - In: International journal of information systems and supply … 15 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014294069
Saved in:
Cover Image
How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers' satisfaction, and loyalty differently? : an empirical study
Chow, Yuk Ting Hester; Li, Chi Ho; Mak, Shu-Lun; Li, … - In: Journal of industrial engineering and management : JIEM 15 (2022) 4, pp. 587-613
Purpose: In this study, group differences between full-service carriers (FSC) and low-cost carriers (LCC) in loyalty constructs are investigated, revealing the relationship between service quality and loyalty. This work focuses on five dimensions, including tangibility, empathy, assurance,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014512868
Saved in:
Cover Image
How do retailers compete on price promotions? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean; Madio, Leonardo; Serse, Valerio - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012875968
Saved in:
Cover Image
Does Cash Really Mean Trash? An Empirical Investigation Into the Effect of Retailer Price Promotions on Household Food Waste
Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - 2022
Retailer price promotions, and in particular multi-unit promotions such as the ubiquitous “buy one, get one” deal, are often criticized as a cause of food waste, presumably because they lure households into buying more than they can realistically consume. In this research, the authors...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014095204
Saved in:
Cover Image
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng; Cai, Fengyan Cindy; Bodenhausen, Galen V. - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 521-537
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013199126
Saved in:
Cover Image
Low-cost transport selection model on the Polish airline services market
Mazurek-Kusiak, Anna; Hawlena, Joanna; Kobyłka, Agata - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013532072
Saved in:
Cover Image
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013454587
Saved in:
Cover Image
The impact of the Coronavirus pandemic on New York City real estate : first evidence
Cohen, Jeffrey P.; Friedt, Felix L.; Lautier, Jackson P. - In: Journal of regional science 62 (2022) 3, pp. 858-888
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013387492
Saved in:
Cover Image
Fabrication and Pilot-Production of Ultrahigh Thermal Conductivity Vertical Graphite-Silicone Pads with Very Low Cost
Tuersun, Yisimayili; Lin, Weiguang; Huang, Xu; Qiu, Wangkang - 2022
Development of high thermal conductive silicone pads with mechanical softness as well as low cost have long been a challenge for effective thermal management in electronics. Here in this paper, we turn widely used commercial graphite sheet into small vertically aligned thermal conductive channel...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013304611
Saved in:
Cover Image
Myopic Price Promotions in IPOs : Evidence from Ride-Hailing Platforms
Borah, Abhishek; Cohen, Maxime C.; Mitrofanov, Dmitry - 2022
The year 2019 witnessed two unicorn IPOs from ride-hailing platforms: Lyft at a $24.3 billion valuation and Uber at a $82.4 billion valuation. Did these platforms strategically adjust their marketing decisions before their IPOs to appease investors? To answer this question, we use a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014236183
Saved in:
Cover Image
The impact of low-cost carriers' growth on the air networks of European network carriers
Scotti, Davide; Dresner, Martin - In: Journal of transport economics & policy : JTEP 56 (2022) 4, pp. 429-444
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420620
Saved in:
Cover Image
Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
Das, Manish; Jebarajakirthy, Charles; M S, Balaji; … - In: European Journal of Marketing 58 (2024) 10, pp. 2319-2357
Purpose This study aims to examine the role of price discounts and how to communite such discounts for masstige brands. While a price discount might encourage potential (first time) customers seeking higher status to buy a masstige brand, it might deter existing (repeat) customers from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015343431
Saved in:
Cover Image
Competition Between Full-Service Carrier and Low-Cost Carrier and the Impact of COVID-19 Pandemic: Evidence From China
Wu, Xiangru; Wang, Kun; Fu, Xiaowen - In: Airlines and the COVID-19 pandemic, (pp. 145-174). 2024
Abstract This chapter reviews the competition between full-service carrier (FSC) and low-cost carrier (LCC) in China. More importantly, we discuss the impacts of the COVID-19 pandemic on FSC–LCC competition. Specifically, the airlines' route choices and also the market contact between FSCs and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015489292
Saved in:
Cover Image
On the selection of aircraft-engine pairs for medium-haul Low-Cost Carriers operations
Martínez-Gutiérrez, Alberto; Sánchez-Calleja, Iván; … - In: Journal of air transport management : a new … 120 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084400
Saved in:
Cover Image
The mediating role of customers' emotional attachment in enhancing service excellence and repurchase intentions of low-cost carrier airlines
Chand, Pawan Kumar; Tandon, Urvashi; Jhamb, Deepika; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015060906
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...