Research Question- This study empirically investigates how various advertising media independently and jointly affect firms' financial performance. Motivation- Advertising spending is one of the most significant budget items supporting marketing activities for most companies. However, in an era...

The study presented in the paper aims to analyze the Russian print media market before and during the COVID-19 pandemic, as well as the prospects of local media transformation in the challenging environment. In the pre-pandemic decade, there was a growing body of literature on media convergence...

The study presented in the paper aims to analyze the Russian print media market before and during the COVID-19 pandemic, as well as the prospects of local media transformation in the challenging environment. In the pre-pandemic decade, there was a growing body of literature on media convergence...

Combining comprehensive data from the Norwegian media market on newspaper circulation, readership, revenues, factor inputs, and product characteristics with plausibly exogenous variation in the availability and adoption of broadband internet, this paper provides causal evidence on how the...

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever...

This paper analyzes how household adoption of broadband internet affected traditional print media, using data from the Norwegian media market over the past two decades. This setting offers unusually rich data on newspaper firms and consumption of print media combined with a plausibly exogenous...

This paper analyzes how household adoption of broadband internet affected traditional print media, using data from the Norwegian media market over the past two decades. This setting offers unusually rich data on newspaper firms and consumption of print media combined with a plausibly exogenous...

Introduction: Hydrocolonialism : the view from the dockside -- The custom house and hydrocolonial governance -- Customs and objects on a hydrocolonial frontier -- Copyright on a hydrocolonial frontier -- Censorship on a hydrocolonial frontier -- Conclusion: Dockside genres and postcolonial...

Over the last two decades, reading has shifted from taking place on paper to, increasingly, screens. As digitalisation spreads, there have been growing concerns about unbalanced access to new types of resources between socio-economically advantaged and disadvantaged students. PISA 2018 results...

Purpose This conceptual paper relates disparate evidence on the factors influencing reading format choice and preference, whether print or digital, in order to inform educational practice and scholarship. Design/methodology/approach The authors propose a reading event analysis model (REAM) to...

We examine how offering digital content affects demand for print magazines. Using a searchable website archive, we measure the digital content offered by a sample of US consumer magazines from 1996-2001. We find strong evidence that digital content cannibalizes print sales. On average, a...

Gutenberg's printing press was the great revolution in Renaissance information technology. This paper presents new evidence on media markets, knowledge transmission, and city growth across Europe 1450-1600. The paper construct- s comprehensive firm-level panel data on the number and subjects of...

In this article, we identify the characteristics of the distribution networks in print media and the features of marketing in mass media, emphasising the attempts initiated by the press in the context of the financial crisis. The research was conducted through a case study on regional...

Purpose The purpose of this paper is to explore and analyze the digitized newspaper collection at the National Library of Sweden, focusing on cultural heritage as digital noise. In what specific ways are newspapers transformed in the digitization process? If the digitized document is not the...

That ‘the face is like a mirror (to the soul)' resonates cross-culturally and trans-historically throughout the media imaginary of the last three millennia. But beyond its general habitual topos as an onto-cartographic blueprint in everyday life, the author presents this catoptric metaphor as...

Markt- und Kommunikationsbedingungen für Verlage -- Ambient-Marketing als Option der Zielgruppenansprache -- Altersspezifisches Mediennutzungsverhalten -- Akzeptanz und Bewertung von Ambient-Marketing durch die Generationen Y, X sowie 50plus -- Implikationen für die Marketingpraxis. .

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best...

This paper focuses on the description of China in leading German daily and weekly newspapers during the 2008 Summer Olympics in Beijing. On the basis of a brief outline of the main China narratives in German media since the 1950s, this paper analyses China-related articles which were published...

Ausgangspunkt der vorliegenden Arbeit ist die Feststellung, dass sich die ?konomische Theorie trotz der mehr als 160j?hrigen Geschichte gewerbsm??iger medialer Berichterstattung ?ber das Geschehen rund um M?rkte und Unternehmen lange Zeit kaum mit den Massenmedien besch?ftigt hat. Dabei kann...

A vast body of theories of the media, known popularly as 'media theory', has evolved and developed into separate, distinguishable and often contesting paradigms with osmosis between the distinct schools of thought taking place at regular intervals. A number of schools have emerged questioning...

Purpose – Advertisements are the first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and to differentiate a reader from a prospective customer. Marketers achieve this...

This study examines the erosion of local newspapers as a news source. The context of a worldwide economic and editorial crisis caused both by the paradigm shift from analogic to digital media and by the financial depression is considered. The paper consists in a review of wide-ranging global...